...Island Air is a niche player in the interisland market of Hawaii. It has a long history in the market, and its primary revenue source is achieved through selling tickets on its planes that offer transportation among five islands within Hawaii. It currently has a market share of 10% and an average load factor of 54.5% (percent of seats sold on each flight) Its main competitor is Hawaiian Air who has a market share of over 85% and a much higher load factor on their flights (1). Island Air does not have the resources to compete directly with Hawaiian Air for all travelers, rather through effective marketing which is outlined in this plan it will draw away travelers from Hawaiian Air thereby increasing its revenue by approximately 20 million dollars a year, or 30 million during the entirety of the marketing campaign. To achieve this increase in revenue both load factor and market share are going to be increased. The next year is an exciting time for Island Air and presents a great opportunity to implement a marketing plan that will achieve the above revenue growth. Island Air will be receiving brand new highly efficient Bombardier Q-400 planes that will replaced their tired and aging fleet of ATR-72 aircraft. Additionally 2015 will be the 35th anniversary of the airline (2). Both of these events provide synergy for the Ho`olaule`a marketing campaign, which means celebration in Hawaiian. Billboards, market research, twitter and celebratory parties will be utilizing to increase...
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...industry; it is also a wonderful place to spend the long, freezing winter of people from northern China. The fresh air, the moderate climate, the brightly shiny white beach, the natural formed hot spring, the clear seawater with colorful marine organisms and the abundant tropical plants and fruits are all the tourism resources attracting tourists year after year since ancient dynasties of China. However, with the restriction of inconvenient transportation and unopened policies of old time Chinese government, the mass tourism with foreign visitors had never formed. With the new policy declared, government will definitely put immense fund to pump up the foreigner-focused tourism industry, but how will the policy influence Hainan? This paper seeks to answer this question in the context of whether people residing on Hainan Island are going to benefit from the “opening-up” policies. Base on the social, economic, and environmental changes which the island has experienced, is experiencing and will experience, there are three possible...
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...STUDENT CASES to accompany Accounting & Auditing Research: Tools & Strategies, 7e NOTE: In addition to the in-chapter and end-of-chapter exercises which serve as short cases you will find the following short cases arranged by course title that can also be utilized as short cases that require the student to access the authoritative literature to address the issue presented in the case. Solutions to the cases below are available to instructors on the Weirich Accounting & Auditing Research 7e instructor website at www.wiley.com/college/weirich. Other excellent sources of longer and more detailed cases include the Deloitte Trueblood cases (www.deloitte.com/more/DTF/cases_subj.htm), as well as the AICPA cases (www.aicpa.org). Topical Index of Student Cases INTERMEDIATE ACCOUNTING Case 1: Reporting acquisition and repayment transactions in the Statement of Cash Flows Case 2: Recording a forfeited payment Case 3: Revenue and expense recognition associated extended warranties Case 4: Accounting for “due on demand” note payable Case 5: Purchase of a controlling interest with a greenmail premium Case 6: Revenue recognition in the construction industry Case 7: Accrual and measurement of interest payments Case 8: Recognition of an asset transfer when title has not yet been received Case 9: Capitalization of interest and property taxes on a construction project Case 10: Deferred compensation and life insurance policy recognition Case...
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...STUDENT CASES to accompany Accounting & Auditing Research: Tools & Strategies, 7e NOTE: In addition to the in-chapter and end-of-chapter exercises which serve as short cases you will find the following short cases arranged by course title that can also be utilized as short cases that require the student to access the authoritative literature to address the issue presented in the case. Solutions to the cases below are available to instructors on the Weirich Accounting & Auditing Research 7e instructor website at www.wiley.com/college/weirich. Other excellent sources of longer and more detailed cases include the Deloitte Trueblood cases (www.deloitte.com/more/DTF/cases_subj.htm), as well as the AICPA cases (www.aicpa.org). Topical Index of Student Cases INTERMEDIATE ACCOUNTING Case 1: Reporting acquisition and repayment transactions in the Statement of Cash Flows Case 2: Recording a forfeited payment Case 3: Revenue and expense recognition associated extended warranties Case 4: Accounting for “due on demand” note payable Case 5: Purchase of a controlling interest with a greenmail premium Case 6: Revenue recognition in the construction industry Case 7: Accrual and measurement of interest payments Case 8: Recognition of an asset transfer when title has not yet been received Case 9: Capitalization of interest and property taxes on a construction project Case 10: Deferred compensation and life insurance policy recognition Case...
