...Case #1 Strategic Management September 28, 2011 Mystic Monks Coffee When you look at the question of whether Father Daniel Mary has established a future direction for the Carmelite Monks of Wyoming, you must in fact say that he has formed a vision. His vision was to acquire a larger parcel of land, which would better accommodate the vast interest in adding more monks to his new Mount Carmel. There would be a monastery, which could accommodate for thirty more monks, and there would also be a retreat center for lay visitors, a Gothic church, a convent for Carmelite nuns and a hermitage. His vision states this; “We beg your prayers, your friendship and your support that this vision, our vision may come to be that Mount Carmel may be re founded in Wyoming’s Rockies for the Glory of God”. Even though this their idea of moving to Lake Irma Ranch would be $8.9 million, the would still be able to acquire the property through donations and through their coffee business, Mystic Monk Coffee (MMC). They had already received a large donation and a new group of business owners also formed a foundation to help raise funds for the Monks. The mission of the 13 Carmelite Monks of Wyoming was to dedicate their life to prayer and worship. The Carmelites were a religious order of the Catholic Church and was formed in the Holy Land by pilgrims and crusaders who had chose to remain near Israel to seek God. Their mission was to lead a life of solitude, silence, and prayer. This is primarily...
Words: 1051 - Pages: 5
...1. Father Daniel Mary wished to eventually have 30 monks who would join the brotherhood at age 19 to 30 and live out their lives in the monastery. He had formed the vision of acquiring a large parcel of land and building a monastery with accommodations for 30 monks, a retreat center for lay visitors, a Gothic church, a convent for Carmelite nuns, and a hermitage. He believed the monastery could rely on Mystic Monk Coffee operations along with donations to fund the purchase of the ranch. 2. Although Father Daniel Mary has a strategy, he does not have clear set objectives for achieving his vision. 3. He developed an execution plan that would enable Mystic Monk Coffee to minimize the effect of its cloistered monastic constraints maximize the potential of monastic opportunities, and realize his vision of buying the Irma Lake Ranch. A competitive advantage for Mystic Monk Coffee could be the variety they offer and the high quality fair trade Arabica and fair trade/organic Arabica beans. 4. Mystic Monk Coffee’s strategy is a money-maker given they satisfy the buyers wants and needs at a price customers will consider a good value. Mystic Monk Coffee’s business model is high quality coffee targeting a segment of U.S. Catholic population who drink coffee and wish to support the monastery’s mission. The high value provided and pleasing price makes the value proposition attractive to customers. The pricing tied to its customer value proposition allows for acceptable profits to Mystic...
Words: 426 - Pages: 2
...Mystic Monk Coffee Case Study Assignment Questions 1. Has Father Daniel Mary established a future direction for the Carmelite Monks of Wyoming? What is his vision for the monastery? What is his vision for Mystic Monk Coffee? What is the mission of the Carmelite Monks of Wyoming? 1) The future direction of the monastery was to develop a strategic vision to achieve the purchase of a land to further expand the operations of the monastery. That is, the monastery would use the funding from donations and the coffee-roasting operations. However, operations of the coffee business would need to be further expand and improve in order to obtain the funding that would allow the monastery to achieve its vision and mission. 2) The biggest vision of Father Daniel Mary for the monastery included expanding it by acquiring the Irma Lake ranch for its current listed price of $8.9 million. This would enable to build a retreat center, a Gothic church, a convent for Carmelite nuns, hermitage and transform the small brotherhood of 13 monks to 30. 3) The vision of the Mystic Monk Coffee was to make the vision for the monastery a reality, by “turning the coffee into the land”; its profits will be towards purchasing the required land to expand the monastery; the main vision. 4) The mission of the Carmelite Monks of Wyoming was to be able to earn money to sustain themselves and be able to buy the Irma Lake ranch and further expand from 13 monks to 30 and build a gothic church, retreat...
