...1. How long (pages) is this document? How many people from Google have signed this document? The document has 83 pages, excluding the cover, signatures page and exhibit index. There are 8 people from Google have signed this document. 2. Locate the “Management’s Discussion and Analysis …” section. What is Google’s primary source of revenue? Google’s primary source of revenue is advertising. The percentage of revenue from advertising is about 97% in 2008 and 2009, and 96% in 2010. 3. Locate the “Report of Independent Registered Public Accounting Firm.” What is the name of this firm? What kind of opinion do they express? The name of independent registered public accounting firm is ERNST&YOUNG LLP. They express that the financial statement of Google presents fairly, and they give an unqualified opinion on Google’s internal control. 4. Locate the “Consolidated Balance Sheets.” What is the amount of Total assets As of December 31, 2010? What is the amount of Total stock holders’ equity As of December 31, 2010? The amount of total assets as of Dec, 31, 2012 is $57,851 million; The amount of total stock holders’ equity is $46,241 million. 5. Locate the “Consolidated Statements of Income.” What is the amount of Net income for the Year Ended December 31, 2010? What is the Net income per share (Basic) for the Year Ended December 31, 2010? The net income for the year ended Dec. 31, 2010 is $8,505 million; The net income per share for the year ended Dec. 31, 2010 is...
Words: 257 - Pages: 2
...BUS 5440 Google WACC Project Click Link Below To Buy: http://hwcampus.com/shop/bus-5440-google-wacc-project/ Google WACC Project In this project, you will find and discern the appropriate data to determine a realistic assessment of the weighted average cost of capital for Google. You will need to search for data from several sources, use subjective judgment to determine which data to use or discard, use subjective judgment to determine which calculation gives a more acceptable estimate and make some simplifying assumptions. The purpose of the projects is to show some of the sources of measurement errors in financial analysis, to introduce the diverse sources of publicly available financial information and to develop skill in analysis in situations where there are too much or too little data. Pages showing equations with data and brief description There is no page length given for this as it can vary greatly. This section is to be divided up based on the topics. In each section, you must show and explain the equations that are used. In addition, you are to draw any conclusions on the company you can from this data. Please note that detailed worksheets showing all of the calculations for this section are to be included in an appendix. Cost of Equity (Common Stock) Beta from Regression and two Betas from analysts Beta Chosen for CAPM and why Capital Assets Pricing Model (include how determined RF and[ RM or (RM – RF)] Discounted Cash Flow (DCF) (only...
Words: 447 - Pages: 2
...European University | Googles HR Dilemma | Management Skills – Case 02 | | Sousan Shabi, Benazzouz Zouhair & Lukas Fischer | 11/2/2014 | | During his last interview the Human resources director of Google told the world that we have only 0,2% chances to get hired in his company, he stated that each year Google receives 3 millions job applies and that they hire only 7000 out of the 3 millions. Everybody wants to work for Google, the video posted on internet on the work conditions there make us all dream, but why ? In this part we are going to analyze that corporate culture of Google envies by all. Let us first talk about the first aspects of this culture, which shows up in the text through the eyes of Mister Schmitt who discovered that each Friday the co founders Larry and Sergey would organize meetings to share the company progress with all the employees and that on some occasion they would share detailed financial analysis with them. This shows a spirit of transparency and a need of sharing all details giving to all employees enough data to see how they would make this progression even bigger. Most companies don’t do that or at least they stop at a certain hierarchal level, showing those kind of progress to only top managers and the board. This was not the case of Google since the very beginning, it became in the early stages of the company part of it culture, so much that Schmitt could not do anything about it. This founders action leaded to the organization...
Words: 3416 - Pages: 14
...A search engine was built in January 1996, as a research project by Larry Page, who was soon joined by Sergey Brin, two Ph.D. students at Stanford University, California. This search engine was named “BackRub,” and it was the beginning of a new era. The name of this website was changed afterward to what we know now as “Google.” I have been studying the business case of Google in one of my MIS classes and using the information I gained from that course, I am able to talk about Google. Since my audience is the instructor and my classmates, Google helps you find information that you need for your daily life in college. I want my audience to know by the end of my speech about Google //what is the history of Google, /what makes it special, //and lessons to learn from the experience of Google’s founders. First of all, where does the word “Google” come from? The name "Google" originated from a misspelling of "googol,” which refers to 10100, the number represented by a 1 followed by one hundred zeros. It found its way to the English language, now the verb "Google", was added to the Oxford English Dictionary in 2006, meaning, "to use the Google search engine to obtain information on the Internet." Their search engine was originally nicknamed "BackRub" because the system checked back links to estimate a site's importance. /// The start of Google was pretty much like the start of every website. It was a research project to these two Ph.D. Students where they hypothesized that a search...