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...Assignment 2 Legal Issues Case Study Part II Click Link Below To Buy: http://hwcampus.com/shop/assignment-2-legal-issues-case-study-part-ii/ Assignment 2: Legal Issues Case Study Part II Read the scenario and the questions that follow. Identify the legal issue(s) and apply legal concepts and possible arguments for each question. Prepare a solution for each question using laws, cases, examples and/or other relevant materials. At the end of the paper, identify potential ethical issues and propose a solution for each issue. Support your answers with information from the textbook and at least two outside scholarly sources. By Tuesday, May 10, 2016, prepare a 7 to 9-page paper that identifies the legal issues and potential solutions and answers all questions presented, supported by relevant legal authority. Properly cite all sources using APA format. This assignment requires application of the concepts learned in Weeks 1 – 5 and is worth significantly more than previous assignments. Marcus is a second year law student working as an intern for the largest law firm in Chicago, Illinois. The senior attorney introduced Marcus to a new client, Kay Roc, the founder of the famous fast food chain, McWilliams. As the owner of this large organization, Roc is looking to your firm to handle all of her legal needs. Marcus learns the following information from his meeting with Roc and her staff. • McWilliams recently hired a former high-ranking official from the Food and Drug...
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...BREA Business Research & Economic Advisors The Contribution of the North American Cruise Industry to the U.S. Economy in 2008 Prepared for: Cruise Lines International Association June 2009 Business Research & Economic Advisors P.O. Box 955 Exton, PA 19341 Cruise Lines International Association 2008 U.S. Economic Impact Analysis Table of Contents EXECUTIVE SUMMARY .............................................................................................. 2 THE CONTRIBUTION OF THE NORTH AMERICAN CRUISE INDUSTRY TO THE U.S. ECONOMY ........................................................................................................................ 5 THE CONTRIBUTION OF THE NORTH AMERICAN CRUISE INDUSTRY TO INDIVIDUAL STATE ECONOMIES...................................................................................................................... 9 SECTION I: IMPACT OF THE NORTH AMERICAN CRUISE INDUSTRY ON THE U.S. ECONOMY IN 2008 ..................................................................................... 14 SPENDING IN THE U.S. ECONOMY GENERATED BY THE CRUISE INDUSTRY .................... 21 Direct Economic Impacts in the United States During 2008.................................... 24 Indirect and Induced Economic Impacts in the United States During 2008 ............ 36 Total Economic Impacts in the United States During 2008 ..................................... 39 SECTION II: THE CONTRIBUTION OF THE NORTH AMERICAN CRUISE INDUSTRY...
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...better access, collaboration in a generation of information and technological convergence, have all contributed to the design of a new scientific paradigm. Thanks to our passion for research and to the continuous advancements in the technological ecosystem as well as the possibility of better understanding human activity and behavior we are on the threshold of a new era of the social science of tourism. This new social and technological paradigm affects tourism and human mobility in a way that gives the research process unheard-of possibilities. The current level of technological development allows for the construction of objects that are smaller, more intelligent and embedded in the environment and even wearable. These objects, which record and learn our habits are connected to the Internet and they have computing capabilities. They can also be interconnected and generate large quantities of information to benefit the environment in which they are located as well as the travellers that possess them. This gives rise to a new world of interconnected personal machines. This new world involves a convergence among what is physical, what is social and what is digital. Within this context, research assumes the principal role to guide evolution, transferring knowledge to the industry. Relevant academic research is more necessary than ever before in order to explore how ICT in tourism can...
