...Dr. Thomas MKT 360 Case 9: Chevrolet: 100 Years of Product Innovation Pablo Millan 3/29/16 Synopsis: General Motors Chevrolet brand is one of the most outstanding companies in the world. Since its modest founding in 1911 by William Durant, Chevrolet has evolved into a global and well-respected company. Chevrolet is known for their product quality and durability, which are the two main key factors that have held the company’s success. The company also stands out because of their strong history regarding product innovation and branding strategy. When people hear the word “Chevrolet”, instantly they think of a proud American brand. The company’s rivalry with Ford and the relationship with General Motors are two circumstances that mark the history of the brand. Chevrolets affordable vehicles including large trucks, delivery vans, compact automobiles, sports cars, and racecars have all went through product modifications each year evolving technology improvements. The company also face several marketing challenges. One of the biggest is competition from other American automobile brands like Ford, Cadillac or Chrysler. The impact that the Federal Government’s financial rescue to General Motors had in 2008 showed the weaknesses of the company. SWOT Analysis: Strengths: * Capital to allocate towards research and development * Global presence * Experience ( more than a century in the market ) * Brand loyalty * A diverse product mix * Brand presence...
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...Toyota Motor Corporation: A brief history The Toyota Motor Corporation was founded in 1937 by Kiichiro Toyoda. It originally started as a subsidiary of his father’s company Toyoda Industries. The first vehicle, the Toyota AA, was produced in 1936 even the company was still associated with Toyoda. The brand was established as an independent company in 1937 and changed their name to Toyota. The change of its name was implemented to signify a separation of work and home, to simplify the pronunciation and because it only took 8 brush strokes (which is considered lucky) to write in Japanese. Toyota opened their first factory in 1938 but it had to be cease production during World War II. In 1950 the Toyota Motor Sales Company was established and the company began production on the BJ Toyota Jeep, the BX truck and the SG small truck. In 1956 the Toyopet chain was established. The first vehicle to be sold under this name was the Toyopet SA. The product line was discontinued in the 1960s due to negative connotations with the words toy and pet. During the 1960s Toyota opened a new research and development facility as well as establishing a prominent presence in Thailand. During this time Toyota also celebrated the production of its 10 millionth model. In 1982 the Toyota Motor Sales and Toyota Motor Company formed a merger to become one company, the Toyota Motor Corporation. Following this the company entered into a joint venture with General Motors called the New United Motor Manufacturing...
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...Chevrolet: 100 Years of Product Innovation* Synopsis: This case examines Chevrolet's history of product innovation, branding strategy, and successful product mix in connection with its relationship to parent General Motors and its rivalry with Ford. Chevrolet has a long history of success in developing and marketing cars, trucks, and SUVs that are practical, sporty, and affordable. The brand's relationship with General Motors is both a strength and a weakness, especially in the aftermath of the federal government's financial bailout of General Motors in 2008. Government demands for improved fuel economy and ever changing customer needs and preferences will be constant challenges as Chevrolet looks toward its next 100 years. Themes: Product innovation, product mix, branding, product strategy, competition, corporate reputation, evolving technology, customer loyalty, government regulation, international marketing General Motor's (GM) Chevrolet brand celebrated its 100th anniversary in 2011. Throughout its history, Chevrolet has launched many different vehicle models, some of them widely successful and others deleted from the product mix shortly after introduction. Over the years, the company has transitioned from an American icon into a worldwide brand known for quality and durability. Despite numerous successes and failures in its history, including the recent bankruptcy and bailout of parent company GM, Chevrolet is still going strong after a century of product innovation...
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... | |Management and Leadership of General Motors | | | |Team M | |St. Petersburg College | |4/30/2012 | | | This paper researches the management and leadership of General Motors Corporation (GM). GM has stood on top of the car making industry for several decades only to find itself bankrupt in 2008 and borrowing money from the United States government to stay alive. At one point the government owned two thirds of the mega car maker and GM found itself in the worst position ever in the company’s storied history. However, GM has turned a major corner in the last couple of years. They have found success through a myriad of management changes...
