...Huang Qi Chinese Medical Herbology has always been the old companion of Traditional Chinese Medicine in the area of treatment. Their companionship has stretched back as far as four thousand years with archaeological evidence. Of the ten thousand herbs being documented, Huang Qi is to be thoroughly discussed in regards to its historical origins, botanical features, herbal properties, its use in Chinese medicinal treatment and contraindications and its modern use. Huang Qi is a fascinating herb that has stood the test of time. Chinese practitioners have never failed to utilise it in their clinics and practices. Origin and Botanical features Huang Qi 黃耆, roughly translated as "yellow leader", is also known by the pharmaceutical name Astragalus propinquus, It is one of the 50 predominantly used herbs that make up the fundamentals of Chinese Medicine. In some instances, it can also be known as Bei Qi. It was first recorded in Shen Nong’s Materia Medica about 2000 years ago and was then believed to stimulate immune function, invigorates Qi in the Chinese understanding (Braun, 2008). It is grown in the provinces of Jiangsu, Hubei, Maoshan, Henan, Inner Mongolia, Hebei, Shanxi, Liaoning and Heilongjiang, and predominantly acquired during spring and autumn where the hairy rootlets are removed and the actual plant itself is dried in the sunlight. Currently, microwave drying technology is employed because of easy extraction of effective components and constituents (Qianqian, Junhong...
Words: 1662 - Pages: 7
...A. COMPANY INTRODUCTION 1. History and development Deriving name form a beautiful Tuscan village in the Valtiberina, Aboca S.s. was founded by Valentino Mercati in 1978 and has grown to become the leading herbal company in Italy since then. Aboca S.s manufactures herbs from its organic farms and using both in-house technologies and those developed in collaboration with numerous Italian and foreign universities in order to develop a vertically integrated agro pharmaceutical product line. Today Aboca capacity can cultivates more than 1700 acres. The farming processes are guaranteed to be organic, seed selection, planting, fertilization, and pest control, harvesting and cleaning. Aboca is the only brand that can achieve the optimum level of active principles (an herbal component that induces the therapeutic effect) in its products whereas over 20 chemists arein charged in its manufacturing and quality control laboratories. By having its own marketing design department and direct sales force, there attractive product packaging, in-store displays and advertising props make Aboca a favored supplier to pharmacies and herbal shops. Now Aboca is the supplier for over 7000 retailers in Italy. Moreover, Aboca maintains its quality leadership with an investment of 10% of its revenue into research and development. Such investment has led tomany inventions in new product lines and manufacturing processes of the brand. Today, like 30 years ago, the focus of Aboca is still on researching...
Words: 1103 - Pages: 5
...SAMBONG/GABON (Blumea balsamifera) Is an amazing plant. Is a medicinal plant that is commonly found in the Philippines. It usually grows in open grasslands. It has a strong aromatic smell. Sambong is known for its remarkable treatment for kidney stones, a deuretic and other diseases. Sambong leaves is used as a substitute for tea. It is also high in essential oils and contains considerable amounts of camphor oil. Sambong is commonly used in the philippines. It is a good source to enhance fertility in women. Decoction of leaves will clean the uterus, and it helps to condition it. Sambong leaves can also be used to treat colds and mild hypertension. Benefits: Good as a deuretic agent; Treatment for colds and fever; Effective in the dissolving kidney stones; Aids in treating hypertension and rheumatism; Helps remove worms, boils; Treat dysentery and sore throat; Treatment of diarrhea and stomach disorders; Good source to enhance fertility in women; Give good condition to the uterus. Uses: Used as tea for colds and as expectorant also applied for sinuses. Lukewarm decoction of roots and leaves for fever and flu, Also used for mothers bath after childbirth. Poultice of leaves to forehead for headaches and backaches; Decoction of leaves for stomach pain and kidney disorders; Decoction of leaves to conditon uterine cavity; Decoction of leaves for hypertension and sponge bath for fever; Also for asthma and cough. http://engineeringfemaleorgasms.com/blumea-balsamifera.htm Sambong...
Words: 2537 - Pages: 11
...Name Professor’s name Course number Date Customized Products Product customizing can be defined as the process of producing products in response to specific demands of the customers. Customization of products is relevant because it makes distinctions between variety and customized products. Variety simply involves several choices from which a customer can choose (Hall 8). The aim of customization of products is to fulfil individual needs of customers. Basically, many customers do not want choice. Instead, a customer wants exactly what they require. The intention of making customized products is to increase the perceived customers’ values to a specific product. Advances in technology have made product customization economically feasible. This is because willingness to pay for customized products depends on the use of the product and the desire of the product. The willingness of the customers to pay more relies on the standard of products and its negative attributes that can only be avoided through customization mass. The aim of this paper is to examine product customization in different international companies (Darley 54). Petroleum companies are companies that operate within the oil and gas industry in the energy sector. These companies produce oil related products, gas, and petrochemical products. These products have high demands across the world because they form the basic necessities of transport, automobile, and industrial energy sectors. Customization of petroleum products...
