...Accounting Irregularity Analysis for Groupon Steven Simpson ACCT 310-V2WW Professor Margaret Callender February 15, 2014 Issues Groupon (GRPN) is an internet based company that was founded in 2008. Groupon acquires new customers via advertising and word of mouth through sites such as Facebook and Twitter, and then Groupon has the new customers sign up to receive daily coupon offers from local merchants through their email. Groupon then sells coupons for steeply discounted local merchant offerings directly to customers interested in the daily deals and receives a percentage of the coupon’s value from the merchant (Roos, 2014, pp. 1-2). Groupon seemed to take the internet world by storm and by Q1 of 2011 it had an impressive $644.7 million in revenues, which almost equaled the entire revenue for 2010 (Edwards, 2011). On June 2, 2011, Groupon, Inc. took its first step toward becoming a public company by filing a Form S-1 Registration Statement Under The Securities Act of 1933 with the Securities and Exchange Commission (Groupon, Inc., 2011). When reviewing the Form S-1, the SEC found several accounting irregularities that it questioned. One of the accounting irregularities was Groupon’s reporting an internally used measure of profitability that it calls the Adjusted Consolidated Segment Operating Income, a term abbreviated to adjusted CSOI (Weil, 2011). The adjusted CSOI took the operating income and added online marketing expenses, stock-based compensation, and...
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...There has been a flood of capital being poured into technology firms at a rate that have some fearing another bubble is ready to burst and a repeat of the “dot.bomb era” of a decade ago may soon repeat. How valid is this concern? Using the recent LinkedIn initial public offering as an example, the shares soared on first day of trading last week from $45 per share to over $94, that’s 100% plus increase (this too followed a last minute decision to raise the initial offering price from around $35 to $45). The stock traded as high as $122.70 and is currently trading slightly above $94, putting the current market value of the stock close to $9 billion. Pandora, an internet radio station, recently increased their offering price just prior to its’ recent IPO which had a $2.8 billion market value at end of the first trading day. This while Pandora is unprofitable and may be for some time. For this week’s discussion, I’d like to also reference this weekend’l r s WSJ article “Virtual Farms, Rich Harvest” discussing how the next firm up, “ Zynga, a company that sells imaginary tractors and other make believe goods in online games, plans to raise some very real money from public investors” (Winfield & Cowan, 2011). Zynga is seeking about $20 billion from the offering. Many believe that other social networking sites, like Twitter and Facebook, are contemplating raising capital through issuing common stock and are scrutinizing these IPOs to help gauge how the market may respond to their...
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...their closest friends. To generate the first survey, the Zagats polled 200 people and increased that number over time. Executives, tourists and New York foodies alike found the list to be indispensable. Spurred by this success, the Zagats decided to publish a book with their survey themselves. The few booksellers that took a risk in stocking the book were rewarded with sales so robust that the Zagat Surveys became best sellers. The pair also published similar lists for other major cities, including Chicago, San Francisco and Washington DC. In addition to print books, Zagat opened a unit that creates custom guides for corporate clients, like the ones at Citibank. For a long time, this business model was sufficient to ensure that Zagat Survey was successful and profitable. When the dot-com bubble came along, venture capitalists were attracted to Zagat for its brand recognition – the Zagat name is instantly recognisable to fool lovers, travellers and restaurateurs alike. Zagat was one of the first companies to popularise user generated content, collecting restaurant reviews from its readers, aggregating those reviews and computing ratings. In addition to...
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...Table of Contents I. SUMMARY EXECUTIVE ................................................................................................... 2 II. INTRODUCTION.............................................................................................................. 2 Definition and Benefits of Internet Marketing: .............................................................. 2 Types of Internet Marketing: ........................................................................................... 3 III. HOTDEAL VIETNAM AND ITS INTERNET MARKETING ACTIVITIES ........... 3 1.1 The factors that affect to the internet marketing of the chosen company: ................... 4 1.1.1 Macro-environment: ............................................................................................... 4 1.1.2 Micro-environment: ................................................................................................ 7 1.2 The marketing mix (7P) of Hotdeal Vietnam: ............................................................. 10 1.2.1 Product ................................................................................................................... 12 1.2.2 Promotion .............................................................................................................. 19 1.2.3 Price ........................................................................................................................ 26 1.2...
