...The Chambers School and Career Center is one of ten tax-exempt nonprofit programs of Bright Future Youth and Family Services. Our mission is to assist at-risk youth in the Eugene/Springfield area in becoming productive citizens by providing a learning and work environment where they feel challenged, respected, and accountable as they strive to meet the demands of adulthood. We have a staff of approximately 250 employees and also utilize several volunteers each year who play a vital role in the organization. Bright Future prides itself on its diversity of funding sources that make for a fiscally strong organization. Agency revenues come from governmental contracts, charitable gifts, United Way funding, and fees for service. Chambers School is proud to be the premier provider of at-risk youth alternative education and career assistance in Lane County, and seeks to make this experience even more valuable for its clients. This is done through a series of curricula funded by the Lane Workforce Partnership, Oregon Youth Conservation Corps, Oregon Department of Human Resources, and the local school districts. The most recent program we have developed is a culinary arts program in which students learn about food preparation and safe handling and then put this knowledge to use by preparing lunches for their peers at the Chambers School. After completing the 9-week curriculum, students are placed with a local food service business for a 60-hour practical training where they can continue...
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...Executive Summary Bright Future Youth and Family Services is a private nonprofit organization that serves more than 7,000 children, youth and families each year in Lane County, Oregon. We provide a continuum of services ranging from prevention to treatment for clients ranging in age from two to 24. Our agency also works closely with, and helps shape, the major systems that impact the young people and families in our community and state. You will find us involved in such diverse areas as mental health, juvenile justice, positive youth development, education, and work readiness. The Chambers School and Career Center is one of ten tax-exempt nonprofit programs of Bright Future Youth and Family Services. Our mission is to assist at-risk youth in the Eugene/Springfield area in becoming productive citizens by providing a learning and work environment where they feel challenged, respected, and accountable as they strive to meet the demands of adulthood. We have a staff of approximately 250 employees and also utilize several volunteers each year who play a vital role in the organization. Bright Future prides itself on its diversity of funding sources that make for a fiscally strong organization. Agency revenues come from governmental contracts, charitable gifts, United Way funding, and fees for service. Chambers School is proud to be the premier provider of at-risk youth alternative education and career assistance in Lane County, and seeks to make this experience even more valuable...
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...Omaha, NE and has been around for much over five years. Not only is Savor a restaurant but also a catering company as well. Savor caters to most of the middle and upper class citizens in the area. Savor attracts their customers by the “hip” young staff and routinely updating their menus which contributed to Savor’s success. Savor is said to have an ambiance compared to the styles of New York or European bistros. Their success is also gained by the notion that they do not appear to have any corporate appearance. Savor is also dedicated to only handle the freshest ingredients to their customers whenever possible. They build great relationships from local businesses where they get their food. Along with Savor comes the great chefs that makes Savor unique. Executive Chef Rob is a graduate of the prestigious Culinary Institute of America. Alongside Chef Rob is the renowned Chef Maria. Chef Rob creates unique combinations of menus including great wine selections where the wine is from the Italian winery, Stefano Farino. When Savor was announced, Anna had an opportunity to co-run the restaurant. Little did she know, she will soon be in charge of Catering. A major challenge Anna will have to tackle, despite the success of Savor, is the fact the catering business is competitive where three major catering companies, Brandeis, Upstream, and Ryan’s Bistro, are dominating the catering business. Problem Identification Savor itself is a very successful restaurant despite the...
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...upscale specialty grocer, is considering adding catering services to the existing services offered by the stores. Analyzing the current market is essential to the success of the catering services. Marketing is the management of customer relationships by creating, communicating, and delivering value to customers in a way that benefits the company [ (Kerin, Hartley, Berkowitz, & Rudelius, 2006) ]. Kudler will need to determine the customer needs, create a program to meet these needs, and communicate this program to the customers in order to be successful. This paper will consider the marketing mix for Kudler, the products that should be chosen, the appropriate pricing for these products, and how to promote the new products. The success of this new venture also depends on the relationship with local growers and this paper will establish the benefits of marrying these growers with the catering services. Market Research Marketing research is the process by which an organization defines a market problem or opportunity, collects and analyzes data, and recommends a future course of action [ (Kerin, Hartley, Berkowitz, & Rudelius, 2006) ]. In an attempt to gain insight into the opinions of Kudler’s customers, Kathy Kudler conducted surveys in 2009 and 2010. This feedback can be used by the organization as reliable information when deciding whether to move forward with the catering services and in the future to improve results and gain customer share in the...
