...ancient times, wine was continuously referred to and recognized throughout prehistoric civilizations and cultures such as: the Mesopotamian, Minoan, Greek, and Etruscan cultures (The Rich History of Italian Wine, 2012). During the evolution of wine (between 4000 and 3000 B.C.), Romans contributed greatly to the art of viniculture in Italy. Since ancient times, wine has been a significant aspect of Italian culture and was consumed regularly (The Rich History of Italian Wine, 2012). Today, Italy is portrayed through old world and new world wine production and styles, as the region of Italy has continuously been recognized internationally as a major wine-production area. Within this literature, assorted food elements along with red and white wine varietals from the major wine-producing regions of Italy will be paired and discussed. The forty wines chosen will represent an assortment of styles and will be explored through detailed descriptions of wine characteristics, styles as well as through the explanations behind the eight chosen food and wine pairings. In addition, this literature will examine the costing of wine portions, a brief history of the four regions that will be discussed and finally our conclusion of Italian viticulture based on the information discovered throughout the research conducted. History of the Regions Veneto The region of Veneto is located at the north-eastern tip of Italy and is highly recognized for the utmost quality and quantity of wine in all of Italy...
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...in the wine industry, nevertheless, the company benefits from the high prices set by its limited production of Opus One which is priced between $90 and $100 a bottle in more than 65 world markets.RMC proves to have some strong key competitive advantages which distinguish the company amongst other rivals. Firstly, Robert Mondavi, being a dynamic sales man in the early years, never spent money on advertising. Instead he relied on trade shows, awards, salesmanship and showmanship. This is clearly described in the case study in which he spent entertaining influential people within the industry and invited the top wine writers to the RMC facility for free meals (Silverman & Castaldi 1999). In addition, he would conduct blind tasting of the RMC wines against reputable French and Italian wines so that the writers could taste for themselves. For over a decade, Mondavi traveled throughout the country and abroad as the company's chief salesperson. Consequently, the RMC wines were able to increase its recognition of and demand for the wines, Mondavi began slowly raising the prices until they were selling for as much as comparable French wines (Thompson & Strickland 2003).Secondly, RMC's strong brand name is associated with wine-growing excellence, award-winning products and marketing innovation. In this situation, RMC enjoys one of the most recognized brands by producing a limited quantity of super- to ultra premium wines using the most prestigious noble varietal grapes. RMC wines strictly...
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...October 7th 2007 Poland: Roads to market by Tomasz Prange-Barczynski Compared to the mature markets of Western Europe, the Polish wine scene is still relatively young. After years under the state monopoly, the market is developing modern distribution channels. [pic] As young as the Polish market is, so too are the wine-drinking habits of most Poles. The difference between the early years after the fall of communism and now is merely that back then it was the importers and distributors who created those habits. Today, the consumer's desires are shaping the portfolio of the distributors. While the costs of wine imports in Poland are still high, consumption is low, resulting in the steepest shelf prices in Europe, which does not favour consumption. Further, wine advertising is forbidden, which limits exposure. Last but not least, although wine sales are rising, Poles are traditionally vodka and beer drinkers. Where to buy wine in Poland Wine sales in Poland are dominated by the off-trade (77%), with the main distribution channels being hypermarkets (21.9% market share) and supermarkets (25.9%), where together nearly half of all imported wine is sold. While common in western Europe, large outlets and shopping malls are still a novelty. They have, however, especially in the larger cities, already become the trendiest places to shop. Today, every third Pole buys only in super- and hypermarkets. In total, there are slightly over 200 hypermarkets in Poland. The largest chain...
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...ROUND TABLE: PREMIUM WINE INDUSTRY (LUXURY & LIFESTYLE) IN ASIA * Vintage Club * Online business (subscription) * Private consumers * Corporate (gifts, meetings) * Import directly from France, no intermediaries * Old wine company * Advice to collectors * Private customers 1. Specificity of the Asian market vs Europe * Cognac: people in Asia drink cognac with water, sprite. Do you like to have style or do you like to have sales? * Singapore wine market: 90s started climbing, mainly because students from 70s came back from abroad with new trends; French lifestyle (wine and food). * Singapore sales are driven by promotions and brands. Brands for import wines are still important, more than old world. * Time of transport from vineyard to Singapore is 2 months. * Taxes/duties: 48% china, 0% HK, $88/lt Singapore +GST * France: 25y start buying wines more regularly. Singapore: wines purchase for social representation, gifts. * Everybody knows in France about wine but they don’t care about technicalities. Only know basic characteristics of a good wine, know how to differenciate. In Asia people are more interested. * China for C&T: Hard market. Office in Shanghai, network of distributors is huge, each has a network of 1mm clients. Set up selected distributors that work closely with the brand (control network). Chilean wine is perceived as good value for money, good quality. * Segmentation...