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...next five years will see a strong development of e-commerce in Vietnam. According to the Deputy Trade Minister Le Danh Vinh, enterprises that have good partnerships with foreign partners will be pioneers in encouraging e-commerce in Vietnam. Besides, small and medium enterprises need Government support to acquire advanced applications of e-commerce effectively. Trade transactions B2B (Business to Business) will gradually gain advantage over others. Mr. Vinh said, although the chance of developing e-commerce in Vietnam is very optimistic, there are also many challenges such as the lack of human resources for e- commerce, an under developed ICT infrastructure and particularly the unformed legal environment and policies. In fact, most enterprises only hear of e-commerce but do not know about its benefits and the conditions for joining e- commerce. Indeed, the e- commerce concept is still strange to the majority of the public. Very few enterprise leaders and management officials have any basic knowledge of e-commerce and human resources for applying, exchanging and developing and the business skills of e-commerce. Additionally, dispute settlement in e-commerce is unformed. According to the Ministry of Trade’s E-commerce Department, Vietnam should set four main targets to develop e-commerce: - About 70 per cent of large enterprises to conduct B2B...
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...TAKING LEADERSHIP IN A DIGITAL ECONOMY BY TELSTRA CORPORATION LIMITED AND DELOITTE DIGITAL November 2012 deloittedigital.com.au telstra.com A NOTE FROM DAVID Consumers and businesses are rapidly embracing digital technology and this is redefining the traditional transaction model. We now have a new generation of globally connected consumers and businesses who behave very differently – and we must all adapt to these changes and take advantage of the new opportunities. By the end of the decade we will have connected just about every device to next generation networks, from smartphones and offices of the future, to educational resources and digital home appliances. The changes we are talking about are transformational. Everything, everyone and every place will be connected. This will make us more innovative and more competitive – and change the way we live and work for the better. The challenge ahead is how to best use the tremendous creativity, innovation and capability of Australians to participate in these new opportunities – whether it be m-commerce, Big Data, robotics or social media. Every part of our economy can benefit from this new era of connectivity. Our role, as Australian business leaders, is to help build a 21st century economy that is locally accessible and globally competitive. As a nation, we can lead the world and create positive change. David Thodey Chief Executive Officer Telstra 1 A NOTE FROM GIAM The world is changing. The internet has transformed...
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...Marketing Intelligence & Planning Factors influencing consumers’ attitudes and purchase intentions of e-deals Isaac Cheah Ian Phau Johan Liang Article information: Downloaded by New Mexico State University At 01:40 02 February 2016 (PT) To cite this document: Isaac Cheah Ian Phau Johan Liang , (2015),"Factors influencing consumers’ attitudes and purchase intentions of e-deals", Marketing Intelligence & Planning, Vol. 33 Iss 5 pp. 763 - 783 Permanent link to this document: http://dx.doi.org/10.1108/MIP-05-2014-0081 Downloaded on: 02 February 2016, At: 01:40 (PT) References: this document contains references to 89 other documents. To copy this document: permissions@emeraldinsight.com The fulltext of this document has been downloaded 989 times since 2015* Users who downloaded this article also downloaded: Rodney Graeme Duffett, (2015),"Facebook advertising’s influence on intention-to-purchase and purchase amongst Millennials", Internet Research, Vol. 25 Iss 4 pp. 498-526 http://dx.doi.org/10.1108/ IntR-01-2014-0020 Jacob Weisberg, Dov Te'eni, Limor Arman, (2011),"Past purchase and intention to purchase in ecommerce: The mediation of social presence and trust", Internet Research, Vol. 21 Iss 1 pp. 82-96 http://dx.doi.org/10.1108/10662241111104893 Echo Huang, (2012),"Online experiences and virtual goods purchase intention", Internet Research, Vol. 22 Iss 3 pp. 252-274 http://dx.doi.org/10.1108/10662241211235644 Access to this document was granted through...
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...Amazon has addressed these two (2) forces in the recent past. Again, the paper will predict what Amazon might do to improve its ability to address these forces in the near future. Next, the paper will evaluate the external threats that affect and opportunities available to Amazon. The paper will also give opinions on how the Amazon should deal with their foremost threat and the greatest opportunity. Finally, this paper will determine the Amazon’s resources, capabilities, and core competencies; analyze their value chain to determine where they can create using the resources, capabilities, and core competencies discussed above. External and Internal Environment All other things being equal, the primary objective of any business is to obtain a larger market share, affect its bottom line, grow, and become successful. To achieve their goals, businesses must deal with their stakeholders which include: customers, suppliers, employees, competitors, shareholders, society and others. Businesses will encounter stiff competition domestically and internationally in a bid to achieving their set objectives. For a firm to have competitive advantages over others in the industry, it must be able to predict the future and understand the present. The firm should take into cognizance the internal and external environment of the industry, which impact...
