...COVER SHEET Prepared By Muhammad Asif Anjum asifanumm@yahoo.com Student Number: Module Code:SP Table of Contents Executive summary 3 1. RECENT PAST: Strategies deployed and resulting outcomes- recent Strategic development history. 4 Introduction:- 4 Strategic Development History:- 4 Growth Strategy:- 7 Organic Growth:- 7 External growth (Acquisitions):- 7 Product series Strategy:- 8 Tesco Finest Range:- 8 Tesco Average Range: 8 Tesco Value Range: 8 Store Formats strategy:- 8 2. CURRENT: Current Strategic Situation:- 9 PEST Analysis:- 9 PORTER’s Five Forces:- 11 SWOT ANALYSIS:- 13 3. FUTURE: Strategic Direction for the future:- 16 Strategic 1: Tesco should expand in South East Asian developing country:- 16 Strategic 2: Tesco should alliance with Star Bucks or Caffe Nero:- 17 Strategic 3: Tesco should introduce books section in back to school section:- 17 Strategic 4: Tesco should launch micro Tesco chain in UK:- 17 Conclusion:- 18 References:- 19 Executive summary The main purpose of this work is that to analyse the strategic growth of Tesco plc. After the brief study of Tesco’s history it has been analysed that Tesco works on many different strategies. Regarding to the growth strategy Tesco...
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...Tesco Group work A) Make groups of 3 to 4 students. Each group makes a company profile on the English retailer Tesco. Word count: 1.000-2.000 Your written company profile is your notes for the oral exam. Use the below articles and links: Tesco profits fall for first time in almost 20 years Tesco offloads Japanese operation Last orders for your local How to build a better Tesco - retail empire strikes back Tesco links: http://en.wikipedia.org http://www.tesco.com/ http://www.tescoplc.com/ > About us http://www.tescoplc.com > News > Key facts In your company profile you focus on the following aspects: Corporate history Line of business Number of stores, employees and international markets Competitors http://en.wikipedia.org Market position in the UK http://en.wikipedia.org Problems in the UK and abroad Criticism from customers and the public in the UK New store formats New strategy Make sure your group answers the following questions in the process. 1) Make a brief summary of the history of Tesco. 2) Describe the company's range of goods and services. 3) Why do you think that the company has run into so many problems recently? 4) Account for the elements in Tesco’s new strategy. Finally make a SWOT-analysis of Tesco. B) Group Work Find a relevant video clips on Tesco. Make 3 to 5 questions...
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...M1 Part 2: Tesco Stakeholder | What they expect | So Tesco needs to....... | We can see evidence of this in.... | Customers | Good quality productsValue for moneyGood customer service | Research better quality products and services, to get a better deal with suppliers for better value for money products.Monitor customers so that they can give individual service such as vouchers based on their shop. | This links to Tesco strategy of ‘to be the creator of highly valued products’ because Tesco want to ensure that their products of a suitable quality and are liked by customers. This links overall to Tesco’s mains aim as having good quality products that are valued, which in turn increases lifetime loyal customers | Employees | Fair wageSuitable hoursGood working conditionsTrainingCareer progression | Ensure they meet employees expectations aim to be one of the best companies to work for | Tesco remains to grow and expand creating more leaders to run on a day-to-day basis for the businesses in areas such as operations and other functional areas. They are lacking in leaders who have new, diverse ideas so they are investing in finding new people to support the expansion of the business. | Suppliers | Prompt payment want loyalty repeat orders | Ensure prompt payment so that respect is gained between the business and supplier, to guarantee the best products/ services and repeat orders. | This links to the strategy “To be as strong in everything we sell as we are in food”, since...
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...opportunities of using the above are as follows. When you have a customer’s information you can work out what they might like. With this information you can send them relevant product information and special offers instead of sending everyone the same e-mails which they might get sick of and completely disregard or even choose a different business. Using the information correctly will build a relationship with the customer which in turn will build customer loyalty which is a very important benefit considering the amount of competition. Amazon is good example of a business using customer information correctly and individualization for customer relations. They build relationships with customers by monitoring and collecting a customer’s purchase history and sending out personalized advertisements via e-mail, social media and as soon as a customer logs in tin the website. This makes it more personal. * Use of communications to promote e.g. Special offers, product launches The main benefits and opportunities of using the above are as follows. The use of online communications can save a lot of money in advertising new products and offers which if it is not done online then it would need to be done using leaflets and flyers which need to be delivered as well, which is another expense which is unnecessary online. Altogether leaflets are not cost effective; they can also lead to unexpected fines by the Local Authorities because of people throwing them away whether it is the leaflet deliverer...
