...There are different benefits and consequences that come with having a Frequent Shopper Program. These next few paragraphs will assist in understanding some of the benefits and consequences. In addition, will describe some of the legal, ethical, and information security concerns. Legal Kudler Fine Foods, being a small business has the potential to have many risks with legal issues. There is the issue of personal information; this would mean this small business would need to hire workers to keep all personal information of a customer safe. The potential loss of a customer’s personal information, whether the loss of information is internally or external there is a potential of serious crime to be committed, such as identity theft. This could become a serious threat to this small business because if identity theft occurs and it is known by the customer that the personal information was obtained from this small business. This would mean that the customer would have good ground to sue this small business. This could also lead to a loss of customers that already buy goods from this small business as well as a loss of potential customers. This could be devastating for Kudler Fine Foods because it is a small business, the legal fees and the potential money loss for being sued. Ethical The ethical part of Kudler Fine Food in this Frequent Shopper Program could be connected with the legal part of identity theft. The reason for this is because the release of...
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...Requirements for Kudler’s Fine Foods Frequent Shopper Program Daniel W. Burgess, Richard Rives, Darrell Crosson, Warren Johnson, and Antoin Jenkins Axia College University of Phoenix Requirements for Kudler’s Find Foods Frequent Shopper Program Introduction In an effort to maintain a competitive edge in the gourmet food industry, Kudler Find Foods will implement changes to the company’s infrastructure and overall networking capabilities to create a shopping program for our dedicated customers. A system analysis team has been created to meet this challenge led by Daniel W. Burgess, Vice President of Operations, Richard Rives, Director of Information Technology, Darrell Crosson, Director of Human Resources, Warren Johnson, IT Specialist, and Antoin Jenkins, Program Coordinator. The goal of the project is to provide our customers with the best processing methodology to complete error free transactions; generate feedback from users; and address any issues from customers by upgrading our customer service operations. The scope of the Frequent Flyer Program (Service Request Form, SR-kf-013) will entail low-level processes that focus on the business aspects of our IT department and the processes that involve a RAD (Rapid Application Development) system. The program will be able to operate on a global scale with operations in Asia, China, Japan, and South America. Upgrades to our systems will represent different approaches that streamline and improve the system...
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...Frequent Shopper Program Roy Gage BSA 310 November 7, 2013 Oswald Angst Kudler Fine Foods has been in business since 1998 and has since opened two more stores since. Since inception the store has been known for there fine foods and wine selection. They have been so successful that they are looking to open a frequent shopper program for each store. In the process of attempting the program, there may have been some questions that have not been answered as far as security concerns. Some of which I would like to discuss in this article. I would like to discuss security within the legal and ethical department. In the proposal on your website the program that you are attempting to create has some security holes and some things that you may not have thought of yet. From the first sentence on your website, you discuss tracking the customer purchasing behavior. This will have to be strategic on how you plan on tracking their customers. The laws are very strict on following the customer’s data and what they purchase. A consent form will have to be signed for the company to start monitoring what they are purchasing also. If the proper paperwork and research is not done before this shopper is implemented, the store could suffer huge fines and loss of customers. For a small upcoming grocery store a thousand dollar fine could be a huge hit in their bottom line and if this happens in all the grocery stores that Kudler foods owns. It could potentially put them out of business. If...
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...Kudler Fine Foods Frequent Shopper Program Kudler Fine Foods is an upscale store which specializes in the highest quality specialty food items both imported and domestic. There are three stores in the San Diego area, they are in La Jolla, Del Mar and Encinitas. The departments within each store are: • Fresh Bakery and Pastries • Fresh Produce • Fresh Meat and seafood • Condiments and packaged Foods • Cheeses and Specialty Dairy Products The founder and owner Kathy Kudler put in a service request to develop a system that tracks customer purchases. This system will award loyalty points in a frequent shopper program. Before they implement the program Kudler Fine Foods will need to research several business considerations to ensure they keep their customer’s information safe and secure. These considerations include legal, security and ethical implications. In this paper I will detail the legal, security and ethical considerations of e-commerce. The paper will also detail a point-of-sale system that will be used to track Kudler’s customer’s purchases and award points. In conclusion a description of the financial analysis that will show why the expenditure or this program is justified for use at Kudler Fine Foods. Frequent Shopper Program Kudler Fine Foods would like to develop a frequent shopper program. A program such as this will track a customer’s purchases at the point of sale and reward them with points. The customer can use accumulated points to be redeemed later for...