Words: 1519 - Pages: 7
...Mary has established a future direction for the Carmelite Monks of Wyoming shown by his vision creating. b) Vision of monastery • Increase size from 13 to 30 monks • Purchase 496 acre ranch • Build monastery with accommodations • Build a church • Build a convent for nuns and a hermitage c) Vision for Mystic Coffee • There is no true vision except to fund the Carmelite Monks d) Mission of Mystic Monks • Worship • Live out their life in monastery • Vows of obedience • Chastity and poverty • Sacrifices associated with living a cloistered religious life 2. a) It does not appear that Father Daniel Mary has set definite objectives and performance targets for achieving his vision however, some goals on wanting to obtain the 496 acre ranch or how to raise the money to buy it. 3. a) Father Prior’s strategy for achieving his vision is to use Mystic Monk Coffee profit to buy ranch for monastery. b) Its competitive advantage is the market niche of focusing on Catholics worldwide and to product more of the coffee. 4. a) Mystic Monk Coffee is a money-maker but used for monastery. c) Assessment of customer value is does have value because it sales to wholesalers or coffee clubs. d) Its profit formula is 11% of revenue. e) Free labor, non-profit with no taxes and roasting coffee in monastery creates and delivers value to customers. 5. Winning strategy • its strategy fits the company’s situation currently...
Words: 343 - Pages: 2
...What is the case about? The case focuses on the future of a monastery located in the Rocky Mountains and the vision and strategy of its coffee business. The vision of the monastery is to buy a ranch of $8.9 million in the Rockies. The point of the case is to evaluate to what extent Mystic Monk Coffee can be relied to provide the financial resources to achieve the monastery‘s vision and make recommendations to improve Mystic Monk Coffee's performance. Mission The mission for the Carmelite Monks of Wyoming was to be able to buy a nearby ranch that met Father Daniel Mary’s requirements of his vision. Father Daniel Mary’s vision is to transform the small brotherhood of 13 monks living in a small house used as makeshift rectory into a 500-acre monastery that would include accommodations for 30 monks, a Gothic church, a convent for Carmelite nuns, a retreat center for lay visitors, and a hermitage. Father Daniel Mary had to came up with an execution plan that would enable Mystic Monk Coffee to minimize the effect of its monastic constraints and maximize the potential of monastic opportunities, so the monastery could achieve its main mission that was to earn the money to achieve their vision. S.W.O.T Analysis Strengths • Mystic Monk Coffee is produced by using high-quality fair trade/organic Arabica beans. • It offers a variety of flavors. • Mystic Monk Coffee website features T-shirts, gift cards, CDs,and coffee mugs. Weaknesses • The capacity of Mystic...
Words: 340 - Pages: 2
...Gomez, Mara & Mendoza, Martin MAY 30, 2014 TEAM PAREF - STRAMAN K31 CASE 01 - MYSTIC MONK COFFEE 1. Has Father Daniel Mary established a future direction for the Carmelite Monks of Wyoming? What is his vision for the monastery? What is his vision for Mystic Monk Coffee? What is the mission of the Carmelite Monks of Wyoming? Yes, Father Daniel Mary established his own vision for the future of the Carmelite Monks of Wyoming. He envisioned a new monastery that could accommodate 30 monks, a retreat center for lay visitors, a Gothic church, a convent for Carmelite nuns, and a hermitage on a large portion of land called Irma Lake Ranch that costs $8.9 million. The vision for they Mystic Monk Coffee is to expand its operations through the purchase of a new brewery which would be capable of producing more coffee therefore generating more funds for the vision for the new monastery. The mission of the Carmelite Monks of Wyoming is to live a life of solitude and prayer while working to earn profits in order to make the vision of Father Daniel Mary a reality. 2. Does it appear that Father Daniel Mary has set definite objectives and performance targets for achieving his vision? Yes, Father Daniel Mary has set definite objectives and performance targets for achieving his vision. Since the acquisition of the Irma Lake Ranch posed something of a financial obstacle thus creating the need to set objectives and performance targets. Considering that Mystic Monk Coffee failed...
