Grade received- B-

Abstract
Herbal weight loss products have become more popular over the past few years along with online sales, technology marketing and natural ingredients in products. Herbal weight loss products can be treated by other companies that are trying to make their own natural weight loss products along with the chance to capitalize on the sales of these natural weight loss products by the way they are marketed and the prices that they are.

Herbal weight loss products

In the recent years natural products have become more popular such as, with the herbal weight loss pills. Weight has also become a major factor in the recent years with obesity reaching an all-time high in the United States. While the economy has caused natural and healthy foods to become less obtainable in the past years, marketing is a big factor along with the natural pills of herbal weight pill. All in all companies need to be able to market well to make their products sell.
Technology over the years has consistently changed such as, with that marketing has taken with different products and services. Marketing a product or service can come by ads, billboards, e-mails, websites, and mail. With the changing times and technology website ads have become more popular such as, with the product “herbal weight loss” products. (Jordan, Haywood 2007) Lately, obesity has become a major issue that has a raised in the United States. Weight loss diets have been on the rise along with the newer products of herbal weight loss diets and pills that are sold over the internet. In the article by Jordan, Haywood 2007 they did a survey that looked at thirty-two websites that were evaluated for their labeling requirements and safety information. They did this survey to see if the websites that were selling the herbal weight loss pills were providing the correct information to the customers. (Jordan, Haywood 2007) With the research all companies’ websites listed the FDA disclaimer statement while only 84.4% listed the active ingredients found in the weight loss products.
(Jordan, Haywood 2007) One of the most common ingredients that are found in the herbal weight loss products can cause cardiovascular conditions and even high blood pressure as potential health problems. (Jordan, Haywood 2007) There is at least thirty billion dollars being spent on these weight loss products even through the consumer don’t always know the side effects of them. (Jordan, Haywood 2007) All in all internet websites have become more popular with the changing times and the changing of the new technology that has been developed.
The economy now a day has caused individuals to become more conscious to how much money they spend. Individuals have become very over weight and obesity in the United States over the past years, but most of these individuals can’t afford fruits and vegetables because they cost more than the unhealthy foods. There are herbal weight loss pills out there to help individuals lose weight, but the economy right now doesn’t allow many individuals to be able to pay for such products as the herbal weight loss products. Some of the herbal weight loss pills can cost any where’s from $6.72 to $36 on the (www.herbalremedies.com/dietsupweigl.html) website. Now a day individuals cannot afford these prices every month to lose weight even if they would like to be able to. All in all the economy now a day has brought individuals to become more obesity because they can’t afford not to be.
With the new technology comes online websites where you can buy products such as, herbal weight loss pills, but just how safe are these online websites and what they sell. Over the past few years the sales of herbal weight loss pills have become more popular. (Ozdemir, B., Sahin, I., Kapucu, H., Celbis, O., Karakoc, Y., Erdogen, S., & Onal, Y. 2013) They did a search on nine different herbal weight loss products that are sold over the internet. (Ozdemir, B. et al 2013) Three of the nine products they researched they found had sibutramire, three had caffeine and temazepan, and three just had caffeine. (Ozdemir, B. et al 2013) Sibutramire that was found in these three of the nine herbal weight loss products contained more than 10mg more than the daily recommended doses of (10-15mg/day) (Ozdemir, B. et al 2013) Also in these herbal weight loss pills they found toxic metals of AL, PB, and BA which was found in seven out of the nine products. (Ozdemir, B. et al 2013) Sibutramire is banned in many countries due to the side effects it can cause of cardiac nature. (Ozdemir, B. et al 2013) While many individuals purchase items online, but they don’t always know exactly what they are getting such as, with the herbal weight loss pills. So safety over line sells are not always the way to go unless you research the product first.
In the world of weight loss products, there are many different providers that sell these products such as, herbal weight loss pills. The way to keep the herbal weight loss pills in the game per say is to market their products more and better than the rest with ads and online websites. Then individuals will see the product and be interested in buying that product. Another way to keep the herbal weight loss products in the game per say is by making their prices a little less than the rest of the weight loss pills companies out there. All in all a company needs to market their items and make their prices less to keep their products overcome the threats of other companies.
The opportunities of herbal weight loss pills is that they are healthy or at least more on the healthy side. Many individuals are going for a healthier route because that is the hot trend. The big advantage that the herbal weight loss pills have is because they are made out of natural ingredients. If healthy is what and individual is looking for then the herbal weight loss natural pills is what they should be looking to purchase. Over the years technology has changed along with the way companies market their items such as, with products being sold online. Herbal weight loss pills have become more popular over the past couples of years as they are more natural and that’s what many individuals are looking for now a day. Marketing a product is one of the most important factors because the way you market your product is how successful the product may be. You need to capitalize on the hot trends, and the catchy ads and slogans to capture your market base. All in all there are many factors that come into play when marketing a product along with chance to capitalize on opportunities such as, natural ingredients and overcome threats such as, lowering cost and marketing your product been then another company.

References
·Jordan, Ma., & Haywood, T. (2007,November) Evaluation of internet website marketing herbal weight-loss supplements to consumers. Journal of alternative and Complementary medicine, 13(9), 1035-43
· Ozdemir, B., Sahin,I., Kapucu,H., Celbis,O., Karakoc,Y., Erdogan,S., & Onal,Y. (January 2013) How safe is the use of herbal weight-loss products sold over the Internet. Human & experimental toxicology, 32(1), 101-106
· Diet supplements/ weight loss supplements/ herbal weight loss information. (2000-2011) www.herbalremedies.com/dietsupweigl.html