...But this change quickly in 2004 Harmonix found there niche. Haromonix had finally released Karaoki Revolution. That was the start of Harmonix future success in the video game industry. In, 2005 Harmonix teamed of with Red Octane. Red Octane brought their expertise in video games controllers and combined it with Harmonix soft technology and Guitar hero was born. Their successive partnership and effective marketing approach. That would become the fuel for Guitar hero to sell over billion in North American sales. 1. Harmonix used two different philosophies while trying to define the identity of the company. The company first used the production oriented philosophy. They started out focusing on the demo software. Most of the focus was place on the company needs and not the needs of the customer. The software another was not enough to make the company viable. Once they failed at this marketing philosophy, Harmonix decide to change over to a Market orientation philosophy. They started to search to see what the consumer wanted. Instead of what they thought they wanted. They geared their production to the wants of the customers. By making guitar hero Harmonix was able to deliver to the customer the experience they wanted. By doing this Harmonix was able to achieve the company long term...
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...O valor de músicas para games e seus impactos para a promoção do jogo e para a carreira do músico Ao observarmos a história dos jogos de vídeo game, pudemos observar uma incrível evolução tecnológica e artística, de barulhos cômicos e imagens desenhadas a superproduções dignas de Hollywood. Da mesma forma, a música dos games se transformou. O mercado de games cresceu tanto que hoje em dia até mesmo grandes compositores do cinema e televisão estão buscando espaço neste mercado. Em média, um compositor recebe cerca de $2,000 a cada minuto de música gravada em um vídeo game. Valor muito superior ao recebido por compositores de outras mídias de maneira geral. Um jogo famoso pode chegar a render até meio milhão de dólares para seus compositores. A demanda por compositores para vídeo games cresceu tanto, que a universidade de Berklee decidiu abrir duas turmas voltadas para este mercado no começo de 2015, as quais foram lotadas em questão de minutos. Um jogo possui em média cerca de sessenta minutos de música. Porém, pode ser jogado por dias, até mesmo meses. Durante esse tempo, o jogador é exposto repetidamente às músicas do game, que passam a compor sua própria imagem, criando um vínculo com o jogo o qual dificilmente se cria em qualquer outra mídia, como cinema ou televisão. Deste modo, podemos ressaltar que a música é de extrema importância para o marketing do jogo. Sua própria existência traz todo tipo de recordações e reconhecimento aos jogadores. Basta alguns minutos do tema...
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...opportunity. They then decided to try and make a product that people would ultimately get the feel of what it feels like to be a “rock star” and decided to engage their customers, changing their philosophy to the market orientation. The company in 2004 decided to examined more closely what the desires and likes of the customers are, therefore creating products such as the microphone in Karaoke Revolution, and in 2005 Guitar hero. This means that the company took actions by creating products to deliver and provide value to customers. The company seeks to satisfy the needs, wants and likes of the customers with their products. This is still true even though they have undergone changes, the basic concept of providing value to the customer still exist. 2. As a firm, how do you think Harmonix would describe its business? Harmonix describes itself as one of the leading manufacturers of video games in its industry. According to their website “Harmonix brought the world the thrill of performing as a rock star through the plastic instruments of Rock Band and Guitar Hero and transformed couch-bound gamers into unstoppable dancers through the magic of full-body motion tracking in Dance Central. In every facet of their titles, Harmonix strives to innovate, delivering world-class entertainment experiences that garner consistent critical praise and set industry standards for quality and fun.” "Harmonix Music Systems."...
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...strange-looking rectangular shaped object that had PlayStation written across the top of it. I turned to my dad and I asked him what is a PlayStation, and he said that it was the way me and him would battle in in the Rock world playing our guitars to see who was better. Guitar Hero was the name of the game my dad had bought. That day was the day that I discovered the power of music...