Words: 780 - Pages: 4
...communicate and coordinate in order to direct workflow. It is also divided into four elements, span of control, departmentalization, formalization and centralization. As a company in the IT trade, Google has to adapt to a fast-paced and ever-changing environment. They have also been expanding into other markets such as making operating systems for cell phones and even making the hardware themselves. Thus, an organic structure is best suited for the needs of Google. The Economist (2010) supports this claim as the two founders, Larry Page and Sergey Brin, mentions Google as not a conventional firm, hinting that Google adopts an organic structure for itself as opposed the traditional mechanistic structure. Span of control refers to the amount of people directly reporting to the next level. Google works by having many cross-functional teams (Treasure Valley Business, 2013), to handle the various projects and endeavors in which the company undertakes. Levis (2009) talks about Google being a company strictly for Alphas and the founders' tried to hire only the best people possible. Thus, most of the teams are highly self-directed, which allows Google to have a wide span of control over their employees, therefore cutting back on operational cost. With regards to decision making authority, Google use of cross-functional teams decentralizes power to allow for better response time for potential problems that may arise during the course of work as managers are empowered to make decisions...
Words: 1085 - Pages: 5
...Google Ashley Storey Bess White BUS 520 November 30, 2014 Google was merely a simple idea that became a 382 billion plus dollar corporation, which was founded in 1998 by Larry Page and Sergey Brin. They met each other at Stanford University. Google has more than 42,000 employees. Google employees are referred to as Googlers and are responsible for every aspect of google. Googlers are the force behind the search features, chrome browser, and everything in between. “Google’s mission is to organize the world’s information and make it universally accessible and useful,” (Google, 2014). Google started off as a search engine that made information accessible across the world, but google has grown into something far more impressive that just being a search engine. Google has added new services and products like Gmail, chrome, google cloud, and google maps, but that is only the beginning, because google is even trying to create its own internet connection called google fiber. Google fiber is already implemented in Kansas City. This is just a couple of service that has made google into a multibillion dollar corporation and a leader out of the different search engines. Google has a free and relaxed work culture. Google employs people from all around the world and have a vast amount of education and abilities that they desire for employment. The goal for google, regarding its employees, is to have well rounded people that can think for themselves and could push new ideas and innovations...
Words: 1680 - Pages: 7
...Chapter 1 Case Study Google 1. How is Google’s mission statement related to its business strategy? Google’s Mission statement is “ to organize the world’s information and make it universally accessible and useful” Google have avery simple strategy by providing free web services to internet users and try to generate income through advertisement. Google use AdWords and AdSense strategy allowing the companies to put their ads on the web page which is easily accessible by the customers.Google charge very minimum fee in return. Through Google web page the world is brought together and sin it is globalized is available in different local languages. 2. How does Google’s information systems strategy support its business strategy? Google IT encourage employees to spend twenty percent of there time on projects of their choices. This in return helps that the employees try to finish there projects on time. The The IT department also provides free and open access to employees but also at the same time have struck securty system to avoid breach of data. IT also balances buying and making its own software. It also make application like google Apps. 3. How does Google’s organizational strategy support its business strategy? Google provides very simple and easy process to generate Money.Google believes in free, creative and innovated work system. It allows it employees to work on projects of their choice. Google gives preference to hires smart people over experienced....