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...Copper Kettle Catering. – Case Study Abstract This case study will answer specific questions surrounding founders Wayne and Janet Williams’s full-service catering company, Copper Kettle Catering. Copper Kettle Catering is known as one of the largest catering business in Raleigh. The company’s competitive priorities are high-quality food, delivery reliability, flexibility and cost. Operations include two distinct processes; deliver only and deliver and serve. This case study will also discuss Copper Kettle Catering’s competitive priorities, the changing nature of the customer and the lean concepts and practices the company can implement to increase flexibility, reduce lead times and lower costs in order to stay competitive with small specialty caterers targeting specific well-defined market segments. The Millers must also consider any barriers to implementing a lean system to meet the demands of menu flexibility and faster response times. Keywords: lean systems Copper Kettle Catering. – Case Study Synopsis Copper Kettle Catering is known for their catering services that provides box luncheons and deliver and serve services for large parties, dinners and weddings. Demand for deliver only services are constant with a changing product mix. The planning horizon is short. In contrast, the deliver and serve side process has a more seasonal demand with a longer planning horizon with customers booking dates weeks or months in advance. Both processes are supported by food...
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...Business Plan Company Name : Anondo Catering Type of organization: Catering and Ballroom Rental Business Type of Business: Partnership [pic] Executive Summary Anondo Catering is a local catering company serving both business and private clients in Dhaka city. The business will be operated as a catering kitchen and specialized in full-service catering and event planning for upscale events in the region. The business event management, event staff, a variety of cuisine for breakfasts, lunches, dinners, and appetizers, alcoholic and non-alcoholic beverage service, floral design, space design and decor, musicians and DJs, event equipment and furniture rentals, and other event services. Mission Statement • Anondo Catering offers top-class event experiences with flawless execution to business and private clients in Dhaka city. With Anondo Catering running your event, the food will be delicious, the service will be excellent and the guests will be wowed. The Team • Anondo Catering will be founded by Sayed,Shahadat & Toufiq. Built from the ground up by these partners and me owns 40%,Shahadat owns 30% & Toufiq owns 30%. 10% of shares will be given to angel investors who purchase 1o lakhs in convertible debt to help to finance the expansion of Anondo Catering. • Shahadat works as financial adviser in these kind of business for 3 years. He did his BBA with major in Finance. • Toufiq...
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...Consider It Done Catering Marketing Analysis DaLayn G. Bing Devry University Table of Contents Table of Contents 2 Abstract 3 Executive Summary 4 Company Description 5 Strategic Focus 6 Mission and Vision Statement 6 Goals 7 Core Competency and Sustainable Competitive Advantage 7 Situation Analysis 8 SWOT 8 Industry Analysis Competitor Analysis 9 Company Analysis 10 Customer Analysis 10 Market Product Focus 11 Market and Product Objectives 11 Target Market 11 Points of Difference 12 Positioning 12 Marketing Program 13 Marketing Strategy 13 Pricing Strategy 13 Breakeven Analysis 13 Promotion Strategy 15 Place (Distribution) Strategy 16 Financial Data and Projections 17 Past Sales Revenue 17 Five Year Projections 17 Organizational Structure 17 Implementation 18 Evaluation and Control 19 References 21 Abstract The goal and objective for Consider It Done Catering is to expand the business and introduce a more complete catering service to the Utah county area. This expanded business is an opportunity to bring meal carts to the business area, fine dining events for wedding and reunion parties. It would also include wedding and hors d’oeuvre refreshments, and smaller functions...
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...is what gives a business direction and a way forward. This in turn relates to the ability of a firm to identify how best to match its competencies to the needs and opportunities in the marketplace(s). Organisation's vision is an attempt to establish an ideal future ,rather than to provide a challenging but strict guide for management decision-making.A definition of Vision in a dictionary: “An image of the future we seek to create.”. A vision statement describes in graphic terms where the goal-setters want to see themselves in the future.It may describe how they see events unfolding over 10 or 20 years if everything goes exactly as hoped. -Tai Hing Catering vision : To be the best producer and most customer recommended diet group. A definition of Mission in a dictionary: purpose, reason for being ; also, an inner calling to pursue an activity or perform a service. The Vision describes a future identity and the Mission describes how it will be achieved. A Mission statement may define the purpose or broader goal for being in existence or in the bussiness. It serves as an ongoing guide without time frame .The mission can remain the same for decade if crafted well. Vision is more specific in terms of objective and future state. Vision is related to some form of achievement if successful. For example, “ We help transport goods and people efficiently and cost effectively without damaging environment “ is a mission statement. Ford's brief but powerful slogan” Quality is Job 1” could...