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...complain a lot about our issues, material needs and even our low self-esteem, and sometimes we can’t see that we have all we need to succeed. Tony was born without arms due to the ravages of a drug prescribed by a doctor's order to his mother during pregnancy. The drug "Thalidomide" should calm the effects of nausea in the first half of pregnancy, but its effects left a terrible result, thousands of children are born with deformities, no arms, no feet or lacking both. As a child, Tony saw his dad play guitar and felt a great desire for it to be playing well, until one day his dad put the guitar on the floor. "Tony," he said, "Go wash your feet." They were washed and sat down to play guitar for the first time. Never let it discourage physical condition, and with much effort and practice, learned to play skillfully with his toes. Amazing People… Tony Melendez. José Antonio Melendez Rodríguez was born on January 9, 1962, in Rivas, Nicaragua, is a Nicaraguan American guitar player, composer, singer, and songwriter who was born without arms. Tony was born without arms because his mother was prescribed thalidomide a drug used to help calm morning sickness during her pregnancy. He was brought to the Los Angeles area from Nicaragua to be fitted with artificial arms. He wore them until he was ten, when he disposed of them. "I didn't feel comfortable," he explains, "I could use my feet so much more." His proficiency with his feet extended to more...
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...Zia Mohiuddin Dagar or Z.M. Dagar, was a renowned Hindustani classical musician, famous for being a master of the rudra veena, a large plucked string instrument used in Hindustani classical music, and essentially reviving it as a solo concert instrument. Z.M. Dagar is well known in the Hindustani music world for modifying and redesigning the rudra veena by incorporating effective components in the instrument. As a result of his modifications, the rudra veena produced a soft and deep sound when plucked, vastly improving the overall quality of the Hindustani classical music instrument. Dagar was born in the town of Udaipur, Rajasthan in 1929. As a child, he began his studies in music with his father, Ustad Ziauddin Khan Dagar, a court musician for the Maharaja of Udaipur. Z.M. Dagar received training in both vocals and in the rudra veena. Interestingly enough, the rudra veena, an instrument designed to be used by vocalists to practice melodies, was traditionally not played in public. However, a young Dagar adopted the rudra veena as his primary instrument and even delivered his first recital at the age of 16. Dagar’s father discouraged his son from experimenting with the structure of the rudra vina however, after his father passed away, Dagar transformed the instrument to better equip it for solo performances by modifying it into a large bass instrument (often referred to as a “Dagar vina”) and various other tweaks such as enlarging the “tumbas” or gourds and the “dhandhi”...
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...History: Bowl harps was the first string guitar that came before the modern guitar (mid 1900s). The history of guitar can be from back in times 4,000 years ago. The guitar's history goes back to 15th century Malaga in Spain. It was develop by a Spanish black man, who gave just four strings to the guitar he made. Thereafter, the instrument went through the Baroque and Classical periods before evolving into the six-stringed, modern-day guitar. The word guitar comes from the Portuguese word 'guitarra' came from the Greek word 'kitharra' that refers to the Greek island of love and poetry. The guitar does have an advantage over its predecessors, the electronic guitars. Construction: Guitar Body: The body of an acoustic guitar is comprised of two main parts: The front, or soundboard, and the back and sides. Acoustic guitar soundboards are usually made of spruce or cedar. The soundboard may be solid or laminated. The back and sides are made out of a variety of materials, including mahogany, rosewood or, in some cases, synthetic composites. Guitar Necks: Guitar necks are made from a variety of materials, including the following woods bubinga, maple and mahogany. Sometimes the necks are made of graphite, aluminum or carbon fiber. Fret boards: Fret boards can be made of a number of woods. The most common are rosewood, maple or ebony. In some cases, they are made of carbon fiber or synthetic composite materials. Frets: Frets are the rounded metal strips in the fret board that determine...
