...Case Study #1 Human Resource Mgmt & Dev. Gen Y Rocks the Business World Gen Y employees are in fact rocking the business world. They are young, they are fierce and they know what they want. These individuals were once immature and naïve people who have developed a sense of self and entered the business world. They face many challenges but have many opportunities available that they seek eagerly. The generation y’s are disruptive not only because of their size but because of their attitudes. They attitudes mean business and they are taking over the industries with an image of what they want a company to be. In order for organizations to adapt to the influx of generation y individuals they will need to be open minded. They will need to understand that with time and the change in technology, the minds of these individuals work at different paces and do things in different manners then individuals from the baby boomer generation. Gen Y’s were brought up in a more advanced environment with different parental guidelines from the Baby Boomers. They are smart, witty and eager to learn. They don’t take no for an answer and they will seek out what they need to do to get the job done. These individuals may take time to surf the net at their leisure or update their statuses on Facebook throughout their workday but at the end of the day, their work is accomplished and done so in a manner of excellence. Generation Y is different from previous generations. They were raised in a different...
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...boss: Tips for Generation Y. (n.d.). Retrieved from http://www.computerworld.com/s/article/315573/Communicating_with_your_boss_Tips_for_Generation_Y Different generations, same objectives . (n.d.). Retrieved from http://www.camagazine.com/generations/default.aspx Generation Y and the WorkForce. (n.d.). Retrieved from http://www.workforcecyprus.com/news.php?id=29 How is Generation Y Transforming the Workplace? (n.d.). Retrieved from http://www.hoklife.com/2012/08/28/how-is-generation-y-transforming-the-workplace/ konopaske, j. m. (n.d.). human resource management 12th edition. Managing generational differences has become an increasingly growing area. In today’s diverse and ever changing business environment, it is imperative to the areas of recruitment, retention and engagement for organizations to successfully communicate across generational boundaries. With an age gap of nearly 50 years between the oldest and youngest employees in some organizations, there is a broad range of perspectives, needs and attitudes floating around the office. Today’s workplace is most definitely a multi-generational one – and each generation has its own set of expectations, needs, values and working styles. Employers have to acknowledge the generational tensions their employees may be feeling. To get everyone working together, they need to understand the unique strengths and weaknesses of each generation and identify the points of friction among them. (Generation Y and the WorkForce, n.d.) ...
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...Application Case 2-1 (Gen Y Rocks the Business World) Question 1: What will organizations have to do to adapt to the influx of needed Generation Y individuals? ANSWER: In fulfilling the demands of technology and to avoid a clash of culture in organization, an adequate knowledge, skills and competencies in various areas by the individual is important. In spite of the influx of workers from different generations as the ‘baby boomers’, Generation X, Generation Y and some of Generation Z in the organization, there arose a great challenge for the management of the organization to put equal importance while dealing with globalization issues. This includes matters relating to the determination of the scope and means of suitable work in accordance with the requirements of technology, which is then adapted to the mentality of these generations. When talking about Generation Y, it can be summarized that individuals of this generation have different way of thinking with Generation X and the gap is too wide with the ‘baby boomers’. Generation Y is known as the person who is never satisfied in finding something that will be the end point of their quest. No wonder if this generation individuals will often switching jobs within a year. What they are looking for is a high income as well as a relatively easy job or do not require a lot of hassle. When organizations decide to hire the Generation Y individuals, what to do next is to ensure that this group remains to provide services in the organization...
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...Application Case 2–1 Gen Y Rocks the Business World Nearly every businessperson over 35 has done it: sat in her office after a staff meeting and—reflecting upon the 25-year-old colleague with two tattoos, a piercing, a near addiction to checking his Facebook account with his smart phone, no watch, and a shameless propensity for chatting up the boss—wondered, What is with that guy! At once a hipster and a climber, he is all nonchalance and expectation. He is new, he is annoying, and he and his female counterparts are invading corporate offices across America. Generation Y: Its members are different in many respects, from their upbringing to their politics. But it might be their effect on the workplace that makes them truly noteworthy— more so than other generations of twentysomethings that writers have been collectively profiling since time immemorial. They’re ambitious, they’re demanding in terms of the boss’s time, and they question everything, so if there isn’t a good reason for that long commute or late night, don’t expect them to do it. When it comes to loyalty, the companies they work for are last on their list— behind their families, their friends, their co-workers and, of course, themselves. But there are millions of them. And as the baby boomers begin to retire, triggering a well-publicized and feared worker shortage, businesses are realizing that they may have no choice but to accommodate these curious Gen Y creatures. Especially because if they don’t, the...
