American international University-Bangladesh
Faculty of Business Administration
Proposal for Business Administration
Fall Semester 2011-2012
Title of the Report:
“Review of Real-Estate Business (Land) sector in Greater Dhaka Area and the Marketing strategies of Bestway Land Properties Ltd.”
Rationale for Selecting the Report:
In today’s world only academic education does not make a student perfect to become competitive with the outside world. Internship is highly needed to gain idea, knowledge and experience. As a requirement of MBA degree an internship is mandatory for all of graduate.
As globalization increases, the process of urbanization increases. The ever increasing urban population is creating an increasing demand for shelter. As public sector failed to ensure their right, people have taken their own initiative to ensure their fundamental need for shelter. The current trend of urban growth in Bangladesh is about 5-6% per annum. At present 25% of Bangladesh’s population live in urban areas, which will be 34% by the year 2015 (REHAB, 2003). The Real estate developers are playing the vital role regardless of high, middle, and low-income people since the past two decades in providing the housing provision.
Background (Description of the Organization/Company):
The group begun its journey back in the year 1997. Real estate is the core business areas of Bestway Group. Bestway is one of the trust name in the real estate industry of Bangladesh. Bestway group is developing a mega city named “Purbachal Bestway City” at a place named Purbachal under Rupgang Thana in Narayangang District. A huge city has been planned in an area of approximately 6000 acres which will be self sustained with all amenities of modern live.
Objectives:
1. To review the overall competitive structure in the real estate sector (Land) in the Greater Dhaka Area
2. To review profiles of customers of different segment
3. To review existing marketing strategies of Bestway Land Properties Ltd. and to provide suggestions for business development.

Submitted by:
SM Zohirul Hasan
ID No: 11-94470-1
Major: Marketing
Date: 11-11-12

ACTION BY THE SUPERVISOR: Approved __________
Disapproved __________
Approved with Revision __________