... Tourism is one of the fastest growing and profitable sectors of the national economy. Italian climate is very different. It is comfortable to travel to this country in every season. If it is summer you can relax in a seaside resorts or take a rest near different lakes. Also in summer you can mountaineer. In winter it is possible to skiing. In autumn and spring you have an opportunity to visit the famous cities of the world cultural heritage. Cultural heritage is another strength side of Italy. Italian culture has a rich history that includes art, classic architecture, popular traditions, and customs. Includes links to trends in Italy today as well as resources on folklore, history, and artistic traditions. Italy has many environmental problems and it took a long time to confront these. One of strengths in this sphere is that now Italy is one of the world leaders of producing renewable energy. Italy is a member of European Union (EU), of the North Atlantic Treaty Organization (NATO) and also of many international organizations, for example United Nations and so on. It is a great supporter of multilateral international politics, endorsing the United Nations and its international security activities. It means that Italy is involved in international activities, moreover, is very interested in them. It is a positive side of the country. Italian fashion is very famous all over the world. The Made in Italy is...
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...A RESOURCE-BASED APPROACH TO THE ANALYSIS OF FASHION COMPANIES - THE CASE OF FENDI Mariachiara Colucci PhD Student Department of Management, Faculty of Economics, University of Bologna P.zza Scaravilli, 2 Bologna, Italy, 40123 Tel: (0039) 051-2098073 e-mail: colucci@economia.unibo.it Manuela Presutti, PhD Researcher assistant Department of Management, Faculty of Economics, University of Bologna & LUISS – Guido Carli, Rome P.zza Scaravilli, 2 Bologna, Italy, 40123 e-mail: mpresutti@luiss.it Abstract: The aim of this paper, according to the Resource Based View of the firm, is to suggest that resources and competencies can play a critical role in developing valuable strategies, influencing the trajectories of growth but also limiting the choice of the markets firms may enter. Moreover we consider that differential firm performance can be attributable to heterogeneity among firms rather than industry structure, considering the firm as the primary unit of analysis. In order to verify how a firm develops, manages and deploys competencies, we chose as empirical context the Italian fashion system, showing that firms strategic choices strongly depend on their resource endowment and on the organizational forms to employ these resources inside the value chain and the business system. In this sector, the increase of competition and market instability involves firms flexibility and ability to adapt to consumer changes as the essential factors for the achievement...
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...Christina Sundin Eth 125 Ethnic Groups and Discrimination Italians 05/29/2011 From its earliest foundation, and through continuous development, immigration has been the driving force that has characterized the United States. Beginning from the colonial period until the present, Italians have irregularly migrated to the American Nation. Throughout modern history, Italy has been the source of immigration. In recent years, Italy’s population has stabilized and immigration to the United States has been minimal. When immigrants migrate to a new land, they not only become incorporated into a new society, but they also transform it. Italians first migrated to America in hopes to advance to a better life in a free society that is protected by a Constitution in which the rights of individuals are supreme. Immigrants from the 1880-1920’s were often characterized as extremely poor individuals with an illiterate educational background categorizing this culture as unskilled people. More currently, we can find that Italian immigrants are more stable, tend to commonly arrive by jet plane, are better educated, retain their language, and are proud of their national heritage. It was not always this easy for immigrants on a quest to find a better future. Historically, about three quarters of the immigrants who entered the United States between 1892 and 1924 started off going through the Ellis Island immigration station, which was built on a small island in New York Harbor. Shipping...
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...92 Years of History of Gucci (1921 – 2012) 1920s In 1921, Guccio Gucci opened a leather goods company and small luggage store in his native Florence. Though his vision for the brand was inspired by London, and the refined aesthetic of English nobility he had witnessed while working in the Savoy Hotel, his goal on returning to Italy was to ally this classy sensibility with the unique skills of his native Italy. Specifically, with the master craftsmanship of local Tuscan artisans. 1930s Within a few years, the label enjoyed such success the sophisticated international clientele on vacation in Florence thronged to Gucci’s bottega, seeking the equestrian-inspired collection of bags, trunks, gloves, shoes and belts. Many of Guccio’s Italian clients were local horse-riding aristocrats, and their demand for riding gear led Gucci to develop its unique Horsebit icon - an enduring symbol of the fashion house and its increasingly innovative design aesthetic. 1940s Faced with a shortage of foreign supplies during the difficult years of Fascist dictatorship in Italy, Gucci began experimenting with atypical luxury materials, like hemp, linen and jute. One of its artisans’ most subtle innovations was burnishing cane to create the handle of the new Bamboo Bag, whose curvy side was inspired by a saddle’s shape. An ingenious example of “necessity as the mother of invention”, the bamboo became the first of Gucci's many iconic products. A favorite...