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...world. We start with a look at their wines and the regions they have to offer. French and Italian wines trade knockout blows year after year. Italy has the likes of of the Tenuta San Guido, who produce one of the most sought after Cabernet Sauvignons in the world, the Sassicaia. There are over 300 grape varieties in the country and the rich soils and warm climate makes growing grapes effortless. France has the likes of Châteauneuf-du-Pape a small wine region that produces some very rustic wines of intense character, using a selection of 13 grapes grown within stones throw of the village. In recent years there has been some crushing evidence suggesting that Italy was the first country to produce wine, a blow to France’s ego suggesting they mere copied and took wine to be their tainted crown. A study published in 2013 called the beginning of viniculture in France highlights how in 500BC the Etruscan people exported amphoras (essentially a wine drinking vessel) full of wine to the South of France. Archaeologists found traces of these vessels and biological evidence links them to wines from Italy and there is no known history of wines before this era recorded in France. Thus the presumption is made that it was Italian traders that first introduced the wine to southern France. The first key difference is the class, and by this is mean the way in which the producer introduces the wine to palate. The French tend for a much more softer and eloquent wine which is smooth, aged in oak barrels...
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...Introduction While much of the focus may be on the United States, the recent financial crisis has impacted countries around the world and Italy appears to be one of the hardest hit in Europe. After decades during which the Italians as well as the international industrial, agriculture and financial sectors raked huge profits without investing anything in innovation and competitive interventions, now companies are claiming the state rescue and support. According to initial estimations made at the OIV (International Organization of Vine and Wine) Italy, the world's second-biggest wine producer after France with an output of about 4.5 billion liters per year, had in 2009 a decrease in domestically demand, price and export which reflects the effects of the world economic crisis. Average price of Italian wine dropped 20 percent last year with ordinary wine prices plunging 25 percent and special denomination quality wines losing 13 percent. In 2009, Italian wine sales to export markets, the United States and Britain, fell 7 and 10 percent respectively hammered by the crisis and advance of rivals from Chile, Argentina, South Africa, Australia and New Zealand, according to UIV estimates based on data from Italy's statistics agency ISTAT (Istituto di Servizi per il Mercato Agricolo Alimentare). Tourism can be an important resource for an economy and Italy is the fourth highest tourist earn and fifth most visited country in the world, behind France (76.0 million), Spain (55.6 million)...
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...This article was downloaded by: [92.98.159.160] On: 14 March 2013, At: 21:43 Publisher: Routledge Informa Ltd Registered in England and Wales Registered Number: 1072954 Registered office: Mortimer House, 37-41 Mortimer Street, London W1T 3JH, UK Journal of Wine Research Publication details, including instructions for authors and subscription information: http://www.tandfonline.com/loi/cjwr20 Winemakers and Wineries in the Evolution of the Italian Wine Industry: 1997–2006 Raffaele Corrado & Vincenza Odorici a a a Department of Management, University of Bologna, Via Capo di Lucca, 34, 40126, Bologna, Italy E-mail: Version of record first published: 30 Sep 2009. To cite this article: Raffaele Corrado & Vincenza Odorici (2009): Winemakers and Wineries in the Evolution of the Italian Wine Industry: 1997–2006, Journal of Wine Research, 20:2, 111-124 To link to this article: http://dx.doi.org/10.1080/09571260903169472 PLEASE SCROLL DOWN FOR ARTICLE Full terms and conditions of use: http://www.tandfonline.com/page/terms-andconditions This article may be used for research, teaching, and private study purposes. Any substantial or systematic reproduction, redistribution, reselling, loan, sub-licensing, systematic supply, or distribution in any form to anyone is expressly forbidden. The publisher does not give any warranty express or implied or make any representation that the contents will be complete or accurate or up to date. The accuracy of any instructions, formulae...