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...response is at least 1 paragraphs in length. Please visit the Academic Resource Center (ARC) for concise APA guidelines. 1. Assume you have just started your own business and are ready to hire some employees. How could you use the ARDM model to guide your initial HR strategy? 2. The productivity of the workforce is essential for the success of an organization. What HRM activities and programs can impact productivity? 3. Historically HRM activities were developed and implemented by a department or functional unit. Today however, operating managers are often responsible for applying and modifying HRM tools and activities. Why has this change occurred? 4. Explain the reasons why today HRM is playing a larger role in an organization's strategy than it did 10 years ago. 5. HR processes are designed to acquire, reward, develop, and maintain/protect human resources. What are the desirable organizational end results of such processes? 6. Read Application Case 2.1: Gen Y Rocks the Business World in Chapter 2 and answer the following questions. a) What will organizations have to do to adapt to the influx of needed Generation Y individuals? b) Is Generation Y really that different than previous generations that entered the workforce in large numbers? Explain. c) Will Generation Y individuals have to make adjustments in their style, preferences, and interests to be successful in their careers? 7. Assume that you've started to expand your company's...
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...1 United States Coast Guard Auxiliary Study Can the U.S. Coast Guard Auxiliary survive in the 21st Century? How changing generational attitudes will affect an all-volunteer organization August 2006 1 This page intentionally left blank INDEX 1. Introduction 1 2. Analysis 3 A. The canary in the mine 4 B. Understanding generational attitudes 4 C. Four generations 5 D. Exploring the next generation of retirees: The Baby Boomers 6 E. Gen-X: It’s about lifestyle 8 F. Call them Gen-Y or Millennials, they deserve our attention 10 G. The new volunteers: What to expect 12 ` H. My time is not your time 14 I. Generational differences shaping leadership 15 J. American volunteer rate steady 17 3. Conclusions 19 A. Past expectations 20 B. Present construct 20 C. Spontaneous volunteer: Something new 21 D. High touch 21 E. Exploring contemporary trends in volunteering 23 1. Volunteer burnout 23 2. The human touch 24 3. Professionalizing the volunteer corps 25 4. New forms of volunteerism 25 5. Diversity 26 6. Technology 26 F. Communications challenge 27 4. Summary 29 6. Appendix 31 1 Membership numbers How many members the Auxiliary needs to meet their mission obligations and how many members it needs to meet its financial requirements would be two different answers. Getting a specific answer from the leadership is difficult because of the way the two spiral around each other like a double helix strand of DNA. They are – for now – inseparable...
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...19 Marketing Mix ………………………………………………………………………….20 Product ………………………………………………………………………….20 Price ……………………………………………………………………………..22 Place ……………………………………………………………………………..23 Promotion ………………………………………………………………………26 References ………………………………………………………………………………………28 Appendices .…………………………………………………………………………………….29 Executive Summary X-Vacation is a company with an innovative solution for the average family vacation. With our services, eventually all over the world, we will be able to provide the ideal vacation scenario for all family members. The company will have its roots in Orange County, but as soon as 2010 we hope to have contractual agreements with large hotel chains all over the world. We want to provide a network of extreme sports activities. The best way to do this is through hotels all over the world X-Vacation got its inspiration from a growing generation Y, a significant increase in participation in extreme sports, and the lack of competition. Generation Y is a generation with power, many are still in high school, but they influence the way the money in a family is spent, and their interest in our services will skyrocket the company’s success. Currently our main competitors are...
