...Marketing the GPS Business MKT/431 January 14, 2013 Marketing the GPS Business In marketing a business of any kind first a company or individual business owner selects a service or product they will endorse. With choosing the product, such as the GPS as Team D has chosen a pricing strategy is chosen such as competitive with others already in the market. Developing a relationship with marketing, advertising, and promotions is necessary for a successful business also the technology in marketing the GPS. Distribution Channel An appropriate distribution channel for the GPS unit would be to sell the units wholesale to one or more retail outlets, such as Best Buy (Best Buy, 2013) or Frys (Frys.com). Selling the units directly to the national retailers on a mass scale will enable the company to keep the product pricing steady from one region or location to the next. The company will likely still have to handle the logistics of delivering the units to each individual store location across the nation, or internationally, if possible, unless the retail businesses that will be selling the units to the consumers have central warehouses for his or her own distribution. Pricing An effective pricing strategy for the GPS unit would be to sell them wholesale to the retailers for an amount slightly lower than the suggested retail price, which should be between $99 and $129. So the idea is to sell the units to retailers...
Words: 1310 - Pages: 6
...BUSINESS FINANCIAL RATIOS AND FORMULAS Liquidity Ratios Current Ratio = Current Assets Current Liabilities This measures the ability of the firm to maintain solvency over the short run. Current means "less than 1 year". Quick Ratio = Current Assets - Inventories Current Liabilities Leverage Ratios Debt Ratio = Total Debt Total Assets This measures the extent the firm uses debt to finance asset acquisitions. Debt to tangible net worth = Total Debt Net Worth - Intangibles Debt to equity = Total long term debt Total Stockowner's Equity Total Invested Capital = Book value of debt + Book value of equity. Times Interest Earned = EBIT Interest Payments Shows the ability of the firm to meet their fixed interest payment obligations out of current earnings. Earning debt service coverage : EBIT Interest + (Sinking fund/(1-tax rate) This is used when firms have obligations that require a fixed payment to principal as well as interest payments. Fixed charges coverage = EBIT + Lease Payments Interest + Lease Payments Turnover Ratios Total Asset Turnover = Annual Sales Total Assets Fixed Asset Turnover = Annual Sales Net Fixed Assets Inventory Turnover = (COGS) Ending inv. Capital Turnover = Annual Sales Invested Capital Average Collection Period = A/R x 360 Sales ...
Words: 1502 - Pages: 7
...Blue Ocean Strategy MKT/421 September 1st, 2014 Blue Ocean Strategy The term Blue Ocean is slang for an uncontested market space in a known industry or innovation (Investopedia, 2014). The cell/smart phone industry is constantly looking for new Blue Ocean market space to gain a temporary edge on the competition. Look at how mobile phones have evolved from simply being able to make calls to text, email, cameras, video cameras, mp3 players, internet access, streaming videos, bar code scanners, GPS and voice recognition. One of the new Samsung Galaxy phones even has a feature that pauses movies if the phone senses that you have looked away from the screen. Each company is trying to find the next new thing that no other company is doing in order to stand out from the competition. This is a Blue Ocean strategy. Find an unexploited niche in a market and be the first to market with a product that fills the gap. This is an important strategy since Red Ocean market space, named so for water bloodied by competition in a saturated market (Investopedia, 2014), often leads to companies unable to compete and forced to shut down. Take Blockbuster for example, they had significant market share and seemed to be a solid competitor in the movie rental market. That is until Netflix found a Blue Ocean in mail order rentals with no late fees and streaming video rentals. Blockbuster tried its own mail order rentals and streaming video but they soon had even more competition with...
Words: 849 - Pages: 4
...AN ANALYSIS OF THE PRACTICE AND APPLICATION OF "STEALTH MARKETING” THROUGH CUSTOMER RELATIONSHIP MANAGEMENT & THE FRONTIER OF COMPETITIVE DIFFERENTIATION (GRAMEENPHONE PERSPECTIVE) By Tarannum Binte Shaheed ID: 081 044 030 An Internship Report Presented in Partial Fulfillment of the Requirements for the Degree Bachelor of Business Administration Fall 2012 NORTH SOUTH UNIVERSITY February 2013 1 AN ANALYSIS OF THE PRACTICE AND APPLICATION OF "STEALTH MARKETING” THROUGH CUSTOMER RELATIONSHIP MANAGEMENT & THE FRONTIER OF COMPETITIVE DIFFERENTIATION (GRAMEENPHONE PERSPECTIVE) Submitted to: Dr. Jashim Uddin Ahmed Internship Supervisor Director & Lecturer, School Of Business BUS 498: Internship Submitted By: Tarannum Binte Shaheed ID # 081 044 030 Bachelor of Business Administration (Fall 2012) NORTH SOUTH UNIVERSITY 2 LETTER OF TRANSMISSION February 15, 2013 To Dr. Jashim Uddin Ahmed Director & Lecturer School of Business North South University Bangladesh Subject: Submission of Internship Report Dear Sir, It is my great honor to submit the report of my 3 months long Internship Program in Grameenphone Ltd. The report titled ―An analysis of the practice and application of Stealth Marketing through Customer Relationship Management & The frontier of Competitive Differentiation (Grameephone‘s Perspective)‖ is the final outcome of successful completion of my internship program at the company. It has been a joyful and enlightening experience for me to work in an organization...
