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Holi Festival

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TABLE OF CONTENT
SUMMARY…………………………………………………………………...……………….….3
INTRODUCTION………………………………………………………………………………...4
HISTORY OF HOLI……………………...………………………………………………………6
SWOT ANALYSIS……………………………………………………………………………….7
CHALLENGES…………………………………………………………………………………...9
AWARDS……………………………………………………………………………………..…10
CONCLUSION…………………………………………………………………………………..11
REFERENCE………………………………………………………………………………….…12
APPENDIX………………………………………………………………………………………13

SUMMARY
Festival of Holi is being celebrated with colours, enthusiasm, happiness and harmony. It is celebrated by throwing aromatic colours powders and fragrances at each other. In early times, Colours for Holi were prepared from various parts of trees such as flowers, leaves, fruits and many more. Some of them are Indian coral tree (Parijat), flame of forest (Kesu), marigold, turmeric (Haldi), henna, and beetroot. In modern time, with the arrival of dry compound colours, people stopped taking pence for extracting the flowers colours and the use of chemical colours in Holi is increasing day by day. These chemical colours are not only extremely hazardous to skin but also are unsafe for the environment. This festival of Holi is being notable till today in many countries of the world.

INTRODUCTION
Holi is a sacred spring festival renowned by Hindus. Holi is celebrated in countries such as India, Nepal, and countries with huge Indian populations of Hinduism, such as in Malaysia, Guyana, South Africa, Trinidad, United Kingdom, United States of America, and Fiji. Holi is commonly acknowledged as Festival of Colours, or as Doḷajāta in Bengali and Dhulhandi or Dulhendi is recognized as the main day of Holi festival.. In general, this festival is common among the Indian culture. It is celebrated at the start of the new season, which is spring. Holi festival is celebrated at the end of the season of winter on the final full moon day of the planetary month Phalguna (February/March), (Phalgun Purnima), that generally falls in late February or March. Formerly it is a festive that commemorates excellent harvest and the productive land. It also has a religion purposes whereby it commemorates events in Hindu legends. In most areas, Holi usually lasts about three days and the ambiance is filled with anticipation, amusing and happiness.

Holi celebration starts with a bonfire called Holika on the eve night of Holi where large gropu of people gather as a community, celebrating Holi by singing and dancing. The morning of Holi is open for all fair of colours, where everybody play and colour one another with powder and coloured water, few may carry toy guns filled with water and balloons filled with coloured water for their water war. The whole nation is welcomed to participate, buddies or outsider, wealthy or underprivileged, male or female, old and young. The play and war with colours occur in the streets, parks, outside religious places and buildings. Groups may carry musical instruments, go from one place to another, to sing and dance. People relocate and visit family, friends and antagonists, colours on one another, laugh and talk, then share Holi food and drinks. In the late afternoon, after somber up, people gear up, visit friends and family. Holi festival is recognized as part of the national holidays in India. This festival shows the triumph of good over evil, the beginning of the season of spring, end of a cold winter, and for many a day to get together, play and laugh, to forgive as well as to forget, and patch up broken relationships.

Holi day is also portrayed by the untying of societal rule prevailing well-mannered behavior and ensuing a broad-spectrum atmosphere of immoral joyfulness and vulgar languages and deeds. A general saying heard during Holi is bura na mano, Holi hai which translates "don't feel offended, it's Holi". This rite is said to be found in the story of Lord Krishna and Radha as well as on Krishna's playful spraying of the maids with water, but most of all it celebrates the welcoming of spring with all its fine-looking colours and vivacious life.

HISTORY OF HOLI

There are representational folklore to give explanation on why Holi is notable till this day. The word "Holi" comes from the word "Holika", the wicked sister of a evil spirit ruler named Hiranyakashipu. King Hiranyakashipu had been given an advantage that made him nearly everlasting. The gift of powers he had that was given to him made him blind for him to realize his wrong doings and so he grew arrogant, felt he was God and commanded that everyone worship only him. Hiranyakashipu's only son,given the name Prahlada, however, did not agree on his father's behaviour as He remained devoted to Lord Vishnu. This made Hiranyakashipu furious and so He subjected his son Prahlada to cruel punishments, but none of his punishment affected or touched the boy due to the fact that he did what is only right to do. Finally, the king's sister named Holika who is Prahlada's evil relative conned him into sitting on a pyre with her. Holika was wearing a shawl that made her immune to injury from fire, while Prahlada was not. As the fire roared, the shawl flewed from Holika and covered Prahlada. Holika burned to death while Prahlada survived. Lord Vishnu then appeared and killed Hiranyakashipu. The bonfire that is used till today is reminds everyone of the symbolic triumph of the defeat of evil, of Prahlada over Hiranyakashipu, the fire which burned Holika. The day after Holika bonfire is celebrated as Holi.

In a place in India, where legendary Krishna grew up, the festival of Holi is celebrated for 16 days in memorial of the divine love of Radha for Krishna, a Hindu goddess. The festivities formally welcomes in the season of spring, with Holi celebrated as festival of love. There is a figurative prodigy behind commemorating Krishna as well. Baby Krishna changed into his characteristic dark blue skin color because a demon named Putana which poisoned him with her breast milk. According to the myth, in his youth, Krishna had whether fair skinned Radha and other Gopikas (girls) liked him because of the colour of his skin. His mother tired worrying, asks him to move toward Radha and colour her face in any colour he wanted. This he does, and Radha and Krishna became a pair. The playful colouring of the face of Radha has from this time forth been commemorated as Holi.