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...profile sociologique de la Now Generation A. Le concept de génération B. Le portrait de la Why Generation C. La Gen Y, un concept du tribalisme D. Les pours et contre des Millennials E. Les Millennials à travers le monde II. Comment communiquer avec les Digital Natives ? A. La publicité B. Le Marketing des Psychographiques C. Le Buzz Marketing D. Le Celebrity Marketing E. Le Placement de produit III. Les canaux de communication illustrés par la campagne d’Orangina A. Télévision B. Internet C. Mobile D. Street Marketing INTRODUCTION Le terme de “Génération Y” est apparu dans le magazine Advertising Age, le 30 Août 1993. Il était utilisé pour décrire les enfants nés entre 1980 et 1995 en tant que progénitures des Baby Boomers. Chaque génération est formée par les évènements culturels et politiques de son temps. Cependant, la Génération Y a été sevrée par de nombreux évènements importants (Cf Figure 1 : annexe pour tableau), du scandale O. J. Simpson aux USA à l’invention de l’iPod, en passant par la fusillade dans un lycée à Columbine et l’introduction d’Internet, et tout cela est apparu avant le 11 Septembre 2001. Les Gen Yers essayent tous de créer une seule chose par eux même : une identité. Ils ont leur propre langage et d’importants pouvoirs économique et social. La Génération Y est le segment le plus large de la population mondiale avec plus de 1,7 milliard de membres (Cf Figure 2 en annexe). Ils...
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...for you. If you are an individual of a certain age, then the names Don Henley, Sting, David Lee Roth and Stevie Nicks will mean more to your than just “outstanding solo recording artist”. You will know that at one time, these stars were part of some incredible bands. You will also know that these superstars, despite experiencing massive successes with solo careers, have all opted to regroup, so to speak, hooking up with former band-mates to recreate music magic that is as worthy and sellable today as it was back in its heyday. Yes, EDM, hip-hop, rap and auto-tuned pop dominate the airwaves and I-Tunes playlists, and these genres generate massive record sales and concert and radio advertising revenues. But thanks to video games like Rock Band and Guitar Hero, plus a generation of parents who drove their kids to school and selected the in-car musical entertainment, boomer-parented children not only recognize names like Boston, Steely Dan, Foreigner and Deep Purple, they know the lyrics and the melodies and will gladly attend concerts by such retro acts - with their parents! “Oldies” have been re-birthed! I’m Much too Young to Feel this Damn Old Here’s a startling fact: the last of the baby-boomers turn 50 in 2014, and the implications of that fact hold significance...
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...chapter 2 Learning Content Learning from Experience Anne Mulcahy, Chairman and CEO of Xerox, Commits to Business Ethics Individual and Organizational Ethics Learning Goals After studying this chapter, you should be able to: 1 Describe the stages of moral and ethical development. 2 Explain and apply the core concepts used by individuals and organizations to make ethical decisions. 3 Describe some ethics-based initiatives for fostering diversity in organizations. 4 Explain the nature of stakeholder responsibility and its ethical basis. Individual Differences and Ethics Ethics Competency Anne Mulcahy’s Ethical Leadership Decision Making and Ethics Change Competency James McNerney, CEO of Boeing Diversity and Ethics Diversity Competency Verizon’s Workplace Diversity Stakeholder Responsibility and Ethics Ethics Competency Johnson & Johnson’s Stakeholder Ethics and Principles Experiential Exercise and Case Experiential Exercise: Ethics Competency What Is Your Decision? Case: Diversity Competency Consensual Relationship Agreements Learning from Experience Anne Mulcahy, Chairman and CEO of Xerox, Commits to Business Ethics Anne M. Mulcahy is the chairman and CEO of the Xerox Corporation, headquartered in Norwalk, Connecticut. Xerox is best known for its copiers, but it also makes printers, scanners, and fax machines. The company sells document software and copier supplies and also provides consulting and document outsourcing. In this feature and throughout...