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...I. Executive Summary The United Colors of Benetton: a company of colors and controversies. Offering the world an insight to fashion, as well as, human equality and world issues, Benetton gives us stylish clothing and innovative promotion. While trying to capture an audience favoring Italian character in style and design, the company additionally desires to present the world with contentious campaigns to awaken thoughts and debates. These controversies are jeopardizing Benetton’s position in the industry, and its reputation of being trendily unique and committing to world harmony. II. Introduction The United Colors of Benetton (Benetton), an Italian based company, is primarily focusing its business on clothing and controversial advertising. Presented all over the world, the company is available to young and old in combined colors and stylish fashion. In the following pages a complete internal and external analysis of the company will be explained, as well as, a description of the company’s overall standing. The alternatives as seen are described to include the advantages and drawbacks of each alternative. Conclusively, a recommendation based upon all of the findings outlined is prescribed. III. External Analysis A. Customer Analysis Benetton sells women’s and men’s apparel, accessories, shoes and fragrances to clients that are mostly fashion-oriented women and men between the ages of twenty to thirty- five. Color’s is published in three editions and four languages, with a...
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...Introduction Company Overview • History • Company Size • Current Findings • Company Philosophy • Current Financial Statistics • Current market position Consumer Research • Target Consumer • Acorn Classification • Primary Research results Department Research • Competitors • Trend Analysis • Branding • Pricing Structure • Quality Control For my comparative shop report I went to Birmingham in Bullring Shopping centre and visited High end (Versus), Middle end (Rive Island) and for the low end I went to New look. Introduction This is a competitive shop report detailing research gained to highlight key information about the retailer Versus, River Island, New look. This shop report will also be identifying the findings from focused research on High Street, the department Coats Woman’s wear fashion. To forecast appropriate styles, shapes and colours for Woman’s wear collection. Research gained such as: • An insight into the company overview • Research to highlight the consumer profile of the target consumer • Identification of current key trends by completing a trend analysis, as well as evidencing the current product range will be explored. • Comparisons against research on competitor. This research is based upon the comparison of three different garments from within one department This research is based upon the comparison of three different garments from within three store. Company overview History River Island is a British male and...
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...path to a fashion designer. What appeals to me about this major? I love the fact that you are part of a unique creation. How many people can walk by a store and say, "hey, I was part of that..." and walk away smiling? Very few. Fashion design interests me because I love fashion. But the most inspiring Fashion Designer for me it would be Valentino who is famous for his red gowns. However I'm not interested in graduate from Valencia College, it is a good college but its not what I want. I just came here by accident. I could make a major in Fine Arts but I really want to finish my Bachelor Degree and follow my dreams. A want transfer to San Juan Fashion School In Puerto Rico and graduate there and make a career on Interior Design and Decoration. I would required skills, attitudes and general knowledge of design and interior decoration. i will be able to work in a variety of industries such as: designer and interior decorator, project manager, showcases design, space planning and knowledge to develop my own industry or business. I will be collecting primary and secondary resources. I can watch episodes of the discovery channel on www.vodzone.com. I can watch the movie of Valentino. I can visit secondary websites to gather information such as www.wikipedia.com and other websites Google might bring me to. I can use the toolkits as a primary source and also visit the websites www.jobfutures.ca and www.careercruising.com. Exploring The Career: Nature of Work: Fashion designers...
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...fifteenth-century Italian Renaissance or the twelfth-century Medieval Ages. The argument for the Italian Renaissance is associated with Jacob Burckhardt, an art historian, and Paul O. Kristeller, a scholar on the humanist movement. The argument for the Medieval Ages is associated with the historians R.W. Southern and Johan Huizinga. Both sides provide strong arguments regarding their positions, but Southern and Huizinga provide a less biased and more thorough explanation as to why the origins of the modern world can be found in the High Middle Ages. Southern’s work is a response to Burckhardt and other authors who glorify the Renaissance. Huizinga takes a similar route and responds to Burckhardt, but he responds sporadically and even makes obvious references that tie back to Burckhardt, or he mentions Burckhardt by name....
