...tourism has a fast-growing, new avenue for visitors in their elite wine country regions. Wineries in Long Island have been an unintentionally kept secret since their establishment in the early 1970s. After over forty years of growth in production and output, LI vineyards and wineries have gained a much deserved and hard-earned prestige among wine producers and connoisseurs. Respect among their winemaking brethren and a reputation for high quality has made LI wine on par with wine from Italy or France. Tourism for LI has been quick to catch on and embrace the industry to encourage visitors seeking a unique alternative to traditional vacation activities. A tour, tasting, or class at a local vineyard or winery can be an interesting way to change up a vacation. For more serious wine lovers, and other interested parties, some wineries and vineyards offer more in depth knowledge of their business and the secrets and...
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...Vineyard Manager Traits: * Detail Oriented * Leader * Reliable Responsibility: * Ensure that all necessary equipment is on site and in good operating condition prior to work * Monitoring the health of the grapes, recommending best practices for viticulture, and maintaining records for the vine performance. * Managing and training other general vineyard staff, seasonal staff and liaise with contractors who come in to work during the year * Development of an annual plan and budget for vineyard operation * Enforcing company policy; ensure that every job or task is safe for the employees; supervise to make sure all work is carried out correctly; assist the workers and treat them with respect * Search out and evaluate vineyard problems and make recommendations that provide effective, timely and economic solutions and deliver quality grapes Qualification & Skills: * A Bachelor’s degree in viticulture or related fields * 5-10 years of experience working in the field and included at least one year of supervisory experience * Knowledge of, and ability to operate heavy machinery and farming equipment essential and ability to lift/carry weights of up to 50 pounds * Applicants must have a valid driver’s license at the time of hire. * Demonstrated leadership and decision-making skills * Strong interpersonal and oral communication skills * Strong computer skills and the ability to multi-task * Bi-lingual (English...
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...History of Virginia Wineries The first settlers in Virginia had high hopes that Virginia would be the major source of wine for the British Empire. For more than four centuries now, the Jamestown settlers have made wine. The first settlers were very ambitious and in 1619, they signed into law a requirement that stated that each male settler had to grow at least ten grape vines. The initiative taken by these settlers faced major drawbacks as the vines from Europe such as vinifera were attacked by pests such as Phylloxera and several diseases. The tobacco business that was booming at the time made the settlers lose faith in the wine business. Fine wine was a rare commodity only to be sourced from Europe but since brandy, beer and whisky were in plentiful, the settlers saw no need for wine. One settler, Thomas Jefferson never gave up. He cultivated European grapes for a period of more than 30 years in his Monticello vineyards. He never got lucky and never produced a single bottle of wine. George Washington too tried for 11 years and achieved nothing. Success came in 1820s, when wine was made from Native American grapes. At the Vienna World’s fair in 1973, the Virginia Norton wine was identified as ‘the best wine of all nations’. In 1889, at the Paris World’s Fair, Virginia Norton wine received a gold medal. This new discovery that the European and native vines could be grafted gave the Virginia’s wine industry a boost. The Virginia’s wine industry faced a major challenge in the...
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...Wine was the most common drink in ancient history. Being that clean water was often hard to come by, the cleaning power of alcohol in wine made it the drink of choice in many societies for daily consumption. Social meals & gatherings in Greek society were very common and naturally there was a lot of wine served. According to the national geographic, one of the earliest recorded toasts seems to have been initiated by a Roman decree, making it a duty to cheers, “in the 1st century BCE, the Roman Senate decreed that the health of the Emperor Augustus be drunk at every meal.” It’s also been stated that this began in the Greek liberation period, in which people would pour out a portion of their drink in honor of the Gods. The wishes for good health were also identified in 450 CE in a feast for British King Vortigern by Hengis, in which his daughter raised her glass and said “waes hael”, meaning good health. This term waes hael was then used to name the “waes hael cup” or communal wine cup at gatherings in Saxon culture through the 10th century CE. (thepate.nationalgeographic.com). These points in history where wishing someone well as you drank are key to understanding what the food ritual of toasting means. Because bread-toast was often placed in wine to enhance the flavor, the origin of the name “toast” as a food ritual can be linked directly to this wishing of good thanks over...