Words: 1128 - Pages: 5
...his vision for the monastery? What is his vision for Mystic Monk Coffee? What is the mission of the Carmelite Monks of Wyoming? Father Daniel determined what the future was going to be including directions and the way how to achieve the goal. His biggest decision was to expand and purchase the Irma Lake for about 8.9 million. This would let expend the church for Carmile nuns and let the number of monks expend to 30. Father Daniel believed that Mystic Monk Coffee could fund the purchase of the additional land. The mission of the monks was to be able to earn money and purchase the ranch for expansion. 2. Does it appear that Father Daniel Mary has set definite objectives and performance targets for achieving his vision? The Mystic Monk coffee did not give the amount of money to allow the monks purchase the Irma Lake ranch. Father Daniel set a couple of more objectives that would improve the performance. a: Increase the production of coffee by buying a new roaster that to allow the increase of production. Production increase from 540 pounds to 780 per day. (130lb x 6hrs = 780 lb per day). b: Improve distribution of the product since most of the product was sold online and phone calls in daily basis. 3. What is Father Prior’s strategy for achieving his vision? What competitive advantage might Mystic Monk Coffee’s strategy produce? Father’s strategy to achieve his vision was to maximize the profit and purchase the ranch to build a monastery. The competitive...
Words: 440 - Pages: 2
...Mystic Monk Coffee 1. What is the mission of the Carmelite Monks of Wyoming? What is his vision for the monastery? What is his vision for Mystic Monk Coffee? Are the two visions compatible? The mission for the Carmelite Monks of Wyoming is to grow his brotherhood larger by purchasing a bigger ranch that accommodates more monks, a Gothic church, and a convent for the Carmelite nuns and a retreat center for lay visitors. The vision is to acquire the 496-acre parcel of land for $8.9 million through the use of donations and the profits made from the Mystic Monk Coffee operations. Mystic Monk Coffee is a non-profit organization that has created a vision to roast high-grade whole-bean, fair trade organic Arabica beans that target the segment of the U.S. Catholic population who drink coffee and wish to support the monastery’s mission. These visions are compatible due to the increase of social awareness and the ease of accessibility the monks have to roast coffee for a profit. 2. Does it appear that Father Daniel Mary has set definite objectives and performance targets for achieving his vision? If so, what are they? I would not say that Father Daniel Mary has set performance targets other than he understands what his current production capacity is. 3. What is Father Prior’s strategy for achieving his vision? What competitive advantage might Mystic Monk Coffee’s strategy produce? The Mystic Monk website is fully operational and generating sales with a distinct brand...
Words: 627 - Pages: 3
...Assignment Questions 1. Has Father Daniel Mary established a future direction for the Carmelite Monks of Wyoming? Yes. What is his vision for the monastery? A new Mount Carmel in the Rocky Mountains. What is his vision for Mystic Monk Coffee? To produce packaged coffee sold to Catholic consumers at the Mystic Monk Coffee website. What is the mission of the Carmelite Monks of Wyoming? A 500-acre monastery with accommodations for 30 monks, a retreat center for lay visitors, a Gothic church, a convent for Carmelite nuns, and a hermitage presented a formidable challenge. produce a Mystick Monk website. 2. Does it appear that Father Daniel Mary has set definite objectives and performance targets for achieving his vision? Yes. Father Daniel Mary saw a vision and outline how he was going to achieve his vision. 3. What is Father Prior’s strategy for achieving his vision? He would use a $250,000 toward the purchase and $75,000 earn during the first year for coffee sales. Then the profit from the website sales will pay off the property in the future. What competitive advantage might Mystic Monk Coffee’s strategy produce? With a touch of a finger you can get it deliver to your home. Catholic religion people will purchase the coffee because of the between the two. 4. Is Mystic Monk Coffee’s strategy a money-maker? Yes. He have it make out to the point of paying off the property. What is MMC’s business model? What is your assessment of Mystic Monk Coffee’s customer value proposition...
