...of the raw materials needed to fulfill an order until that order is placed and y et they are still capable of filling orders in a short period of time. McDonald's is another ex ample of a JIT sy stem wherein McDonald's doesn't begin to cook (well, I should probably say reheat and assemble what may or may not be actual food) its orders until a customer has placed a specific order. What used to be the case was McDonald's would pre-cook a batch of hamburgers and let them sit under heat lamps. They would keep them for as long as possible and ev entually discard what couldn't be sold. The only way to get a fresh hamburger under the old sy stem was to make a special order. Now, due to more sophisticated burger-making technology (including a record-breaking bun toaster), McDonald's is able to make food fast enough to wait until it's been ordered. What both of these firms do is they prov ide a customer with their order as fast as possible while hav ing the finished product sitting in inv entory for as short as possible. What are the benefits for McDonald's? The major benefits for McDonald's are better food at a lower cost. Let's stop here for a second to driv e home a v ery important point: Whenev er y ou can...
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...BSB 126-‐ Marketing Plan Name :x I. Student number:x Word Count: 1650 Situation analysis An average Australian eats fast food every week and a report has shown that Australians make 51.5 millions visits to have fast food every month (Holroyd, 2011). The Hot Fresh Fries Vending machine provides convenience for consumers as people can easily access to hot chips. A SWOT analysis (appendix 1) has revealed both the potential and weaknesses of this new innovative machine. However, there are some environmental factors that can also affect the business’s operation. Macro environment factors: Demographic forces make up the market segments therefore it is an important factor to a business. It includes age, gender, ethnicity, location, lifestyle and other statistics. Social and cultural factors: The changes in social trends, consumers’ values and beliefs can impact on the demand of a company’s products. For example, there is a growing consumer awareness of healthy eating (IBISWorld, 2015), which could affect The Hot Fresh Fries Company. Micro environment factors: Customers has a huge impact on the business directly as they are the people who purchase the goods. Therefore knowing their needs and wants are critical. The Hot Fresh Fries is a B2C business which means the company needs to market to the consumers. Competitors are those who sell similar products in the market, such as McDonalds and Hungry Jacks. In order for a company...
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...thoroughly researched to reveal why the firm is thriving among fast food chains around the world. This is done through researching the background on the company, analyzing the fast food market, identifying the position/competition/brand, evaluating the services and pricing, and finally considering promotions/marketing. Through the breakdown of these subjects it will be apparent that Subway is not only one of the leading firms in its industry, it will also show that it has outshined companies across the world in marketing management. Provide a description of your product/service and a brief history of the firm that produces your product/service. Subway is a fast food restaurant franchise that specializes in the submarine sandwiches. It is owned and operated by Doctor’s Associates, Inc. Subway’s headquarters is located in Milford, Connecticut. The franchise has five regional offices to oversee its international operations. The regional offices for Europe are located in Amsterdam, regional offices for Australia and New Zealand are located in Brisbane, regional offices for Asia are located in Beirut and Singapore, and regional offices for Latin America are located in Miami, Florida. (China Weekly News, 2011) Currently, Subway franchise has over 39,000 stores in 102 countries and provides over 400,000 jobs and opportunities worldwide. (Subway, n.d) In 2010, Subway overtook McDonald’s as the largest fast food chain in the world. (Jargon, 2011) Entrepreneur Magazine has consistently...
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...Isabel Eckstein strode toward her office, inhaling the aroma from the test kitchen where the product development team was trying new recipes for TruEarth, maker of gourmet pastas, sauces, and meals. Her team had been working hard for the past year on a fresh whole grain pizza. The final market research results had arrived, and it was time to make a decision on launching the product. In 2006, Eckstein, a brand manager, had led the introduction of Cucina Fresca, a fresh whole grain pasta meal kit sold through supermarkets. By the end of 2007, sales had reached $23 million, making it the most successful product launch in company history. However, growth had slowed in 2008 as competitors began offering similar products. Sustaining a competitive edge in the fresh Italian food category required continual innovation and, as a result, TruEarth had invested heavily in its pizza offering. Eckstein observed: We were aggressive in launching Cucina Fresca. We made a significant investment in new manufacturing equipment and the distribution infrastructure required to get fresh food to shelves quickly. Being a small company competing against Nestle and Kraft is not easy, but we do not make rash decisions. The success of Cucina Fresca was a calculated risk based on significant research. We think we can achieve similar success with pizza, but we will need to take a hard look at the numbers. Company Background TruEarth was founded in 1993 in St. Louis, Missouri, by Gareth DeRosa, a young entrepreneur...