Words: 453 - Pages: 2
...Changnoi and I am a second year Ph.D. Student in the School of Remote Sensing -The topic of my talk today is “The Birth of Google” 1 Outline Introduction Founders of Google Technology of Google Citation and BackRub project Crawler and PageRank Conclusion Today I would like to discuss four main areas. -Firstly Introduction -Secondly Founder of Google -Thirdly the Technology of Google ,this is subdivided into 2 parts. -And Finally my conclusion and summary, If you have any questions I will be glad to answer them at the end. 2 Introduction The most popular search engine Technology Introduction -Nowadays Google is currently the most popular search engine. -We can say Google has a priority on the Internet. 3 Moving on … Information and webs on Internet - Google search - G-mail - Google map - Google video - So no… And Google has new technology or software to helpful people for examples .. -Google search engine: -this engine has more functions to find information such as files, images, video. -G-mail -Free electronic mail. -Google map -Mapping service. -Google video -Video service about stores, publications, and videos. 4 Founders of Gooooooogle Larry Page (American) Surgey Brin (Russian) In 1995 At Stanford University •You want to know •Who are the founders of the Intelligent search engine ? •About Founder of Google. •When Surgey Brin first met Larry Page in the summer of 1995. -Surgey Brin was a second year grad student in the computer...
Words: 785 - Pages: 4
...Google: My Champion | Current Sustainability Management Leaders | Dylan Burkley | When it comes to leaders in sustainability, I cannot think of anyone who has done more for their company and society then my champion, Google. Whether it be their data centers that use fifty percent less energy than other corporations on average or the fact that they have been carbon neutral since 2007, Googlers not only lead the pack in sustainability, but share their knowledge with society and other companies as well. Google is a search engine first and foremost, but they also provide other internet services such as web browsing (Google Chrome), and e-mail (Gmail). They also provide a variety of tools to help businesses succeed on and off the web and build products that make the web better and faster, such as Android and Chrome. One thing that has not changed since Google’s first appearance on the internet scene is the possibilities of the web itself. Google was founded in 1998 by two Stanford students, Larry Page and Sergey Brin and was initially a search engine named “Backrub” of all things. They are headquartered in Mountain View, California, this is known as “the Googleplex”, but they have 70 offices total in more than 40 countries around the world and over 40,000 employees worldwide. To have a company as large as Google does and to be carbon neutral is extremely impressive to me and made me want to know more, so that is why I chose Google as my champion. I was not able to...
Words: 1759 - Pages: 8
...Google's HR Dilemma Google started by 2 Stanford University graduate students Larry Page and Sergey Brin Beginning in 1996, where they built a search engine called “BackRub” that used links to determine the importance of individual web pages. By 1998 they had formalized their work, creating the company you know today as Google. Since then, the company based on a simple approach to search has become a leader in IT and one of the big companies in the world having ranks in top 100 best places to work in and highly profitable IT web based and development companies. Google started with 20 employees in 1988 and since then, the company has grown to more than 20,000 employees worldwide, with a management team that represents some of the most experienced technology professionals in the industry 2000. Google attraction was not just its innovative technology in web browsing or it is lucrative return on employment that engineers and other people sow, it was a culture that the founders has created, embraced and emphasized as a unique way or working and producing efficiently, they have created a new working environment that is now a culture called the Google Culture. What is this culture that is praised by many and citizen by other? Culture refers to an organization's values, beliefs, and behaviours. In general, it is concerned with beliefs and values on the basis of which people interpret experiences and behave, individually and in groups. Usually in most cases, a company is a...
Words: 1575 - Pages: 7
...MGT500 Aug 06, 2011 Essay Questions: Google Case Study 1. Do you think Google will be able to maintain its entrepreneurial culture in spite of its recent growth and increased size? Why or why not? It appears that Google will maintain its entrepreneurial spirit at least for the foreseeable future. Google now employs over 28,000 people around the globe and as of February this year, maintained a market share of 65.6% in the search engine industry (Kell, 2011). On top of this their additional product lines are impacting the market on global scale such as Gmail and Google Maps, making Google a major player in the technology sector. However, even with all explosive growth, Google recently confirmed its desire to maintain its entrepreneurial roots. As stated by Google CFO Patrick Pichette, “With scale there always becomes this tension of how do you keep the start-up philosophy, we don't want to lose our start-up philosophy" (Millman 2011). The question then becomes not do you want to remain entrepreneurial, but rather how do you maintain it. When the size of an organization reaches 28,000 it is inevitable that a more bureaucratic model becomes necessary to maintain organized operations. With bureaucracy and the stability it brings, innovation and flexibility tend to suffer. However, Google has proven it can maintain and grow revenues even while it aggressively expands the size of its operation. This is demonstrated by Google continuing to reinvent itself with new products...
