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Gm 591: Leadership and Organizational Behavior

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GM 591: Leadership and Organizational Behavior
Project Proposal

Overview of Organization

My final project paper will focus on the company SuperMedia LLC, (SuperMedia) which is a publically traded company headquartered in the Dallas/Fort Worth area. According to its corporate website, "SuperMedia serves as the advertising agency for small to medium sized businesses with a variety of advertising solutions". The solutions fall into three categories which include online advertising, direct mail and the yellow pages.

With advertising solutions becoming more digitized and cost effective, SuperMedia (formally Idearc Media) found itself in a position where it had to quickly adapt to the new ways in which business were advertising. Unfortunately, this meant the company had to cut corners in the process without much due diligence and eventually lead to creating a sales environment that resulted in a reduction in sales and a high turnover of personnel in the sales department.

As a sales representative within the company I have seen how sales managers within the department have taken a "win at all cost" attitude when dealing with members on their sales team. I have seen the practices of how deals were passed on to some members of the team who were already close to achieving sales quotas while others suffered - eventually losing their jobs - because they had not met their monthly quotas enough to stay with the company.

Preliminary Problem Statement
SuperMedia was late (and still struggles to make the adjustments) in offering effective Internet advertising solutions for its clients due to market share. However within its Internet advertising sales division, there is too much emphasis on selling solutions to customers, but not enough incentives to get the type of results desired from its sales teams. My plan for this paper Prof. Stone is to detail thru

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