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...MarketLine Case Study Tesco plc Case Study How Tesco Became the UK's Largest Retailer Reference Code: ML00001-041 Publication Date: December 2011 WWW.MARKETLINE.COM MARKETLINE. THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED TESCO PLC CASE STUDY © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED ML00001-041/Published 12/2011 Page | 1 OVERVIEW Catalyst Tesco is the largest retailer in the UK and dominates the UK food and grocery market, accounting for almost a third of all grocery sales. This case study examines the factors that have led to the growth of the company as the UK’s number one retailer. Summary In 1995, Tesco overtook Sainsbury’s to become the UK’s largest retailer. Since that time the company has grown from strength to strength, widening its lead year on year. The unrivaled success of the Tesco Clubcard in building customer knowledge and generating loyalty has been fundamental to the rise of Tesco. The company has created a powerful brand and a number of valuable sub-brands including store, product and service brands. Tesco’s grocery product brands tend to center around a three-tier branding system, allowing the company to appeal to a mass market. Tesco has been a forerunner in the price competitive environment of the UK food and grocery market, utilizing its economies of scale to lead price wars with other supermarkets. The company has grown inorganically, buying out various independent grocers...
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...study: tesco Content Chapter one 2 1. RM and TM 2 Chapter two 3 2. The company-TESCO: 3 Chapter three 4 3. The Six Markets Model. 4 3.1 Influence markets. 5 3.2 Referral markets 6 3.3 Supplier and Alliance markets. 7 3.4 Recruitment Markets 8 Chapter Four 8 4. Customer relationship. 8 4.1 Loyalty/retention 9 4.2 CRM (Customer relationship management) 12 4.3 The 30 R’s of relationship marketing. (Green-relationship and E-relationship) 13 4.31 Green-relationship (CSR) 13 4.32 E-relationship 15 Chapter Five 15 5. External relationship 15 5.1 Stakeholders 17 5.11 Customers. 17 5.12 Community. 17 Chapter Six 18 6. Internal relationship (Employees). 18 Chapter Seven 20 7.Supply chain （supply chain management） 20 Chapter Eight 21 8. Conclusion and recommendation. 21 Reference GUMMESSON, Evert (2002). Total Relationship Marketing. 2nd ed. Butterworth-Heinemann TESCOPLC. com (2011). Our history. [online]. Last accessed 2011 December 23 at: http://www.tescoplc.com/about-tesco/our-history/ VELOUTSOU, Cleopatra. et al. (2002). Relationship marketing: what if? European Journal of Marketing, 36(4), 433-449. PAYNE, Christopher, and BALLANTYNE (1991). Relationship Marketing: Bringing Quality, Customer Service and Marketing Together, Oxford, Butterworth Heinemann. THIS IS STAFFORDSHIRE.COM (2010). Government rejects Tesco plans to expand store. [online]. Last accessed 1 January 2012 at: http://www.thisisstaffordshire.co.uk/Tesco-facelift-plan-scrap-heap/story-12477119-detail/story...
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...Purpose All businesses are made for a purpose. Basically when they do something, they do it for a reason. Sometimes businesses do not make a profit or a loss, they provide services to their customers. For example Vauxhall produces goods to sell, so they will be examining their profit or loss at all times. Solicitors provide legal service to help people meet their needs. They are not making a profit or loss. This is their purpose. What is franchise? A franchise is an agreement or license between two parties which gives a person or group of people (the franchisee) the rights to market a product or service using the trademark of another business (the franchisor). The franchisee has the right to market the product or service using the operating methods of the franchisor. The franchisee has the duty to pay the franchisor certain fees and royalties in exchange for these rights. The franchisor has the duty to provide these rights and support the franchisee. Franchising is not a business or an industry, but a method used by businesses for the advertising and distribution of their products or services. Both franchisor and franchisee have a strong fixed interest in the success of the brand and keeping their customers happy. What is sole trader? When setting out in business, you will be setting up the business on your own, using your own personal capital to get started. If this is the case you will be known as a Sole Trader, the sole trader is the simplest business to develop. ...
