...Dion Giannoukos Monica Chartier Khushboo Thakkar Jaya Singhal 2/17/16 – GE Health Case Analysis The Omega Ultrasound System would be the best choice to green light for the Healthymagination initiative. After assessing all the potential products, we determined that the lack of concrete metrics, difficulty or uncertainty in measuring outcomes, or clinical relevance to the Healthymagination goal rendered the TEEMax, UltraLipo, and HepEcho unfit for launch. We’ve outlined justification for this decision in (Figure 1.), but we believe the Omega system provides the greatest opportunity for meeting Healthymagination standards with the best chance of obtaining definitive evidence to support the certification. The midwives in Indonesia play a central role in Indonesian’s strategy to improve material and child health planning services. 54% of midwives are permanent civil servants (PNS) serving rural areas. Given the significantly lower cost of a midwife assisted birth compared to in a hospital setting with an OB/GYN, a 2010 reported that a midwife would deliver a mean of 64 child births/year. In 2000, the UN initiated the Millennium Development Goals for several countries which included Indonesia. One of the major goals for this initiative was to reduce infant mortality and defects in these countries. Indonesia ranks 100 out of 175 countries, and has an estimated infant mortality rate of 22.4 deaths/1000 live births (United States has 5.87.) The case outlined how midwifes in the...
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...HEALTHYMAGINATION AT GE HEALTHCARE SYSTEMS By what means may Gentile have settled on choices diversely without Healthymagination? Each target business sector had its own particular novel particulars. There was no surety that items might be acknowledged in specific markets. This could be because of the way that the businesses are not created or are not develop enough to acknowledge new items. Gentile might need to settle on a choice dependent upon the potential of a given business sector. He might need to do a business sector measuring, make the obtaining force of the client, discover if there were any lawful obstructions, think about the existing rivalry in the zone et cetera. This is like the introductory steps under the Healthymagination process. After directing a statistical surveying his group might then need to settle on the particulars of the item and the value that ought to be set. Disadvantage: This methodology does not tag the level of change over existing items. Gentile might need to secure this dependent upon his business discoveries. He might need to measure what amount of a change might coddle the necessities of the business sector. Accordingly, the new item might have an incremental profit however could possibly be noteworthy enough to provoke the stakeholders to buy GE's items. Without the "vital channel" system the item may not pass introductory testing. This miht bring about the item must be improved, accordingly pushing the cost up further...
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...| Case Assignment I (GE & BMW) | Marketing Management | | | 10/10/2012 | | 1. Business to Business marketing refers to the transactions made between two businesses. A vital step in business-to-business marketing is to create and communicate relevant differentiation from competitors. Thomas Edison invented the light bulb and today the same company taken gigantic steps in creating power plants. With the change in time, the marketing has to also evolve and no longer is it just about marketing a product. The importance of business marketing today is to touch all aspects of a business, create a complete brand experience, from start to end. Companies want to build a strong brand because that can lead to success in terms of increased revenue and higher profits. Moreover, strong brands also help in gaining the competitive advantage. When one business buys a product or service from another business the main things put on the table are the competitive advantage in terms of quality, pricing and above all brand recognition. The stronger the brand, the lesser risk it is for a consumer because the brand is known and there is a level of trust in it. Additionally, a brand that adds intangible imagery to its marketing mix can build a sense of community and provide emotional benefits to its consumers. It is very essential for progress because it gives the brand, the value it needs and is especially true for companies who don’t necessarily have tangible products...
