...you can always look up the sport called golf, mental golf to be exact. When you search in Google you will see 83,800,000 hits for it. This is a huge number for golf, golf isn’t that big of a sport in most people eyes but to have about 83,800,00 hits on not even the main topic of golf is pretty awesome. The problem is the Wikipedia page doesn’t have that much information on the top of mental golf. So if you wanted to use this as a research source, I would not suggest that you do that. To give a quick introduction to mental golf I thought I would tell you what golf actually is. “Golf is a well-known outdoor sport in which players use specially designed clubs to hit...
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...Callaway Golf Clubs Term Paper Assignment Webster University Marketing 5000-02 Fall I 2010 Rashad A. Myers Executive Summary Callaway is a premium golf equipment company which focuses on increasing the overall experience of playing the game for those that use its products. The company will increase market share and profits by focusing on specific target markets over the next 12 months. Environmental Analysis Socio-Culturally, Callaway is affected by the fact that the majority of its customers are Caucasian and male. Further, this demographic is largely made up of male baby boomers, and this segment is aging rapidly, with many giving up the game due to health reasons. Also, children are not taking up the game with the numbers that they used to. Instead, they opt for video games and other sports. Politically, Callaway is not affected by legislation. Callaway is certainly impacted by what is going on economically. Golf is a relatively expensive sport to play with any regularity, when you take into consideration the equipment costs and green fees. One of the first activities that are limited is recreational spending in a down economy. The company will suffer if people’s discretionary spending is limited for extended periods of time. Callaway is affected by Legal and Regulatory forces because its governing body, the United States Golf Association (USGA) can make changes to equipment any time it wants to. Callaway incorporates technology heavily in their...
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...Customer Analysis and Target Markets 7 6. Marketing Program 7 Price Strategy 7 Promotion Strategy 8 7. Sales Forecast 8 8. Implementation 8 Marketing Organization 8 Marketing Activities 8 9. Evaluation 9 Appendix A – Non Member Revenue Projections 10 Appendix B – Income Statement 11 Appendix C – Golf Courses Available on E6Golf Software 13 Appendix D – Marketing Budget 14 Appendix E – Marketing/Activities Plan 2014 – 2015 15 Bibliography 16 1. Executive Summary The following plan outlines the marketing strategy and tactics for introducing virtual golf to Fox Haven Golf and Country Club (FHGCC), a golf course currently operating in High Level, AB. This is the only golf course in the High Level area, the closest other courses being in La Crete and Fort Vermillion, both over an hour’s drive from High Level. FHGCC will build and open a 10 room Virtual Golf Centre at its current location. FHGCC will target this new venture at its current membership of approximately 120, while opening its doors to new golfers and those wishing to remain active over the long winter months. 2. Current Business Operations FHGCC is an 18-hole, par 72, parkland style golf course and driving range. Although small in length (6648 yards from the back tees, 5492 yards from forward tees), it provides a challenge for golfers of all abilities, with water hazards on ten of the holes, and well placed bunkers around the course. The club runs a Men’s and Ladies’ League (Men’s – Tuesday...
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...The Florida State University DigiNole Commons Electronic Theses, Treatises and Dissertations The Graduate School 2-5-2009 The Social Impact of Corporate Social Responsibility: A Case Study Brooke Ellen Forester Florida State University Follow this and additional works at: http://diginole.lib.fsu.edu/etd Recommended Citation Forester, Brooke Ellen, "The Social Impact of Corporate Social Responsibility: A Case Study" (2009). Electronic Theses, Treatises and Dissertations. Paper 4418. This Dissertation - Open Access is brought to you for free and open access by the The Graduate School at DigiNole Commons. It has been accepted for inclusion in Electronic Theses, Treatises and Dissertations by an authorized administrator of DigiNole Commons. For more information, please contact lib-ir@fsu.edu. FLORIDA STATE UNIVERSITY COLLEGE OF EDUCATION THE SOCIAL IMPACT OF CORPORATE SOCIAL RESPONSIBILITY: A CASE STUDY By BROOKE E. FORESTER A Dissertation submitted to the Department of Sport Management, Recreation Management, and Physical Education in partial fulfillment of the requirements for the degree of Doctor of Philosophy Degree Awarded: Spring Semester, 2009 i The members of the Committee approved the Dissertation of Brooke Ellen Forester defended on February 5, 2009. ________________________ Michael Mondello Professor Co-Directing Dissertation ________________________ R. Aubrey Kent Professor Co-Directing Dissertation ________________________ Robert Brymer Outside Committee...