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...Marketing Research Kudler Fine Foods is a gourmet grocery store that caters to savvy shoppers seeking the finest produce, meats, cheeses, and wines. Kudler Fine Foods was established by Kathy Kudler in 1998. Currently, Kudler Fine Foods has two locations in California, La Jolla and their newest location in Del Mar. Kudler Fine Foods prides itself on providing fine quality products to savvy customers seeking high quality as well as a new shopping experience. Kudler Fine Foods has become successful because of their strategic location catering to consumers with a unique taste and who are willing to pay the price. As Kudler Fine Foods develops their marketing strategy and tactics additional market research is required in specific areas before proceeding. Those three areas are new locations, catering services, and acquisition opportunities. New Locations Kudler Fine Foods is currently operating two stores in California, one in La Jolla and the other in Del Mar. As a growth opportunity, Kudler Fine Foods is considering geographic expansion throughout California. Kudler Fine Foods is considering expanding by opening new locations in San Diego, Palm Springs, San Francisco, Santa Barbara, and Carlsbad. Before proceeding with opening new locations additional market research must be conducted to determine if this locations have a demand for the types of products Kudler Fine Foods has to offer, and if the consumers are willing to pay the price. Kudler Fine Foods research team...
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...Marketing Kudler Fine Foods is always looking for ways to expand business. With confidence in gourmet food products, adding catering services, in addition to in-store parties currently offered, is under consideration as a new market item. Market research, marketing mix, place, products, pricing, technology, and local organic growers all play a role in the decision to move forward with catering services by Kudler Fine Foods. Market Research Kerin, Berkowitz, Hartley, & Rudelius (2006) define market research as “the process of defining a marketing problem and opportunity, systematically collecting and analyzing information, and recommending actions” (p. 205). Kudler Fine Foods is entertaining the possibility of moving into the catering business. In order for Kudler Fine Foods to expand to include catering services, marketing researches is necessary to determine as well as confirm, market readiness, ascertain consumers’ interests, and evaluate existing and future customer demand for purchasing catering services. If marketing research, through collecting and analyzing demographic information, confirms the public will embrace gourmet catering services, Kathy is willing to take the recommendation to expand and move Kudler Fine Foods on this new venture. Marketing research is helping Kudler Fine Foods understand surrounding area interest in gourmet catering services and helping to determine which segments of the population will benefit from the new products and services. Marketing...
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...give her customers the best specialty food with exceptional service. Kathy visits each of her stores regularly and does a lot of the back office work so her management team and sales associates can interact with the customers on a regular basis and keep up an exceptional rapport with repeat and new customers. While Kathy is happy to do all the back office work, she would still like to interact with her clients to keep her presence known and is able to hear what customers are saying and any feedback that is given. While Kudler Fine Foods is the only known specialty food store around there is no known competitor in their geographical region. Ways that Kathy can keep competition up is to build her catering side of the business and keep prices reasonable for her products. Having a catering service offered by her industry will help boost sales as long as it is marketed in the right places and properly. Another way to stay on the up and up of competition is to offer gluten free products. Even though Kathy is not basing her products on the healthy side but on the high end quality side, by having a gluten free menu and products for her customers will help sales increase due to the demand for gluten free foods now (Kudler Fine Foods, 2013). While looking at the marking surveys from 2012 and 2013 there are a lot of similarities and not may differences. One that stood out to me personally was the pricing question with the economy the way it is there is definitely reason behind the answers...