Words: 8251 - Pages: 34
...MKT 500 – Marketing Plan Manoj Adhikari Fooddols (FOOD Delivery OnLine Services) is an online food delivery service company located in the greater Manchester/Hooksett area. The mission statement of the company is as follows: "We keep our community happy - We pledge to deliver a fast, clean and exceptional experience to your doorsteps, on time all the time. Stay with us and enjoy home based dining theatre”. This mission statement will be achieved in 3 parts: specialized services to customers, treating our employees well, and focusing on community building. As Fooddols is a delivery service company, their pledge is to service the community well. In order to accomplish this Fooddols employs motivated professionally trained staff which delivers fresh and clean food on time all the time by working 24 hours, 7 days a week. The employees of Fooddols are treated fairly and have an equal opportunity to grow with the organization. Fooddols respects everyone who works within the organization and helps to improve it. We believe that the success of our employees is the foundation of success for the company. Fooddols also focuses on profit maximization. The greater the value of the company the stronger returns we provide to our shareholders. Maximizing shareholder wealth is important to the company because it will allow it to be more competitive in the industry. Stay with Fooddols and have a great experience of home based dining theatre without leaving the comfort of your home...
Words: 6498 - Pages: 26
...Marketing Marjorie L. Williams MKT/421 April 6, 2015 Ronald Stirpe Marketing Introduction A month ago I was forced to purchase a new car when the clutch went out on my 1996 Geo Prism. I could have replaced the clutch, but I felt after 19 years, it was time for Monica (my car’s name) to rest. So I had to find a car which was affordable, reliable, and safe. The car had to be powerful, durable, long lasting, alluring and sexy as well. The model car I purchased was a Cadillac CTS. Although, the CTS Sedan was a little expensive, it was worth it because the brand name –Cadillac -demands respect, exhumes intangible quality, with diverse customers, and has lasted over 100 years never swaying from qualities and distinctiveness I fervently love. Distinctiveness and Qualities When I see a Cadillac on the road, I have to do a double take. It’s like Cadillac asked me what I wanted in a car and delivered to my door. The Cadillac CTS Sedan’s sexy, elongated; low, sharp design has theatrical angles from front to back. In regard to the CTS Sedan, Cadillac notes, “No detail overlooked. From its signature LED lighting to its ingenious lightweight aluminum doors to its remarkably powerful engines, every gram of material in the CTS had to justify its existence” (General Motors, 2015). The attraction is not just manifested in one Cadillac model, but all their models. This is why the Cadillac brand is so highly sought after –desired. Owner’s of Cadillac (new and used)...
Words: 1040 - Pages: 5
...New Product Launch Marketing Plan, Part 1 MKT/571 October 27, 2014 New Product Launch Marketing Plan, Part 1 Introduction Businesses fulfill a need; two main components of a successful business deal with location and differentiation. Location is important for the overall operations of the business while product differentiation guarantees prolonged growth through an active marketing strategy. Part one of this marketing plan will detail the pre-launch phase for ZENN Motor Company and the company’s introduction for Fuel Cell Vehicles (FCV). Identify the Product and Justification Product Description and Need Vast majority of the public still has yet to become enlightened to the uses and benefits of electric vehicle transportation. The ZENN Motor Company plans to answer this with the production and marketing of Fuel Cell Vehicles (FCV). The impact of this product will promote cleaner energy emissions- a viable alternative to a conventional internal combustion engine. The energy storage cells used in the production of these electric vehicles will revolutionize transportation on a global scale. Adopting fuel cell automobiles reduces carbon emissions, preserves natural gas resources, and lessens the dependency on petroleum oil production from the Middle East. Moreover, it gives future generations the ability to thrive from the adaptation of electrical vehicles versus the perpetual use of the combustion type vehicle. The use of combustion-based...