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...profitable applications for the company’s present resin products—and her current efforts are running into unexpected problems. During the last four years, Walden has been under heavy pressure from her managers to come up with an idea that will open up new markets for the company’s foamed polystyrene. Two years ago, Walden developed the “foamed-dome concept”—a method of using foamed polystyrene to make dome-shaped roofs and other structures. She described the procedure for making domes as follows: The construction of a foamed dome involves the use of a specially designed machine that bends, places, and bonds pieces of plastic foam together into a predetermined dome shape. In forming a dome, the machine head is mounted on a boom, which swings around a pivot like the hands of a clock, laying and bonding layer upon layer of foam board in a rising spherical form. According to Walden, polystyrene foamed boards have several advantages: 1. Foam board is stiff—but can be formed or bonded to itself by heat alone. 2. Foam board is extremely lightweight and easy to handle. It has good structural rigidity. 3. Foam board has excellent and permanent insulating characteristics. (In fact, the major use for foam board is as an insulator.) 4. Foam board provides an excellent base on which to apply a variety of surface finishes, such as a readily available concrete-based stucco that is durable and inexpensive. Using her good selling abilities, Walden easily convinced...
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...weather changes, devastating tsunamis, earthquakes in unusual places, seasons seemingly being skipped or prolonged, floods amongst several other abnormalities in the way the world we know have been occurring more frequently, more powerfully and more frighteningly. As humans, naturally we question, fear and seek to explain all of these deadly and destructive anomalies. Some claim an apocalypse is coming, some say we are heading toward an ice age, some believe we have accelerated a change in the Earth’s climate cycles by our own actions. Any view taken, is one of fear and trepidation. As a factual and unbiased paper, we will not take the Apocalypse theory into account for the fact that there are concrete facts or evidence. Regardless of why we believe something is wrong or changing, it is undeniably fact that the world is changing on many levels. The purpose of this paper is explore and attempt to find the reasons why this is happening, and what we, as mankind, can do to be prepared, and to attempt to mitigate any effect we may have on the acceleration of these changes Pollution and human consumption of fossil fuels, trees and other natural resources have been the scapegoat for “global warming” for several years now. How is it that, specifically, carbon emissions from vehicles allegedly has caused or sped the rate of global warming? Carbon emissions have been in existence since fossil fueled engines have been around, which is roughly between 150 and 200 years at this point....
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...through on a regular basis, striving for equality. Why? My community is overwhelmingly white. A person would have to struggle to find the minorities in my town. Is that a blessing for our community or a setback? While others are learning how to get along with each other, we need to learn how to open the doors and our minds to welcoming others into our community. If you were to drive into the community in which I live, you would think you are driving into a fairytale. The entrance to our town is just like arriving in Mayberry. The streets are lined with old oak trees and the generation old homes are a picture of perfection with their manicured lawns and porch swings. In my hometown people really do sit outside and wave at you as you drive by. Women sit together sipping sweet tea while the men gather in the garage chatting about golf or the tools they have accumulated. People stroll along the sidewalks around town square shopping and chatting at the local coffee shops. Neighborhoods throw block parties, kids play outside with each other and it is true as with any small community, they know everything about everyone. Sounds like a fairytale, I know. Growing up here was a dream. It was the best childhood anyone could ask for. Considering I was adopted and had a quite difficult life prior to coming to my adopted family, Crown Point felt like it was too good to be true. I played outside every night with the neighborhood kids until the street lights came on. I had big birthday parties in...
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...wonderful game of baseball and a different outlook on the sport. It is a popular sport in America. The rest of the world looks to America as a guiding force. They view America as the baseball empire of the world. Major league baseball is the envy of the world. Baseball has very broad cultural, social, and geographic impacts that go deeper than we think. We will briefly examine the diverse and changing social, economic, and political meanings of this activity in different countries. Baseball has failed in the promotion in many European and African societies and we will discuss why. Baseball is an international sport that brings great experiences and great memories that last a lifetime. It can be very important in the bond of family. The swing, techniques, bat and balls are important and we will learn why it’s important to have proper training. Also you will read about players that have tarnished the sport and players that have changed baseball forever. Mainly this is a view of the importance of the sport worldwide and how it has changed the world through the guidance of American baseballs influence on the rest of the world. Sport of Baseball Internationally this game is viewed as a very powerful game. Baseball is the same in many ways all over the world. Every player is aiming to knock the ball out of the park or just feel lucky to get on base. Although the game has changed, the history of the sport has been pretty consistent. Because of the...