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...(2015)[1] | Operating income | CN¥22.716 billion (2015)[1] | Net income | CN¥24.261 billion (2015)[1] | Total assets | CN¥255.434 billion (2015)[1] | Total equity | CN¥146.097 billion (2015)[1] | Employees | 34,985 (March 2015)[2] | Subsidiaries | Guangzhou Evergrande Taobao F.C., Taobao, Tmall,UCWeb, AliExpress | Slogan(s) | Global Trade Starts Here | Website | alibabagroup.com | Alibaba Group | Simplified Chinese | 阿里巴巴集团 | Traditional Chinese | 阿里巴巴集團 | [show]Transcriptions | | Alibaba Group Holding Limited is a Chinese e-commerce company that providesconsumer-to-consumer, business-to-consumer and business-to-business sales services viaweb portals. It also provides electronic payment services, a shopping search engine and data-centric cloud computing services. The group began in 1999 when Jack Ma founded the website Alibaba.com, a business-to-business portal to connect Chinese manufacturers with overseas buyers. In...
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...commerce or e-Commerce as is known today evolved as businesses (end to end process) started to shift from real time market to digital market. All of the business today as we see is done over the internet and anything which is not there is meant to be wiped off. Ecommerce, the online shopping system has brought down political and physical barriers giving everyone in the world an equal playing ground for their market, everyone can put their products on sale through the e-stores (website dedicated to selling of product, a virtual store). Online shopping has ushered in a new era in the lives of young college- and office-goers. They end up buying all their necessary and not-so necessary items from online sites. With the options of cash-on-delivery, these sites have become all the more acceptable to many people. Online shopping or online retailing is a form of electronic commerce whereby consumers directly buy goods or services from a seller over the Internet without an intermediary service. An online shop, eshop, e-store, Internet shop, webshop, webstore, online store, or virtual store evokes the physical analogy of buying products or services at a bricks-and-mortar retailer or shopping centre. The process is called business-to-consumer (B2C) online shopping. When a business buys from another business it is called business-to-business (B2B) online shopping. [pic] HISTORY The history of ecommerce would rightly be back-tracked by the time people felt the need to send “interactive...
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...Acclaim for THE LEAN STARTUP Acclaim for THE LEAN STARTUP “The Lean Startup isn’t just about how to create a more successful entrepreneurial business; it’s about what we can learn from those businesses to improve virtually everything we do. I imagine Lean Startup principles applied to government programs, to health care, and to solving the world’s great problems. It’s ultimately an answer to the question How can we learn more quickly what works and discard what doesn’t?” —Tim O’Reilly, CEO, O’Reilly Media “Eric Ries unravels the mysteries of entrepreneurship and reveals that magic and genius are not the necessary ingredients for success but instead proposes a scienti c process that can be learned and replicated. Whether you are a startup entrepreneur or corporate entrepreneur, there are important lessons here for you on your quest toward the new and unknown.” —Tim Brown, CEO, IDEO “The road map for innovation for the twenty-first century. The ideas in The Lean Startup will help create the next industrial revolution.” —Steve Blank, lecturer, Stanford University, UC Berkeley Hass Business School “Every founding team should stop for forty-eight hours and read The Lean Startup. Seriously, stop and read this book now.” —Scott Case, CEO, Startup America Partnership “The key lesson of this book is that startups happen in the present —that messy place between the past and the future where nothing happens according to PowerPoint. Ries’s ‘read and react’ approach to this sport, his...
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...that always stays the same in retail, it’s change. New stores open, others go out of business. Market leaders experiment with larger or smaller store formats. They change the layout in their stores and launch new private brands on their shelves. Loyalty programs are tweaked, new offers and affinity programs designed. Supply chains become more automated and efficient, resulting in increased product availability and improvements in inventory management.But in reality there are few really big innovations in retail. Most of the change we see year after year is relatively incremental. True transformation in this sector comes along only once every few decades. And when these transformational events occur, they nearly always create new winners and leave a trail of casualties in their wake. To understand whether today’s innovations represent seismic industry shifts, it’s useful to recognize the three preceding “ages of modern retail”. This report focuses on the grocery sector, but we also draw on the best practices and experiences of leading retailers in different categories from around the world. For the purposes of this article, we’ll peg the birth of modern retailing to the 20th century and begin with what we call “Retail 1.0.” Retail 1.0: Birth of the modern supermarket Retail 1.0 had its start at the beginning of the 20th century. In the grocery business, Piggly Wiggly was arguably the earliest and most influential innovator, offering the...
