...Chance Dalton Haley Davis English 101 2 December 2013 Nike: Rhetorical Analysis of Commercial Slogans A long run on a rainy day, lifting an extra fifty pounds, spending the extra hour at the batting cages; whatever lights that fire in all of us motivates us to get up and work can be triggered by the phrase “Just Do It.” “There Is No Finish Line” keeps you motivated for even better success. Just because you do it doesn’t mean you have to stop once you meet your goals. These phrases can also be recognized as campaign slogans for the Nike Company. These campaign slogans have proven to be effective at selling the product and picking up strong support along the way. Nike products are seen everywhere whether it be the actual product or an advertisement which means Nike is doing something right. Nike as a company is able to hold a strong ethos and a popular warrant in advertising their products. The Nike slogans appeal to a wide audience variety, and Nike’s appeal to one’s emotions through pathos may be the strongest aspect. The Nike Company has proven themselves well over the years with supporters such as Michael Jordan, LeBron James, and Kobe Bryant. All three of those names are applied to highly paid NBA basketball stars that everyone has at least heard of. Having supporters such as famous athletes gives Nike a strong ethos in their campaign because if the highest paid athletes are using Nike products, then the logical thinking is that Nike must be the best. For example,...
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...hi For other uses, see Hello (disambiguation). "Hallo" redirects here. For other uses, see Hallo (disambiguation). Hello is a salutation or greeting in the English language. It is attested in writing as early as the 1860s.[1] Contents [hide] * 1 First use * 2 Etymology * 2.1 Telephone * 2.2 Hullo * 2.3 Hallo and hollo * 2.4 Cognates * 3 "Hello, World" computer program * 4 The Apple DOS HELLO program * 5 Perception of "Hello" in other nations * 6 See also * 7 References * 8 External links ------------------------------------------------- First use Hello, with that spelling, was used in publications as early as 1833. These include an 1833 American book called The Sketches and Eccentricities of Col. David Crockett, of West Tennessee,[2] which was reprinted that same year in The London Literary Gazette.[3] The word was extensively used in literature by the 1860s.[4] ------------------------------------------------- Etymology According to the Oxford English Dictionary, hello is an alteration of hallo, hollo,[5] which came from Old High German "halâ, holâ, emphatic imperative of halôn, holôn to fetch, used especially in hailing a ferryman."[6] It also connects the development of hello to the influence of an earlier form, holla, whose origin is in the French holà (roughly, 'whoa there!', from French là 'there').[7] As in addition to hello,halloo,[8] hallo, hollo, hullo and (rarely) hillo also exist as variants...
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...meep blah blooop meep meep merrp merp hello hello hello hello heloo heloo hello hello hello hello hello hello hello my name I hello my name is hello my name is hello my name s hello my name is hello Helen erin jack fan fran san fran sisco Italy new york las angeles hello I hate English this is not fun yes it is not fun this sucks a lot yes it does I do not like this at all this smells like farts yes it does cuz English is a piece of poo and I hate it so much I would rather do math than this is hate this thank god im almost done with English this year meep blah blooop meep meep merrp merp hello hello hello hello heloo heloo hello hello hello hello hello hello hello my name I hello my name is hello my name is hello my name s hello my name is hello Helen erin jack fan fran san fran sisco Italy new york las angeles hello I hate English this is not fun yes it is not fun this sucks a lot yes it does I do not like this at all this smells like farts yes it does cuz English is a piece of poo and I hate it so much I would rather do math than this is hate this thank god im almost done with English this year meep blah blooop meep meep merrp merp hello hello hello hello heloo heloo hello hello hello hello hello hello hello my name I hello my name is hello my name is hello my name s hello my name is hello Helen erin jack fan fran san fran sisco Italy new york las angeles hello I hate English this is not fun yes it is not fun this sucks a lot yes it does I do not like this at all...
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...A slogan is a memorable motto or phrase used in a political, commercial, religious, and other context as a repetitive expression of an idea or purpose. The word slogan is derived from slogorn which was an Anglicisation of the Scottish Gaelic sluagh-ghairm tanmay (sluagh "army", "host" + gairm "cry").[1] Slogans vary from the written and the visual to the chanted and the vulgar. Their simple verbal nature usually leaves little room for detail, and a chanted slogan may serve more as social expression of unified purpose, than as communication to an intended audience. Marketing slogans are often called taglines in the United States or straplines in the U.K. Europeans use the terms baselines, signatures, claims or pay-offs.[2] "Sloganeering" is a mostly derogatory term for activity which degrades discourse to the level of slogans. Advertising slogans are short, often memorable phrases used in advertising campaigns. They are claimed to be the most effective means of drawing attention to one or more aspects of a product. Its purpose is to emphasize a phrase that the company wishes to be remembered by, particularly for marketing a specific corporate image or connection to a product or consumer base.[1] Some slogans are created just for specific campaigns for a limited time; some are intended as corporate slogans, to be used for an extended period; some slogans start out as the former, and find themselves converted to the latter because they take hold with the public, and some are...