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...of Contents Executive Summary………………………………………………….2 History of General Motors…………………………………………...3 General Motors Exports to Argentina………………………………3 General Motors Exports to Brazil…………………………………...4 Trade Agreement between South America………………………...5 General Motors and WW II…………………………………………...6 General Motors in South Africa………………………………………7 General Motors in China………………………………………………7 The Chevrolet Brand…………………………………………………..8 Conclusion………………………………………………………………9 Works Cited……………………………………………………………..10 Executive Summary General Motors (GM) is one of the big three auto makers in the world and they have built some of the most famous vehicles on the road which have met all different types of consumer’s needs. General Motors has taken an unexpected turn in the past several years for the worse due to the changing economy that is affecting the world. Many economists claim that the United States has been pressed into a recession that started with the housing crisis in 2008. From this crisis restricted a major banking crisis that has led to financial institutions implementing tighter lending guidelines for businesses. This has greatly affected General Motors since the company relies heavily on short term returns. Out of all the auto making companies during the crisis of falling sales and crashing returns, General Motors was hit the hardest and filed bankruptcy. The fact that General Motors has such a large portfolio is working directly against their...
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...Chevrolet: 100 Years of Product Innovation Marketing Strategy Case Analysis Megan Byas November 21, 2014 Advance Marketing Strategy Introduction: Chevrolet It is not uncommon nowadays in our business industry for products and services to be created merely out of competition with an existing product or service. In the historical case of Chevrolet, they were one of the original companies to be created out of competition in 1911 against Ford Motor Company. Ousted by his initially founded company, William Durant made Chevrolet his primary focus in soon creating different vehicle models. The brand named after a top racer, Louis Chevrolet, soon became one of GM’s most popular brands. Before the Great Depression, Chevrolet sold onethird of America’s cars, and positioned itself as cuttingedge, equipping vehicles with innovative technologies and forming joint ventures with other competitors. Chevrolet has over the last 100 years expanded its vehicle portfolio to tailor to numerous consumer markets, and transitioned from an American icon into a worldwide brand known for quality and durability. SWOT Analysis Strengths: company such as Chevrolet with a history of automaking for over a 100 A years logically would have numerous strengths within the company. The company ...
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... Cadillac is a luxury vehicle brand owned by General Motors. Cadillac vehicles are sold in over 50 countries and territories, but mainly in North America. Cadillac is currently the oldest American automobile manufacturer and among the oldest automobile brands in the world. Founded in 1902 as the Cadillac Automobile Company, it was purchased in 1909 by General Motors and over the next 30 years established itself as America's premier luxury car. Cadillac pioneered many accessories in automobiles, including full electrical systems, the clashless manual transmission and the steel roof. The brand developed three engines, one of which (the V8 engine) set the standard for the American automotive industry. History Of Cadillac Cadillac was formed from the remnants of the Henry Ford Company when Henry Ford departed along with several of his key partners and the company was dissolved. With the intent of liquidating the firm's assets, Ford's financial backers, William Murphy and Lemuel Bowen called in engineer Henry M. Leland of Leland & Faulconer Manufacturing Company to appraise the plant and equipment prior to selling them. Instead, Leland persuaded them to continue the automobile business using Leland's proven single-cylinder engine. Henry Ford's departure required a new name, and on August 22, 1902, the company reformed as the Cadillac Automobile Company. Leland & Faulconer Manufacturing and the Cadillac Automobile Company merged in 1905. The Cadillac automobile was named after...
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...General Motors Case Analyses I. History General Motor was at one time, one of the world’s largest car and truck manufacturers reaching back more than a century in 1908, when William C. Durant founded General Motors Corporation. He brought together 25 independent car companies, which included Oldsmobile, Cadillac and Oakland, known as Pontiac. General motors was just a holding company for these independent car companies. Durant left the General Motors firm in 1911 and went on to be co-founder of the Chevrolet Motor Company with Louis Chevrolet. General Motors main competitor was Ford Motor Car Company, owned by Henry Ford, who developed the Model T car. In 1918, Chevrolet entered the General Motors fold as it became part of the Corporation. The first GM car was built in 1918 and it was the Chevrolet 490. General Motors went through many phases of development from 1910-1929. GM’s new design over Ford’s Model T design, set the place for production, design and the marketing innovation of vehicles. GM’s first diversification took place when they added Chevrolet. They used its philosophy and strategy for marketing. Today, GM is one of the largest automakers in the world and the global headquarters is located in Detroit, MI. By the 1930’s, GM began to start in aircraft design and manufacturing by buying Fokker Aircraft Corp of America and Berliner-Joyce Aircraft and merging them into General Aviation Manufacturing Corporation. 1948, GM divested North American Aviation as a public...