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...THE BROADWAY CAFE BRINGING IT TO THE 21ST CENTURY 1 THE BROADWAY CAFE BRINGING IT TO THE 21ST CENTURY 2 Abstract I just recently inherited my grandfather's coffee shop called the Broadway Café. In this paper we are going to examine how to bring it up to the 21st century. To get a better understanding of how to bring the coffee shop into the 21st-century; we are going to talk about the history of coffee and how it got started, and what life must have been like in the 1950’s. We are also going to talk about running today's coffee shops with today's technology. Wi-Fi allows us to access the Internet, check our bank accounts, and read electronic books & magazines. Another piece of technology we're going to talk about is a Point of Sale or POS unit, which is an electronic cash register. THE BROADWAY CAFE BRINGING IT TO THE 21ST CENTURY 3 History Coffee supposedly started in Constantinople, Turkey. According to the International Coffee Organization: “The global spread of coffee growing and drinking began in the Horn of Africa, where, according to legend, coffee trees originated in the Ethiopian province of Kaffa. It is recorded that the fruit of the plant, known as coffee cherries, was eaten by slaves taken from present day Sudan into Yemen and Arabia through the great port of its day, Mocha. Coffee was certainly being cultivated in Yemen by the 15th century and probably much earlier. In an attempt to prevent its cultivation elsewhere, the Arabs imposed...
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...inventory expenditure relatively low through its management technology and cutting-edge point-of-sale inventory management technology. As a result, Costco is able to pass these savings on to consumers in the form of low prices. This strategy is best described as • 2. In the U.S., consumer expenditures on homes and other large purchases tend to slow down during a recession because • 3. The Soccer World Cup is promoted aggressively to both companies and fans. This is an example of marketing a(n) • 4. One of the most critical steps in the defining process of market research is • 5. Which of the following industries is most likely to use database marketing? • 6. Which of the following statements demonstrates behavioral loyalty towards a brand? • 7. Which strategy does this exemplify? Kayak and Orbitz provide their customers with a variety of travel options including flight reservations, vacation packages, flight and hotel options with or without car rentals, and cruise offerings • 8. Which of the following is correct about marketing management? • 9. Which market do customers who have purchased and are driving Audi automobiles represent? • 10. A company's sales potential would be equal to market potential when which situations exists? • 11. What data analysis type is being used here? When Sam thought about opening a foreign car repair shop in Phoenix, he researched all of the firms in the area before deciding...
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...its inventory expenditure relatively low through its management technology and cutting-edge point-of-sale inventory management technology. As a result, Costco is able to pass these savings on to consumers in the form of low prices. This strategy is best described as 2. In the U.S., consumer expenditures on homes and other large purchases tend to slow down during a recession because 3. The Soccer World Cup is promoted aggressively to both companies and fans. This is an example of marketing a(n) 4. One of the most critical steps in the defining process of market research is 5. Which of the following industries is most likely to use database marketing? 6. Which of the following statements demonstrates behavioral loyalty towards a brand? 7. Which strategy does this exemplify? Kayak and Orbitz provide their customers with a variety of travel options including flight reservations, vacation packages, flight and hotel options with or without car rentals, and cruise offerings 8. Which of the following is correct about marketing management? 9. Which market do customers who have purchased and are driving Audi automobiles represent? 10. A company's sales potential would be equal to market potential when which situations exists? 11. What data analysis type is being used here? When Sam thought about opening a foreign car repair shop in Phoenix, he researched all of the firms in the area before deciding on a...
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...its inventory expenditure relatively low through its management technology and cutting-edge point-of-sale inventory management technology. As a result, Costco is able to pass these savings on to consumers in the form of low prices. This strategy is best described as 2. In the U.S., consumer expenditures on homes and other large purchases tend to slow down during a recession because 3. The Soccer World Cup is promoted aggressively to both companies and fans. This is an example of marketing a(n) 4. One of the most critical steps in the defining process of market research is 5. Which of the following industries is most likely to use database marketing? 6. Which of the following statements demonstrates behavioral loyalty towards a brand? 7. Which strategy does this exemplify? Kayak and Orbitz provide their customers with a variety of travel options including flight reservations, vacation packages, flight and hotel options with or without car rentals, and cruise offerings 8. Which of the following is correct about marketing management? 9. Which market do customers who have purchased and are driving Audi automobiles represent? 10. A company's sales potential would be equal to market potential when which situations exists? 11. What data analysis type is being used here? When Sam thought about opening a foreign car repair shop in Phoenix, he researched all of the firms in the area before deciding on a...