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...Kudler Fine Foods – Frequent Shopper Program: Phase 1 & 2 Jamie Littlejohn, Eric Haltom, Jason Rianda, John Martinez, and Rhonda Mortensen University of Phoenix BSA/375 Blair Smith August 24, 2009 Kudler Fine Foods – Frequent Shopper Program: Phase 1 & 2 Statement of Scope- Eric Kudler Fine Foods wants to incorporate a new frequent buyer program for its loyal shoppers. Frequent buyer programs have been called rewards programs, loyalty programs, and a variety of other names. Frequent shopper programs are among the earliest efforts to retain an organization's best customers, and most are based on financial incentives (Zikmund, McLeod, Jr., & Gilbert, 2002, p. 84). This incentive program would be a rewards program that would contain such prizes as high-end gift items. “The Food Marketing Institute reports that 76 percent of all large grocery retailers offer a frequent-shopper program” (Kerin, Hartley, Berkowitz, & Rudelius 2006, p. 517). For this reason Kudler is going to implement its own reward program but in its own way. Rather than providing customers with discounts customers will accumulate points. The customer can then purchase rewards from the program with the point he or she had acquired. This incentive program would have to contain a type of tracking device to maintain customer information and purchases. To develop this program a database, application and printed materials need to be designed. The scope of this project...
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...Running head: SERVICE REQUEST SR-KF-013 - KUDLER FINE FOODS Service Request SR-kf-013 – Kudler Fine Foods Kent Alexander, Tracy Duncan, Elvis Rocha Jr, Eliseo Perez, Todd Ruggles University of Phoenix BSA375 Fundamentals of Business Systems Development May 10, 2010 System Development Phase I Kudler Fine Foods is committed on providing customer satisfaction to all customers that purchase products from all of affiliated stores. To better serve the customers, Kudler is interested in developing a system to track customer purchases through a Frequent Shopper Program to award loyalty points for redemption (Kudler Fine Foods). Scope To develop a Frequent Shopper Program (FSP) that will improve customer’s satisfaction, track purchasing activities from the customers, and offer high end product for redemption as a reward for shopping at their stores. Goal Under the new program, each customers purchase transactions will be recorded and reward points will be earned base on dollar amount spent per transaction. Once points are accumulated, the points can be redeemed for high end gifts, products, specialty foods (Kudler), or partnership services from vendor companies. With the new system implementation, Kudler Fine Foods will be able to add new value to customers; improve customer satisfaction, increase margin profits, customer loyalty, and have adequate management system to track customer’s spending habits at Kudler Fine Foods. ...
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...to identify purchasing behavior patterns. They hope to use the information gathered to refine the company's processes and offerings to best satisfy the needs of their valued customers. Management has decided to approach this initiative is through the implementation of a frequent shopper program. Traditional programs of this sort would not begin to satisfy the sophisticated senses of Kudler's elite customer base; as a result, a decision has been made to partner with a loyalty points program that will provide rewards points to customers that can be redeemed for high-end gifts and upgrades. System Requirements Gathering During the initial stage of development, it is imperative to gather enough information to be able to accurately describe the system requirements. The first step is to determine the scope of the project based upon the objective outlined in the request. The next step would be to identify those that have a vested interest in the proposed new system. Once this information is known the project can be divided into modules and tasks can be assigned. Scope The deliverable for this project is to create a business/systems requirement document for the development of the frequent shopper program system to track the purchases of individual customers. The project should make use of the existing system when possible and develop enhancements, where necessary, to provide the added functionality necessary to meet this objective. In addition, the scope of this project...
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...In this paper I will review and analyze the importance of marketing research for Kudler Fine Foods; also will identify areas where additional market research is needed, analyze the importance of competitive intelligence and finally evaluate the development of Kudler Fine Food’s marketing strategy and tactics. Marketing research is defined by Entrepreneur Encyclopedia as the process of gathering, analyzing and interpreting information about a market, about a product or service to be offered for sale in that market, and about the past, present and potential customers for the product or service; research into the characteristics, spending habits, location and needs of your business's target market, the industry as a whole, and the particular competitors you face. (Entrepreneur 2012) Kudler Fine Foods is located in San Diego, California and is an upscale local specialty food store. The founder of the company is Kathy Kudler and the first food store was opened in 1998. There are now a total of three stores. The mission statement of the Kudler Fine Foods is “our selections, coupled with our experienced, helpful and knowledgeable staff, merge to offer each customer a delightful and pleasing shopping outing.”(Virtual Organizations Portal) It is fair to state the marketing strategy is to present consumers with the best gourmet and quality foods or products which may be imported or domestic. Additionally, to create a loyalty or frequent shoppers program which will provide consumers...