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...think about the two countries- Albania and Italy, you may find them completely different at the first glance. During World War II beside Nazis, Albania was also under Italian regime and I might say that there everything started. Every single citizen of Albania as a second language has Italian, they are also into Italian fashion, and they mostly prefer Italian food rather than Albanian one. Due to the strategic geographical position Albania was always seen as a country that everyone could benefit from. Albania is quite a small country with a population of 4.1 million, basically equal to one main city of Italy. Albania officially is known as the Republic of Albania, it is situated in Southern Europe. It borders with Montenegro to the northwest, Kosovo to the northeast, the Republic of Macedonia to the east and Greece to the south and southeast. It has a coast on the Adriatic Sea to the west, and from the Ionian Sea to the southwest. It is less than 72 km (45 mi) from Italy, across the Strait of Otranto which links the Adriatic Sea to the Ionian Sea. Meanwhile Italy with 60.6 million inhabitants, it is the fifth most populous country in Europe, and the 23rd most populous in the world. To the north, it borders France, Switzerland, Austria and Slovenia along the Alps. To the south, it consists of the entirety of the Italian Peninsula, Sicily, Sardinia–the two largest islands in the Mediterranean Sea–and many other smaller islands. Both countries are...
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...Name Tutor Course Date Fashion History Q.1 In the late fourteenth century and the beginning of the fifteenth century, Italy led the rebirth that was known as the renaissance of culture commerce and learning. It was in this period that the Italy states started establishing banking and trading which helped in the stabilization of the economy throughout Europe. Q.2 One of the most thriving sectors of business during this period was the textile industry. New materials as well as innovative techniques in sewing and cutting transformed tailoring of clothes. The merchants who used to trade clothes influence the textile industry by expanding the markets of clothes that were manufactured in Italy. Moreover, they introduced new designs from different parts of the World such as the Middle East, Rome, and Turkey: the new designs had a significant impact on the textile industry in Italy. The trade activities by the Venetian merchants led to intercultural interactions between Italy and Middle East. Q.3 Some of the major sources of information about the Italian costumes of the in the Renaissance period were primary sources such as paintings, actual garments, and paintings by painters such as Memling Durer, Cranach and Davinci. Secondary sources included the art of the Renaissance in the North Europe and Renaissance humanism. Some of the disadvantages of these sources were that they easily available to every Hence most of the tailors found themselves manufacturing clothes of similar...
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...Early life[edit] Rosso was born in the village of Brugine in the Northeastern Italian region of Veneto. His parents were farmers and he grew up under simple conditions, regularly helping his father after school. Having seen the laborious life required for a farmer, Rosso aspired to do something different from his parents and in 1970 began studying industrial Textile Manufacturing at the Marconi Technical Institute in Padua. There, he produced, at the age of 15, his first self-designed garment, a pair of low-waist bell-bottomed jeans using his mother's Singer sewing machine. He kept experimenting with different jeans models and would give each pair to friends or sell them at school for about 3500 lire[1] (equivalent of 1,80 Euro in current prices).[5] In 1973 he began studying Economics at the University of Venice, where in addition to helping his father on the farm, he also financed his studies by working as a mechanic and as a carpenter. Diesel[edit] Beginnings of Diesel[edit] Diesel logo Rosso dropped out of the University of Venice in 1975 and began to work as a Production Manager at Moltex, a local clothing manufacturer that produced trousers for various Italian clothing labels. Moltex' parent company, the Genius Group, was run by Adriano Goldschmied who would eventually become Rosso's mentor and future business partner. During Rosso's first two years at Moltex the company grew rapidly. In 1978, after Rosso had managed to increase the company's production beyond what...