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...inventory expenditure relatively low through its management technology and cutting-edge point-of-sale inventory management technology. As a result, Costco is able to pass these savings on to consumers in the form of low prices. This strategy is best described as • 2. In the U.S., consumer expenditures on homes and other large purchases tend to slow down during a recession because • 3. The Soccer World Cup is promoted aggressively to both companies and fans. This is an example of marketing a(n) • 4. One of the most critical steps in the defining process of market research is • 5. Which of the following industries is most likely to use database marketing? • 6. Which of the following statements demonstrates behavioral loyalty towards a brand? • 7. Which strategy does this exemplify? Kayak and Orbitz provide their customers with a variety of travel options including flight reservations, vacation packages, flight and hotel options with or without car rentals, and cruise offerings • 8. Which of the following is correct about marketing management? • 9. Which market do customers who have purchased and are driving Audi automobiles represent? • 10. A company's sales potential would be equal to market potential when which situations exists? • 11. What data analysis type is being used here? When Sam thought about opening a foreign car repair shop in Phoenix, he researched all of the firms in the area before deciding...
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...inventory expenditure relatively low through its management technology and cutting-edge point-of-sale inventory management technology. As a result, Costco is able to pass these savings on to consumers in the form of low prices. This strategy is best described as • 2. In the U.S., consumer expenditures on homes and other large purchases tend to slow down during a recession because • 3. The Soccer World Cup is promoted aggressively to both companies and fans. This is an example of marketing a(n) • 4. One of the most critical steps in the defining process of market research is • 5. Which of the following industries is most likely to use database marketing? • 6. Which of the following statements demonstrates behavioral loyalty towards a brand? • 7. Which strategy does this exemplify? Kayak and Orbitz provide their customers with a variety of travel options including flight reservations, vacation packages, flight and hotel options with or without car rentals, and cruise offerings • 8. Which of the following is correct about marketing management? • 9. Which market do customers who have purchased and are driving Audi automobiles represent? • 10. A company's sales potential would be equal to market potential when which situations exists? • 11. What data analysis type is being used here? When Sam thought about opening a foreign car repair shop in Phoenix, he researched all of the firms in the area before deciding...
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...inventory expenditure relatively low through its management technology and cutting-edge point-of-sale inventory management technology. As a result, Costco is able to pass these savings on to consumers in the form of low prices. This strategy is best described as • 2. In the U.S., consumer expenditures on homes and other large purchases tend to slow down during a recession because • 3. The Soccer World Cup is promoted aggressively to both companies and fans. This is an example of marketing a(n) • 4. One of the most critical steps in the defining process of market research is • 5. Which of the following industries is most likely to use database marketing? • 6. Which of the following statements demonstrates behavioral loyalty towards a brand? • 7. Which strategy does this exemplify? Kayak and Orbitz provide their customers with a variety of travel options including flight reservations, vacation packages, flight and hotel options with or without car rentals, and cruise offerings • 8. Which of the following is correct about marketing management? • 9. Which market do customers who have purchased and are driving Audi automobiles represent? • 10. A company's sales potential would be equal to market potential when which situations exists? • 11. What data analysis type is being used here? When Sam thought about opening a foreign car repair shop in Phoenix, he researched all of the firms in the area before deciding...
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...inventory expenditure relatively low through its management technology and cutting-edge point-of-sale inventory management technology. As a result, Costco is able to pass these savings on to consumers in the form of low prices. This strategy is best described as • 2. In the U.S., consumer expenditures on homes and other large purchases tend to slow down during a recession because • 3. The Soccer World Cup is promoted aggressively to both companies and fans. This is an example of marketing a(n) • 4. One of the most critical steps in the defining process of market research is • 5. Which of the following industries is most likely to use database marketing? • 6. Which of the following statements demonstrates behavioral loyalty towards a brand? • 7. Which strategy does this exemplify? Kayak and Orbitz provide their customers with a variety of travel options including flight reservations, vacation packages, flight and hotel options with or without car rentals, and cruise offerings • 8. Which of the following is correct about marketing management? • 9. Which market do customers who have purchased and are driving Audi automobiles represent? • 10. A company's sales potential would be equal to market potential when which situations exists? • 11. What data analysis type is being used here? When Sam thought about opening a foreign car repair shop in Phoenix, he researched all of the firms in the area before deciding...
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