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...HR and sustainability: An odd couple? By Marc Gunther Published March 20, 2013 This Q-and-A with Andrew Savitz explores how the human resources department can be a powerful tool for corporate sustainablity programs. Savitz is the author of a new book called "Talent, Transformation and the Triple Bottom Line: How Companies Can Leverage Human Resources to Achieve Sustainable Growth" (Wiley 2013). As you can guess from the title, Savitz argues that employees are the key to creating sustainable companies, but that they -- and their colleagues in human resources -- are often overlooked when companies embark on environmental programs. I think he's on to something. I've long thought that the single biggest business driver of corporate sustainability initiatives is the way they help better companies attract better people and motivate the ones they have. Savitz has spent his career working with companies on social and environmental issues. A lawyer by training (and before that a Rhodes scholar at Oxford), Savitz has been a congressional staffer, the general counsel for the Massachusetts Office of Environmental Affairs and head of the environmental advisory practice at PriceWaterhouseCoopers (PwC). Since 2005, he has led a consultancy called Sustainable Business Strategies. Here's our online conversation: Marc Gunther: You say that you've written the book "in large measure to bridge the gap between sustainability and HR." HR? Really? Why do we need human resources people to get...
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...in hoc signo vinces = in this sign you will conquer vitam impendere vero=to devote one’s life to truth maximus in minimis=the very greatest in trifling things best hr in hospitality sector Job Number | 1529565 | Business | GE Healthcare | Business Segment | Healthcare Eastern & African Growth Markets | About Us | What do you envision for your future? At GE Healthcare, we strive to see life more clearly. Our "healthymagination" vision for the future invites the world to join us on our journey as we continuously develop innovations focused on reducing healthcare costs, increasing access and improving quality and efficiency around the world. We are a $17 billion unit of General Electric Company (NYSE: GE), employing more than 46,000 people worldwide and serving healthcare professionals in more than 100 countries. We believe in our strategy - and we'd like you to be a part of it. As a global leader, GE can bring together the best in science, technology, business and people to help solve one of the world's toughest challenges and shape a new age of healthcare. Something remarkable happens when you bring together people who are committed to making a difference - they do! At work for a healthier world. | Posted Position Title | HR Director, Turkey and Central Asia (TCA) | Career Level | Experienced | Function | Human Resources | Function Segment | HR Client Support | Location | Turkey | City | Istanbul | Relocation Assistance | No | Role...
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...activities today. Abdul H Shakur DeVry University – March 2016 Sustainability Operations Professor: Brad Bergman | GE's Sustainability Assessment Introduction General Electric, (GE) the 1892 brain child, and merger of two companies Thomson-Houston Electric and Edison General Electric. Early on the main products included light bulbs, motors, toasters, elevators, and other appliances. From the humble beginnings the General Electric Company (GE) has grown into a monolith. The company now manufactures products such as engines for airplanes, petroleum production equipment, power and nuclear generators. Also GE is a common household name and has long been one of the top providers of household appliances. GE is reponsible for producing some of the greatest innovations that the world has known. GE, while famous for big innovation is also recognized for aggregious environmental infractions. In an article in Vanity Fair (2006), “also responsible for more greenhouse gases than most American cities, more toxic-waste sites than almost any other company in the nation, and one of the highest-profile environmental controversies in U.S. history. The articles go on the cite the period where GE is reponsible for dumping more that one millon...
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...General Electric (GE) was founded in 1892 from the merger of Thomas Edison’s Electric Light Company with the Thomas Houston Company. Their business was based upon exploiting Edison’s patents relating to electricity generation and distribution, light bulbs, and electric motors. In 2005 and 2006 GE was Fortune’s “Most Admired Company.” Now it is an advanced technology, services and finance company dedicated to innovation in energy, health, transportation and infrastructure. GE operates in more than 100 countries. GE has had a few major keys to its success over the years, most notably its management style, massive size, ability to constantly adapt, and major acquisitions over the years. Throughout the 20th century, they have not only been one of the world’s biggest industrial corporations, but also a “model of management.” GE’s history with acquisitions has been very beneficial to them. Their slogan, “Imagination at Work”, is enforced in GE’s world and ideal creations: “healthymagination” and “ecoimagination.” These concepts have been leading GE’s innovative direction over the years. GE’s most influential leader Jack Welch became its CEO in 1981 and served the company for two decades. He led one of the most comprehensive strategic and organizational strong changes in GE. Known as a strict individual, his management style was firm and mostly confrontational. Managers had to commit to high targets and develop efficient ways to meet them. To evaluate how managers and divisions were...