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...Introduction Kudler Fine Foods is a local upscale specialty food store located in the San Diego metropolitan area. We have three locations (La Jolla, Del Mar and Encinitas). Each store has approximately 8,000 square feet of retail space located in a fashionable shopping center. We have the very best domestic and imported fare at every location. FSP Project Scope The scope of the FSP project includes all: * Hardware * Software * Infrastructure * Network Components * Documentation * Training Frequent Shopper Project Stakeholders The Project Management Institute’s (PMI®) Guide to the Project Management Body of Knowledge (PMBOK Guide®) expands this definition to include anyone who, “… is actively involved in the project, or whose interests may be positively or negatively affected by execution or completion of the project.” A logical first step to identifying project stakeholders is to look at possible stakeholder groups. In general, these can be sorted into three levels: Level 1 - Stakeholders within the project organization: Senior Management, Sponsor, Customer, Users The level one stakeholder defines the need and requirements for the project, and controls the traditional project constraints of cost, time, and scope (the “triple constraints”). This includes the organization senior management, the sponsor, and possibly others who, by their position, may influence the project. Senior managers approve and contribute resources to the project...
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...Jerusalem bazaar and the famous Istanbul’s Grand Bazaar. There are much closer ancestors but as famous as the old ones, the Galleria Vittorio Emanuele II in Milan built in 1867 is well known as it is a covered prolongation of the street with its shops, café and restaurants on two levels. The mall that we know nowadays was introduced by Victor Gruen, who designed the first famous modern mall, the indoor version of the traditional marketplace; it was an enclosed climate-controlled indoor mall in Minnesota in 1956. Since then malls have been around us and are now part of our culture. This paper will argue that malls play significant roles in suburban life. Some people believe that malls are destructive towards our life style. In some ways this is true. Malls do standardize the way of shopping by bringing all the wants and need of our society together but people forget that malls implements their own positive lifestyle. I will highlight three main arguments to demonstrate that malls represent well our culture and play a significant role in the suburban life. First by their design as there are nowadays not only places to shop but are artistic structures, secondly by the way they serve socials functions and finally that they provide a safe environment. Shopping malls are originally designed to attract consumers but nowadays all malls represent more than shopping. Malls represent a way of living, to create that atmosphere; the best designers are employed to design malls which represent...
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...organization I am using is for a database model is a Fortune 500 behavioral marketing company that focuses on grocery shopper’s behaviors and trends to create targeted brand media to the shopper at the point-of-sale (POS). This organization employs 800 people across the United States, with their corporate headquarters being in Florida, employees in remote offices, ones who work from home, as well as international employees in 4 countries; Germany, the United Kingdom, Japan and France. We will call this company “Mayani Marketing Inc.” The database model chosen for this company is Relational, based on the fact that most of the departmental data is already based in Oracle, Microsoft Access and SQL Server and MySQL. The type of data this company specializes in is shopping basket information. These transactions are captured in the millions per day over a 20,000+ network nationwide, and are encrypted to provide security to the shopper identities, which are never linked to their shopping basket data (the use of frequent shopper cards and loyalty programs help this data collection). There is a data warehouse that is comprised of multiple IBM Blade servers as well as two Netezza TwinFin servers that are the platform of the data warehouse structure. Mayani is also taking advantage of Netezza's partnership of i-class advanced analytics, which partners the data warehousing with SAS and Micro Strategy to harness all of the data it collects every day. This is the production records part of the...
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...Walmart Customer Loyalty Program Save Money, Live Better, Reward Yourself! Travis Godderidge Rick Hayes Darrell Johnson Chad Mikels HBM 581 Services Management Section 2 Team 5 February 24, 2013 [Type text] Table of Contents Executive Summary Background Research Companies researched, program names and descriptions Description of the Proposed Program Company overview Target customers Suggested Program Names Features and Benefits Terms and Conditions Duration of the Program Initiating and Marketing Tracking Device for Customers Estimates costs to implement and sustain the loyalty program Summary and Recommendations References 1 2 3 8 9 9 9 10 11 12 13 14 15 16 Executive Summary In the fierce world of global discount retail competition, differentiation is critical to long term success and survival. Walmart was founded on the differentiating factor of the lowest prices for the highest quality products. While this has served Walmart well and will continue to do so with global sourcing and supply chain management to secure the best products at the best prices, an expansion of the services provided to the customer and the ability to obtain demographic spending information and trends will prove invaluable to Walmart’s continued success and rapid global expansion. Additionally, programs that help retain customers once the customer has entered the store will increase market share more rapidly and increase...