Words: 3284 - Pages: 14
...Term paper EN1320 Dr. Baughman Jay C. Montgomery August 13, 2015 The Evolution of Medicine By Jay C. Montgomery The evolution of medicine was a contributing factor to important advances in our own modern day medicines and technologies. While there are many civilizations to choose from, some of the best contributions came from the Egyptian, Chinese, Greek, Roman, Muslim, Indian, and Japanese cultures. In order to understand what these civilizations did to transform the medical world, it is a necessity to first recognize and appreciate what they were able to accomplish with the little resources available at the time. That being said, even though these societies had little to work with, they were still capable of amazing achievements. The first civilization being considered is the Egyptian civilization because it is one of the oldest and most well-known for their proficiency in various fields, including medicine. The Egyptians possessed a large amount of knowledge of healing with herbs as well as repairing physical injuries in order to tend to the workers responsible for building the great monuments that we still see today in Egypt (Shuttleworth, Ancient Medicine). The Egyptians were very skilled at performing eye surgery, since irritation of the eyes was common in a desert society. Most of the archeological evidence we have today is thanks to the well preserved mummy corpses. We know that healed skeletons were a good indication that prove the Egyptians were capable...
Words: 2827 - Pages: 12
...2 Chapter I THE PROBLEM AND ITS SETTING Introduction There are as many as 4 billion people, or 80 percent of the earth’s population that are using a form of herbal medicine in their health care system (World Health Organization, 2008). According to Ernest (2002), Chinese herbal medicines holds a large section of users in this population and most of which are known to be unregulated treatments and are freely available to everyone is in concomitant treatment with synthetic medicine. Chinese herbal medicine and Ayurvedic herbal medicine have very sparse and no convincing evidence that it is effective in any indication as stated by Guo and Canter (2007). Chinese herbal medicine also has a high potential for adverse events and negative herb–herb and herb–drug interactions because it can act in the same way as drugs and may cause medical problems if not used correctly (Foti,2005). Today, mainstream medicine has finally taken note of the Herbal industry, alternative medicines have come to be the people’s first choice treatment for various chronic diseases; its progress in the market has greatly grown and hasmade a mark in the line of medicine. In the Philippines alone, the progress of natural food supplements, primarily herbal-based products, is estimated by 3 independent surveys to have reached PhP700 million in sales in 2003 (absherbs.net, 2003). With the undeniable public’s lack of knowledge, over 100,000 people die in the United States per year of...
Words: 1462 - Pages: 6
...Modern Technology and Depression: Traditional Chinese Medicine Alternatives Sabura Abstract The 20th century brings with it a plethora of the useful and convenient inventions including a continuous introduction of the latest digital gadgets and services including cell phones, computers, televisions, and cable and internet services. With all of these conveniences, studies show that there is a steady increase of depression, mania, and suicides over recent years. As technological advances increase, the need to preserve and strengthen our ability to make bonds with each other through interpersonal intimacy. Since advancements are inevitable, there still remain some simply and ancient healing methods to counteract some of the devastating effects of modern technology. Traditional Chinese Medicine and simple lifestyle changes have been a highly effective and inexpensive natural alternative, breaking down many of the barriers to living a healthy and happy life. Modern Technology and Depression: Traditional Chinese Medicine Alternatives In 2013, modern technologies of internet, cell phones, laptops, and tablets have given us access to a larger capacity and quality of information, and productivity. The internet has also been noted for giving us the convenience of connecting to more people from different cultures of places around the country and the world than we would be able to have access to every day. In contrast, all of these modern technologies have also...
Words: 2225 - Pages: 9
...Chinese History(herbal) The first traditionally recognized herbalist is Shénnóng (, lit. "Divine Farmer"), a mythical god-like figure, who is said to have lived around 2800 BC.[2] He allegedly tasted hundreds of herbs and imparted his knowledge of medicinal and poisonous plants to farmers. His Shénnóng Běn Cǎo Jīng, Shennong's Materia Medica) is considered as the oldest book on Chinese herbal medicine. It classifies 365 species of roots, grass, woods, furs, animals and stones into three categories of herbal medicine: 1. The "superior" category, which includes herbs effective for multiple diseases and are mostly responsible for maintaining and restoring the body balance. They have almost no unfavorable side-effects. 2. A category comprising tonics and boosters, whose consumption must not be prolonged. 3. A category of substances which must usually be taken in small doses, and for the treatment of specific diseases only. Egyptian History(herbal) The original text of Shennong's Materia Medica has been lost; however, there are extant translations.[3] The true date of origin is believed to fall into the late Western Han dynasty[2] (i.e., the first century BC). The ancient Greeks didn't invent the art of medicine; rather, they had a large body of preexisting medical lore and knowledge to draw on. Their distinctive genius lay in their ability to distill and refine all this medical knowledge into a new systematization and synthesis. Most medical historians now...