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...Titre de l’édition originale STEVE JOBS : A BIOGRAPHY publiée par Simon & Schuster, Inc. Maquette de couverture : Bleu T Photo de couverture : Albert Watson © 2011 by Walter Isaacson Tous droits réservés. © 2011, éditions Jean-Claude Lattès pour la traduction française. Première édition novembre 2011. ISBN : 978-2-7096-3882-1 « Seuls ceux qui sont assez fous pour penser qu’ils peuvent changer le monde y parviennent. » Publicité Apple « Think Different », 1997 Table des matières Les personnages Introduction : La genèse de ce livre 1- L’enfance : abandonné puis choisi 2- Un couple improbable : les deux Steve 3- Tout lâcher : harmonie, ouverture, détachement… 4- Atari et l’Inde : du zen et de l’art de concevoir des jeux 5- L’Apple I : allumage, démarrage, connexion 6- L’Apple II : l’aube d’une ère nouvelle 7- Chrisann et Lisa : celui qui a abandonné… 8- Xerox et Lisa : les interfaces graphiques 9- Passer en Bourse : vers la gloire et la fortune… 10- Le Mac est né : vous vouliez une révolution 11- Le champ de distorsion de la réalité : imposer ses propres règles du jeu 12- Le design : les vrais artistes simplifient 13- Fabriquer le Mac : le voyage est la récompense 14- Entrée en scène de Sculley : le défi Pepsi 15- Le lancement : changer le monde 16- Gates et Jobs : quand deux orbites se croisent 17- Icare : à monter trop haut… 18- NeXT : Prométhée délivré 19- Pixar : quand la technologie rencontre l’art 20- Un homme comme les autres...
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...300 Case Studies of Social Media Marketing – An e-guide by Roderick Low of Expeditus Media What is Social Media? Social media is best understood as a group of new kind of online media which share the following characteristics: Participation Social media encourages contributions and feedback from everyone who is interested. It blurs the line between media and audience. Openness Most social media services are open to feedback and participation. They encourage voting, comments and sharing infomation. There are rarely any barriers to accessing and making use of content – password protecting content is frowned on. Conversation whereas traditional media is about “broadcast” (content transmitted or distributed to an audience) social media is better seen as a two-way conversation. Community social media allows communities to form quickly and communicate effectively. Communities share common interests, such as a love of photography, a political issue or a favourite TV show. Connectedness Most kinds of social media thrive on their connectedness, making use of links to other sites, resources and people. Need Inspiration? Now that you know what social media is, do you need any inspiration in getting your social media campaign under way? One of the best way to get inspiration for your organization can use social media is to check out what others are doing. This ebook is intended for anyone who wish wants to start a social media campaign, but will be most useful to people working in...
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...think we should now pause to remember just what Leslie meant to each of us … OK that’s enough. Maybe that’s not important either. Written By Rob McMillan Founder, Wine Division 707.967.1367 rmcmillan@svb.com APRIL 2011 1 The movie Airplane was about a flight where both pilots died of food poisoning. Fortunately, the plane was carrying our reluctant hero Ted Striker. A former combat pilot who had lost his mojo to fly, Ted along with his lost love interest Elaine Dickinson, together find a way to land the plane and save the day, thus triumphing over their own fears and personal tragedy. Too bad about the pilots, but that’s not important right now. What is important is Airplane is our canvas for painting a picture of the wine business this year with all of the ups and downs, misunderstandings and drama. Besides, it was really funny and might help you read this to the end. But for those needing more entertainment, in the electronic version of the report you will find links to clips from the movie. To co-opt a line from an airline, we know you have many choices in banks. So thanks for flying Silicon Valley Bank! The industry has soared from being a...
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...before without much success. Wh gave thes investors h w h hat se hope in 2009 w the belie that was ef digitiz zed music an the Intern would com nd net mbine to cre eate new, low cost ways t promote m w to music. McBri and his partners were ready to put what they had learned ab ide p t bout digital m music marketi to ing work in a vehicle that could attr t ract investors s. Ini itial response from invest e tors was mixe however. “Returns on entertainme products when ed, n ent portfo olios are smal are typicall very erratic said one N ll ly c”, New York-bas venture c sed capitalist.2 Wa the as non m major label ap pproach about to fail again? t The Music Ind dustry Th music indu he ustry compris a wary a sed alliance betwe art and b een business. Artists,...
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