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...Running head: KUDLER'S MARKETING PLAN 1 Kudler's Marketing Plan Kathy Kudler had an idea and transformed that idea into what is known today as Kudler Fine Foods. Starting up a business can be a difficult task and so can future growth of that same business. As of present, Kathy has again had an idea and started the transition to implement catering services. In an effort to make this business venture successful, Kathy has to consider several marketing strategies that not only benefits the company in the immediate but also creates future growth and stability of revenue in the long term. Three Pieces of Market Research Kudler Fine Foods (KFF) marketing strategy will require the “organizational function and a set of processes for creating, communicating, and delivering value to customers, and for managing customer relationships in ways that benefit the organization and its stakeholders” (p. 8). Based on that conclusion a market consists of potential customers with desires and ability to buy specific products. Through the three pieces of marketing research KFF will “define the marketing problem and opportunity, systematically collecting and analyzing information, and recommending actions” (Kerin, Hartly, Berkowitz, & Rudelius, 2006, p. 205). Consumer and Company This organization will link the consumer and the company through information to identify and define marketing opportunities, and problems by reducing risks and uncertainty to improve decisions made by the marketing managers...
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...Grocery department with condiments and packaged foods In order to fulfill the owner’s dream of expansion and growth Kudler Fine Foods is in the process of developing an organized structure of buyer, catering manager, store director, and the various department managers at the stores. The following are the job descriptions developed to hire and develop these key positions at Kudler Fine Foods. A buyer for all stores would facilitate the need for the owner to stop ordering for the stores. A buyer will purchase grocery merchandise or commodities for resale. The buyer inspects and grades or appraises agricultural commodities, durable goods and other merchandise offered for sale to determine value and yield. The buyer selects and orders merchandise from showings by manufacturing representatives, growers, or other sellers, or purchases an open market for cash. Buyers will baseselection on nature of clientele, or demand for specific commodity, merchandise or other property, utilizing knowledge of various articles of commerce, and experience as a buyer. Transports purchase or contacts carriers to arrange transportation of purchases. Buyers will have the authorization for payment of invoices or return of merchandise (Careers in Grocery, 2009). Hiring and developing a catering manager is needed to expand the business and...
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...co.in LIST OF OUTLETS VISITED Name of catering agency | Address-Main office | Purnabrahma catering services | 7th phase-J.P Nagar | Govind Caterers | 2nd phase-J.P Nagar | Sri Nandini caterers | 4thblock-Koramangala | Babu catering services | V.V Puram | NAMMURA HOTEL | 4th block Jaynagar | Hotel Nandini catering services | 6thphase-J.P Nagar | Bhavani Caterers | 9thblock-Jayanagar | Sri Annapoorneshwari Caterings | Kumar Swamy layout | Leela Caterers | 2ndphas-J.P Nagar | Svs Caterers & Tent house | Hanumath Nagar | OBSERVATION 1: Name of catering agency | No. of sales personnel | Customer GroupMin-Max | Outsourced Services | Service Charges (Per Plate) | Purnabrahma catering services | 20-80 | 100-1200 | Tent, utensils , ice creams | Rs.250-900/- | Distribution Channel 1: Inferences * The owner itself is order-taker for wedding purpose and office gatherings. * Two managers appointed one for Outsourcing and other for other services. * Average 30-40 people needed to execute one catering order. OBSERVATION 2: Name of catering agency | No. of sales personnel | Customer GroupMin-Max | Outsourced Services | Service Charges (Per Plate) | Govind Caterers | 35-65 | 120-1000 | Decoration, Tents, Water | Rs.200-750/- | Distribution Channel 2: Inferences * The firm has delegated their work into two parts Order Taker and Order Executor * The process to execute one catering order takes almost one week. * Approx...
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...We chose to work with Spitfire Bar & Grill because we enjoy eating their food and it is a local restaurant. Being a local restaurant makes it a lot easier for people around the Fargo-Moorhead area to find. Spitfire makes award winning smoked food. Having this award winning food makes it exceptionally great that it is in a classy building. It was first opened in 2007 by Tim Olson which is located at 1660 13th Avenue East, West Fargo, ND. We decided to do an advertising campaign for Spitfire Bar & Grill. This advertising campaign consists of increasing last year’s sales by 5%, keeping tallies of how many people come from bison games, and finally increasing catering venues 5% from last year. In order to do this, we decided to use digital media, print media, and transit media. For our digital media, we chose to put ads on Twitter and Facebook. As for print media we decided to use flyers. Not only those, but we also used billboards for our transit media. Having these three different types of advertising medias allows us to reach all kinds of people. These advertisements will be out for eight weeks, which allows people to view these advertisements at different times essentially from any place there are. The benefits for using our advertising campaign are...
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