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...how it differs from e-business. Identify and describe the unique features of e-commerce technology and discuss their business significance. Recognize and describe Web 2.0 applications. Describe the major types of e-commerce. Discuss the origins and growth of e-commerce. Explain the evolution of e-commerce from its early years to today. Identify the factors that will define the future of e-commerce. Describe the major themes underlying the study of e-commerce. Identify the major academic disciplines contributing to e-commerce. Key Terms e-commerce, p. 12 e-business, p. 13 information asymmetry, p. 14 marketplace, p. 16 ubiquity, p. 16 marketspace, p. 16 reach, p. 16 universal standards, p.16 richness, p. 17 interactivity, p. 17 information density, p. 17 personalization, p. 18 customization, p. 18 Web 2.0, p. 19 business-to-consumer (B2C) e-commerce, p. 22 business-to-business (B2B) e-commerce, p. 22 consumer-to-consumer (C2C) e-commerce, p. 22 social e-commerce, p. 22 mobile e-commerce (m-commerce), p. 23 local e-commerce, p. 23 Internet, p. 23 World Wide Web (the Web), p. 24 disintermediation, p. 32 friction-free commerce, p. 33 first mover, p. 33 network effect, p. 33 Copyright © 2013 Pearson Education, Inc. 2 Brief Chapter Outline Opening Case: Pinterest: A Picture Is Worth a Thousand Words 1.1 E-commerce: The Revolution Is Just Beginning The First Thirty Seconds What Is E-commerce? The Difference between E-commerce and E-business Why Study E-commerce...
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...May 5 Business Plan – Internet for Business 2012 Nguyen Minh Hoang Nguyen The Bao Doan Phuong Van Tran Thuy Vu Nguyen Duy Bien Dang Thi Diem Phuc Business Plan – Internet for Business RMIT International University Vietnam Bachelor of Commerce Program Subject Code: ISYS2110 Subject Name: INTERNET FOR BUSINESS Location & Campus (SGS or HN) where RMITVietnam you study: Title of Assignment: Group Assignment: E-Business Plan Student name& ID: Nguyen Minh Hoang : s3246594 Nguyen The Bao: s3230511 Team Apple Doan Phuong Van : s3231514 Tran Thuy Vu: s3233211 Nguyen Duy Bien : s3193002 Dang Thi Diem Phuc : s3222619 Teachers Name: Cherryl Narumon Group Number: 4 Assignment due date: 5th May 2012 Date of Submission: 5th May 2012 Number of pages including this one: 38 Word Count: 6500 Assignment Cover Page RMIT University | The A toy – Toy Rental Business 1 Business Plan – Internet for Business Contents Executive Summary ........................................................................................................................... 3 Introduction ...................................................................................................................................... 4 Business model ................................................................................................................................. 4 I. a. b. c. d. II. III. 1. a. a. 2. a. b. c. d. e. 3. Business Description ......................
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...Acclaim for THE LEAN STARTUP “The Lean Startup isn’t just about how to create a more successful entrepreneurial business; it’s about what we can learn from those businesses to improve virtually everything we do. I imagine Lean Startup principles applied to government programs, to health care, and to solving the world’s great problems. It’s ultimately an answer to the question How can we learn more quickly what works and discard what doesn’t?” —Tim O’Reilly, CEO, O’Reilly Media “Eric Ries unravels the mysteries of entrepreneurship and reveals that magic and genius are not the necessary ingredients for success but instead proposes a scientific process that can be learned and replicated. Whether you are a startup entrepreneur or corporate entrepreneur, there are important lessons here for you on your quest toward the new and unknown.” —Tim Brown, CEO, IDEO “The road map for innovation for the twenty-first century. The ideas in The Lean Startup will help create the next industrial revolution.” —Steve Blank, lecturer, Stanford University, UC Berkeley Hass Business School “Every founding team should stop for forty-eight hours and read The Lean Startup. Seriously, stop and read this book now.” —Scott Case, CEO, Startup America Partnership “The key lesson of this book is that startups happen in the present—that messy place between the past and the future where nothing happens according to PowerPoint. Ries’s ‘read and react’ approach to this sport, his relentless focus on validated...
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