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...Inadequate fast food is considered as American culture or dynamic. American is also known for being one of the largest countries in the world, however it is as well known for unhealthy behaviors such as obesity, high blood pressure and being over weight. Not blaming fast food restaurant totally and completely because it is Americans fought for being lazy, careless and apathetic. American should be more aware and caution of their health. While some believe that fast food consumptions is primarily responsible for Americans obesity, arguably unhealthy behaviors and poor lifestyle choices are the true causes of this national health issues. First off fast food or quick-service are meals that a customer can order and quickly receive on the go, these meals are extremely fast, simple and affordable .Fast food chains came...
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...PART A 1.0 ELEMENTS OF THE MARKETING MIX 1.0.1 PRODUCT Subway offered a menu with wide variety meal and better quality fresh product such as pasta, salad, desserts, soup, the chain's flagship sandwich which is the classic BMT, the 7 under 6 menu which featuring seven submarine sandwiches with 6 grams of fat or less, fresh veggies which already boasts lettuce, tomato, red onion and green peppers (Subway, 2012). Subway also brings in a line of new crab-controlled wraps in 2004 and the product itself has only 5grams Net Crabs. Moreover, in the year 2005, a new menu has been added to Subway’s menu that is a delicious fresh toasted sub and the menu still in consumer demand until now. 1.0.2 PRICING The potential element of marketing mix is the price of the company offered because it is direct impact on the company, consumer and economy as well. Subway uses a little higher of upscale pricing than normal subs in the market. Subway offers different pricing strategy with value pricing. But create value products by service in terms of quality. 1.0.3 PLACE This is concerned with activities needed to move the product or service from the seller to the buyer (Lancaster & Reynolds, 2003). Subway use nontraditional places such as supermarkets, airports, convention centers and business center and also another new market development as their major selling location as a franchise. People who in any kind of Subway sales point are on hand to ensure customer’s demands are coordinated...
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... V. Conclusion………………………………………………………………… 13 VI. Bibliography………………………………………………………………. 15 I. Introduction This case study is based on a successful Hummus bar located in Hungary, which is planning to enter the international market. The founder of the restaurant is thus seeking investors in order to lower the risks, select the right marketing strategies and to enhance the brand. The case study will include all the different methods used to determine the right market, determining the right market entry, brand management and developing decision making skills. * About the Company: Hummus bar is a really successful Middle Eastern Restaurant in Hungary which was setup 7 years ago by Gotlibovitch. It has already got seven restaurants and it’s turning out into a successful chain in Hungary. As the name suggests, this place is completely dedicated to Hummus which can be enjoyed with several types of dishes. They offer different kinds of salads, soups and vegan and meat dishes. The restaurant focuses on the creating simple and good quality food. It has been recognized and awarded for being the best exotic cheap eatery by the Time out magazine. Hummus bar have also got take out and delivery service. The restaurant has got huge reputation among the locals and is really active on social media websites in order to promote their services. The restaurant is a huge success due to its prompt and friendly service and they always provide first class, cheap and fresh food...
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...Porter’s Five Force Analysis…………………………………… Page 6 IV. SWOT Analysis…………………………...…………………… Page 8 V. The Five Generic Competitive Strategies……….……………... Page 12 VI. P.E.S.T Analyses………………………………………….…… Page 13 VII. Key Success Factors…………………………………………… Page 15 VIII. Driving Forces…………………………………………………. Page 16 I. Executive Summary: Chipotle is a young fast food company. In early 2012, Chipotle made its first home run. As a result, Chipotle is planning to start a new project called the “ShopHouse”. The CEO of Chipotle said, “I have always believed that the Chipotle model could work well with a variety of different cuisines”. Actually, ShopHouse predicated on much the same strategic principles as Chipotle Mexican Grill. However, it offered a different menu. Chipotle was established by Steve Ells in 1993, and the first Chipotle restaurant was built in Denver Colorado. The time Steve Ells opened his first restaurant, he believed that food served fast did not have to be low quality and that delicious food did not have to be expanse. Based on this concept, Chipotle Mexican Grill appeared to the world. In early 2000, McDonald acquired an initial ownership of Chipotle. What unexpected is that McDonald’s top management decided to let Chipotle go. After the independence, Chipotle successfully made a huge expansion. Until 2012, Chipotle made its first home run. The food Chipotle offered are simply and limited, which include burritos, burrito bowls, tacos and salads, plus...
