...ACKNOWLEDGEMENT This research project would not have been possible without the support of many people. The authors wish to express their gratitude to the following individuals who generously offered help, invaluable assistance, support and guidance: The Almighty God, for giving the researchers the strength, courage and good health to carry out this study. Parents of the researchers, for their never-ending all out support morally and financially, for the encouragement that made the completion of this work possible; Mr. Paul Sherwind Belciña, the adviser, for being there, guiding the researcher and sharing his expertise and knowledge; Dr. Imelda Lagrito, the Chairman for the Social Behavioral Sciences, for assisting and permitting the researchers to conduct this study in the Department’s Psychotherapy Laboratory and for being one of the respectable panelists, for her intellectual advice and support in pursuing this research to its completion; Dr. Arlene Sotelo, the researcher’s thesis coordinator for her patience and understanding towards blemishes. To the panel members; Miss Najie B. Responte, Dr. Virginia P. Mollaneda, Dr. Araceli P. Villacarlos, and Dr. Louise Anne D. Librando for their valuable suggestions and intellectual advice for the refinement of this study; Dr. Leovigildo Manalo, the researcher’s statistician for sharing his knowledge and skills with the statistical procedure needed for the study. Dr. Renita Calago, Principal for the Elementary Department...
Words: 7304 - Pages: 30
...For the exclusive use of Q. Zhang, 2015. 9 -9 1 4 -5 0 1 AUGUST 4, 2013 JOHN A. QUELCH DIANE BADAME Montreaux Chocolate USA: Are Americans Ready for Healthy Dark Chocolate? In October 2012, Andrea Torres, director of new product development at Montreaux Chocolate USA, was poring over data from a recent Nielsen BASES II test. Over 15 months had passed since the Consumer Foods Group (CFG) of Apollo Foods had purchased the rights to distribute Montreaux’s European chocolate products in the U.S. as a means of increasing market share, in pursuit of upscale market segments. Torres was now satisfied with the research and methodology that her New Product Development (NPD) team had employed to assess market opportunity in the U.S. to date. A board meeting was scheduled for December 10, at which Torres would be expected to make a solid, comprehensive, and compelling presentation on the status of the acquisition/assimilation of Montreaux and plans for the launch of the new product in the U.S. David Raymond, her division manager, had committed to a set of aggressive sales forecasts that placed even greater significance on the accuracy and adequacy of the research and its application. As a result, Torres was carefully and pragmatically evaluating her options: do further product testing, launch in selected test markets, stage a regional rollout, or launch nationally? Corporate and Company Background Apollo Foods, a Los Angeles, California-based, global consumer packaged-goods...
Words: 5335 - Pages: 22
...Chapter 3 METHODOLOGY Research Design This study will make use of the descriptive design to determine the effects of staying up late at night to most of high school students in Newland Center for Education. Calderon (1993) defined descriptive method of research as the kind of research that describes and interprets what it is. Surveys according to Hunt (1995) concentrate on asking set of standardized questions and a great help in determining the characteristics of a population such as its age, gender, etc. Respondents and Locale of the Study The respondents of the study are mostly high school students in Newland Center for Education. There are more than 300 students who are studying in the said school. Out of the population, only 50 students were taken as the respondents. Survey-questionnaires were given Second Year, Third Year, and Fourth Year with the help of their respective Class Advisers. Respondents in this study ages from 12 years old to 167 years old. Table 1 presents the respondents of the study. Table 1. Distribution of Respondents Respondents | | N | High School Students 2nd Year 3rd Year 4th Year | | 6 25 19 | Total | | 50 | The data on this research study will mostly derive from the high school students whose likes in eating chocolate cakes are remarkable. ...
Words: 467 - Pages: 2
...2/21/2013 Benefits of Chocolate I. Attention: A. I will provide an anecdote of how my mom always prevented me from eating chocolate because its bad for you. II. Need: A. The problem that exists is that chocolate has a bad reputation even though it does provide a lot of benefits to your health. People are bombarded with information saying that chocolate has too much sugar, caffeine, saturated fats, and lead. This can lead to obesity, addiction, high cholesterol, and lead poisoning. B. Even though this is true, everything must be enjoyed in moderation. Having small amounts of chocolate a few times a week can be more beneficial than detrimental to your health. However, not enough people are enjoying these because they see chocolate as a guilty pleasure. III. Satisfaction: A. By the end of the presentation, I hope you guys learn that chocolate doesn’t have to serve as a “tease.” In fact, you can enjoy chocolate while maintaining a healthy diet. B. Personally, I always have found history as one of the most useful techniques in getting any point across. Therefore, I did some research on chocolate and if it was ever used as medicine and it was. According to Louis E. Grivetti, medicinal use of chocolate dates back 500 years throughout Europe and America using it to treat dozens of conditions like tuberculosis, anemia, and kidney stones. Research about chocolate has been going on for years and doctors have come to realize that chocolate reduces hypertension...
