...people from Google, Kingsoft, Microsoft, Motorola, Yahoo, and other Internet and tech companies from around the world to bring that vision to life. We create remarkable hardware, software, and Internet services for – and with the help of – our Mi fans. We incorporate their feedback into our product range, which currently includes Mi 4, Mi 3, Mi Pad, Mi Box, Mi TV, Redmi 1S and Redmi Note, Mi Power Bank and other accessories. We sell direct to customers to keep our prices competitive. And with more than 18 million handsets sold in China in 2013 and products launched in Taiwan, Hong Kong, Singapore, Malaysia, Philippines, India and Indonesia, we are ready to go global. Please follow us on Facebook, Twitter and Google+, and be sure to check back often so you don't miss anything. Our mantra: “Always believe that something wonderful is about to happen”. Xiao mi develops, designs and sells diversify consumer electronics, computer hardware and action camera. It strives to create high quality mobile product with diversify range. Xiao Mi has positioned itself to a certain type of customer, experiencers, early adaptors and people with curiosity in new technology, etc. For World wide users who be fond of experience new mobile technology and want cost-effective product, Xiao Mi….? Apple has positioned itself to a certain type of customer, wealthy people, innovators, people with good jobs, good lifestyle, etc. If Apple targets the poor man type, the trendy guys will stop buying Apples, because...
Words: 575 - Pages: 3
...colas, for example, consumers have a strong preference for the products of Coca-Cola and PepsiCo, which makes it difficult for other enterprises to enter this market. (Despite this, the Cott Corporation has succeeded in entering the soft drink market—see the next Strategy in Action.) Unfortunately, growth company leaders are often blinded-sided by this predictable speed bump. Once the reality of the S-curve becomes apparent, it may be too late to design the next growth strategy. The time to innovate—the innovation window—is when the first growth curve hits an inflection point. How do you know when you’re hitting the inflection point? You never know. So the best companies are forever paranoid and make innovation a continuous process. Steve Jobs understood this when he returned to Apple. In 2002, he challenged his company to break out of the mature computer industry where Apple had never garnered much more than 10 percent market share. He told Time Magazine in 2002, “I would rather compete with Sony than ... Microsoft.” Eight years later, after introducing the iPod, iPhone, iPad,...
Words: 844 - Pages: 4
...really the people that make Google the kind of company it is. We hire people who are smart and determined, and we favor ability over experience. Although Googlers share common goals and visions for the company, we hail from all walks of life and speak dozens of languages, reflecting the global audience that we serve. And when not at work, Googlers pursue interests ranging from cycling to beekeeping, from frisbee to foxtrot. We strive to maintain the open culture often associated with startups, in which everyone is a hands-on contributor and feels comfortable sharing ideas and opinions. In our weekly all-hands (“TGIF”) meetings—not to mention over email or in the cafe—Googlers ask questions directly to Larry, Sergey and other execs about any number of company issues. Our offices and cafes are designed to encourage interactions between Googlers within and across teams, and to spark conversation about work as well as play. It’s pretty well documented that Google has a unique culture. It’s not the typical corporate culture. In fact, just by looking at pictures inside the Googleplex, you can see that it looks more like an adult playground, not a place for work. But Google’s success can be attributed to this culture. Google has people who’s sole job is to keep employees happy and maintain productivity. It may sound too controlling to some, but it’s how this world-changing organization operates. So can Google’s culture teach us anything? Yes. Google bases nearly everything off...
Words: 1984 - Pages: 8
...1/23/2014 Google Glass Research Paper 12th November 2013 Google Glass Research Paper Google Glass: A New Technology Jasmin Manea (G00777041) IT 101 October 7, 2013 "By placing this statement on my webpage, I certify that I have read and understand the GMU Honor Code on http://oai.gmu.edu/honor-code/ [http://oai.gmu.edu/honor-code/] . I am fully aware of the following sections of the Honor Code: Extent of the Honor Code, Responsibility of the Student and Penalty. In addition, I have received permission from the copyright holder for any copyrighted material that is displayed on my site. This includes quoting extensive amounts of text, any material copied directly from a web page and graphics/pictures that are copyrighted. This project or subject material has not been used in another class by me or any other student. Finally, I certify that this site is not for commercial purposes, which is a violation of the George Mason Responsible Use of Computing (RUC) Policy posted on http://universitypolicy.gmu.edu/1301gen.html [http://universitypolicy.gmu.edu/1301gen.html] web site." Google glass is a new type of technology that is a way to have a touch tablet, or any sort of phone, whether it is an iPhone, android or any new technology, such as a Google phone in “glasses form”. This new knowledge is a form of free data that is right in front of your eyes! What Google Glass entails is it can film, take photos, give directions, search for things on Google, a translator...