Words: 1121 - Pages: 5
...Marketing Plan MKT/421 July 2, 2012 Marketing Plan When the “swoosh” logo is seen on billboards or displayed in magazine advertisements, we automatically think of one company name, Nike. We do not have to see the company name to realize the effect Nike marketing strategy has had to make its logo a familiar reflection of a recognized brand name on shoe racks and in households all around the world. Nike is widely known for their superior innovations in running shoes and has given athletes competitive advantages in their area of competition and in their fashionable appearance. With its sleek, game-changer designs, and head turning appeal, the new Nike Air Max+ 2012 is the highly anticipated running shoes soon to hit the pavement at a store near you, priced at $170. In Team A’s paper, we will discuss the history of Nike, the latest running shoes to hit the market for 2012, why marketing is important, the SWOTT analysis, and their market strategy. Nike, Inc. History Established in January 1964 by a college track athlete and his coach, Blue Ribbon Sports was formed and operated as a distributor of a Japanese shoemaker. As a startup company, Blue Ribbon Sports operated as a distributor and begun selling track shoe out of one of the founder’s automobile. Later in 1972, Blue Ribbon Sports changed the company name to Nike and in 1980, went public under the Nike name; this is according to Nike, Inc. May 2011 Security and Exchange Commission filing (Security and Exchange...
Words: 1813 - Pages: 8
...Communication Plan for Google TV Marketing MKT/571 Introduction Team B’s objective is to initiate a successful launch of Google T.V. In an effort to achieve success, we must develop effective communication with our domestic and international markets. Advertisements and promotional programs must be attention capturing and expressed in a way which is impressive to the customer. Our form of technology must be innovative in a way that will appease our targeted audience. These objects will be discussed thoroughly throughout this paper, and communication strategies will be compared for domestic and international markets. Developing and managing an effective marketing communications plan According to Kotler & Keller (2007) communication channels deliver and receive messages from target buyers, and include newspapers, magazines, radio, television, mail, telephone, billboards, posters, fliers, CDs, audiotapes, and the Internet. Effective communication is important to the success and failure of Google TV. Google TV has collected demographics, assessed the need of its services, identified issues, and opportunities, segmented its target market, and established the distribution channel. Google TV is ready to define measurable goals, its message, a budget, and a means to monitor, and evaluate the results. Google TV also needs to identify its form of media and develop a strategy. A goods strategic plan will help Google TV to manage cost and stay within its marketing budget...
Words: 1990 - Pages: 8
...Marketing Strategy Project: A New Product for Happiness And Its Marketing Strategy iPhone Love-A Phone Designed for Seniors Hanxi Zhao Hanxi Zhao Dr. Boonghee Yoo MKT 203 December. 6 2014 Dr. Boonghee Yoo MKT 203 December. 6 2014 Table of Contents 1. Definition of Happiness……………………………………………………………....2 2. Survey results………………………………………………………………………………2 3. Social Background Introduction…………………………………………………..3 4. Incorporation of Happiness to New product Idea………………………..3 5. Product Description and features………………………………………………..4 6. Core target market and its size……………………………………..…………….5 7. Rival products…………………………………………………………………..…………6 8. Product positioning……………………………………………………………..….....8 9. Distribution Strategy………………………………………………………………….10 10. Service Strategy……………………………………………………………………….11 11. Pricing Strategy………………………………………………………………………..11 12. Advertising Strategy…………………………………………………………………12 13. Sales Promotion Strategy………………………………………………………...12 14. Sales Strategy…………………………………………………………………………..13 15. SWOT Analysis………………………………………………………………………….13 16. Estimation of Revenues. ………………………………………………………….14 17. References……………………………………………………………………………….15 ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- Definition of Happiness Every people want to be happy in his or her life...
Words: 3196 - Pages: 13
...“Service awareness status of Grameenphone subscribers which leads a better customer experience" BRAC Business School Internship report on “Service awareness status of Grameenphone subscribers which leads a better customer experience" Submitted To SYEDA SHAHARBANU SHAHBAZI Senior Lecturer BRAC Business School BRAC University Submitted By ANIMASH MALLICK ID: 07204039 S U B M I S S I O N D A T E: JANUARY 16, 2012 Letter of Transmittal 16th January, 2012. Syeda Shaharbanu Shahbazi Faculty BRAC Business School (BBS) BRAC University, Dhaka. Subject: Submission of Internship Report on “Service awareness status of Grameenphone subscribers”. Dear Madam, Here is my internship report on “Service awareness status of Grameenphone subscribers” which you approved as my research topic. Though this report, I have tried to focus on the company background, performance, case studies along with the research on the aforementioned topic. Now, I am looking forward for your kind appraisal of this project. I hope that you will enjoy reading the report paper as much as I had enjoyed doing it. Thank you very much, for giving me such an opportunity to complete such an interesting project. Sincerely Yours, ________________ Animash Mallick (ID: 07204039) Acknowledgement This report would have been impossible without the valuable contributions and limitless help of several individuals. First, my thank goes to the Almighty God for giving me the grace to finish this project...