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... (c) Serves breakfast lunch and dinner (d) Use’s Canola Blend Cooking Oil with 0 trans fat B. Wendy’s menu (a) Healthier kids meals for kids (b) Healthy menu options (c) serves lunch and dinner C. McDonalds Food Suppliers (a) Keystone for beef, chicken, and fish products (b) Lopez Foods for beef (c) 100 Circle Farms for potatoes (d) Gavina Gourmet Coffee Company for coffee beans D. Wendy’s Food Suppliers (a). field fresh produce from North America (b) 100% North American beef (c) Multiple food suppliers III. Policies A. McDonalds differences in policy (a) McDonalds brand mission “To be our customer’s favorite place and way to eat” (b) Strict animal welfare guidelines (c) Uses Quick freezing process B. Wendy’s differences in policy (a) “Quality is our recipe” We never cut corners and we always deliver on our promise. (b) Hamburgers made from fresh never frozen beef: No fillers No additives, No flavor boosters, No ammonia treatments, and No preservatives C. Similarities in policy (a) Both devoted to exceptional customer service (b) Both agree on similar employee growth policies IV. Business opportunity’s ...
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...I. Management and Organization a.) Company Background Jollibee Foods Corporation (also called JFC, and popularly known as Jollibee) is a Filipino multinational chain of fast food restaurants headquartered in Pasig. JFC is the owner of the popular fast food brand Jollibee, dubbed as Asia's answer to McDonald's in the fast food burger business. Jollibee Foods Corporation (JFC) was incorporated on January 11, 1978. JFC's principal business is the development, operation, and franchising of quick-service restaurants under the trade name "Jollibee". Jollibee was founded by Tony Tan Caktiong and his family. At the age of 22, inspired by a visit to an ice cream plant, he set out to gain his own foothold in the restaurant business: relying on family savings, he seized a franchising opportunity with Magnolia Dairy Ice Cream and opened two ice cream parlors. In response to customer requests, he added hot meals and sandwiches to the menu, which soon proved a lot more popular than ice cream. Three years later, in 1978, he decided to capitalize on this development, discontinued the Magnolia franchise and converted his parlors into fast food outlets. Realizing that he needed a brand name and logo for his new business, Mr. Caktiong and his family decided on using a smiling red bee. They chose a bee because of its association with hard work, and because honey represents the sweet things in life. The “jolly” prefix was intended to connote happiness and enjoyment. Jollibee invested millions...
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...prosperity and wealth and it was very few who were obese mostly because everyone else was under nourished and suffered from malnutrition. Now obesity is very prevalent and can be seen everywhere on top of that the new age obese person is more than likely living somewhere below the poverty line. For a while America was leading in the race of the “obesity wars” but for the past couple of years Mexico has reigned number one in the most obese country category since 2013. There was a trend between all of the countries in the documentary, “Globesity”, all of these countries most affected by obesity had a very high and misleading influence from certain if not all processed food companies such as coca cola and nestle for example. These countries have to deal with companies misleading them, higher prices for healthier food, and years of malnutrition. Until these issue are fixed, obesity will and always will be prevalent. Body: A lot of companies use persuasive commercials to capture their audience and potentially get a sale but this should be the only acceptable way of persuasion. Some of these companies are lying to these people in countries with mal-nutritional issues for example the Nestle company in the documentary had representatives tell consumers that the nestle products were high in nutritional value and energy. These products might have some values that are high but nutritional unfortunately is not one most of their products are high in sugar, salts, and carbs which can cause...