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...General Analysis of wine industry and Murfatlar Wine Market has some features that customize the overall food market. In this market, competition between different types of products plays an important role, outlining the size of supply and demand. The substitution effect plays an important role in the competition between alcoholic and nonalcoholic drinks, as an essential element of this market. Wine market is a mature market whose development is strongly affected by favorable or unfavorable consumer habits and by buying behavior of consumers of wine. In traditional producing countries and consuming wine, wine consumption decreases rapidly while the consumption of quality wine grows slowly. As in other industries, the wine market decline came even in a time when large manufacturers in Romania had finalized extensive investment programs, both in production, as well as a new branding and market positioning. The year 2009 has not provided the prerequisites for such growth in previous years, local manufacturers and big industry estimated that 2010 will not bring any better news. It will be a year of growth, given that consumers will migrate from one manufacturer to another but also from the wine of the medium and high quality to a low one. While announcing the premises years for the wine industry, which is in the process of winning investment, the market crisis has collapsed all levels of local producers in the wine industry. Lack of access to bank loans for further investment...
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...The wine industry is a very competitive industry that has yet to see emerge a true global company with a global brand. During the 1980s and 1990s changes in the global wine industry had a major impact on these emerging Australian companies. A rationalization and consolidation among wine wholesalers and retailers was increasing the power of historically fragmented distribution channels. These developments were occurring in an environment of rapidly growing demand from new consumers in nontraditional markets. BRLH’s roots could be traced back to 1853 when Thomas Hardy, a 23-year-old English vineyard laborer, acquired land and planted it with vines. In 1857 he produced his first vintage, exporting two hogsheads to England, and by 1882 he had won his first international gold medal at Bordeaux. When Hardy died in 1912, his company was Australia’s largest winemaker, but also one of the most respected. After his death his sons took over the company and formed Australia’s first cooperative winery in 1916, naming it the Renmano Wine Cooperative. With the success and the development in the market Hardy felt they need to expand on its UK sales. This move led management to begin talking about the possibility of buying European wineries that could provide their newly acquired distributors with the critical mass and credibility to give Hardy’s wines greater access to Europe. Hardy’s board felt this was an ideal time to invest. Almost immediately, however, problems surfaced in all three...
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...provides the demand and supply determinants of the significant premium wine grapes in the warm inland regions of Australia by an econometric investigation. The Australian wine grape sector was considerable growth in recent decades because the wine consumption was increased in the alcohol market. As a result, the demand of wine grape increases in the domestic area. Moreover, the increasing demand in export makes Australia as the fourth largest wine exporter in the world (OIV, 2012). The purpose of this study is to illustrate and estimate the impact of demand and supply that can be on Australian wine grape market. The interesting issue about wine grape is an over-supply of wine grape because the export booming in 1990s and early...
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...Ceja vineyards entrance into the distribution market of the winery may be faced with several forces from competition. The first is a threat as a new entrant. As a new entrant targeting the U.S. Hispanic consumer segment, may require Ceja to revamp their premium wine Ceja is known for. The may incur substantial incremental promotional expenses, and they may lose their rapidly growing sales channel of their wine buying club.1 Ceja access to distribution channels can be a barrier to entry also, because of the new entrants’ need to obtain distribution for its product. As a new entrant they may have to persuade the distribution channels to accept its product by providing extra incentives which reduce profits. 2 There is also the threat of the same products being offered at a cheaper price that are easily used in the same manner. Ceja wine is typically to be enjoyed with Mexican cuisine. Another vinery may offer the same brand of wine at a cheaper cost and is easily accessible in various markets. The lower the prices of substitutes and the higher the quality and performance of substitutes, the more intense are the competitive pressures posed by substitute products. 2 Bargaining power of the customer, why should someone chose Ceja? Ceja uses grapes that are grown in their own vineyard. Ceja produces enough grapes that they currently This paper is still a work in progress, be patient with me as I try to collect more information to finish this paper. I hope to gather further information...
