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Glo-Bus Strategy

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Submitted By davidwang
Words 501
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Name: Yongjie Wang(David)
Date: 14/05/2015

Individual Journal for Year 7 For year 6, we have increased the Multi-featured cameras quality and kept the same product for Entry-level cameras.. That’s the reason why we increased the selling price for M-F cameras and kept the same price for E-L cameras. From the quarterly snapshot that we realized the market share in Four area were: 39.3% and 36.4% in Asia-Pacific(decreased), 27.7% and 29.5%(decreased) in Latin America, 17.8% and 18.2% in North America(decreased) and 10.9% and 11.4% in Europe-Africa(increased). Based on our strategies for our company were: 1. Keep the no.1 space in Asia-Pacific. 2. Trying to get much close to No. 1 in Latin America. 3. Do our best to increase the market share in North America and Europe-Africa. We can use price war to increase our market share in those two areas, we will not give up any areas. We have not done enough improvement for year 6, we still have a lot of work to do in year 7. In the year 7. My opinions for our company are as the followings:
Increase the E-L cameras quality and keep the same M-F cameras, and i would like to suggest decrease the F-L cameras in different area, And for the E-L cameras, i think we need to increase the selling prices in different area, it will like the highest price in Asia-Pacific and Latin America, lower price in North America and Europe-Africa.
From the quarterly snapshot i have notice that our advertising spend was the lowest company, so, i will suggest to increase the advertising spend in each market . As i have noticed that the strategies for our company, i would like to spend much more money in Latin America and Asia-Pacific.
Based on the quarterly snapshot, i have realized that the tech support is very important, in the two most important areas, we were the last space in annual per unit sold. We should figure out that problem.
From year 6, i remember that we expected our EPS and ROE much high than now, the reason why we did not make our purpose should be we did not consider other companies strategy.
From the Quarterly snapshot of year 6, we created much more profit in quarter 3 than other three quarterly, but compare with practice year 6, the market share have decreased in quarter 3 but increased in quarter 4, i think we should focus on the problem of quarter 3.
I would like to suggest improve working conditions for plant personnel for our labor, my opinion is after we have done the work for Energy efficiency programs and Improved working conditions for plant personnel, we will focus on Charitable contributions and Green initiative to promote environment sustainability.
7. I also suggest to keep $5,000 in Energy Efficiency Programs.

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