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...One of the benefits using both interview and assessment centers is they could get the most suitable worker to fill the vacancies. Worker is a very important part of a company. If employees could not solve task given, this would affect TESCO’s performances and needs to select the best applicants to make sure that they could finish their task. Tesco has showed that the most effective structured interview is behavioral and experience interview and this allows interviewers to assess how candidates cope under pressure which is an advantage for them to decide if the candidate is suitable or not. This type of interview method and assessment center provide Tesco a high quality candidates because there are several interview to ensure that the candidates are suitable to work for Tesco, furthermore, better candidate lead to better employees. Employers who utilize pre-employment screening as a part of their recruitment process realize a number of important benefits. One of those benefits is a general improvement in the quality of applicants which ultimately leads to better workers, higher productivity, increased quality, and lower employee turnover. The benefit of interview is interviewer can find deep into response through candidate and broaden on the answer to found more about the candidate. Besides, this allow higher response rate for the interviewer to judge the candidate and as a selection technique that the interview can be undertake with less training, not require plenty of preparation...
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...this assignment, I am expected to fully describe the opportunities offered by internet marketing to Tesco. I will be covering the following points: * Greater access to customers and markets * Greater availability to customers of services and product * The marketing mix In this assignment, I am expected to fully describe the opportunities offered by internet marketing to Tesco. I will be covering the following points: * Greater access to customers and markets * Greater availability to customers of services and product * The marketing mix Tesco.com is an electronic commerce website operated by Tesco and it is known as being the world’s largest online grocery retailer. Tesco has operated on the internet since 1994 but they only started online shopping in 1997 and the website (tesco.com) was formally launched in 2000. Website Tesco.com is the world's most active online supermarket .Tesco online widely operates with over 270 stores around the UK, covering 96% of the online retail market. Estimated more than one million households nationwide using the online service, the company has a strong platform to further develop this revenue stream. Tesco has become the undisputed king of online grocery retailing with revenues of more than £2.5 billion, more than twice the sales of the closest competitor. So, it is very clear that Tesco has been the most successful and profitable supermarket in the UK on an online presence and also it has...
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...troduction For the purpose of this presentation, I have chosen to use Apple Inc and Tesco PLC as case studies. During this presentation, I will explain what marketing is as well as how it can affect Apple and Tesco so that I can work towards the P1 of Unit 3 in Business Studies which is called 'Marketing'. Pricing Strategies Firms think very carefully about the price to charge for their products. There are a number of factors to take into account when reaching a pricing decision: Customers - Competitors - Costs. There are times when businesses are willing to set the price of a product below unit cost. They use this loss leader strategy to gain sales and market share. An example of the 'loss leader' strategy is the 'Bugatti Veyron' supercar. The car is made by the VW group and uses 1000 BHP to reach speeds of up to 253 mph. The car sells for around £1 million. The technology used in the car is so advanced that the VW group spend approxiamately £7.5 million on building just one car netting them an estimated loss of £6.25 million on each car they sell. Pricing New Products A business can choose between two pricing tactics when launching a new product: - Penetration pricing means setting a relatively low price to boost sales. It is often used when a new product is launched, or if the firm’s main objective is growth. - Price skimming means setting a relatively high price to boost profits. It is often used by well-known businesses launching new...
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...Tesco – The Entry Strategies Content * Introduction……………………………………………………………………………….2 * Background of Tesco…………………………………………………………….......3 * Entry strategies………………………………………………………………………....4 * How did Tesco enter Hungary? ......................................................5 * Tesco’s entry strategies ……………………………………………………….…....6 * Tesco’s failure…………………………………………………………………….…..….7 * Conclusion…………………………………………………………………………….…..8 * References…………………………………………………………………………………9 Introduction Tesco is a very famous supermarket and it has stores all around the world(Clark 2008). There are a lot of entry strategies for one country to enter its brand to another country, so it is sure that Tesco and entry strategies can be combined together. This essay focused on the entry strategies that Tesco used to enter Hungary more than enter other countries. This essay introduced to you a few popular entry strategies, and explained why Tesco chose a particular entry mode to enter a country among all the possible choices. It also introduced to you what kinds of strategies Tesco had used to enter Hungary. The entry strategies do not always work, it sometimes failed. This essay also discussed Tesco’s failure, and the reason why caused Tesco’s failure. In other words, this essay is about introducing the entry strategies of Tesco. To make Tesco’s entry strategies as the topic, the first thing to do is to know Tesco very well. There are so many questions about...