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...Healthymagination Healing Holistic Hopeful In 2050, there will be more than 2 billion seniors have one or more chronic diseases At least 80% of seniors Chronic diseases cause 60% of deaths… 75% of healthcare costs …and add up to 22 million children under 5 are overweight diseases preventable by vaccines 2 million people die each year from Nearly 1 in 5 child deaths is caused by diarrhea kill thousands of people every day Mosquito-borne diseases hospital-acquired infections 100,000 patients die each year from causes more than 250,000 deaths each year Seasonal flu Medical Model A leap in the evolution of healthcare enabling care providers to deliver the right treatment to the right patient at the right time. 1: IT-enabled Personalized Healthcare 2: Adoption of Electronic Medical Records 3: Disease-Centric to Prevention-Centric NOW CONSUMER CONSUMER FACILITY CONSUMER CONSUMER FUTURE CONSUMER The Digital Hospital Paperless Wireless Long-distance robotic surgery Vivid 7 Cardiovascular Ultrasound System Real time. Real solutions. Real value. VSCAN Pocket-sized, ultra-smart ultrasound Provide an immediate look inside the body Through the Adventure Series, the hospital is working to create fun, soothing care environments for child patients. Medical Model A leap in the evolution of healthcare enabling care providers to deliver the right treatment to...
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...Challenge of embedding Sustainability in Organizations: The role of HRM and Leadership INTRODUCTION In the last decade, the importance of sustainability in any part of business in any industry has increased. Sustainability needs to move from being an add-on to a way of life at the firm such that companies can balance their social, financial and environmental risks and obligations. While companies have begun identifying the need to ingrain sustainability into the organisation, most business leaders still do not have a clear idea on how to go about doing so. THE CULTURE OF SUSTAINABILITY When talking about sustainability in business we mean managing the ‘triple bottom line’ such that decision making takes into account not only profits but also people and the planet along with social and environmental risks and obligations. In this sense, corporate reporting takes into account the environmental and social impact of the firms operations. But a culture of sustainability is more than just the corporate report and the face value of the initiative. It is one in which all the members of the organization share the spirit and the passion for the cause of balancing profitability with environmental accountability and social well being. Such a culture constantly strives to improve the lives of stakeholders while successfully carrying out its operations over the long term. WHAT DIFFERENTIATES SUSTAINABILITY FROM OTHER INITIATIVES? Most organizational change initiatives are largely...
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...INTRODUCTION GE Healthcare provides transformational medical technologies and services that are shaping a new age of patient care. Our broad expertise across the cardiology care area helps our customers to deliver better care to more people around the world at a lower cost. In addition, we partner with health care leaders, striving to leverage the global policy change necessary to implement a successful shift to sustainable health care systems. The “healthymagination” vision for the future invites the world to join us on our global journey as we continuously develop innovations focused on reducing costs, increasing access and improving quality and efficiency. Headquartered in the United Kingdom, GE Healthcare is a $17 billion unit of General Electric Company (NYSE: GE). Worldwide, GE Healthcare employs more than 46,000 people committed to serving health care professionals and their patients in more than 100 countries. GE Healthcare’s comprehensive product portfolio provides solutions for all care areas in the field of diagnostic cardiology and patient monitoring. As one of those 46,000 employees, my engineering position engages customers in brining local hospital information systems in communication with GE Healthcare cardiology products through IT infrastructure and HL7 (Health Level Seven) programming language. Organizationally, my contribution serves within the America’s Service organization, with an immediate manager, dotted lines to project managers, and other engineering...
