...Assignment: Individual SWOT Analysis BUS/210 April 29, 2012 John Pollard Jr. Assignment: Individual SWOT Analysis Out of the seven business plan topics I have chosen to create a SWOT analysis for a fitness and sports business. All over the United States there are many fitness and sports centers that many people attend on a daily basis. Such as gyms like Curves, Planet Fitness, Gould’s Gym and many more. However all of these gyms have something in common and that is to promote healthier lifestyles for individuals. Strengths: * Team players who are there to help the member strive in their goal for a healthier lifestyle. * Has a well developed plan of action on how we intend to assist the community in a more beneficial way. * Well known fitness clubs allows for brand recognition. * Low affordable costs for yearly contracts or even just a month to month no contract memberships. This can attract more consumers (customers) who may not be looking for a pesky contract or those who do not want to feel tied down , to a long term commitment. * Sports amenities such as personal training. * Group classes such as Zumba, Yoga, Polities, food nutrition, and many other classes and groups. Weaknesses: * Lack of desire for member retention, only focusing on new member acquisition. * Lack of or poor customer service. * Lack of or poor cleanliness such as clubs are poorly maintained or taken care of. * Lack of thought and time management...
Words: 577 - Pages: 3
...VALLEY CROSSFIT Chris Chapple Business Plan MG 530 4/30/2012 Table of Contents: 1. Executive Summary a. Mission Statement b. Company Information c. Service d. Financial Information e. Future Plans 2. Description of the Business f. Nature of the Business g. Target Market h. How Product/Services Meet Needs 3. Competitive Analysis i. CrossFit Gyms j. Other Gyms 4. Industry Description and Outlook 5. Marketing Plan k. Market Penetration Strategy l. Growth Strategy m. Communication Strategy 6. Financial Plan n. Start-Up Costs o. Continual Costs p. Revenue 7. Critical Risk Factors Executive Summary Mission Statement: Valley CrossFit is the elite health and performance facility located in Shelton, CT. Valley CrossFit provides clients with a comprehensive health and fitness program tailored to their needs. Our coaches have experience in training athletes, weekend warriors, and people just looking to get in shape and have a good time. We have developed a health and fitness program that is second to none. Valley CrossFit’s coaches are experts in the fields of sport conditioning, injury prevention, nutrition, and fitness. Our focus is to offer each member that trains in our facility a life-changing experience as they work towards elite health and fitness. The greatest key to your success is you. Achieving elite levels of fitness is a process that takes time, determination...
Words: 5943 - Pages: 24
...| | |Marketing | |Individual Assignment- Fernwood Fitness Delivering Value | |[pic] | | | | | | | | | Executive Summary This report provides information on the value provided or the lack thereof by a specific product of Fernwood Fitness, which is the Basic Gym Membership. The 4Ps of marketing was used in order to better explain how value is delivered by this product. It elaborates on how the product delivers value to the customers by providing what was promised and more, how the pricing of the product delivers value to the customers, how promotion provides value to existing...
Words: 3383 - Pages: 14
...future of such industry? 3 2.3 Five forces analysis 5 2.4 Possible trends identified from above analysis 8 3 Firm level analysis 8 3.1 Brief overview of the firm and its business 8 3.2 Firm’s Strategy 9 3.3 Under the present stage of industry life cycle, what is the key factors that impacting the firm’s strategy 9 3.4 Suggestion for maximizing the potential of present stage 10 3.5 Suggestion for positioning strategy that preparing enter of next stage of life cycle 11 4 Conclusions 11 Bibliography 12 1 Introduction This essay will thoroughly examine the competitive environment of fitness industry in Singapore. Fitness first made its way into the lives of Singaporeans in the sixties and seventies, and the majority of gym-goers were mainly men, who were mostly serious body-builders. The popularity of fitness training in Singapore only took off at 21st century, when every one wants to live a healthy lifestyle. Nowadays, the fitness industry has truly influenced everyone’s life through various fitness training group exercises, personal training and bodybuilding. (Singapore Fitness Blog, 2011) The famous and large fitness centers emerging are True Fitness, Fitness First, Virgin Active, Amore Fitness and Celebrity Fitness. The focus of this essay will be on Amore Fitness. Being a female-only fitness center, Amore Fitness provides a confortable environment, as women do not need to worry about the awkwardness of being surrounded by a male crowd. Also, Amore’s...
