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Google Anti Trust Laws

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Submitted By kpernell
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Google Faces New Federal Antitrust Probe While conducting my research for this assignment I have really became familiar with antitrust laws and how they play an important factor on successfully running a business. Antitrust laws seek to make businesses compete fairly. They have a serious effect on business practices and the organization of U.S. Industry.
Recently in the news many articles have highlighted the topic that Google (The world’s largest Internet search engine) has been violating antitrust laws on how they are handling some ad sales. Just earlier this year (approximately four month ago) the FTC wrapped on an investigation concluding that the search giant had not manipulated its web search results to hurt rivals (US Department of Justice, 2013). Currently in the news Google is being accused of hiding links to rival shopping. This includes travel and other websites to help protect its ad revenues. The companies coming forth explain that Google isn’t practicing ethically and are only looking to benefit their company only. Google has stepped in and is currently trying to convince the European antitrust investigation to wrap up the antitrust probe (US Department of Justice, 2013). Google has offered to change some of their search pages to give more space to rivals in order to satisfy their concerns and just alleviate the whole issue (US Department of Justice, 2013). To my understanding this ordeal falls under the Sherman Act, which was passed by congress July 2, 1890 (Wikipedia, 2013). The Act provides: "Every contract, combination in the form of trust or otherwise, or conspiracy, in restraint of trade or commerce among the several States, or with foreign nations, is declared to be illegal (Wikipedia, 2013).” I believe that Google may have engaged in these acts to give them a Higher Market Power in the industry, which would result in them gaining a

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