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...First Wine Tasting Experience Wine tasting is a fun way to get introduced to the beautiful world of wine. Your first wine tasting experience can be a little petrifying. This list will guide you to approach wine tasting like a pro. 1. Make a Reservation Call your preferred winery and find out the days they are open to the public and make a reservation. If you are visiting the winery with friends, ask what group bookings entail. Also by calling in advance, you get to know the type of wine tasting the winery offers. Is it formal or informal? In a formal tasting, you sit at a table and the host talks you through wines in a specific order. An informal tasting involves walking around tasting wines set around the room. 2. Set Money Aside Set money aside to pay for your wine tasting tour, buy some bottles of wine or pay for club...
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...Casella Wines Pty Ltd is an Australian wine producer based in Yenda, Australia. It was employed approximately 1400 employers and famous for family winery in the last century. In 2000, Casella Wines was developed series of fruity taste wine and successful occupy the US market in 2003. After five years joint venture with W.J.Deutsch＆Sons, a family-owned marketing and distribution firm. The company sold 7.5 million cases in 2005 that 70 times than 112,000 cases in 2001. This amazing performance profit company with revenue of 255 million after financial year in 2005. Casella Wines currently have three main brands: Bubbles, Yellow Tail and Reserve Wines. Our group are concentrating on the Yellow tail, it is the main product in the company production portfolio list and it has been experiencing equal success in Canada and United Kingdom. Yellow tail has some different flavors of wines but mainly blanc and red wine. The Shiraz is the most popular product both in retail store and network sales, "Spicy, full bodied and delicious" is the top title introduce to their customers and our group wants to assuming that company could export it to china for some reasons below: Firstly, the wine industry of china is fast developing and the demand of wine in china is very large. To explain this point of view, The Chinese economy has average growth at 9% in the past five years and returned to double digit growth in the second quarter in this year. With the economic fast developing, the quality...
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...WINE MARKET STRUCTURE AND CONSUMER DEMAND Antonio Stasi Faculty of Agriculture, University of Foggia, Italy Antonio Seccia Faculty of Agriculture, University of Bari, Italy Gianluca Nardone Faculty of Agriculture, University of Foggia, Italy One of the most globalized and profitable sector in worldwide agribusiness is wine industry. Given the attractive features of investing in wine markets and productions, many multinationals started diversifying their product portfolio by including wine. The current market structure, in fact, highlights the presence of highly competitive and large size firms, especially in popular wine segments. Smaller size wineries, on the other hand, are characterized by having a stronger local component and a less competitive but more conservative structure. Besides economies of scale, does the firm size contributes to the shaping of the demand and to the strength of consumers’ loyalty to brands? The economic context in which the analysis will be carried out has specific traits, being characterized by changes in consumer tastes and consumption habits. In fact, during the last decade, Italian but also European wine economy is facing a decrease in total consumption and a modification in consumers’ preferences, which are moving towards higher quality wines. Therefore, the specificity of this context of analysis regards the fact that the main wine brands are mostly concentrated in low-price segments, which are losing market shares, but are also getting substituted...
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...Problem Statement Cork’d is a New York based wine social network. The site has been very successful; however, it is at a point where it is encountering financial distress. Cork’d’s start-up funds are diminishing and they are shorthanded on developers. The company is confronted with two major alternatives (1) Stay with their current business model or (2) Create a different business model in order to not only stay on business but to compete and regain the members both individuals and wineries that they have lost to their competitors. Situation Analysis Since Cork’d inception in February 2006, the company was designed for and by wine lovers. Time showed that this industry had such a demand that needed more dedication and that is when Gary Vaynerchuck bought the company. He, then later appointed CEO, Lindsay Ronga to run the company. Under the new administration, individuals could register for free; however, the main source of income came from the $999 winery annual signup fees. There is brief mention of other source of revenue, which are the commissions Cork’d receives for outbound clicks to an external third-party site that sold wines. Being that their business model did not utilized any other type of strategy to attract customers (wineries and individuals) not even through web advertisements, Cork’d was constrain to their sole revenue source. After the re-launched of the new and improved website, 42 wineries signed up, as previously mentioned at $999 each. However...