Words: 1235 - Pages: 5
...In the world right now, thousands or millions of different diseases are affecting humans. A cure for the diseases that humans suffer is vital and important for humans, to stop the suffering and reduce the number of death. A lot of medicines that used to cure diseases affecting humans come from plants. Science and knowledge is why humans can find ways to cure a disease and one of the discoveries that human made to find a cure to a disease is from a plant. Plants can also be used to help humans to stay healthy. It is estimated that 75%-80% people all over the world used plants as medicine either only in parts or use entirely (WHO-World Health Organization). It was widely chosen because of the cheap cost of these plant medicines and the lower risks of side effects it has than drug medicines. Plants medicines are not only cheap, but it also has a lot of benefits and lower side effects that make it really effective. Plants have been used for treating injuries and diseases since prehistoric time. Since then, discoveries were made and more and more plants are used to cure people. Egyptian Pharaohs selected a few plants for the afterlife and this included a good selection of medicinal plants. The Greeks and Romans used lots of herbs , developing one of the earliest systems of medicine and recording the usage of many herbs. In the East, the Chinese developed their form of herbal medicine with acupuncture and the Indians worked on a system, which we now know as Ayurvedic medicine, which...
Words: 753 - Pages: 4
...Name : Corina Kwok De Los Santos Programme : BSc(Hons) Business and Management Studies Intake No. : Intake 39 Module : Global Business Environment ____________________________________________________________ __________ Company background Tang Dynasty Hong Kong (Holdings) Limited (“Tang Dynasty”) is a well-known traditional Chinese dessert and sweets company with numbers of stores in HK and China. Tang Dynasty opened its first shop in Centre Street, Sheung Wan District in 1885, over 100 years of history. Tang Dynasty is recognized and renowned as traditional, home-style healthy desserts stores. Over the past few decades, Tang Dynasty has developed into renowned dessert chain stores, providing healthy homemade style Chinese herbs desserts to local customers as well as foreign tourists. All local customers, no matter elderly or youngster, fell in love with Tang Dynasty’s desserts. All desserts in Tang Dynasty are good to human health and made by secret recipes of the ancestor of Tangs. Each dessert addresses to different kind of functions and could help in improving human’s health in Traditional Chinese Medicine’s aspect as all desserts are made by Chinese herbs. After years of efforts and developments, Tang Dynasty has positioned them as a Leader of Traditional Chinese dessert and has won the respect and appreciation from the domestic customers and foreign tourists. Over the years, Tang Dynasty has insisted in providing fresh and top-quality desserts to its customer...
Words: 2674 - Pages: 11
...HERBAL MEDICINE FOR ALTERNATIVE HEALTH CARE A Research Paper Presented to The Faculty of the Languages and Literature Department College of Liberal Arts De La Salle University-Dasmariñas Dasmariñas, Cavite in Partial Fulfillment of the Requirements for the Course ENGL 102-Communication Arts and Skills II Hannah Khamille Bayalan Marie Pia Iscel Villa Dianne Lherry Landicho March 2008 Chapter I INTRODUCTION A. Background of the Study Plants had been used for medicinal purposes long before recorded history. For example, ancient Chinese and Egyptian papyrus writings describe medicinal plant uses. Indigenous cultures such as African and Native American used herbs in their healing rituals, while others developed traditional medical systems in which herbal therapies were used systematically. Scientists found that people in different parts of the globe tended to use the same or similar plants for the same purposes. In the early 19th century, when methods of chemical analysis first became available, scientists began extracting and modifying the active ingredients from plants. Later, chemists began making their own version of plant compounds, beginning the transition from raw herbs to synthetic pharmaceuticals. Over time, the use of herbal medicines declined in favor of pharmaceuticals. Long before the introduction of modern medicines and Western curative methods, herbal medicines had been widely used in the Philippines. The use of medicinal plants or herbs has...