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...OUR GROUP 02 GRO UP M A N A GE ME N T R E P OR T 02.1 02.2 02.3 02.4 02.5 02.6 02.7 02.8 02.9 02.10 adidas Group Worldwide 66 Major Sporting Events 2014 67 Group Strategy 68 Global Sales Strategy 72 Global Brands Strategy 77 Other Businesses Strategy 86 Global Operations 94 Research and Development 99 Employees105 Sustainability111 G R O U P M A N A G E M E N T R E P O R T: This report contains the Group Management Report of the adidas Group, comprising adidas AG and its consolidated subsidiaries, and the Management Report of adidas AG. 1 Group Management Report – Our Group adidas Group Worldwide / 02.1 / adidas Group Worldwide Percentage of Group sales 26 23 Western Europe North America 8 3 1 4 2 13 6 12 Greater China 7 10 European Emerging Markets 5 9 20 13 66 11 15 Latin America Other Asian Markets 1 adidas North America, Portland/Oregon, USA 6 adidas International Trading, Amsterdam, Netherlands 2 TaylorMade-adidas Golf Headquarters, Carlsbad/California, USA 7 adidas Group Headquarters, Herzogenaurach, Germany 3 Reebok-CCM Hockey Headquarters, Montreal/Quebec, Canada 8 adidas Group Russia, Moscow, Russia 9 4 Reebok International Headquarters, The Rockport Company Headquarters, Canton/Massachusetts, USA adidas Global Sourcing, Hong Kong, China ...
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...The Swiss Luxury Watchmaking Industry A general overview and a closer look at the celebrity endorsement and sponsorship communication strategy used by the leaders. Karine Gautschi January 2005 HEC Lausanne – Hautes Etudes Commerciales, MIM – Master of International Management Thesis Director, MIM: Professor Stéphane Garelli Expert, Omega: Jean-Pascal Perret Table of Contents 1 2 INTRODUCTION .............................................................................................................. 1 LUXURY WATCH INDUSTRY: A SHORT OVERVIEW .................................................. 3 2.1 2.2 3 DEFINITION AND PRICE SEGMENTATION ........................................................................ 3 LUXURY BRANDS AND THEIR POSITIONING ..................................................................... 5 ANALYSIS OF THE LUXURY WATCH INDUSTRY........................................................ 7 3.1 THREAT OF NEW ENTRANTS .......................................................................................... 9 Capital requirement ............................................................................................ 9 Brand recognition ............................................................................................... 9 Distribution........................................................................................................ 15 3.1.1 3.1.2 3.1.3 3.2 BARGAINING POWER OF BUYERS .........................................
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...The Swiss Luxury Watchmaking Industry A general overview and a closer look at the celebrity endorsement and sponsorship communication strategy used by the leaders. Karine Gautschi January 2005 HEC Lausanne – Hautes Etudes Commerciales, MIM – Master of International Management Thesis Director, MIM: Professor Stéphane Garelli Expert, Omega: Jean-Pascal Perret Table of Contents 1 2 INTRODUCTION .............................................................................................................. 1 LUXURY WATCH INDUSTRY: A SHORT OVERVIEW .................................................. 3 2.1 2.2 3 DEFINITION AND PRICE SEGMENTATION ........................................................................ 3 LUXURY BRANDS AND THEIR POSITIONING ..................................................................... 5 ANALYSIS OF THE LUXURY WATCH INDUSTRY........................................................ 7 3.1 THREAT OF NEW ENTRANTS .......................................................................................... 9 Capital requirement ............................................................................................ 9 Brand recognition ............................................................................................... 9 Distribution........................................................................................................ 15 3.1.1 3.1.2 3.1.3 3.2 BARGAINING POWER OF BUYERS .........................................