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...ATSS-DCD 03 November 2012 MEMORANDUM FOR: All Section Members SUBJECT: Preparing for the Promotion Board 1. This purpose of this memorandum is to provide you with information that will help you to better prepare for the local Promotion Board. 2. The Promotion Board will evaluate you in the following areas: Personnel Appearance, Bearing, Self-Confidence, Oral Expression, Conversational Skills, Knowledge of World Affairs, Awareness of Military Programs, Knowledge of Basic Soldering, and Attitude. 3. The following three actions will ensure you have a successful Promotion Board appearance: a. STUDYING. The Promotion Board MOI (Memorandum of Instruction) will tell you when the board is to take place, who the board members will be, and what subjects will be covered. Use the Battalion Study Guide to study the areas that will be covered, but also be prepared to answer other questions not covered in the MOI. Prepare to express your opinions on Local, National, and World Events by reading the newspaper in addition to watching the news. Know your Chain of Command and the Unit History. b. PREPARING YOUR UNIFORM. I will check to ensure that the uniform of every soldier appearing before the Promotion Board fits properly. If needed, you will turn your uniform in for alterations and cleaning. When setting up your uniform, use a ruler to check that the placement of all items is...
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...Iesha Fox July 19th, 2012 MGMT 250 Discussion Board 1 Prof. John Hargiss Entrepreneurship Discussion Question 1 Over the past few years, our economy has gotten worse and worse, but I would still take the risk of opening up my own business. To me, now would be the perfect time to open up. I think this because no matter how bad the economy is, that won’t stop anyone from going out and purchasing anything from stores. Although there are pros and cons to starting your own business right now, I would still go for it. I believe before anyone opens up their own business, you have to know what you are getting into. You have to have a lot of knowledge and have to be very committed to what you are about. I think before starting your own, you need to at least work in a business for maybe two or three years. That way you know what goes on inside the business. Try to talk to someone that owns a business so that you can get some key pointers what will help along the way. Another important thing to consider before you get started is money. You have to have money to make money. I know it takes a lot of money to get started, so you have to think are you really prepared to start your own business. Most people try to get loans from banks. But to do this, you need a credit score of “700”. You need to be able to manage your money, if you don’t know how the business won’t last long because you’ll soon go bankrupt because you aren’t keeping up. The statement “A student whose main activity...
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...franchisee’s stores with licensing or wholesale, we can say that the power of supplier brand its low inside the Sanrio factories around the world but high for the different stores that sell Sanrio Inc. products. The company is not limited to character promotion through their products but also through publishing and movie productions. The company also partners with various food establishments of which it also shares franchises. Sanrio has rights to Peanuts characters in Japan and owns an animatronics establishment known as the Kokoro Company, Ltd. whose most popular android is known as Actroid. Taiwan's second largest airlines, Eva Air, decided in October 2005 to use the Hello Kitty brand on flight routes between Taipei, Tokyo and Fukuoka. By paying Sanrio a franchisee fee, Eva Air has dedicated an entire Airbus A300-200 to the Hello Kitty brand and its cutie-like universe. The Power of Buyers The power of buyers is high. Since Sanrio Inc. produces its owns products, the potential buyers are franchisee stores. Inside these ones the main buyers are women from all ages and also men that buy items for women or for...
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...Happy Meal promotion by McDonalds in Singapore in 2000 where McD’s customers could buy a Hello Kitty or Dear Daniel doll for $2.60 Singapore dollars caused such a frenzy (and a ruckus too) that it has caught the interest of both the media, global marketers and academics alike. In the end, this Hello Kitty McToy promotion increased the interest and sales for McDonalds; but with a different consumer; and not the intended target group - the prepubescent girls and boys! The reasons for this unexpected and overwhelming appeal for this McToy campaign in Singapore and the rest of Asia can be postulated to the following. They are however divided into two categories – the first covering the Asiatic region in general; and secondly, specifically to the Singapore market only: A) Across Asia: i. The Growth, Charge and Impact of the Kawaii Concept: Kawaii is a key concept that characterizes the modern Japanese culture. Literary translated as “cute” in English or figuratively as “things that are desired”, this culture originated with the 15 to 18 year old girls in Japan. Soon, marketers and advertisers in the fashion, publishing and the cute-little-gadgets industries recognizing the wide potential and appeal of this niche segment began to leverage on it. As this market segment is typified by the characteristic “not how much they spend” but “it’s that they all buy the same things”, hot items (like Hello Kitty) when caught by the wave can easily reach 100% market penetration in weeks! In...