Words: 3139 - Pages: 13
...Week 2 Assignment: Understanding Effective Money Management Assessment A, Part 1: Creating a Personal Financial Statement - Assets | 1 point | Car: Bluebook value $1250.00Cash: $378.00Savings Accounts: $826.00 | Assessment A, Part 2: Creating a Personal Financial Statement - Debts | 1 point | Rent: $750.00Electric/ Gas bill: $131.75Cable/ internet/ Phone bill: $80.42Credit Card: $31.00Cell phone bill: $72.37 | Assessment A, Part 3: Identify Money Management Tool | 1 point | Explain to Monica how the money management tools were identified. | Students should explain how they evaluated various cash management products and services. | Assessment A, Part 4: Creating a Personal Financial Statement – Steps | 1 point | Drag the steps listed on the right into their correct sequences on the left. When done click the Send button | Step 1: I got all my financial stuff together – bills, loans, bank statements, etc. | Step 2: I balance my checkbook. | Step 3: I decided what were my assets and what were my debts. | Step 4: I enter my assets in the program. | Step 5: I enter my debts in the program. | Step 6: The program gave me a Net worth figure at the end. | Assessment B: Creating a Monthly Cash Flow Statement ...
Words: 255 - Pages: 2
...Diagnostic Algebra Assessment Definitions Categories Equality Symbol Misconception Graphing Misconception Definition Concept of a Variable Misconception Equality Symbol Misconception As algebra teachers, we all know how frustrating it can be to teach a particular concept and to have a percentage of our students not get it. We try different approaches and activities but to no avail. These students just do not seem to grasp the concept. Often, we blame the students for not trying hard enough. Worse yet, others blame us for not teaching students well enough. Students often learn the equality symbol misconception when they begin learning mathematics. Rather than understanding that the equal sign indicates equivalence between the expressions on the left side and the right side of an equation, students interpret the equal sign as meaning “do something” or the sign before the answer. This problem is exacerbated by many adults solving problems in the following way: 5 × 4 + 3 = ? 5 × 4 = 20 + 3 = 23 Students may also have difficulty understanding statements like 7 = 3 + 4 or 5 = 5, since these do not involve a problem on the left and an answer on the right. Falkner presented the following problem to 6th grade classes: 8 + 4 = [] + 5 All 145 students gave the answer of 12 or 17. It can be assumed that students got 12 since 8 + 4 = 12. The 17 may be from those who continued the problem: 12 + 5 = 17. Students with this misconception may also have difficulty with the idea that adding...
Words: 797 - Pages: 4
...Team B Calorie Count Tool PRG/211 May 5, 2014 Team B Calorie Count Tool PROBLEM STATEMENT Team B was asked to develop a program which would calculate the user’s daily intake of calories and measure those calories against the overall calories expended. The core purpose of this program will do two primary functions. First, it will record the user intake of calories as acquired through meals throughout the day. Second, the user will record caloric output associated with physical activity. This information will be calculated together to determine the caloric surplus or deficit for the user. In order for the program to execute accurately, and provide customized results, the user will be required to input personal data to include gender, age, weight, and height. This additional information is essential to determine the user’s default caloric burn rate, otherwise known as the basal metabolic rate (BMR). The BMR and the calories burned as a result of physical activity will be calculated against the intake of calories to determine the overall success for the user. As the program is executed it must: * Record user name, age, height, weight to enable more accurate calculations * Record the users specific caloric values entered for each meal * Record the user activity and caloric burn values for that activity * Calculate the basal metabolic rate (BMR) for the individual * Subtotal the total caloric values for the day * Combine the physical activity and...
Words: 1524 - Pages: 7
...Problem Solving with Computing Homework - WEEK 2 [30 points] This is a review of some of the material from Chapter 2 and lectures from class. No credit for answers that are copies or near verbatim transcripts – please use your own words1 and document sources where appropriate. 1 This will apply to all assignments in this class. Answer the following questions: Chapter 2 1. Short Answers [1 point each, 2 points total] 1. What does a professional programmer usually do first to gain an understanding of a problem? The first thing that a professional programmer usually do first to gain an understanding of a program is to closely relate customer (Interview ) to inquire or gather information about the problem. 2. What two things must you normally specify in a variable declaration? The two things normally specified in a variable declaration are the variable type and identifier. 2. Algorithms / Pseudocode [1 point each, 5 points total] 1. Design an algorithm that prompts the user to enter his or her height and stores the user’s input in a variable named height. Declare height Display “Enter Your Height” Input Height Display “Height” 2. Write assignment statements that perform the following operations with the variables a and b. - Adds 2 to a and stores the result in b. - Subtracts 8 from b and stores the result in a Set b=2+a Set a=b-8 3. Write a pseudocode statement that declares the variable cost so it can hold real numbers. Floating Point-Variable...