Words: 1130 - Pages: 5
...GOOGLE GLASS- FUTURISTIC GADGET A SEMINAR REPORT ON “GOOGLE GLASS” A Seminar report submitted in the partial fulfillment of the requirements of IEEE format 2013. k.syndy k.kittu SUBMITTED TO: JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY QUEST2K13 DEPT. OF CSE UNDER THE ESTEEMED GUIDENCE OF: Prof. T. vykunt DEPT. OF INFORMATION AND TECHNOLOGY CONTENTS * INTRODUCTION * DESCRIPTION * TECHNOLOGIES USED * APPLICATIONS * BENEFITS * COST * DISADVANTAGES * OVERVIEW * FUTURE SCOPE * CONCLUSION GOOGLE GLASS ABSTRACT: A sleek technology designed for the human face, Google Glass delivers a killer augmented reality experience that will undoubtedly have profound implications on how we interact with the world around us. Google Glass is a research and development program by Google to develop an augmented reality Head-Mounted Display (HMD). The intended purpose of Project Glass products would be the hands-free displaying of information. Google Glass is as futuristic a gadget we’ve seen in recent times. A useful technology for all kinds of people including handicapped/disabled. It is a project glass. INTRODUCTION: Google is currently in the phase of testing their new augmented-reality head-mounted display, known as Google Glass. Essentially, its a pair of glasses, with a camera...
Words: 2911 - Pages: 12
...what classical principles of organization theory does Google controvert? what principles are employed? Google’s Innovation Machine In the pantheon of internet-based companies, Google stands out as both particularly successful and particularly innovative. Not since Microsoft has a company had so much success so quickly. Google excels at IT and business architecture, experimentation, improvisation, analytical decision making, participative product development, and other relatively unusual forms of innovation. It balances an admittedly chaotic ideation process with a set of rigorous, data-driven methods for evaluating ideas. The company culture attracts the brightest technical talent, and despite its rapid employee growth Google still gets 100 applicants for every open position. It has developed or acquired a wide variety of new offerings to augment the core search product. Its growth, profitability, and shareholder equity are at unparalleled levels. This highly desirable situation may not last forever, but Google has clearly done something right. Indeed, Google has been the creator or a leading exponent of new approaches to business and management innovation. Much of what the company does is rooted in its legendary IT infrastructure, but technology and strategy at Google are inseparable and mutually permeable—making it hard to say whether technology is the DNA of its strategy or the other way around. Whichever it is, Google seems to embody the decades-old, rarely fulfilled vision...
Words: 2495 - Pages: 10
...If you are an Internet user, why do you choose to use Google rather than other search providers? Google was originally a Stanford University project by students Larry Page and Sergey Brin called Backrub. By 1998, the name had been changed to Google, and the project jumped off campus and became the private company Google. It remains privately held today. However the question is why do I prefer Google than other search providers? First, is because of its popularity. Google has been voted the most outstanding search engine by its users. It well-deserves a good reputation as the top choice for those searching the web. The crawler-based service provides both comprehensive coverage of the web along with great relevancy. It's highly recommended as a first stop in your hunt for whatever you are looking for. Google also provides the option to find more than web pages, however. Using on the top of the search box on the Google home page, you can easily seek out images from across the web; discussions that are taking place on Usenet newsgroups, locate news information or perform product searching. Using the More links provides access to human-compiled information from the Open Directory and other services. Second, Google is known for the wide range of features it offers, such as cached links that let you "resurrect" dead pages or see older versions of recently changed ones. It offers excellent spell checking, easy access to dictionary definitions, integration of stock quotes, street...
Words: 341 - Pages: 2
...several ways that lead to successful performance such as initiating structure, emotional intelligence, and thoughtful and ethical leadership (Robbins & Judge). Leadership has been defined as the ability to influence others. “We define leadership as the ability to influence a group toward the achievement of a vision or a set of goals.” (Robbins & Judge pg.368) A leader can use his or her power to affect the behaviors of others. In this report we will compare two companies, Enron and Google, with vastly different cultures and the effectiveness of their leadership style. Our goal is to determine whether different leadership styles affect the company’s culture and overall performance. Leadership and Motivation Style in Google Larry Page and Sergey Brin founded Google in September 1998. Since then, the company has grown to more than 40,000 employees worldwide, with a management team that represents some of the most experienced technology professionals in the industry (Google Website). Key influential elements shaping Google's culture of positive attitudes and behavior begin with their core philosophy and extend throughout their...
Words: 1933 - Pages: 8