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...Capacity Management at Littlefield Labs I. Introduction There are 3 stations in the game called sample preparing, testing, and centrifuging, while there are 4 steps to process the jobs. Before the game started, we tried to familiarize with the process of the laboratories and calculating the costs (both fixed and variable costs) based on the information on the sheet given. We did not intend to buy any machines too early, as we wanted to see the demand fluctuation and the trend first. Thus, at the beginning, we did not take any action till Day 62. II. Summary of actions | Actions | Reasons | What should have been done | 62 | Buy Machine 1 | The revenue dropped and the utilizations of Machine 1 were constantly 1 or near 1 on the previous 5 days. | We should have bought both Machine 1 and 3 based on our calculation on the utilization rate (looking at the past 50 days data) during the first 7 days. Thus should have bought earlier, probably around day 52 when utilization rate hit 1. | 66 | Buy Machine 3 | Both Machine 1 and 3 reached the bottleneck rate as the utilizations at day 62 to day 66 were around 1. Moreover, we also saw that the demand spiked up. | Should have bought earlier, probably around day 55 when the utilization hits 1 and the queue spiked up to 5 | 98 | Buy Machine 1 | The utilization of Machine 1 on day 88 to day 90 was around 1. | Should have bought it earlier, perhaps around day 90 | 133 | Buy Machine 3 | We bought Machine 3 in view of the decrease...
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...1. How to travel 175 miles autonomously with speeds consisting of 0-50 mph. Problem components would include Terrain, weather, and equipment. Terrain, weather, acts of god i.e. falling rocks and wildlife. 2. Assuming ideal conditions at 50 mph the trip would 3.5 hours. But, this question cannot be answered at this time due to the lack of information given about the course. 3. Weather, road conditions, turn radius on curves, and general obstacles such as rocks ect, that will not be included in the course file. 4. The use of a sensor system would need to be implemented to be able to see and recalculate the route on the fly to be able to avoid obstacles. A manual override would need to be installed in case things go south quickly. Have a chase vehicle that is human controlled with the equipment needed to be able to make sure that the vehicle is handling obstacles correctly. 5. Test driving the route is not an option. Things that or not in the route profile will not be accounted for. (natural occurrences). Writing the program to be able to just plug in the route program will be a little more challenging. 6. Write the program to be able to understand the environment based off of geographical information. So that once you have the route you can load that information and the vehicle will already be prepared to accept the profile. 7. Computer equipment and or vehicle failure. Weather conditions. Serious last minute route changes. (Naturally)...
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...MAN105- Principles of Marketing Final Marketing Plan December 12, 2010 Company: Sanrio Co. Ltd. I. Executive summary Hello Kitty was the name of a cartoon cat developed in 1974 by Sanrio Co. Ltd. (Sanrio), a Japanese company that sold character-branded goods in Japan and other parts of the world. Sanrio initially used the character to adorn petty merchandise like coin purses and pencil boxes targeted at small girls. However, after Hello Kitty became hugely popular, Sanrio extended the brand to a variety of other products. Sanrio Company, Ltd., based in Tokyo and with distribution throughout Japan and Southeast Asia, the Americas and Europe. In the Americas today, over 4,000 stores to sell Sanrio character merchandise. This includes Sanrio boutique stores Sanrio merchandise has many different kinds of categories including stationery, school supplies, bags, accessories, room décor, candy, and plush characters. The global toys and games market grew by 2.7% in 2008 to reach a value of $60.8 billion. In 2013, the global toys and games market is forecast to have a value of $69.1 billion, an increase of 13.7% since 2008. Sanrio’s marketing strategy is to raise the sale revenues in the increasing market condition as well as to maintain our loyal customers and attract more male customers; Sanrio will create different kinds of images of products to fit into different range of age, and repackage the old neutral characters such as Badtz-Maru (a male penguin), Keroppi(a frog), Shinkansen...