Words: 1078 - Pages: 5
...producing new lower-calorie versions of their existing chocolate bars? Kraft Foods is one of the leading producers of chocolate bars in a number of different countries around the world, especially the UK. With inclining rates of obesity in countries like France, South Korea, USA, England, Greece and Italy, a decision to produce low-calorie versions of their chocolate bars could be a healthier alternative to the country. There are a number of advantages and disadvantages to Kraft Foods while producing these. Advantages : a) They attract a new and major segment of the market which is more health conscious. This new segment of the market includes people who are on the path to obesity yet desire to consume their favourite chocolate. They would much rather turn to the lower-calorie chocolate bars. Also, as mentioned in the case study, 15-24 year olds are heavier consumers of chocolate and in todays world, that same generation is becoming health conscious. b) The implement of ‘fat tax’ in the country automatically turn consumers to buying lower-calorie products in order to avoid paying the tax. Therefore, producing more of the new chocolate bars will be profitable to Kraft Foods, as their sales would multiply immensely. c) They have a higher chance of obtaining customer loyalty because of their new chocolate bars as customers will trust that they can serve every segment of the market (health-conscious ones, chocolate lovers, diabetic people, etc) and cope up with changing...
Words: 1484 - Pages: 6
...Executive Summary We will open a chocolate shop named “Choco Ville” at Gulshan 2. This unique shop will be offering all sorts of popular and world class chocolates brands and other chocolate items only. “Choco Ville” will be an exclusive shop and follow the niche marketing strategy. We segmented our customers into different groupbased on their location, age, gender etc. The shop will mainly target the rich and young people. It will target the rich upper class and upper middle class people as they love luxury items and highly involved with brands. The shop will be concentrating on the females who belong to the age group of 18-30 as they are heavy consumer of chocolate. It also concentrate on the school and university going students . Mission of “Choco Ville” is to provide all the tests of chocolate. It also helps the organization people get idea that what is their goal is all about. Vision of “Choco Ville” is to be the leader in chocolate parlor of Bangladesh. The Slogan for “Choco Ville” will be here is your dream world of chocolate. First mover advantage and no direct competitor are the main advantage for “Choco Ville”. Lack of experience and financial problem are basic weakness for the shop. Chance of creating a band image and Adequate target customer are opportunity for “Choco Ville”. Inflation, New competitor and Government rules are some threat for the shop. There are many outlets providing chocolate goodies in Banani and nearby locations but none of them can be categorized...
Words: 4138 - Pages: 17
...Hershey Company Name University Abstract The Hershey Company introducing the world of chocolate examines the remarkable successes and failures of the company. They are the largest North American manufacturer of chocolate and sugar confectionery products in its constant pursuit to maintain growth and profitability in a competitive industry. Hershey Company has an array of chocolate and confectionery products, which includes candies, beverages, baking ingredients, gums, syrups, and toppings for ice cream. Hershey Company produces and maintains more than 80 different brands. Hershey chocolate bar is known as the “Great American Chocolate Bar,” which is produced by Hershey Company and was invented by Milton Hershey over a hundred years ago and its products are sold in sixty different countries. We will look at the history of the company, its good marketing plan to expand that allows them to be more profits and more world recognition. Hershey Company maintain its dominant position in the industry and where the company is going in the near future. Hershey Company Mission and Objective Vision The vision of The Hershey Company is—Continuing Milton Hershey’s legacy of commitment to consumers, community and children, we provide high-quality Hershey’s products while conducting our business in a socially responsible and environmentally sustainable manner (The Hershey Company, n.d.). Mission Statement The mission of Hershey’s is encapsulated in the following words: Bringing...
Words: 4777 - Pages: 20
...target market several groups of customer segments have been taken into consideration. By analyzing consumer characteristics and behavior the most appropriate segments have been selected. Several marketing tools used by the firms to pursue its marketing objectives. Company has selected relevant pricing strategies, innovative distribution strategies and attractive communication techniques. We allocate sufficient funds to market our products and achieve our future objectives. 2. Current market situation 2.1 Market analysis Generally in Sri Lanka chocolate is consumed as a snack, given as a present and used during festival season and some variants as an ingredient in cooking as well. Sri Lankan chocolate market is very competitive and it consists with complex customer base. It means consumers have knowledge about categories of chocolates, ingredients of chocolates and companies which produced chocolates. 2.1.1Major market segments Marketing segmentation is very important and necessary task. Because people in this society has various needs and wants, as first step a group of people who has similar needs and wants should be identified to develop a marketing mix. There are few bases for...