Words: 1823 - Pages: 8
...11108944 Name: ASHWINI KUMAR Roll No. : RE3R02B32 PART- A 1. Ans :- (a) unary and ternary operator Unary operator:- It pecedes an operand . The operand (the value on which the operator operates ) of the unary operator must have arithmetic or pointer type and the result is the value of the argument. Example:- If a=5 then +a means 5 If a=0 then +a means 0. If a=-4 then +a means -4. Ternary operator:- It precedes an operand. The operand of the unary operator must have arithmetic type and the result is the negation of the operand’s value. Example:- If a=5 then –a means -5 If a=0 then –a means 0 If a=-4 then –a means 4. (b) Assignment and equalto operator Assignment operator:- Equal to operator: An assignment operator assigns value In this we put the To a variable. value as it is. Example – Example- a*=5 means a=5*5. Int a; a=5 means a is initialized with 5 if(a==5) { return true; } return false; (c) Expression and statement Expression:- An expression is any valid combination of operators , constants , and variables. Example:- ...
Words: 399 - Pages: 2
...Selection statements Selection is used to select which statements are to be performed next based on a condition being true or false. Relational expressions In the solution of many problems, different actions must be taken depending on the value of the data. The if statement in C I used to implement such s decision structure in its simplest form – that of selecting a statement to be executed only if a condition is satisfied. Syntax: if(condtion) statement executed if condition is true When an executing program encounters the if statement, the condition is evaluated to determine its numerical value, which is then interpreted as either true or false. If the condition evaluates to any non-0 value (positive or negative), the condition is considered as a “true” condition and the statement following the if is executed; otherwise this statement is not executed. Relational Operators In C Relational operator | Meaning | Example | < | Less than | age < 30 | > | Greater than | height > 6.2 | <= | Less than or equal to | taxable <= 200000 | >= | Greater than or equal to | temp >= 98.6 | == | Equal to | grade == 100 | != | Not equal to | number !=250 | In creating relational expressions, the relational operators must be typed exactly as given in the above table. Thus, although the following relational expressions are all valid: age > 40 length <= 50 temp >= 98.6 3 < 4 flag == done day != 5 The following are invalid: length =< 50 ...
Words: 1617 - Pages: 7
...My company Change Your Life Fitness is a non-typical gym. Our goal at Change Your Life Fitness is to put fun back into fitness. Change Your Life Fitness has been formed to meet a specific need in an ever increasing competitive market. How is Change Your Life Fitness different? We offer a plethora of services, but you only pay a small fee for the services that you want to take advantage of. Our fitness center has no sign up fee(s) and only a ten dollar a month membership fee, which can be cancelled at any time. We offer nutritional assistance for the people that want to lose weight, we offer professional trainers for people that wish to increase muscle mass, we offer yogi for people that want to learn proper stretching and relaxation techniques, we offer different types of Jazzercise as well as Zumba. We offer child care services for single and working parents. Regardless of your fitness level you can find something at Change Your Life Fitness that will appeal to you. Our mission statement at Change Your Life Fitness is- “Change Your Life Fitness- We will help you achieve results that will change your life”. I want to make our fitness center someplace that has something for everyone. Fitness is such an important part in all of our lives, and I want Change Your Life Fitness to be part of that. I am aware that a mere ten dollar a month fee is not enough to get rich with. I plan on selling nutritional supplements, sports drinks, snacks as well as calorie correct prepared meals...