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...Country Brand Management Italy Report 2012 CONTENTS Introduction 1 Strength Italy is situated is the center of the Mediterranean Sea. The main strength of geographical location is that Italy belongs to the coasts of four different seas (Adriatic Sea, Ionian Sea, Tyrrhenian Sea and Ligurian Sea). There are two large mountain ranges in Italy: Alps and Apennines. It is a big plus for tourism sector of the country. Tourism is one of the fastest growing and profitable sectors of the national economy. Italian climate is very different. It is comfortable to travel to this country in every season. If it is summer you can relax in a seaside resorts or take a rest near different lakes. Also in summer you can mountaineer. In winter it is possible to skiing. In autumn and spring you have an opportunity to visit the famous cities of the world cultural heritage. Cultural heritage is another strength side of Italy. Italian culture has a rich history that includes art, classic architecture, popular traditions, and customs. Includes links to trends in Italy today as well as resources on folklore, history, and artistic traditions. Italy has many environmental problems and it took a long time to confront these. One of strengths in this sphere is that now Italy is one of the world leaders of producing renewable energy. Italy is a member of European Union (EU), of the North Atlantic Treaty Organization (NATO) and also of many international organizations...
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...internationalization management 15 WINE MARKET 17 Profiles of Country Producers 17 CHINESE WINE MARKET 25 Overview 25 Wine market overview 28 Imported wine 32 Italian case 36 Future prospective 45 REFERENCES 48 Bibliography 48 Consulted website 52 INTRODUCTION The purpose of this work is to analyze the growth and evolution of the wine market in China. In particular we will focus on the internationalization of the global wine producer countries in this new emerging market and which are the futures prospective and possibilities of this young market. This paper is composed by four main sections: 1. Theoretical framework; 2. Wine market; 3. Chinese wine market; 4. Italian case. First of all we need to understand what we mean when we speak about internationalization. Through a theoretical chapter, using the existing literature about internationalization, we will explore its theories, evolution and which benefits it may bring to the firm that implement it, showing how important it became in the globalized world in which companies work nowadays. Afterward we are going to analyze, thanks to the data taken by reliable sources, the global market of wine, showing its fragmentation, which are the main player and their characteristics. Now that we have a general panorama, we can concentrate on the Chinese market, its cultural and economic features, and the evolution of its wine market. Finally we will focus on the Italian case THEORETICAL FRAMEWORK ...
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...Kudl Kudler Wines Product Launch Plan MKT 571 Kudler Wines Product Launch Plan Developing strategies in relation to any application of marketing suggest a marketer’s ability to comprehend and align business practices with the need of the consumer and business simultaneously. Strategies present challenges whether domestic or international markets are the emphasis. The ability to set customary prices, have market presence, encouraging advertisements and publicity, understand the competition, develop accurate communication, a complete SWOT analysis including domestic and international markets, and customizing the target market, present boundless opportunity that consumers appreciate and market recognition. At each stage of strategy implementation, the prospect for marketers to research and comprehend the select target markets yields a profit scenario. As Kudler Fine Foods establishes the company’s presence in Italy, the home market and France, signifying the secondary market, it is essential to create strategies concerning logistics from a business perspective rather than an industry adapted or suggested alternative. It is imperative that Kudler Fine Foods marketing agents such as intermediaries are advised of the product and able to communicate successfully in each demographic. Kudler Fine Foods use of intermediaries suggests that entering international markets allows “superior efficiency in making goods widely available and accessible to target markets”...
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...Biologico we pride ourselves in family and phenomenal old school organically produced wine. Fermatation takes a juice of grapes,and turns it into a beautiful wine. Much like a fine wine our business has slowly expanded to the enterprise we have todayover the past 50 years. We started with 1 family vineyard in the outskirts of Rome and now we own 4 more properties in Santa Barbara County California.With the sprouting new middle class of Sao Paulo, we find a perfect place establish and nurture a new relation with the oversees market of Brazil. Much alike many of our competitors in the California wine market we have noticed an increasing trend in demand for our wine in the country of Brazil. The most noted growth was noted in the growing middle class of Brazil. Our company introduces this situation in a time of recent strains of the US-Brazillian relations. It was recently denounced that the personal emails of the Brazillian president was bugged by US Data Surveilance agencies. Through the practice of goodwill through the trade of a product widely known for its benificial properties we hope to introduce our organic wine to the people of the Sao Paulo metropolis. Bringing our wine to Sao Paulo will set our foot in the door for the greater market of South Brazil, leading to increased relations with the Brazillian people. This grant will help us reach a long time company goal of bringing our fine wines and their benifits to as many lovers of grapes as possible in the long run. Background...