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...want to end up as the center piece of someone’s Thanksgiving dinner table. I have a plan of where I will hide this Thanksgiving season. If I, the turkey, get caught, I will be slaughtered in a heartbeat. To solve that problem, I will have to disguise myself. First, I will go to New York City. It is pretty crowded there, so I don’t think I’ll be spotted. That also means that there are a lot of turkey-hungry people. I will disguise myself as a news reporter. I’ll get my turkey friend to hold the camera and I will have a microphone. Next, I will go to Mexico. I will get my talented makeup artist to make me a mask. I will then go to a Mexican restaurant. I’ll have my own mariachi band playing songs with me. I’ll have my best sombrero and a guitar in my hand. My final stop will be Honolulu, Hawaii. To get there, I will dress up as a business man and ride in 1st class on the airplane. I will have cool shades and a suit and tie. When I arrive in Honolulu, I will go into a public restroom and change into my hula girl outfit. I will go around with a grass skirt, lei, and a wig on. My plan for this Thanksgiving will hopefully work. I think I won’t get caught. Looking ahead, I need to make plans for Christmas. I am nervous that my real identity will be discovered, but I have confidence in myself. In my great turkey escape, I will go to New York City, Mexico, and...
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...us by the Revolution age with some in their original form and prevalent. Men from all different classes, from slaves and indentured servants to Thomas Jefferson, played fiddles or violins. While prices varied from high to low violins were usually imported in great numbers. In addition to popular instruments such as the violin, the flute happens to be another prominent instrument that was driven by man. 1 Woman had limited musical options due to high levels of “maintaining reputation” for men. Wealthy woman mostly played harpsichords which they played for friends and family. Another first choice instrument for woman was a English guitar, a 10 string, tear-drop shaped, C chord which is now extinct. The Baroque guitar was also in style, which represents the small version of a classical guitar with gut strings, which also has 10 strings. The 6 strand guitar didn’t evolve until the 1820’s...
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...Oh Mary don't you cry any more (4 hours) by Fay Weldon The novella/story takes place in Hobart, the biggest city and also the Capital of Tasmania which is a part of Australia. The year when the story takes place is in the middle 1980s. They live in the greatest city in Tasmania, so there must certainly live a lot of different people to socialize with. In the beginning we hear about the girls doesn’t have any footwear on their feet and that is not due anything financial, but because their “ancestors” - those before them made it fine without. All around the social background must be all right. They live in a good town with a lot of people, they have many friends and has a lot of support from family and the community/neighbors. The adults around them are also a positive influence of how to behave and how life should be lived. The mother – Shirley, is a very positive/optimistic person, she sees everything on the bright side. She has 2 daughters with her former husband “they are separated” who is an engineer. Shirley does everything for her kids with a mother’s love, she only wants the best for them. Shirley’s girl – Gracie, she’s kind of a wonder-child and by saying that when comparing to Lisa, that on the other hand really works hard with homework, doing the piano and trying to win her mothers attention, then Gracie is just a slacker born with talent. Lisa and Gracie they are sisters and as sisters they have sort of a competition minded relationship, take for an example when...
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...Collins "In The Air Tonight" is a strophic composition produced by Phil Collins. The aria consists of an electronic drum set an electric guitar and a prophet to add an additional fullness to the song. The exposition of the monody is at an adagio tempo. The electronic drum kit repeats a drum pattern with 12 drum hits in each loop, while accenting on every third beat {eg.1-2-1-2-1-2-1-22-1-2 | 11-2-1-2-1-2-1-22-1-2}. In the middle of the first loop the electric guitar roars a triple stopping that drags on for fifteen seconds, and is quickly followed by the sound of a nymph sounding guitar riff in the background accompanied by the prophet. The prophet presents the main melody of the song. A series of warm instruments accompany the drum pattern followed by the sound of Phil Collins's tenor voice reverbed a tad to add an eerieness to the song. He first announces in a slightly whispered, muffled voice: I can feel it in the air tonight, Oh Lord I've been waiting for this moment, for all my life, Oh, Lord Can you feel it coming in the air tonight, Oh Lord Oh Lord Afterwards the same guitar roars in for half the time it did before as Mr. Collins proceeds to go into the first verse of the song. After the first verse he returns back to the chorus this time with additional vocals that lags behind his every word and ends with the guitar roar once again that comes predictably at the same time. The first words to his second verse starts with the singer's voice tweaked up a bit with...