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...trends. During London fashion week, lot of new and well-established designers showcased cutting edge design in their fashion shows. During six days different silhouettes, colors, shapes and fabrics were seen. However, my report is looking more detailed at british based, Italian routed designer Antonio Berardi and his collection. Known for hard tailoring, Berardi showcased pieces that were similarly seen across other designer shows. Table of Contents 1.Introduction4 1.1.Silhouette4 1.2.Color6 1.3. Fabrics&Texture……………………………………………………………………………7 2.Designer Antonio Berardi9 2.1. Brand overview9 2.2. Range overview10 2.3. Range inspiration………………………………………………………………...11 3. Fashion Communication………………………………………………………………………………….12 3.1. Antonio Berardi Women…………………………………………………………………………..12 3.2. Dress for society………………………………………………………………………………...…….12 3.3. Sexuality and celebrity cult……………………………………………………………………….12 4.Conclusion………………………………………………………………………………………….………1 4.1. Way of seeing Antonio Berardi………………………………………………………………..…13 4.2. Designer of the future………………………………………………………………………….…14 References………………………………………………………………………………….…………….…15-16 1.Introduction It was from 17th till 22nd of February when elaborate catwalks were shown and well established as well upcoming talented designers showed their creative talents. London is known for its diverse culture and that might be one of the reasons why fashion is much more brave...
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...simply telling a story.’ Exploring the fashion world occasionally feels like gate-crashing an exclusive club. At least, that’s the sensation I experience as I climb a spiral staircase in a building near Place Vendôme – the grand Parisian square that is home to the Ritz. César Ritz opened his celebrated hotel on 1 June 1898, and its rich patrons attracted the attentions of Cartier, Boucheron, Van Cleef & Arpels, and the other jewellery and luxury goods boutiques that crowd the square. This particular building is the headquarters of a publishing firm, but its location is entirely appropriate. Over the past ten years, Assouline has published a series of glossy books, each minutely dissecting the history of a legendary designer label. With offices in Paris, London and New York, it has become a luxury brand in its own right. I reckon that here, at least, I should get my first insight into what makes a fashion icon. As so often on these occasions, the claustrophobic staircase and labyrinthine corridors of the old building lead to a large office, with a bright picture window overlooking the potted trees and shrubs in the courtyard. Martine Assouline, an elegant French woman, sits me down at a glossy slab-like table and considers her response to my question. ‘At the moment we are in a period where the brand has an exaggerated importance,’ she tells me. ‘Designers like Tom Ford, John Galliano and Marc Jacobs injected new life into fashion. They fused（柱身） it with the music and film...
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...Differences in art MR.GIBBS Devindra Mohabir Flushing High School Devindra Mohabir September 15, 2013 European History Differences in Art Both the Italian and Northern Renaissance had a lot of great art works, and artistes. They had some similar ideas in term of art and they had some differences. The Renaissance all started in Florence, Italy during the 14th century. Florence was the perfect place for it to start because it was at the center of an international trading port with both Europe and the Middle East. Also because Italy was at the center on the Roman Empire after it fell. The Renaissance was spawned by the birth of the philosophy of humanism, which emphasized the importance of individual achievement in a wide range of fields such as art and writing. Although Italian Renaissance broke all tradition with Gothic style of art during the 15th century, it was a different story on the north side of Europe. The north never really abandoned the dark and gothic styles, it held on to it. In the North, Artistes were focusing more on the Middle-class and peasant class than on the wealthy. Artists such as Pieter Bruegel and Hieronymus Bosch were creating masterpieces of the peasant life. They were showing their perspective of it. “The Peasant Wedding” is a great example of this; Pieter Bruegel painted it in 1567 and it just simply show a wedding celebration of a peasant. The North also focused more on nature and landscapes...
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...luxury goods industry struggles with its biggest challenges in decades. Demand has tumbled virtually across the globe with no clear sign of recovery. Manufacturers from LVMH Möet Hennessy Louis Vuitton, the world’s biggest luxury goods group, to Italy’s Bulgari, find themselves saddled with stubbornly high costs, leaving little room for manoeuvre. Even beauty has proved vulnerable, contrary to the common claim, as figures for L’Oréal and others show. On top of the market problems, the sector faces tough secular change. Globalisation has put a premium on size – but sheer mass risks diluting the exclusivity that is luxury groups’ key feature. The grim economic backdrop has also come just as some companies, notably in leather goods and fashion, face anxieties about ethics and environmentalism. Advocates of sustainability have targeted groups using rare species and skins; parfumiers have to cater to growing interest in all things organic. Ever fickle, luxury goods have turned near impossible to predict – as the irony of...
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