Words: 1605 - Pages: 7
...Daniel Mary established a future direction for the Carmelite Monks of Wyoming? What is his vision for the monastery? What is his vision for Mystic Monk Coffee? What is the mission of the Carmelite Monks of Wyoming? Yes, undoubtedly Father Daniel Mary had established a future direction for the Carmelite Monks of Wyoming. Father Daniel Mary has a vision of expanding the monastery and improving the coffee business. He wanted to enlarge the monastery by acquiring the Irma Lake ranch, where a Gothic church, retreat center, a convent for Carmelite nuns and a hermitage can be built. With the expansion of the monastery, it can have an increase size of 13 to 30 monks. In order for the vision to come true, Father Daniel Mary need to collect $8.9 million to purchase the Irma Lake ranch. Father Daniel Mary believe that the fund from donations and the Mystic Monk Coffee operation can help fund the purchase of the ranch. It is possible for the Mystic Monk Coffee to make the vision become a reality, “turning the coffee into the land” (236). The vision for the Mystic Monk Coffee is to sell more coffee to increase in profit. The primary mission of the Carmelite Monks of Wyoming is dedicating their lives to prayer, silence, solitude, and worshiping God. Besides living a cloistered religious life, the Carmelite Monks also support Father Daniel Mary's vision of the monastery expansion. 2. Does it appear that Father Daniel Mary has set definite objectives and performance targets...
Words: 337 - Pages: 2
...Mystic Monk Coffee CASE 1: MYSTIC MONK COFFEE 1. Has Father Daniel Mary established a future direction for the Carmelite Monks of Wyoming? What is his vision for the monastery? What is his vision for Mystic Monk Coffee? What is the mission of the Carmelite Monks of Wyoming? Father Daniel Mary has established a future direction for the Carmelite Monks of Wyoming through his vision of creating a new Mount Carmel. His vision for the monastery is to acquire the 496-acre Irma Lake Ranch and build a monastery with accommodations for 30 monks, a Gothic church, a convent for Carmelite nuns, a retreat center for lay visitors, and a hermitage. The vision for Mystic Monk Coffee is to minimize the effect of its cloistered monastic constraints, maximize the potential of monastic opportunities, and to realize Father Daniel Mary’s vision of buying the Irma Lake Ranch. As for the Carmelite Monks of Wyoming, their mission is to live out their lives in the monastery devoting to prayer and worship, and to understand the reality of vows of obedience, chastity, and poverty and the sacrifices associated with living a cloistered religious life. 2. Does it appear that Father Daniel Mary has set definite objectives and performance targets for achieving his vision? It does not appear that Father Daniel Mary has set definite objectives and performance targets for achieving his vision, but rather general ones. His ultimate objective is to purchase the Irma Lake Ranch; therefore he needs to generate...
Words: 318 - Pages: 2
...Taryn Heiman R. Powell Strategic Management Writing Assignment 1 7 September 2015 1. Has Father Daniel Mary established a future direction for the Carmelite Monks of Wyoming? What is his vision for the monastery? What is his vision for Mystic Monk Coffee? What is the mission of the Carmelite Monks of Wyoming? a. Father Daniel Mary did in fact establish a future of the Carmelite Monks of Wyoming using his own vision. His vision consisted of creating a new monastery with 30 monks, a retreat for visitors, a Gothic church, a convent for nuns, and a hermitage called Irma Lake Ranch. As far as the vision for Mystic Monk Coffee, he wanted to expand its operations through a new brewery that would produce more coffee which would in turn, create more funds for the new monastery. The official mission of the Carmelite Monks of Wyoming was to live a life of solitude and prayer while still making profits from working. 2. Does it appear that Father Daniel Mary has set definite objectives and performance targets for achieving his vision? b. It did appear that Father Daniel Mary had set definite objectives and performance targets for achieving his vision. 3. What is Father Prior’s strategy for achieving his vision? What competitive advantage might Mystic Monk Coffee’s strategy produce? c. Father Prior’s strategy to achieve his vision was through the Mystic Monk Coffee business and achieving a profit. In order to generate more profit, Father made plans to...