Words: 2220 - Pages: 9
..."What does Google want?" A favourite pastime among people who watch the tech industry is trying to figure out why Google does things. The Verge was downright plaintive about it the other day, and I get the question frequently from financial analysts and reporters. But the topic also comes up regularly in conversations with my Silicon Valley friends. It's a puzzle because Google doesn't seem to respond to the rules and logic used by the rest of the business world. It passes up what look like obvious opportunities, invests heavily in things that look like black holes, and proudly announces product cancellations that the rest of us would view as an embarrassment. Google's behaviour drives customers and partners nuts, but is especially troubling to financial analysts who have to tell people whether or not to buy Google's stock. Every time Google has a less than stellar quarter, the issue surges up again. As I wrote recently when discussing Dell, it's a mistake to assume there's a logical reason for everything a company does. Sometimes managers act out of fear or ignorance or just plain stupidity, and trying to retrofit logic onto their actions is as pointless as a primitive shaman using goat entrails to explain a volcano. But in Google's case, I think its actions do make sense – even the deeply weird stuff like the purchase of Motorola. The issue, I believe, is that Google follows a different set of rules than most other companies. Apple uses "Think Different" as its slogan, but...
Words: 1753 - Pages: 8
...Mobile computing is growing at an extremely rapid rate and you can see it everywhere you go. You are probably doing it yourself multiple times a day and don’t even realize it. Phones, laptops, tablets, cloud storage and wireless networks that we use everyday are just a few elements of mobile computing. A survey listed by Bowles states that 26% of smartphone users makes them feel like they are being more productive than without them. (Bowles 2013) I can remember taking typing class in high school and now almost every school in America issues tablets to their students. In order to fully discuss mobile computing we first have to properly define it. Mobile computing happens when you bring a computer and all of the necessary items you need in order to carry out a goal or job out into the world and away from wires and electrical outlets. Portability, efficiency and productivity are in my opinion the keys to mobile computing. But what are the necessary items you need to get it done? There are several. Being able to communicate wirelessly, having the proper hardware such as your phone, laptop or tablet, and lastly are you equipped with the proper software to handle your apps and programs. Mobile computing is not only impacting adults in the business world as well as those who use it for entertainment, it’s also taking a huge leap into Schools across America. According to Edsuge.com as of May 1st 2013 Apple has sold over 4.5 million iPads to schools in the U.S. Also...
Words: 1500 - Pages: 6
...iWatch'Situation'Analysis'Articles' ' ! Readings!for!Week!3!Class! ! ! You!are!asked!to!READ!ALL!of!the!articles!included!in!this!attachment!prior!to!coming!to!class!in!week! 3.!!Please!bring!a!copy!with!you!to!class!in!week!3.! ! Assume&the¤t&timeframe&is&before&the&launch&of&the&apple&watch.& ! There!have!been!many!rumors!that!Apple!may!be!considering!the!launch!of!a!wearable!device!such! as!an!iWatch.!!Wearable!computing!appears!to!be!the!latest!trend,!as!many!devices!have!exploded!in! popularity!as!they!look!to!change!the!way!we!stay!connected.!!Numerous!competitors!have!entered! the!game,!such!as!Samsung,!Sony,!i’m!Watch,!Pebble!and!others.! ! One!of!“The!latest!forecasts!suggest!that!the!demand!for!the!wristKworn!devices!known!as! "smartwatches"!will!increase!by!900!per!cent!over!the!next!12!months.!!According!to!Canalys’s! forecasts,!this!incredible!jump!KK!the!company!believes!that!over!5!million!smart!watches!will!be! shipped!by!the!end!of!2014!KK!will!be!created!by!new!products”!!Read!more!by!clicking!on!this!link:! http://www.ctvnews.ca/sciKtech/smartwatchKmarketKcouldKjumpKbyK900KinKtheKnextKyearKforecastK 1.1370745#ixzz2ZJrVlDaI!! ! Using'ONLY'the'information'contained'in'the'articles'that'follow,'conduct'a'situation'analysis'to' determine'whether'Apple'should'or'should'not'launch'a'wrist'wearable'smart'watch'(ignore'the' fact'that'they'have'launch'a'watch).''Be'sure'that'your'SWOT'analysis'supports'the' recommendation'you'make...