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...descent has shocked the golf world, but it shouldn't be a surprise to anyone. As much as we try to separate work from life, they are inextricably linked in powerful ways that we are just now realizing. If you have a job, or if you are responsible for managing or hiring employees, you need to understand the Tiger Effect. Most companies are operating in the dark ages when it comes to supporting their employees, and they are missing a huge opportunity. There are three kinds of employees: those who make things happen, those who watch things happen and those who wonder what happened. What kind of employees do you want? Your goal should be to discover how to create superstar employees -- the not-so-technical term for those employees who are more productive, creative, loyal, satisfied, entrepreneurial, who call in sick less often, stay with the company longer, provide greater discretionary effort and who are able to leap over ordinary employees in a single bound. But isn'ts this what organizations have been trying to do? Of course. They invest billions of dollars and spend countless hours teaching their employees how to become better leaders and managers, how to be more efficient and productive, while also providing training in work-flow processing and organization. Like Dr. Phil famously asks his intractable guests, "How's that workin' for ya?" Survey says ... not so good. The relationship between employees and employers is at a breaking point. The latest research suggests employees are...
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...Development, University of Kashmir, Srinagar, 190006, India Research Scholar, Department of Geography and Regional Development, University of Kashmir, Srinagar190006, India Abstract: Conflict and instability in Jammu and Kashmir have been a major hindrance to its development and progress levels. Tourism is identified as the engine of growth and Development of Jammu and Kashmir economy in general and Kashmir valley in particular. The development of tourist industry can have a significant impact on the overall growth of the state, because of its ability to create direct and indirect employment, as well as growth in allied industries. Tourism will likely contribute to the growth of secondary sectors such as handicrafts, which have historically benefitted from visitors to the state. As tourism is widely recognized as a major mechanism of employment generation, especially in the service sector, holds significant role forpoverty alleviationand unemploymentin thestate.Kashmir being animportant tourist destination in India has witnessed downfall because of theongoing unrest especially during the last two decades which has hindered the smooth growth oftourism industry. The valley of Kashmir has been engulfed in a violent situation since 1989, which has threatened the sustainability of tourism industry. The political instability in turn has greatly altered the direction, flow, patternand volume of tourists to the destination. The present paper investigates the temporal changes in the flow pattern...
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...PAGE # 1 Essentials of Corporate Finance, 7/e Solved McQs PAGE # 2 Introduction to Financial Management Q#1 Business finance includes determining which long-term assets a firm should purchase. A) True B) False Q#2 The board of directors has the power to act on behalf of the shareholders to hire and fire the operating managers of the firm. In a legal sense, the directors are "principals" and the shareholders are "agents." A) True B) False Q#3 In capital budgeting, the financial manager tries to identify investment opportunities that will increase the value of the firm. A) True B) False Q#4 Three advantages of the corporate form of organization are the ease of transfer of ownership, limited liability for the shareholders and an unlimited life for the business entity. A) True B) False Q#5 The intent of the Sarbanes-Oxley Act of 2002 is to protect the public from accounting fraud and financial malpractice. A) True B) False Q#6 Financial managers are responsible for determining: I. how suppliers will be paid. II. the appropriate level of debt for a firm. III. which projects a firm should undertake. IV. how to invest the firm's cash. A) I and II only II and III only B) C) I, II and III only D) II, III and IV only E) I, II, III and IV Q#7 Ann is interested in purchasing Ted's factory. Since Ann is a poor negotiator, she hires Mary to negotiate a purchase price. Identify the parties to this transaction. A) Mary is the principal and Ann is the agent. B) Ted is the principal...
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...Forces and Motion For Students of Baldwin Wallace College Spring Semester 2011 Monday – Wednesday 10:00 – 11:15 am Room 139 Wilker Faculty Richard Heckathorn The materials for this course were organized and edited by Richard Heckathorn using materials from a program called Operation Physics and includes materials developed by him. The original OPERATION PHYSICS activity sequence to improve physics teaching and learning in upper elementary and middle schools was funded by the National Science Foundation. Original Material Copyright 1992 by American Institute of Physics Materials edited and photoduplicated with permission. FORCES & MOTION INTRODUCTION WORKSHOP LEADER’S TOPIC INFORMATION INTRODUCTION TO FORCES & MOTION An understanding of force and motion is fundamental to the study of almost all other physics-related topics. Yet it is a topic often overlooked or only cursorily introduced in elementary and middle school science, even though it is a topic typically identified for inclusion in the curriculum for these grades. A primary reason for this is that many teachers do not feel comfortable about their own understanding of the topic. Consequently, this may be the most needed of all of the OPERATION PHYSICS workshops. This workshop leader’s notebook is divided into two parts: PART ONE Motion Part One begins by introducing participants to the concepts of space and time....
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