Words: 1796 - Pages: 8
...1119 Nelson Street, Vancouver, BC T6E 3H3 Phone: xxx-xxx-1024 Email: xxxxxx_k@hotmail.com January 27, 2013 Mr. James Weaver, Chief Executive Officer Gold's Gym International 125 E. John Carpenter FWY, Suite 1300 Irving, TX 75062, United States Dear Mr. James Weaver: BUSINESS INNOVATION PLAN FOR GOLD’S GYM Gold’s Gym International has been credited as one of the best performing companies in the fitness industry. The company has been able to cope well with changing trends, while remaining competitive. However, due to an increase in the number of fitness clubs, it is currently faced with a lot of competition. In response to this competition, Gold’s Gym International has opened new facilities in various locations, and has also renovated existing gyms to provide its members with cutting-edge equipment and a better environment. I believe that this is a critical time for you and for the company in order to continue to enjoy long-lasting success well into the future. On behalf of Sage Consultants, I have done some research and found various ways that the company can improve its performance through innovation and adapt to the changing market. Thank you in advance for taking the time to read this report. Sincerely, xxxxxxxxxxxxx Lead Consultant Current Situation Gold’s Gym International (Gold’s) is an international fitness company that was established by Joe Gold in 1965, and has evolved to become one of the largest in its industry. The company focuses...
Words: 2320 - Pages: 10
...health. In Can you be fat & healthy Jeffrey Kluger states that it is possible to healthy even though your weight is above 200 pounds and that the body mass index (BMI) which many people use to measure their health isn’t accurate at all. An example is Kelly Bliss, a 5 foot 2-inch woman who weighs nearly 200 pounds and her BMI is higher than 35. Despite her BMI is this high, she is a very active person “… Bliss never misses a day, walking 10 to 20 miles a week and teaching an aerobics class…”. In A weight in their shoulders explains that the difference between men and women when they’re at the gym. Chriss Moss explains how the training environment is in an old-school gym “You went to a gym and there was no carpet, no fancy machines, just rusting weights” where as the more modern gyms is a bit more “girly” “Even now, some of my old bodybuilder friends think of the new health club gyms as fluffy and feminine.” But most women aren’t Interested in building muscles but just keeping a fit figure. “Men are twice as...
Words: 747 - Pages: 3
...Courtney Albertson PHL/320 30 March 2015 Matthew Hazlett SWOT Analysis: Fitness Center Industry It today’s society, “going to the gym” has become a normal phrase heard around the world; however, the fitness center industry is not exactly in the spot light of today’s media and headline news. So, that sparks the interest of what makes the fitness center industry succeed, what are their strengths. What about the fitness center industry in the future; are there weaknesses that could ultimately cause them to fail as a whole? What about opportunities that could add to their success? Are there threats that lean on the shoulders of those managing such an industry? With all this curiosity, a SWOT analysis needed to be done. Are you curious about those results? Are you curious about the future of your gym? Industry Background The fitness center industry only came to light in the 1970s and 1980s with simple cardio (running), and aerobics. Though, in the early 2000s an enormous growth occurred in the industry; in the beginning of the decade there were 16,938 combined gyms and clubs, and by January 2008, there were 29,636 combined gyms and clubs (Franchise Help, 2015). This industry comes in many shapes and colors, so to speak; there are large name-brand franchises such as LA Fitness, 24 Hr. Fitness, and the YMCA, there are small local gyms that are ran by neighbors and friends of a small town, and of course the private, elite country clubs and spas (First Research: Mergent, 2015)...
Words: 1556 - Pages: 7
...Gym Cleanliness Florida International University By: Crystal Gonzalez Table of Contents Goals and Objectives 3 Planning, Implementing & Evaluating Stage 3 Facts/ Information that shows research backing up reason 4 Data Finding and Analysis 4 Monitoring and Follow-up for the Future Phases 6 Lessons learned, Benefits from the Project Personally/Professionally 6 Needs Assessment 6 Barriers and Challenges 6 GYM CLEANLINESS Goals and Objectives Our objective for this project is to assess individuals who attend fitness centers, on how efficient they are at cleaning gym equipment. We organized this study to teach the effects of cleanliness, and what people should do in taking the appropriate precautions to avoid being affected by germs. Poor sanitation in fitness centers can cause serious health concerns. The goal for our project is to inform members and restore their attitudes to cleanliness while improving their physical wellbeing. Planning, Implementing & Evaluating Stage Our group plotted on how we should go about collecting and analyzing data from this study. First we wanted to go around and observe a few fitness centers and monitor how members and stuff clean the equipment. We went to two fitness center’s Plant Fitness and 24 Hour Fitness. We did not advertise on day one that we were observing because we wanted nothing but authenticity to want we would discovery. After working out we read the rules and regulation of the centers...
Words: 1022 - Pages: 5