Words: 8824 - Pages: 36
...joining us as part of the Microsoft Research Visiting Speaker Series. Adam is here today to discuss his book, Inside Apple, How America's Most Admired and Secretive Company Really Works. Apple has created some deeply loved products, but even sophisticated business people don't understand how Apple does what it does. Adam will tell us more about some of their unique approaches to business. Adam Lashinsky is a senior editor at large for Fortune Magazine, where he covers technology and finance. He is also a frequent speaker and Fox News contributor. Prior to joining Fortune Lashinsky was columnist for the street.com and the San Jose Mercury News. Please join me in welcoming Adam Lashinsky. [applause]. >> Adam Lashinsky: Thank you very much. It's really wonderful to be here. I want to tell you straight off the bat that I'm doing this presentation on Power Point and running off of PC. A dirty little secret that I've been waiting to reveal until I got here is that I wrote the book on a PC in Word. So thank you. Thank you very much. I have to get some things off my screen. There we go. And one other sort of opening comment is that I know that a lot of people when they begin a talk ask people to turn off their telephones or to close their laptops. I would like you to do just the opposite. I'm assuming that if you are looking at your phone or your laptop that you're either tweeting or on Facebook. I'm Adam Lashinsky on Twitter and Adam...
Words: 9349 - Pages: 38
...|Gates vs. Ballmer: Leadership at Microsoft | |Thought Exercise 6 | |HRM 601 | |Vickii Bacchetta | |April 5, 2009 | Broadly defined, a leader is someone who sets a direction for a company. This vision needs to be created and then fiercely believed and upheld. The leader must inspire others to work toward the vision. To do this well, a leader has to first be followed, trusted, and respected by their subordinates. Typically leaders have this vision because they also have a strong aspiration to make their mark on things. They aren’t happy with the way things are and believe they can make a substantial change. These characteristics may seem to make a person egotistical and arrogant but a good leader is still able to admit to and learn from faults or mistakes. What is Bill Gates’ leadership style? Bill Gates was great at setting direction for the company. He had a vision of the world and successfully moved Microsoft in that direction. That vision was “a computer on every desk and in every home”. Gates started the first major software company at a time when personal computing hardly existed – a radical change that has helped lead us into the Information Era. Gates believes, “it will...
Words: 3356 - Pages: 14
...Apple: Incremental Innovation and Impending Obsolescence. From the humble beginnings of a portable music player to the empire we know today of phones, computers, music players, games systems and of course, if they don’t have it, ‘there’s an App for that’ – Apple Inc. is an innovative force to be reckoned with in the current portable communications and entertainment industry. It owes this success to constant, incremental changes made to its products over the course of many years – closed innovation allowing them to fend off all comers while delivering something unique to the market. It started in 2001, when the first iPod music player – Mac compatible only – was released. Sales were slow, through analysis of the sales, market transition and the wants and needs of the consumer Apple determined that through development of Windows-compatible iTunes software they could increase their market share. This product (service) development enabled Apple to establish a presence within the market dominated by Microsoft at the time, while not directly threatening their market share. Apple exclusive formats were offered through iTunes, which was at the front of the commercial market in licensed online music distribution, such as .AAC, Quicktime Movie (.mov) and Apple Lossless (an FLAC clone) enticed users to make the switch from their MP3 players to the iPod. This was followed up by multiple hardware innovations, incremental changes in design and product functionality, from...
Words: 1286 - Pages: 6
...that is a watch today and where will we be in 30 more years? Just by what I have seen and heard from various producers of cell phones I do believe that the cell phone tech is going to be in the field of a wearable devices the new (in the last few years ) watches are just the start. In the 50’s Dick Tracy had a watch that the new watches mimic so what is next will it implants or projectable it is hard to tell but in my thoughts it will be in the realm of a wearable and possibly a wearable projection device. Articale #1 Cast your mind back to late 2008, when the first Android-powered handset saw the light of day. Obama won his first Presidential election, Apple launched its App Store (the iPhone had appeared the year before), Google announced its own Chrome browser and we got our first look at the company's new mobile OS on the T-Mobile G1. The Android of 2013 is a world away from that 2008 version, where the Android Market was in its infancy, there were no native video playback capabilities and the G1 had no multi-touch support. But Google is going to have to keep innovating and improving its mobile OS to keep the lion's share of the smartphone market. We've taken a peek into the future to consider what Android might look like in the year 2020. With new Android monikers now appearing about once a year, its codename should start with an "R" - Rhubarb Pie, Rocky Road or Rice Pudding, perhaps? Or maybe even Rolos, given the tie-up deals Google is putting in place these...