Words: 3971 - Pages: 16
...Case Study – Cowgirl Chocolates Analyze and record the current situation The environment – The industry – Chocolate industry Competitors: Seattle chocolate, lesser quality chocolates, vending machines Rivalry among existing competitors – Other chocolate, chocolate bars, chocolate/caramel sauce Other chocolates are made with lower quality chocolates; they did not have the spice and cowgirl image) Competitors like Settle Chocolates made ¾ of their sales during the fourth quarter while Cowgirl (in 2000) experienced higher sales during the first half of the year (seasonal sales op) Threat of new entrants – Threat of substitute products – Price is an issue when cowgirl products stand out next to lower priced products. Bargaining power of suppliers – Seattle Chocolates produced all products. They like the firm and are willing to and agreed to produce half batches (150 pounds that last Cowgirl 6 months at year 2000 sales). Packaging costs are expensive. Bargaining power of buyers – buyers can buy other cheaper chocolates. Some buyers do not like how spicy the chocolates are but like the brand. The organization – unique in offering spicy chocolate, clever branding and motto. Believes in using high quality chocolate, organic and local. Weakness is the lack of funds to advertise and do market research. Marilyn is a one-person marketing team. She is a renowned ceramic artist. Marketing Strategy – Target customers are people who like hot and spicy foods (15% of Americans)...
Words: 1074 - Pages: 5
...Chocolate SLIDE 1 Good morning friends !! Please take your chocolates from the basket. Thank you. Myself and nithya will share on Chocalates……………… SLIDE 2 So Where Chocolates come from? Yes!! It comes from most of the tropical parts of the world like Africa, Ghana the number one producer, then Indonesia, Brazil, Mexico etc etc… This is a Cacoa Tree which bears the Cocoa pods. The tree takes 5-6 years to mature and bear a fruit. The ripe cocoa pod has about 30 usable pods each year ie rougly 1000 cocoa beans a year Around 500 beans make 1 pound only ie 2 pound of bittersweet cocoa per tree in a year. Cacao farming is very labor intensive. Every part of cacao farming, from planting to harvesting to fermenting, is best done by hand, not machines. Pods must be removed from the trees individually, by hand, because not all ripen at the same time. Farmers generally use machetes or large knives attached to poles to slice down the ripe pods, taking care not to hurt nearby buds. The pods are split open by hand. The beans are scooped out and the outer shell is discarded. If you tasted a bean at this point you would notice a sweet, lemony flavor from the pulp. The actual bean would be bitter and hard to eat. SLIDE 3 Fermentation Once the cacao beans are scooped from the pods, they are fermented and dried in the two-step curing process that sets in motion the development of the flavor nuances which maketasting chocolate so exciting. Fermentation is the first critical process to develop...
Words: 4444 - Pages: 18
...Krina Patel Ms. Cherney English 1101 14 September 2015 Literacy Narrative As a child, I always wanted to become a doctor. “What kind of doctor” was the question I asked myself? I was about to start my senior year of high school, but still asked myself the same question. However, senior year in my Biomedical Engineering class I was told each week I had to research an article that was somehow related to the class. I had to read the research/article thoroughly, write a three to four page research paper and present my findings in front of the class. At first I wasn’t so eager about the assignment, because not only I hate writing but also reading. However by doing these research papers helped me shape my career aspiration and also helped prepare me for college level research papers. The first article I read that grabbed my attention was “Thoughts Control Robotic Hands”. The article talked about how a group of researchers at the University of Pittsburgh have implanted an array of electrodes into the motor cortex of a patient’s brain enabling...