Words: 565 - Pages: 3
...intro The case focuses on the future of a monastery located in the Rocky Mountains and the vision and strategy of its coffee business. The vision of the monastery is to buy a ranch of $8.9 million in the Rockies. The point of the case is to evaluate to what extent Mystic Monk Coffee can be relied to provide the financial resources to achieve the monastery‘s vision and make recommendations to improve Mystic Monk Coffee's performance Summary As the Prior of the Carmelite Order of monks in Clark, Father Daniel Mary has established a future direction for the Carmelite Monks of Wyoming. He has a clear vision that he wants to expand the monastery by buying a 500-acre ranch, which can enable to build a Gothic church, a convent for Carmelite nuns, a retreat center for lay visitors, and a hermitage including 30 monks. Father Daniel Mary cannot make the vision come true unless he can collect enough money to pay for the $8.9 million listing price of that ranch. In this circumstance, the vision for Mystic Monk Coffee (MMC) is to sell more coffee to fund the Carmelite Monks of Wyoming. Therefore, the mission of the Carmelite Monks of Wyoming is to develop an action plan that would enable MMC to minimize the effect of its cloistered monastic constraints, maximize the potential of monastic opportunities, and realize Father Daniel Mary’s vision of buying that ranch. In order to obtain more market share and increase the profit of MMC, Father Daniel Mary should cooperate with local groceries...
Words: 281 - Pages: 2
...Mystic Monk Coffee Case. 1. Has Father Daniel Mary established a future direction for the Carmelite Monks of Wyoming? What is his vision for the monastery? What is his vision for Mystic Monk Coffee? What is the mission of the Carmelite Monks of Wyoming? Father Daniel Mary established the future direction for Carmelite Monks. He determined clear sense of the future, directions and inspiration for the goal setting. The biggest vision of Father Daniel Mary included expanding the monastery by acquiring the Irma Lake ranch for its current listed price of $8.9 million. This would enable to build a retreat center, a Gothic church, a convert for Carmelite nuns, hermitage and transform the small brotherhood of 13 monks to 30. Father Daniel Mary believed that Mystic Monk Coffee could fund the purchase of the new land. The vision of the Mystic Monk Coffee was to make the vision a reality, by “turning the coffee into the land”. The mission of the Carmelite Monks of Wyoming was to be able to earn money to buy the Irma Lake ranch and to expand from 13 monks to 30, gothic church, retreat canter and convent. 2. Does it appear that Father Daniel Mary has set definite objectives and performance targets for achieving his vision? Production of Mystic Monk coffee didn’t generate the kind of cash flows to pay for the Irma Lake ranch. Father Daniel Mary has set definite objectives and performance targets for achieving his vision. Objective 1: Increase the production of coffee. Coffee sales...
Words: 865 - Pages: 4
...1. Has Father Daniel Mary established a future direction for the Carmelite Monks of Wyoming? What is his vision for the monastery? What is his vision for Mystic Monk Coffee (MMC)? What is the mission of the Carmelite Monks of Wyoming? Father Daniel does have a future direction for Carmelite Monks of Wyoming. His vision is to purchase the Irma Lake Ranch and transform the small brotherhood of 13 monks living in a small home into 500 acre monastery creating a New Mount Carmel that would accommodate 30 monks, a Gothic Church, a nunnery, a retreat center for lay visitors and a hermitage. It doesn’t seem like Father Daniel has a clear vision for Mystic Monk Coffee; however he strongly believes that this operation will financially aid in executing his vision. The ultimate mission of the Carmelite Monks of Wyoming is to seek and worship God. In addition, the mission of the Carmelite monks is to establish a future wherein the monastery would be totally self-sufficient by roasting their own brand of coffee beans and selling them through various networks. 2. Does it appear that Father Daniel Mary has set definite objectives and performance targets for achieving his vision? It doesn’t seem like Father Daniel has definite objectives and performance targets set in achieving his visions. So far he has set a target of $8.90 million that is needed to achieve his vision. 3. What is Father Prior’s strategy for achieving his vision? What competitive advantage might Mystic Monk Coffee’s...
Words: 1005 - Pages: 5