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...CHAPTER LEARNING OBJECTIVES In this chapter, we will address the following questions: 1. What is the business market, and how does it differ from the consumer market? 2. What buying situations do organizational buyers face? 3. Who participates in the business-to-business buying process? 4. How do business buyers make their decisions? 5. How can companies build strong relationships with business customers? 6. How do institutional buyers and government agencies do their buying? CHAPTER SUMMARY 1. Organizational buying is the decision-making process by which formal organizations establish the need for purchased products and services, then identify, evaluate, and choose among alternative brands and suppliers. The business market consists of all the organizations that acquire goods and services used in the production of other products or services that are sold, rented, or supplied to others. 2. Compared to consumer markets, business markets generally have fewer and larger buyers, a closer customer supplier relationship, and more geographically concentrated buyers. Demand in the business market is derived from demand in the consumer market and fluctuates with the business cycle. Nonetheless, the total demand for many business goods and services is quite price inelastic. Business marketers need to be aware of the role of professional purchasers and their influencers, the need for multiple sales calls, and the importance of direct purchasing, reciprocity, and leasing. 3. The buying...
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...This page intentionally left blank Lut12575_fm_i-xxvi.indd Page i 2/10/11 2:28 PM user-f494 /203/MHBR222/Lut12575_disk1of1/0078112575/Lut12575_pagefiles International Management Culture, Strategy, and Behavior Eighth Edition Fred Luthans University of Nebraska–Lincoln Jonathan P. Doh Villanova University Lut12575_fm_i-xxvi.indd Page ii 2/11/11 2:35 PM user-f494 /203/MHBR222/Lut12575_disk1of1/0078112575/Lut12575_pagefiles INTERNATIONAL MANAGEMENT: CULTURE, STRATEGY, AND BEHAVIOR, EIGHTH EDITION Published by McGraw-Hill, a business unit of The McGraw-Hill Companies, Inc., 1221 Avenue of the Americas, New York, NY 10020. Copyright © 2012 by The McGraw-Hill Companies, Inc. All rights reserved. Previous editions © 2009, 2006, and 2003. No part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written consent of The McGraw-Hill Companies, Inc., including, but not limited to, in any network or other electronic storage or transmission, or broadcast for distance learning. Some ancillaries, including electronic and print components, may not be available to customers outside the United States. This book is printed on recycled, acid-free paper containing 10% postconsumer waste. 1 2 3 4 5 6 7 8 9 0 QDB/QDB 1 0 9 8 7 6 5 4 3 2 1 ISBN 978-0-07-811257-7 MHID 0-07-811257-5 Vice President & Editor-in-Chief: Brent Gordon Vice President, EDP/Central Publishing...
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...PART 5 CASES CASE 1 Robin Hood C1 CASE 2 The Movie Industry in 2008 (Case A) C3 CASE 17 Merck: Open for Innovation? C228 CASE 3 The Movie Industry in 2011 (Case B) C11 CASE 18 LEGO Group: An Outsourcing Journey C249 CASE 4 Better World Books: Social Entrepreneurship and the Triple Bottom Line C18 CASE 16 IBM and the Emerging CloudComputing Industry C207 CASE 19 healthymagination at GE C261 CASE 20 Siemens Energy: How to Engineer a Green Future? C281 CASE 5 Tesla Motors and the U.S. Auto Industry (Case A) C32 CASE 6 Tesla Motors and the U.S. Auto Industry (Case B) C50 CASE 21 Infosys Consulting in the U.S.—What to Do Now? C303 CASE 7 Rogers’ Chocolates C56 CASE 8 Numenta: The Age of Truly Intelligent Machines? C72 CASE 22 Cemex: The Southdown Offer C327 CASE 23 Cola Wars Continue: Coke and Pepsi in 2006 C344 CASE 9 GEOX: Breathing Innovation into Shoes C87 CASE 24 Cola Wars in China: The Future Is Here C368 CASE 10 InterfaceRAISE: Raising the Bar in Sustainability Consulting C107 CASE 25 Embraer: Shaking Up the Aircraft Manufacturing Market C382 CASE 11 Netflix C125 CASE 12 Best Buy after Circuit City: What’s Next? C137 CASE 26 UPS in India—A Package Deal? C395 CASE 27 Genentech: After the Acquisition by Roche C415 CASE 13 JetBlue Airways: Managing Growth C157 CASE 28 Corporate Governance in Three Economies: Germany, Japan, and the United States C441 CASE 29 United Technologies Corporation: CASE 14 Bank of America...
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