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...Market report for TUTTI MATTI Executive Summary: SARS breakout is only temporary and the beaten down market conditions are due to expect strong rebound from consumers and tourists once the virus has been contained. TUTTI MATTI thus should focus on capitalization on such opportunity through the following marketing strategies: Provide discount or coupons with the purchase ofmovie tickets; provide discount on Monday and Tuesday; offer delivery service to people who work around the area; offer roof top event during summer time and participate the Summerlicious; take advantage of free internet advertising such as Facebook or blog; use Toronto life magazine as a promotion tool; and do not charge corkage fee. Also Solomon should participate food competitions and charity events to gain reputation. The most important goal for Solomon is to attract new customers and increase the customer base, so she would do a lot of promotion on this but not on increasing price. Market challenging: Alida Solomon, the owner of a traditional Italian Tuscan restaurant TUTTI MATTI is facing a challenge from the outbreak of SARS in 2003. Since Toronto is one of the most affected cities by the virus, the World Health Organization has issued a warning against all but essential travel to Toronto in April. It reduced the city’s tourism industry and the city lost almost $39 million revenue in April. Also as a new restaurant, TUITTI MATTI lacks a consistent media acclaim and repeat customer base. Solomon...
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...December 17, 2011 Kathy Kudler recently had a business meeting with a top distribution company in Italy that is well known for leading grocery value in sales. Selex a well known grocery distribution company would like to get into the franchising business. Selex is impressed with Kudler’s dominant positioning in Brazil and would like to market and franchise a café known for gourmet cuisines. Selex believes that an upscale café would cater to the market looking for more than just great coffee. According to Country Report on Grocery Retailers in Italy, consumers are likely to remain value-focused and will look to channels and retailers which can provide them with high quality and low-cost products in grocery and household essentials that can be easily obtained. Consumers are faced with shopping in more than one store to provide all items and services needed. Selex feels that with the Café and all the accommodations that Kudler will provide for customers that the Italian market will embrace a one stop grocery store. Pricing Pricing is vital to a company’s growth because it is the only element in the marketing mix that produces revenue. Determining the correct price of a product or service is a complex and difficult task, especially when conducting business in foreign countries. Kudler Foods has decided to accept Selex invitation to establish its presence in Italy. Although setting a price in foreign countries involves different elements than found...
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...Country Comparison Factbook France vs. Italy Wine Industry Group 16.4 Bram van Veen Caspar Leusink Muhammad Hafidz Randy Hardja Lecturer: Mr.Drs.HenkRitsema Contents Executive Summary 3 Introduction 4 Methods and Frameworks 5 Hofstede’s cultural dimensions 5 Porter’s diamond 7 Porter’s Five Forces Model of Competition 8 Introducing the Wine Industry 9 Overview of Wine Industry 9 French Wine Industry 10 Italian Wine Industry 11 Country comparison 12 Comparison of relevant macro-economic indicators 12 General economic indicators 12 Financial Health 13 Demographic Factors 13 Historical developments 14 Historical Background 14 Global Wine Industry Developments 15 Socio-cultural conditions 17 Cultural Diversity 17 Hofstede 18 Political and Governmental Systems 19 Legal Systems 21 Financial Systems 21 Labour Market 22 Industry Conditions 24 Supply Market Conditions 24 Demand market conditions 24 Threat of New Entrants and Substitute Products 25 Major players and level of competition 27 Level of Competition 28 Recommendations 28 Italy 29 France: 31 Recommendations: 33 References 34 Executive Summary The goal of this factbook is to provide potential investors with information on relevant dimensions regarding the wine industry in Italy and France. The factbook is comparing both of the countries using methodological framework and secondary data. The data we used are obtained through various sources. In the end, Italy is presented...
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...219 rooms & suites and 84 serviced apartments for long-term guests. Hyatt Regency Pune hosts Arogya Spa & Fitness Centre, an exclusive environment offering Ayurvedic treatments, a 17-metre heated indoor swimming pool, a sauna, a steam room and a whirlpool. The numerous activities in the surrounding area of the luxury hotel in Pune offer the guests the opportunity to spend unforgettable moments during their leisure or business trip: golf, sightseeing, art galleries, trekking etc. Introduction To Food And Beverage Department The hotel in Pune features a variety of luxury hotel restaurants, bars & lounges, including Italian and Indian cuisines at La Terrazza , The Café and a wide range of Single Malt whiskies and other liquors, wines, beers and cocktails in an elegant and intimate setting at The Single Malt & Co. Bar and Lounge. Food and Beverage in Hyatt Pune is headed by EAM Mr. Hemant Mehta. The proposed Departmental Hierarchy of Food and Beverage Department in Hyatt Pune is given below: - The reporting system and level with respect to the hierarchy is mentioned below: • Level 1 – It is basically the entry level. Junior staff or the fresh joinees are usually on this level. Fresh Waiters, Waitress and Hostess are on Level 1. • Level 2 – This level is senior to the entry level. Usually Waiters,...
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