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...Chevrolet was created due to the greatest failure of William Crapo Durant. He went after the most successful car company by Henry Ford, one year after he incorporated General Motors. But, the $2 million loan, required for the down payment for FORD was refused by the bank. Durant was kicked out of GM by the board during a financial panic and the company was taken over by the bankers (Lassa 2011). In early 1911, Durant worked on his comeback and joined with a retired Buick race driver Louis Chevrolet. He bought the assets of the Flint Wagon Works in Michigan. It was on November 3, 1911 that Durant and Chevrolet incorporated the new ‘Chevrolet Motor Company’. Louis wasn’t an officer, rather he experimented with large luxury cars; while, Durant had a reputation in developing cars that earned quick reputations for performance, durability and value. Chevrolet is now the fourth largest brand and still the core competencies of Chevrolet remain the same. The first car, Series C Classic Six was sold for $2150 which equals $50,000 today. Chevrolet was well regarded for its style, comfort and precision. The partnership with Louis did not go long as they disagreed on the direction of the company. Louis wanted to build fast luxurious cars whereas; Durant wanted cars that were ‘for the people’. In 1915, Louis sold his share to Durant. In 1916, Durant bought major share of General Motors and by 1917, he became the president of the company. The first big car produced the by Chevrolet was...
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...on the history of GM dating back to 1899 with a history of boom and bust all the way up to the collapse, the rebirth of GM in 2009 and subsequent successful years since. | Recently in the news there has been an alarming fact about General Motors automobile products that have caused a loss of property and more importantly loss of lives, while most admit a simple design flaw could’ve been repaired with a $0.57 switch (foxnews.com, 2014, 1 Apr). This paper will touch on the history of GM dating back to 1899 with a history of a boom and bust cycle all the way up to the collapse, the rebirth of GM in 2009 and subsequent successful years since. The History of General Motors Corporation, the one-time “largest automaker in the world” had its start in 1899. At that time over one thousand companies attempted to improve the “horse drawn carriage” to that of an automobile and failed. William Crapo Durant was in the horse carriage business in Flint Michigan since 1886, selling over 75,000 in 1895. In 1904 Durant bought into the Buick Motor company where many other auto makers had operations in Flint, MI; Chrysler, Buick, Nash to name a few. The economic downturn of 1907 bankrupted many of the smaller auto manufacturers and to protect the company, Durant sought out Henry Ford and Ransom Olds to discuss a possible merger. Both declined due to Durant’s lack of capital (Durant, 2004, p 71-73). Durant, instead of a merger, bought several smaller companies and founded General Motors on 16 September...
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...A Brief History of General Motors (GM) General Motors Corporation is the predecessor of today’s General Motors Company. It was founded in the early 1900’s, a time when the infant auto industry teemed with thousands of companies, large and small (Author Unknown). Billy Durant, GM founder invested in Buick in 1903 after which he assembled the company that became GM. He incorporated GM in September 16, 1908. Durant included Oldsmobile, Cadillac, and Pontiac into the family within a few years after the incorporation. His fast pace of acquisition wore out GM’s bankers and Durant stepped down in 1910 as the president of GM. Durant together with Louis Chevrolet, a racecar drive, created a new brand of cars to challenge the Ford Model T. By 1916, Durant had acquired a lot of GM stock that enabled him take control of the company once again. In 1920 during a sharp recession that forced GM to rethink its business, Durant stepped down once again. (Author Unknown) In the process of creating a new post-Durant company, GM also created the archetype for the modern corporation. Alfred Sloan set up policy committees and staffs to coordinate GM’s different divisions; a strategy that he called “decentralized operations and responsibilities with coordinated control.” It was under Sloan’s leadership that GM organized divisions to provide “a car for every purse and purpose,” it allowed the customers to start with a lower-priced Chevrolet and then move up to a Cadillac if they could afford...