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...Gathering Solutions My company is a liquor, wine, and a beer distributor. My job, as a sales representative is to sell all the programs possible and sell as many cases as I can. All the managers, category managers, and chain managers help me in every possible way to accomplish my goals. Every month, I am given a quota number to hit and my manager always follows up on that. So, everything is related to the sales numbers. After I talked to 5 colleagues, I found out that the main stressor comes from the wineries in California. Wineries provide us with the best deals and programs they can and we are supposed to implement on it. If our sales numbers are not up from last year or consistent, we are in the danger of losing that brand and they might go with our competitors. Anytime in the year, the winery can come up with some very special deals for a limited time and we have to make sure we sell it. Most of the times, the managers said that they are not given enough notice and it gets hard to get those programs together and get an urgent meeting scheduled with the sales team. It’s like that you are supposed to leave everything else, and just get on to that job. It was felt amongst everyone that if there is proper planning in place and enough notice is given, we could do a much better job in selling all the program. One of the colleagues felt that certain people could ease the stress by not over reacting too quickly to a situation. They need to think about what they are going to say...
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...to make wine? OR • Do you want to make money? Cornell Horticultural Business Management and Marketing Program Top 5 Reasons for Starting a Winery 1. It should be cheaper to make this stuff than to buy it! 2. To make a SMALL fortune. 3. You have just won the state lottery, and want to invest the proceeds! 4. To attract members of the opposite sex! 5. To offset taxable income from another business or profession. Cornell Horticultural Business Management and Marketing Program Sequencing the operation: vineyard first, winery later? (I will first assume that you are determined to grow grapes!) • Depends upon ATM! • A=Aspirations. What are your goals? • T=Time. How much time do you have? • M=Money How much capital do you have? • ATM has a double meaning: It means that you need a ready source of cash for the first few years you are operating! Cornell Horticultural Business Management and Marketing Program How much time do you have? (Best case scenario!) • Planning, ordering vines, vineyard establishment and development until mature yields are obtained—at least 5 years! • At least another year is required to produce the first vintage, and perhaps 2 to 3 years to get the marketing plan into full swing. • You are likely to have at least 4 years of negative net income for the winery. • So if you start with a vineyard, it takes a minimum of 11 to 13 years to get into a positive net income position if you are marketing only the wine that you...
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... The majority of the wine will be sold out of the tasting room, but as production increases we will utilize other distribution channels (high-end restaurants and wine shops) to reach customers. The key to the winery's success will be its high quality vinifera wine. Research shows that consumers are drinking more expensive and higher quality wines, and the proposed winery will capitalize on these consumption trends. Few wineries in Miami focus exclusively on vinifera varietals, and doing so will differentiate us from local competitors. The following table summarizes the amount of money needed each year to establish the proposed small, premium winery. The money will be used to construct the winery and tasting room, purchase the necessary winemaking equipment, and cover the annual operating expenses. Year | Year Amount of money needed | Year 0 | $ 690,042 | Year 1 | $ 630,150 | Year 2 | $267,818 | Year 3 | $154,257 | Year 4 | $1,545 | Total over four years $ 1,734,812 Company Description I am entering the wine business because of my love of wine, winemaking, and the Winemaker lifestyle. I have visited a few winery places and the environment and service it’s outstanding. I need to carry out my dream of owning and operating my own small premium winery. The proposed winery will be located in downtown Miami. There are a number of successful wineries in the Miami metropolitan area, but, the majority of these Wineries focus on making wines from native varieties...
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