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...Japanese popular culture has been around for many years and is the leading wave of Asian popular culture. It includes a variety of media such as manga, anime, film and music. Japanese popular culture is also portrayed through physical forms such as products, celebrities, personalities, maid cafes and may others. SMAP is a Jpop boy band with immense popularity from Japan and is one form of Japanese popular culture. Darling-Wolf suggests that SMAP's popularity is due to its careful construction of appeal and masculinity. SMAP is not well-known for their talents in singing, but rather for depicting Japanese personalities. Darling-Wolf refers to SMAP members as 'life-sized' pop idols (Aoyagi) who personifies a typical Japanese boy or girl which allows audiences to relate to them well. This is supported by Yano's research which highlights that fans form emotional bonds and connections with celebrities due to their charisma and personalities. Darling-Wolf that SMAP is popular is due to its intertextuality from appearing in TV shows, movies, talk shows and many more media forms which allows fans to feel a proximity or closeness. Intertextuality allows SMAP to be able to portray their personalities better and reach out to more audiences, which enables them to connect with their audience. Darling-Wolf argues that SMAP's fame is highly due to its constructed appeal of masculinity, which creates the 'perfect female fantasy'. SMAP members portray pluralities of masculinities which involve...
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...1. Introduction In 2014, Hello Kitty will be celebrating its 40th birthday. And to celebrate this milestone, on 18th April 2014, McDonald’s Singapore announced that they will once again collaborate with Sanrio to launch a set of six Hello Kitty dolls named as Hello Kitty Bubbly World. In this latest series of collaboration, Hello Kitty will be dressed up as six of her friends. And they are, ‘Pompompurin’, ‘Osaru No Monichi’, ‘My Melody’, ‘Kerokerokeroppi’, ‘Bad Badtz-Maru’, and ‘Tuxedo Sam’. And furthermore, it is also announced that Singapore will be the first in the world to launch the Hello Kitty Bubbly World. 1.1 Target Audience In this new collaboration, the target audiences are, the toy collectors and fans of Hello Kitty. 1.2 Main Objective The main objective of this new collaboration is not only to celebrate Hello Kitty’s 40th Anniversary, but it is also aim to push the sales of McDonald’s Singapore. In doing so, both Sanrio and McDonald’s have employed the co-branding strategy. However, unlike previous years, where the plush toys are made available over the counter and delivery, for the first time, McDonald’s Singapore will introduce the online order system, partnering Singpost. In doing so, McDonald’s Singapore aim to decrease the amount of people queuing overnight for the plush toys and also the fracas that happened in the previous collaboration. The aim of this essay is to analyze the marketing communication effort of McDonald’s Singapore. 2. Pre-Launch...
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...Ned Kelly is an infamous bushranger from Australia who is considered by some to be merely a cold-blooded killer and thief, while others consider him to be a hero. What is Ned Kelly is he a villain or hero? This interview will give young Ned another shot to prove himself right. Interviewer: Hello and welcome to news at when, when 1879.we are joined by the famous Ned Kelly himself. How are you Ned? Ned Kelly: Fine, thank you Interviewer: So please tell us Ned where and when you born? Ned Kelly: I was born in a shrub not far off Melbourne. Interviewer: How did you feel when your father died? Ned Kelly: It was a real sad moment knowing that there is absolutely no one to give you money to support the family with seven children and losing a member of the family. Interviewer: What were your emotions when returning from jail in 1874? Ned Kelly: Well there was mixed emotions rushing inside me first I was shocked then scared then sad. I realized that my dear sister had passed away ,my other sister married and my mum on the verge of getting married to some strange man I haven’t met .My world had gone up side down but I had to adapt to the new changes Interviewer: What were your intentions when saving the drowning boy? Ned Kelly: I wasn’t just doing so I would get a good name anyone would do that if they so someone dying. Interviewer: Why did you love horses so much? Ned Kelly: I loved my horses dearly because there were pretty my only friends growing up. Riding them made all...
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...Case Study 1: Whole Foods, Prepare a Job Structure By Matthew Osborne HRM 598 Professor Frederick Perry Introduction Whole Foods is a supermarket that has several different positions that it needs to evaluate. This paper will address the recommended titles, and levels to be associated with this group of positions. This will help the company determine what and how to pay its associates. It will also help the associates understand what to expect when working at Whole Foods, what it takes to do a good job at Whole Foods. This will also help the company determine career paths for high potential individuals. Evaluation of Jobs and Job Structure In creating the job structure, each job needs to be evaluated to see where it falls in the organization. In the case of Whole Foods, there is a larger organization and then the smaller store. Job H rotates among stores, and assists in hiring and evaluating staff, as well as training. It also has responsibility for the financials, the job description states assist the Store Team Leader, which could mean supervise. This position has responsibilities in multiple stores, and also manages the transfers between the stores. It is responsible for maintaining the culture of the organization. In the structure it appears to be an Area Team Lead, which is the appropriate title. Job C reports in to the Store Team Leader and provides “overall management and prepared supervision of the prepared foods department”. In evaluating this...
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