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...Yamaha Guitar Company Yamaha Company is a Japanese multinational company and conglomerate located in Japan, which provides a range of services and products, electronics, motorcycles, predominantly musical instruments and power sports instruments. Yamaha Company was introduced in year 1887 with reed organ and piano manufactured by the Torakusu Yamaha as the Nippon Gakki Limited. This was a literally a Japan musical manufacturing company in Hamamatsu, and was later incorporated 1897. The company originated as musical instrument manufacturer and still reflected in the currents group’s logo. After the Second World War, the corporation president, Genichi Kawakami, repurposed the remains of company’s war period, the production machinery and the corporation’s expertise in the metallurgical technologies to manufacture of motorcycles (Davis, 56). YA-1, of which almost 125 motorcycles, were created within the initial year of production, 1954, and was named in the honor of the founder. The motorcycle was a 125cc, two-stroke, single cylinder, street bike that was patterned after German DKWRT125. The model was copied by the British munitions firms in post war era, and it was manufactured as Bantam and the Hummer was Harley-Davidson. In the year 1995, the success of YA-1 resulted in foundation of the Yamaha Motor Company Limited (Davis, 56). Currently, the Yamaha Company has grown tremendously, and has become the world greatest manufacture of the musical instruments that...
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...Purple Rain Section | Lyrics | Musical Features | Sonic Features | Introduction | | Electric Guitar begin the song of with a solo introduction for the first 12 seconds of the song and is then joined on 13 seconds Drums | Drums sound is Reverbed | Verse 1 | I never meant to cause you any sorrow I never meant to cause you any pain I only wanted one time to see you laughing I only want to see you laughing in the purple rain | 18 Seconds into the song the Verse 1 starts.Bass Guitar | Sonic features that is added to the verse is Echo.The drum is reverbed throughout the chorusAt the end of when Prince sings purple rain all instruments stop playing for 2 seconds at 48seconds into the song, while prince still sings. | Chorus 1 | Purple rain, purple rain Purple rain, purple rain Purple rain, purple rain I only want to see you laughing in the purple rain | Electric Guitar chords change and so does its volume.Electric Piano are introduced in the 3 saying of ‘Purple rain’Same Notes are held for 7 secondsHard hit on the Hi –high cymbalShort Pause | Continuation of Reverb of the drums throughout the background.Electronic synthesizer effectsVocals echoes are shortened compared to the chorus. | Verse 2 | I never wanted to be your weekend lover I only wanted to be some kind of friend, hey Baby, I could never steal you from another It's such a shame our friendship had to end | Drum comes in again along with the crash cymbal | The note is on the...
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...Mariachi ensemble bands were born in the state of Jalisco in the 19th century. The music celebrates common life and mariachi bands are frequent guests at Mexican social events. The bands typically include violins, trumpets, guitars, and various smaller percussion instruments native to Mexico. The players usually dress in similar outfits, including a wide-brimmed hat. Violins The violin is a staple of the modern and past mariachi band. As of 2011, large mariachi bands contain six to eight violins although there are some smaller subsets that use as few as four players. They create background and melodic elements. Like any other violin, these instruments blend with others to support or lead the ensemble when the music calls for it. Trumpets...
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...I’m a huge fan of Sam Hunt’s music. I’m a huge fan of music but mostly country music. I listen to country music all the time. It’s what I listen to a lot. I know a lot of Sam Hunt’s music. I could sing a lot of his songs. My favorite song of his is Break Up In a Small Town. If I ever got a chance to meet him, the meeting would go like this. One day I went to one of Sam Hunt’s concerts. I stand there the whole time singing his songs. After the concert was over Sam Hunt said there is going to be a private greet and meet, but no one really heard him they weren’t paying attention. I was one of the only that heard him. When I went backstage, we talked about his music. I got an autograph, I got a picture with them and a hug. We talked a lot...
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