Words: 16222 - Pages: 65
...|MD.MOINUL HUQ | |[pic] | | | |H # 703, Road # Joy Bangla Road, lane#11,ward#9, Block #A, | |Bogertek, South Khailkur, Barabari, National University-1704, | |Dist# Gazipur. Mobile +8801710912285, moinul_h2003@yahoo.co.in | | | | | | | Career Summary: Dedicated professional with 12+ year's solid Business Management Experience in Sales and Marketing field with Multi Diversified Industries. Professional Experiences: 1. Chief Executive Officer.- Moinul Corporation , July 2000 – Present...
Words: 1804 - Pages: 8
...Project Presentation on Dr Reddy’s Laboratories Group 4: Abhishek Aggrawal Anik Bairagi Nishant Sawan Kumar Varun Saini 1 0911074 0911079 0911109 0911127 0911138 Global Pharmaceutical Market - Overview The increasing generics share and shift of the industry towards emerging markets is causing margin pressure on global pharma players and forcing them to invest in these new markets Global Pharmaceutical Market The pharmaceutical market was $ 820Bn in Other Patented 86% 83% 81% 79% 2009, growing at a CAGR of 9% over 200309 Generics is growing at double the rate of the Generics 2004 2006 2008 2010E total industry (18% CAGR), while Patented drugs market is growing at 7% India 1% Geographical Market Share Middle Africa 1% East 1% CIS 2% Others 12% US 42% Top 10 countries account for 73% of sales US accounts for 42% of the world sales While the US sales are growing at only 1-2% CAGR, growth in emerging markets is over 10% Latin America 6% South East and East Asia 6% EU 29% Source: Centrum Research Report on Pharma Industry 2009; 2 Key Growth Drivers for Global Pharmaceutical Market 1 Sluggish Growth in Mature Markets Economic slowdown leading to reduced healthcare spending Top brands’ patent expiries and very few new product launches Decentralization of government healthcare budgets. High healthcare expenditure by government 2 Faster Growth in Emerging Markets Broader public and private...
Words: 3256 - Pages: 14
...MKT 302A Final Project – Lululemon Yoga Pants Marketing Analysis University of Phoenix School of Business March 29, 2013 Table of Contents Executive Summary 3 Introduction 3 Objectives 3 Target Markets 5 Situational Analysis 5 Strengths 5 Weaknesses 6 Opportunities 6 Threats 7 Positioning 9 Marketing Mix 9 Product 9 Pricing 11 Place (distribution) 12 Promotion 12 Conclusion 13 Appendix 14 Appendix A 14 Appendix B 15 Comparisons 15 Appendix C 15 Appendix D 16 Appendix E 16 Executive Summary/Introduction Lululemon is a successful company that produces, markets, and sells high end yoga, running and athletic casual wear for women and men. Lululemon was founded in 1998 by a yoga enthusiast, Chip Wilson, who saw a need for high end yoga apparel. Mr. Wilson had prior surf, skate, and snowboard marketing and lifestyle experience. At the time Wilson began experimenting with yoga wear, most patrons of the practice worn cotton clothing that did not remove sweat or allow for maximum flexibility (Lululemon, 2014). Wilson’s first store was in the beach city of Vancouver, BC in 2000. The store doubled as a yoga studio at night. One of the early product promotion and research ideas was to offer free yoga wear to instructors for their feedback. With this Lululemon was born. Lululemon has a brief but effective mission statement: Creating component for people to live longer, healthier, fun lives (Lululemon, 2014). Gaining popularity through...
Words: 3215 - Pages: 13
...Product Launch Plan MKT 571 February 25, 2013 Meraj Khan Product Launch Plan General Electric (GE) is building the world by providing capital, expertise, and infrastructure for a global economy (G.E., 2013). The corporation is preparing for the launch of the Smart Helmet in Japan and Hong Kong markets, respectively. The Smart Helmet offers improved safety and modern technological capabilities through Bluetooth synchronization and Global Positioning System (GPS) with a heads-up visor display. This paper considers components of the product launch plan for Japan’s domestic market and Hong Kong’s international market. The plan includes a description of the product and positioning, targeting, market needs and growth, SWOTT analysis, the competition, objectives and strategy, pricing and financial information, communication plan, distribution strategy, and market research for the plan. GE anticipates the detailed plan will result in a successful product launch. Product Description The Smart Helmet is designed primarily as a protective covering for the head of any cyclist who desires a full-face helmet. As a product of innovative thought, the Smart Helmet increases safety and convenience by offering a standard voice-activated global positioning system and Bluetooth synchronization with a heads-up projection at forward sky-level. Such features allow the rider to enjoy an uninterrupted journey with music, verbal companionship, and navigation without taking his or her eyes off...
Words: 3920 - Pages: 16