Words: 5006 - Pages: 21
...Introduction Yunnan Baiyo Group (YB) develops traditional Chinese medicine. In 1902, Baiyo (originally Qu Huanzhang Panacea) was formulated by Qu Haunzhang (respected practitioner of Chinese Medicine) from an assortment of natural herbs in Yunnan Province. During the years, Yunnan Baiyao gained a great reputation in China for its ability to treat open wounds, muscular sprains, bruising and arthritis, and the ability to invigorate the blood circulation. This was effective in treating soldiers during warfare and it became a part of the first aid kid of the Chinese armed forces. Growth In 1996 Yunnan Baiyao Limited Co. and three other producers were integrated into Yunnan Baiyao Group Co. through joint shareholding. China became member of the WTO, which increased the competition landscape. In 2002 , Baiyao Da Yao Fang Ltd (a drugstore chain) was established and Wuding Planting Base was established to carry out the forward vertical integration. Industry players are adjusting to open market and multinationals were coming into play. Many of YB products had reached maturity and growth potential was limited in current state. To respond to current challenges YB established a series of strategies “one core and four growth areas”. The “one core” would focus on the YB headquarters and the three companies it had acquired, as well as the sales network. Symptoms In order to depict the problem for YB there were three issues. Firstly, it is evident YB has a growth issue...
Words: 5559 - Pages: 23
...Isabelle Smith Stralser Honors Biology 6/5/15 Thyme Thymus vulgaris(common thyme, English thyme, summer thyme, winter thyme, French thyme, or garden thyme) was used in many ancient cultures, from the Egyptians to the Greeks. It had many uses, such as embalming the dead or being burnt for incense. Thyme is an evergreen herb with culinary, medicinal and ornamental uses. Thyme is of the genus Thymus, most commonly Thymus Vulgaris. The ancient Egyptians used thyme for embalming the dead. It was believed that if the dead were touched with this herb before being turned over to the grave, it would help them have courage and bravery in the next life. Thyme also kept the bodies from being overtaken by fungi due to its antifungal properties from thymol. The name thyme is derived from the Greek thumos, as identical with the Latin fumus, which means smoke, referring to the use of thyme in sacrifices. Thyme was a symbol of courage and activity with the Greeks. The ladies of noble days embroidered thyme on the scarves they presented to their knights, symbolizing the union of the agreeable and the active. According to legend, any place where wild thyme grows is a place touched by the fairies. The ancient Greeks burned thyme in their temples not only for blessing and purification, but also as an offering to the gods. It was especially special to Adephaghia, the Greek goddess of food and good eating. Modern pagans use thyme as a smudging herb to purify the space used for a magical ritual...
Words: 683 - Pages: 3
...Herbal Supplements The FDA should regulate herbal supplements as it ensures safety for the consumer. If taken properly, herbal supplements have great benefits. The problem is that there simply is not enough regulation of the herbal supplements. Many herbal supplements can be dangerous if taken incorrectly. What’s worse, people simply do not have enough information about the benefits and risks of herbal supplements. A great example of the lack of regulation is overuse of Ephedra. A while back, people started taking mass amounts of Ephedra in order to lose weight. It ended in a great amount of deaths, causing the FDA to take measures against makers of medicines containing Ephedra. Because it was considered an herbal supplement, it did not have the same scrutiny as synthetic drugs. Herbal supplements can be just as powerful as synthetic drugs, so the same vigilance in regulation should apply. Also, harmful ingredients sometimes end up in herbal supplements, which present an entirely new risk. If herbal supplements were more closely monitored, there would be a better chance of preventing this from happening. Because of the lack of regulation, consumers do not have any assurance that what they are buying is safe. Consumers need that assurance, especially when it comes to health products. There also is not very much awareness about herbal supplements. People do not realize how powerful some herbal supplements are. Many people hold the mistaken belief that herbal supplements...
Words: 996 - Pages: 4
...MA Design Management for Fashion Industries Name: Leong Ruoh Shiang Course: Fashion Brand Marketing Course Leader: Anna Watson Case Study: Chinese Herbal Medicine Cosmetics brand, Herborist Topic A International Marketing Strategies of Herborist Abstract This paper attempts to investigate the internationalization process of a Chinese domestic cosmetics brand, Herborist by making a comparison of marketing strategies applied for different countries as a case study. In addition, by gaining understanding on the development of a local brand and analyzing the issues, which block the way for business expansion, suggestions are made for the exploration of future potential market. This case study is mainly based on quantitative research, which was carried out in the form of a questionnaire conducted by 100 local and Malaysian Chinese. Besides from that, secondary data are taken from Internet and based on literatures published in English and Mandarin. The crucial steps for a domestics brand to enter the international arena is by utilizing different or undifferentiated strategy, reinforcing the innovation of Chinese oriental essence and also enhancement on brand awareness. Keywords- Oriental, Domestic cosmetics, International marketing strategy, Market entry, Brand story, France, International business, Marketing Channels 1. Introduction In recent years, it is obviously seen that there is a thriving and robust...
Words: 4563 - Pages: 19