Words: 779 - Pages: 4
...Cadbury Dairy Milk Chocolate Cadbury Dairy Milk chocolate is one of the major success stories of the Cadbury business and one of the world's most famous chocolate brands. The new milk chocolate was introduced to the British market in 1905 and, with its unique flavour and texture, quickly became the market leader. Milk chocolate was first made by Cadbury in 1897 by blending milk powder with the basic chocolate ingredients of cocoa butter, cocoa mass and sugar. . Launched in 1905, Cadbury proudly boasted that its new milk chocolate was not only "as good as," but better than the European milk chocolate. With its now-famous glass and a half of full-cream milk in every 200gms, it contained far more milk than any previously known chocolate. The special flavours produced when fresh milk, cocoa mass and sugar are cooked together in the first stages of the chocolate crumb making process give Cadbury Dairy Milk its unique taste. Cadbury Dairy Milk blocks comes in a range of sizes suitable for all ages and occasions - from a quick snack, a self-indulgent treat, something to share with family or friends or a gift. Cadbury Dairy Milk is sold with a similar design worldwide - the centerpiece of all packaging is the iconic "glass and a half " image showing the famous glass and a half of pure full cream milk flowing into a delicious chunk of Cadbury Dairy Milk chocolate. Consumer Needs it Fills Basically Cadbury chocolates are tasty, satisfactorily and sometimes healthy. One...
Words: 2599 - Pages: 11
...some assumptions are made in developing the approach, these assumptions are also backed by experience and research. 1.2 Strategic Thinking: Even in strategic thinking, there are two major dynamics: environment led ‘fit’ and resource led ‘stretch’. For Cocoa Sublime, Resource led ‘stretch’ suits properly. Calvin has a business vision to diversify the business. It has ample opportunities to cover through chocolate chips that they can leverage. It has scope to create a new market to improve its value for money. Calvin believes in utilizing the competencies that Cocoa Sublime has: reputation of high quality chocolate, excellent customer service, and Australian sourced ingredients. 1.3 Levels of Strategy: Cocoa Sublime is one of the family owned chocolate makers and leading brand in specialty chocolate market in Australia. Thus, it has to consider strategies at three levels: corporate, business, and functional. • For corporate level strategy, Cocoa Sublime has encountered steady growth in its market and thus it has planned to diversify its business. With the growing concern of health consciousness among Australians, it plans to launch something with health benefit. These are all corporate level strategies. • For business level strategy, Cocoa Sublime has merged with Temple to provide with chocolate chips. It has entered health food segment with its high quality chocolates. It has launched a separate strategic business unit...
Words: 3441 - Pages: 14
...valued at over $42 billion and is expected to exceed $62 billion by 2009.1 Americans might not need premium treats, but we surely want them and want them daily. Concerned with the high saturated fat and sugar content for decades, consumers have set aside premium chocolates for the most special occasions. Recent research has revealed the potential health benefits of chocolate to the public. More and more people are embracing chocolates, some are even incorporating higher-quality treats into their daily routines. As a result, the premium chocolate market grew at an annual rate of 10.5% during the period between 2001 and 2005 compared to a paltry 1.8% of the overall chocolate candy sales.2 Premium chocolate is far and away the most exciting category in the confectionery segment. 1Steuer, Joan. ”Confectioner: The Chocolate Report”. Chocolatemarketing.com. 2007 2Moran, Michelle. “Category Analysis: Chocolate: Quality Satisfies American Sweet Tooth. AllBusiness.com. June 2006 Links of Interest FAQs, recipes, and a link directory with links to schools, shops, and suppliers. http://www.completechocolate.com/HobbyistConsumer.htm Hershey’s recently introduced website – touted as “the ultimate resources for all things chocolate” http://www.allchocolate.com/ Website by Ghirardelli containing chocolate recipes, party ideas etc. http://www.savorchocolate.com/ Starbucks started it all. Thanks to the Seattle coffee maker’s success, the whole consumable goods industry has been redefined...
Words: 1427 - Pages: 6
...How The researcher chooses three factories for assessment for the number of factors that influence the location of factories. The use of questions in an interview format was used in this research to obtain primary source of information while textbook and internet were used for secondary sources of information. Primary Sources: Interview A formal interview took place with the managers of the three factories in means of data obtainment because it was easy to handle and familiar with, it helps to gain extra information within the interview and it is more responsive therefore allows the researcher to get a good response from these managers and other employee working at the factories in Williamsfield. Secondary Sources: Textbooks and Websites The use of text books and websites are the main sources of obtaining information in the formation of questions for the interview. Map of the Williamsfield and nearby communities, Parish of Manchester and Jamaica were drawn by the researcher with each showing the study area. Photographs were also taken by the researcher. When An interview was conducted by the researcher where several questions were posted on the manager and other member of staff. This was held on January 21, 2013 at 9:30-10:00 and January 30, 2014 during 4:50-5:30pm. Where The research was conducted in Williamsfield Manchester. The community of Williamsfield is located in northeast Manchester. However, Williamsfield is approximately 2km away from the parish Mandeville...
Words: 1999 - Pages: 8