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...A PROJECT REPORT ON “STUDY OF AFTER SALES SERVICES” UNDERTAKEN AT EMPIRE MOTORS PRIVATE LIMITED. (NAVSARI) Submitted By: PRAFFUL R VADNARE ID: 06MBA60 Guided By: JITESH PARMAR MBA PROGRAMME (Year 2006-08) SHRIMAD RAJCHANDRA INSTITUTE OF MANAGEMENT AND COMPUTER APPLICATION SHRIMAD RAJCHANDRA INSTITUTE OF MANAGEMENT AND COMPUTER APPLICATION. COLLEGE CERTIFICATE This is to certify that the summer project report entitled “Study of after sales services” at Empire motors Pvt. Ltd., Navsari has been carried out by Prafful R. Vadnere (06 MBA 60) towards the partial fulfillment of the requirement for the degree of Master of Business Administration has been found satisfactory during academic year 2006-07. [Mr. Jitesh Parmar] Faculty Guide Date: Place: Gopal Vidyanagar. [Dr. Bankim Patel] Director DECLARATION I the undersign Mr. Prafful Ravindra Vadnere declare that this summer project report entitled “Study of after sales services at Empire motors Pvt. Ltd., Navsari” is the result of my own work for the fulfillment of the award of degree of Master of Business Administration and has not been previously submitted to any other University or Institute for any other examination and any other purpose by any other person. I further declare that the personal data and information received from any respondent during survey has not been shared with any one and is used for academic purpose only. Date: Mr. Prafful R. Vadnere (06 MBA 60) ACKNOWLEDGEMENT Achieving anything...
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...GM History - A Brief History The founding of General Motors on September 16, 1908, drew little attention. Motorcar firms were appearing virtually everywhere. Success for the young automotive concern was not predestined. There was no guarantee of a place in the market or assurance of any profit. Of the nearly 1,000 companies that tried to build and sell motor vehicles prior to 1927, less than 200 continued in business long enough to even offer a commercially suitable vehicle. Most of the companies that comprised the young General Motors Company were weak, and their operations were uncoordinated. Many were in debt. It was not until the 1920s, when a new concept of management was forged and a new concept of product emerged, that GM really began to prosper. General Motors sales for its first full fiscal year ending September 31, 1909, totaled 25,000 cars and trucks, 19 percent of total U.S. sales. Net sales totaled $29,030,000 and its payroll at the peak of the manufacturing season numbered more than 14,000 mostly in Michigan. In 1995, GM sold 8.3 million cars and trucks worldwide with net income of $6.9 billion and worldwide employment averaging 714,000 workers. General Motors has 284 operations in 35 states and 158 cities in the United States. In addition GM of Canada operates 21 locations, GM de Mexico operates 5 locations, and GM has assembly, manufacturing, distribution or warehousing operations in 49 other countries, including...
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...“Comparative Study of Maruti A-star with Tata Indica Vista, Chevrolet Spark and Hyundai i10. The survey explains how well the customers are satisfied with performance of A-star,Tata Indica Vista, Chevrolet Spark and Hyundai i10. This survey compares these four vehicles in different aspects including Technical performance. SCOPE OF THE STUDY The study covers the analysis and interpretation of customer’s opinion about the A-star,Tata Indica Vista, Chevrolet Spark and Hyundai i10. The study aims at evaluation of customer satisfaction in these four models. This analysis shows main features that attract customers to the vehicle. The study mainly focused on the evaluation of overall performance of the vehicle in the hatch back segment. The study compares A-star,Tata Indica Vista, Chevrolet Spark and Hyundai i10 each and every aspect. OBJECTIVE OF THE SURVEY * To make a comparative survey of A-star,Tata Indica Vista, Chevrolet Spark and Hyundai i10 * To find out how well the customers are satisfied with these four vehicles. * To find out the sales potential for Maruti A-star * To find the demand for Maruti A-star in Hatch Back Segment. * To find out the unique selling proposition for Maruti A-star * To find out which Maruti A-star variant is most selling and which has high demand in the market as compared to the other Hatch Back vehicle like Tata Indica Vista, Chevrolet Spark and Hyundai i10 * To find out one important feature...
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...Organizational Structure Paper General Motors has a long, proud history of one of the biggest car manufacturers in the world. By 1980s and 1990s; however the company was losing profits to newer, more efficient manufacturers. Since then, the company has updated its factories and streamlined its operators to reduce costs. Without an appropriate organizational structure, a business will not succeed. In this paper the subject to describe is the organizational structure of General Motors. It will also describe how the organizational functions influence and determine the organizational structure for General Motors. Last, it will explain how the organizational design helps determine which structure best suits General Motors. Organization structure is a way to organize employees into some kind of structure to meet goals, minimize confusion, and coordinate activities by clearly identifying, which individuals are responsible for which tasks. The type of organizational structure General Motors uses the matrix structure. Matrix structure allow employees from different departments to come together temporarily to work on special projects as a team. It provides flexibility to respond quickly to a customer need by creating a team of people who devote all their time to a project then return to their departments or join a new project team. Compare to the team structure that is similar to the matrix because employees are in a group together on a team of people with different skills to...
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