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...SPOTLIGHT ON HOW TO MANAGE DISRUPTION Spotlight ARTWORK Henrique Oliveira, Tapumes Rice Gallery, Houston, 2009, plywood 4.7 x 13.4 x 2m It’s not enough to know that a threat is coming. You need to know whether it’s coming right for you. by Maxwell Wessel and Clayton M. Christensen 56 Harvard Business Review December 2012 PHOTOGRAPHY: NASH BAKER Surviving Disruption HBR.ORG Maxwell Wessel is a fellow at the Forum for Growth and Innovation and a senior researcher at Harvard Business School. Clayton M. Christensen is the Kim B. Clark Professor of Business Administration at HBS. D SPOTLIGHT ON HOW TO MANAGE DISRUPTION Disruptive innovations are like missiles launched at your business. For 20 years we’ve described missile after missile that took aim and annihilated its target: Napster, Amazon, and the Apple Store devastated Tower Records and Musicland; tiny, underpowered personal computers grew to replace minicomputers and mainframes; digital photography made lm practically obsolete. And all along we’ve prescribed a single response to ensure that when the dust settles, you’ll still have a viable business: Develop a disruption of your own before it’s too late to reap the rewards of participation in new, high-growth markets—as Procter & Gamble did with Swiffer, Dow Corning with Xiameter, and Apple with the iPod, iTunes, the iPad, and (most spectacularly) the iPhone. That prescription is, if anything, even more imperative in an increasingly volatile world...
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...largest rewards program. Each week it added 50,000 new members (whom Nectar called collectors). Rob Gierkink, CEO of LMUK, was pleased with his team’s accomplishment. In March 2004 Justin King had just taken over as group chief executive at Sainsbury’s, the supermarket chain that was Nectar’s largest issuer of points. He saw that more than half of Sainsbury’s 240 million pound (₤) annual marketing budget went to Nectar and said: “Nectar represents a significant investment for Sainsbury’s, and I can’t help but feel that if we put the investment into more staff in our stores we’d see a better return. I was part of the senior management team that turned around the ASDA supermarket chain before it was sold to Wal-Mart, and the changes we made at ASDA were all about price and value for money. ASDA didn’t have a loyalty program.” He continued: But I do understand the value of knowing more about what our customers are doing dayto-day and this is part of the value we get from Nectar. We use the Nectar data on our customers to help us determine which stock to carry in which stores. The Nectar data also allows us to do much better and more targeted marketing to our customers. In six months time I’ll be presenting the new strategy for Sainsbury’s to City analysts [a reference to London’s investment banking community] including my view on Nectar. Joining Nectar 18 months ago was one of the biggest decisions of Sainsbury’s previous management team, and now I have to decide...
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...Finding the green in today’s shoppers Sustainability trends and new shopper insights Contents Executive summary Overview of study and methodology Who is the Green Shopper? Insights into Green Shoppers’ behavior Opportunities to engage the Green Shopper Summary of recommendations Appendix A: Sample questionnaire Appendix B: Green lifestyle behavioral test Appendix C: Sample green products 4 5 7 11 13 15 23 25 26 Finding the green in today’s shoppers Sustainability trends and new shopper insights 3 Executive summary Overview The Grocery Manufacturers Association (GMA) enlisted Deloitte* to conduct a study to examine the behavior of consumers related to the purchase of sustainable products. We conducted a direct study of more than 6,000 shopper experiences in 11 major retailers of varying formats to understand the characteristics of the green shopper and to examine their shopping responses to sustainability issues. We will examine the characteristics and the behaviors of this shopper in greater detail to understand the emerging green shopper and the market opportunity to serve them. What did we learn from this study? “Green Shoppers” may not fit the granola stereotype. Demographically, they are diversely spread along all income ranges, age brackets, education levels and various household sizes. On average green shoppers are a little older, tend to have higher income, and more education, but you will find substantial numbers of green shoppers can be found distributed...
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