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...Introduction Company History Tesco was founded in 1919 by Jack Cohen from a market stall in London’s East End. Over the past 95 years their business has grown and they now operate in 12 different countries around the world, employ over 530,000 people and serve tens of millions of customers every week. The Impact of Political, Legal and Social factors on Tesco The senior management team at Tesco have asked me to produce a presentation to illustrate how political, legal and social factors can affect the business activity of the company. How can Politics affect Tesco's business activity? Politics plays a massive role in regulating businesses. Both through laws and legislation sanctioned by bodies such as the UK government, The European Union and the World Trade Organisation. What can politics affect within business? Politics can affect things such as: Fiscal Policy Import and Excise Duty Providing grants and loans to businesses that are struggling How have politics affected businesses in the past? Over the next few slides, I am going to explain how the politics have affected businesses such as Tesco in the past. Providing Infrastructure The government has helped businesses such as Tesco expand in the past by providing good quality communications such as broadband and landline phones as well as removing waste and sewerage from the streets. Both of these actions can reduce business costs, or create demand for business within an area. A key point to note...
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....How does Tesco create value in its international operations? First , the company devotes considerable attention to transferring its core capabilities in retailing to its new ventures, 2) the company hires local managers and support them with a few operational experts from the United Kingdom, 3) the company’s partnering strategy in Asia is a great asset because the companies Tesco has teamed up with are good and have a deep understanding of the markets in which they are participating, 4) the company and its partners bring equally useful assets to the venture which increases in the probability of success, and 5) the company focuses on markets with good growth potential but that lacks strong indigenous competitors. 3. In Asia, Tesco has a long history of entering into joint venture agreements with local partners. What are the benefits of doing this for Tesco? What are the risks? How are those risks mitigated? Tesco is able to share ideas and use ideas from the Asian companies. The risk is that the companies involved could pull out, steal Tesco ideas, or fail and leave Tesco with debt. The risk is mitigated by Tesco being involved only 50/50. 4. In March 2006, Tesco announced that it would enter the United States. This represents a departure from its historic strategy of focusing on developing nations. Why do you think Tesco made this decision? How is the U.S. market different from others Tesco has entered? What are the risks here? How do you think Tesco will do? ...
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...policies that reduce the general cost of doing business in Ghana and to promote investor confidence in the country. With a stable multi-party government that is committed to market liberalization, Ghana has been ranked as one of the most attractive locations for doing business in Africa, other factors are 100% foreign ownership is permitted, competitive labor force, Quota free access to USA and other European Union Markets, A sound macroeconomic Environment, On-going privatization in key economic sectors, On-going infrastructure development, high degree of personal safety and warm and friendly people, Fast developing financial infrastructure and immediate access to all markets of Economic community of West Africa(ECOWAS). (2012 KPMG Report). Tesco is a British multinational grocery shop and general merchandise retailer headquartered in Chestnut Hertfordshire England, United Kingdom. It has stores in 12 countries across...
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...Morrison, | They provide products food and grocery | International | International is when the organisation is working in more than 2 countries under the same brand. This organisation is plc | H&m | They all provide products such as cloths | Global | Global organisation all over the globe and this organisation are own by a stakeholders which means global company are privet limited companies. | Macdonalds, | They provide products being a restaurant fast food they provide burgers and chips and drinks. | Public | All the public organisation are made for the public benefit use and are owned by the government. | NHS, | They provide service such as health care. | Private | Privet are all owned by people who looks just for profit | Tesco, | They provide products. Food and grocery | Not for profit / voluntary | This kind of organisation are not for making profit, they receive donation or funds from the communities or government | Oxfam, | They could provide service trough raising money for those are needed like Syria crisis. | Primary | The primary sector is consist mainly in farming or extracting the prime material...
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