Words: 3468 - Pages: 14
...court cases for a few years until they finally gave in to all the questions. Also, the scariest thing about us being spied on is that we probably do not know that it is even happening to us (Diakun). In order for us to feel safe, the government should not be allowed, except in extreme cases,...
Words: 915 - Pages: 4
...Apple in case study Question 1/ Analyze the microenvironment and drivers of changes of the PC industry. What are the opportunities and threats facing Apple, Inc. (PESTEL analysis, “Uncertainty/Impact” drivers’ analysis and Scenario Planning)? 20% : a) Opportunities and threats facing Apple, Inc. Opportunities: * Entrance in new markets; * High levels of demand of Apple’s products (IPhone, IPad); * Damages from competitors who doesn’t respect Apple’s patent; * Exploitation of new advertising methods. Threats: * High levels of competitiveness; * Dependence on specific suppliers; * Android system Vs. iOS; * Inflation; * Levels of taxes. b) PESTEL analysis Political factors: According to Datamonitor (2012), 38.6% of the total revenues of Apple Inc. were from U.S. during 2011. Therefore, 61.4% of sales of Apple Inc. were from outside America. Bad global relations, wars, and terrorism can affect the business of Apple Inc. Furthermore, Apple Inc. manufactures many of its products and parts outside the U.S., like in Czech Republic, Korea, Ireland, Cork, and China. Economical factors: The global recession might have influence on Apple Inc. The inflation rate is high, while consumer’s earning did not have significant changes. Moreover, the unemployment rate has amplified, affecting consumers to spend less, especially on ‘Luxury products’. However, Apple’s revenue is not affected by this economic recession although most of...
Words: 1905 - Pages: 8
...| Marketing Mix Analysis | Apple Computers vs. Dell Computers | | Jeremy Milliorn - ProductWill Moss - Price Peggy Harris - PlaceNader Khader - Promotion | | This paper describes the elements of the Marketing Mix of Dell Computers and Apple Computers. We will provide details found during research of these elements including Product, Price, Place and Promotion as they relate to manufacturing, marketing, sales and distribution of the products available at each company. | Table of Contents Introduction 3 Target Market 3 Competitors 4 Product 6 Price 10 Place 14 Promotion 17 Table of Figures 21 Works Cited 22 Introduction This paper will introduce the Marketing Mix for Dell and Apple Computers. We have researched the two companies and will describe both similarities and differences in the way they approach the marketing of their products. Both companies offer computers and laptops. Dell offers computers that are designed handle day to day operations of a business or home user while Apple is more attractive to the world of graphic design. There is some overlap due to the fact that Apple is found in educational environments covering classroom activities while the offices of the same campuses might employ Dell. Target Market Dell Computers marketing efforts are aimed at work oriented and business friendly users. Prior to a re-structuring, it focused on individuals and families. Television commercials and promotional literature often displayed...
Words: 4714 - Pages: 19
...raised him in Santa Clara County, better known as Silicon Valley, adopted him. As a result, Steve Jobs grew up in a neighborhood where he was surrounded by engineers, innovation, and exposure to the cutting edge of various electronic advancements. As a young child Jobs began to express interest in electronics and technology. After a brief stint in college and a few months in a hippy commune, he started his first job at a video game company called Atari. The chief engineer, Al Alcorn, hired him. Jobs became “one of the first fifty employees at Atari, working as a technician for $5 and hour. ‘In retrospect it was weird to hire a dropout from Reed [College],’ Alcorn recalled. ‘But I saw something in him. He was very intelligent, enthusiastic and excited about tech.’” (Isaacson Pg. 43) In 1976, the intelligent and motivated, Steve Jobs took the knowledge he had acquired at Atari and teamed up with his good friend Steve Wozniak and started Apple as a desktop computer company. For about 10 years the two Steve’s worked together, but in the mid 1980’s tension began to rise between the business partners and Jobs left the company. From 1985 to 1995 Steve Jobs worked on various projects and at various companies such as NeXt and Pixar, but in 1996 Jobs went back to Apple and in 1997 he became Apple’s CEO. In the mid 1990’s, business was not booming for Apple. When Steve Jobs came on as CEO he cleaned house. He hired a new board of directors, and began working on a new product. The iMac...
Words: 4063 - Pages: 17