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...[pic] Marketing Research of Subway Executive Summary This paper aims at conducting marketing research of Subway with a purpose of attaining its strategic objectives comprehensively. This company is an American world’s largest fast food chain, primarily selling submarine sandwiches and salads, that operates on the franchising principle. Marketing research is “the function linking the consumer, customer and public to the marketer through information – information used: to identify and define marketing opportunities and problems; to generate, refine and evaluate marketing actions; to monitor marketing performance; and to improve understanding of the marketing process” (Kotler, 2007). The goal of marketing research is to identify and assess how changing elements of the marketing mix impacts customer behavior. Also for performing marketing activity successfully the company should carry out situation analysis, use marketing concepts (segmentation, targeting and positioning) to analyze the needs of their clients and then make decisions to assure those needs, better than the competition. Situation analysis based on the external factors observation (PESTEL analysis), customers’, rivals’, distributors’ and shareholders’ behaviour have also been discussed. SWOT-analysis was used in the completing of this assignment as one of the analytical methods of strategic analysis. BCG matrix as one of marketing strategies and integrated mix part (seven...
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...The Effect of Time and Temperature on Storage of Fresh Pechay I.Introduction A. Objectives The study is performed to discuss the effect of time and temperature on the storage of fresh pechay. It is also done to explain the difference of low and high temperature on the storage fresh pechay. Lastly, to explain other factors related to time and temperature that may affect the storage. Through conducting this study, the proper storage conditions of food items will be determined. B. Significance of the Study The study aims to show the effect of time and temperature in the storage of fresh pechay. This will determine whether the fresh pechay will react positively or negatively towards the conditions of its storage. This study will be using two set-ups which will be observed three times. One of the set-ups will be placed in a place with room temperature only, around 30º C. The other set-up will be placed inside the refrigerator, about 48º F. The effectivity of the two different set-ups will be indicated by the resulting qualities of the pechay bunches. This will be helpful in determining the proper storage techniques that will maintain the physical and nutritional qualities of food items. This experiment is done in the Bio-assay Laboratory, Institute of Human Nutrition and Food, College of Human Ecology, UPLB. II.Review of Literature Pechay, scientifically known as Brassica rapa chinensis, is considered as one of the popular vegetables here in the Philippines...
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...ST. HRM PRESENTED TO: PROF: SOHAIL SALEEM PRESENTED BY: ADEEBA ASLAM SUNNA AHMED HIRRA PERVAIZ MCDONALD’S CORPORATE PROFILE McDonald's is the world's leading fast-food company by sales, with about 32,000 restaurants serving burgers and fries in about 120 countries. (There are nearly 14,000 Golden Arches locations in the US.) The popular chain is well-known for its Big Macs, Quarter Pounders, and Chicken McNuggets. Most of its outlets are free-standing units, but McDonald's also has many units located in airports and retail areas. PRODUCTS McDonald's is proud to offer a wide variety of high-quality, great tasting menu options. The restaurants offer substantially uniform menu consisting of hamburgers and cheeseburgers. The menu includes the following Big Mac Quarter Pounder with Cheese Filet-O-Fish Several chicken sandwiches French fries Chicken Mc Nuggets Salads Low-fat shakes, Mc Flurries Sundaes. Cones Pies Cookies Soft drinks as well as other beverages COMPETITION McDonald’s restaurants compete with international, national, regional and local retailers of food products. McDonald’s competes on the basis of: • Price • Convenience • Service, by offering quality food products. Its competitors include: • • • • • Burger King Wendy’s Hardees Taco bell and KFC ORGANIZATIONAL ANALYSIS EXTERNAL ENVIRONMENT POLITICAL ECONOMICS SOCIAL/CULTURAL TECHNOLOGY LEGAL ENVIRONMENT • • • • • • • SWOT FRAMEWORK ANALYSIS STRENGTHS Leader in the Quick Service Sandwich Industry...
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...efficiently and effectively. Managers, are those people who have the responsibility to ensure that the management of company is running smoothly and flawless. In an organization, there are different management actions that the company should be concerned. In the case study of McDonalds, our team has found out five significant management actions that have contributed to McDonalds’ success. There are strategic management, democratic leadership skills, human resources management, ethics management and 1.1 Strategic Management One of the management actions that have contributed to the success of McDonalds will be their strategic plan which called ‘plan to win’. The idea of this plan not only for them to be the biggest fast food restaurant chain but to be the best fast food restaurant chain. McDonald implement this plan by analyzing the 4 P’s which are product, price, promotion and place. Product is the features, quality and quantity of product or services offered by McDonalds to its customers, such as packaging, desirability, looks etc. According to A.Linbranza, McDonald’s first entered India in 1996 which doesn’t really fit their representative kind of market. To apply the mentioned strategy, McDonald’s adopted product localization and innovation skill, as they...
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