SWOT ANALYSIS
There are many strength and weaknesses, threats as well as opportunities while celebrating the festival of colours, Holi. The main aim and the strength of celebrating Holi festival is to mainly repair broken relationships between family members, friends, relatives and so on. By celebrating this festive, it creates an opportunity to unite people, make new friends, find love and so on.
The weaknesses in celebrating Holi is that firstly, in may cause road blocks as Holi is always being celebrated along streets, open spaces and so on. By celebrating on streets, it blocks the road which causes jam and that makes people difficult to drive through. Besides that, since many people participate in this festival, there are many possibilities of harm as there is no much control on security. some may find it the right time to harm someone out of revenge by bringing life threatening things such as knives, bombs and so forth. Steps could be taken in order to prevent this type of problems from occurring such as there should by the police forces whom actually take extra precautions by getting a scanner to scan people whom they find suspicious and that this festival should be held in places such as open fields in order to ensure no causes of road blocks and be considerate to others. thirdly, as people throw colour to each other, it actually causes mess that leads to major cleaning once the festival has ended.
The opportunity that is created by this festival is that it allows people to forget about all the differences such as a person’s caste because in India as well as other parts of the world, many people are very caste conscious and most people would not want to mix with people of lower caste then them and so on which is not a healthy this to do. This festive allows everyone, rich or poor, man or woman, high or low class category to come together and celebrate this fascinating festival with peace and not discrimination. This festival of Holi has been strongly influence other cultures in countries such as South Africa, Germany, United States of America, Netherlands and even in Brazil.
In ancient times, the colour used for Holi celebration were made using natural ingredients such as flowers, berries, turmeric, tea leaves as well as beetroot. But in this modern era, the colours are being replaced by synthetic colours due to commercial availability. This results to many threat issues such as skin irritation, inflammation, eye irritation, and many other health issues as this colours are made of metal and chemical substances which may cause harm to our health. Also, due to the burning of the Holika bonfire, it leads to deforestation over the years as trees are being cut down from our forest in approximately 100 kilograms each year and increasing every year. All this issues causes air pollutions which is not a good thing as we are in the mind of saving our mother earth.

CHALLENGES
The main challenge while celebrating Holi is that is may cause health issues as natural ingredients to produce colours are not used anymore since this festival is celebrated during spring and that the trees that used to once be the main supplier for the natural ingredient for the colours are rarer as years go by. A group of researches have been investigating and they instituted safety problem with all three forms in which the Holi colours are produced and they are pastes, dry colours and coloured water.
The researchers discovered various toxicated chemicals that comes with severe health issues. The black coloured powders were discovered to have lead oxide which can cause in renal failure. The Prussian blue used in the blue coloured powder has been related with contact dermatitis, while the copper sulphate in the green coloured powder has said been known to cause eye irritations, inflammation, or impermanent lost of sight. The colours that are used in the dry colours for Holi, also called gulals, was found to be toxic, with heavy metals causing sickness such as asthma, skin diseases and temporary lost of sight. Both of the commonly used bases, asbestos or silica is connected with health problems.

AWARDS
Holi festival has been awarded a nomination for a new category of Best Event under 15,000 people at an event production awards by The Fair, London. The award show would reveal the results in February 2014 at Earls Court 2, London. The holi festival in London is being organized under the Big Cat group event company. Indeed Holi is a festival that needs an award for its amazing yet fascinating event where everyone participate and have a fun filled time during the duration of the festival.

CONCLUSION
This festival of Holi is a festival of many colours, of joviality, of friendships and reunion of families and friends and is celebrated all over India as well as other parts of the world. Thus Holi is certainly an important part of our Indian life and culture in which religion still is a living force. Holi colours people’s heart and joins back the bond between individuals and thus forgiving and forgetting comes in line of this Holi festival. Holi is truly one of the best festivals and it should be celebrated in all part of the world as in conclusion Holi burns the pass and gives birth to a new and stronger bond within us.

REFERENCES
Holi day. 2013. [online] Available at: http://scholarsresearchlibrary.com/aasr-vol5-iss3/AASR-2013-5-3-129-133.pdf [Accessed: 7 Dec 2013].
Holi. 2013. Holi - a gorgeous festival of colour and merriment." Indian Women Online 23 Jan. 2005. [online] Available at: http://www.indianwomenonline.com/womenhome/indianmosaic/festival/holi/happyholi.asp [Accessed: 7 Dec 2013].
Holifestival.org. 2013. Holi - Holi Day,Holi 2014,Holi Festival India. [online] Available at: http://www.holifestival.org/ [Accessed: 7 Dec 2013].
Holifestival.org. 2013. Holi Festival,Hindu Festival Holi,Festival of Holi,Holi Festival of India. [online] Available at: http://www.holifestival.org/holi-festival.html [Accessed: 7 Dec 2013].
Holifestival.org. 2013. holi festival. [online] Available at: http://www.badarikashrama.org/balasamskarakendra/holifestival.pdf [Accessed: 7 Dec 2013].
Indiaexpress.com. 2013. Holi The Festival of Colours - IndiaExpress.Com. [online] Available at: http://www.indiaexpress.com/faith/festivals/holi.html [Accessed: 7 Dec 2013].
Kaur, R. 2013. Why Holi is celebrated?. [online] Available at: http://www.mapsofindia.com/my-india/india/why-holi-is-celebrated [Accessed: 7 Dec 2013].
ONE, H. 2013. HOLI ONE COLOR FESTIVALS. [online] Available at: http://www.holione.com/en/home.html [Accessed: 7 Dec 2013].
Rajhans, G. 2013. Why Celebrate Holi?. [online] Available at: http://hinduism.about.com/od/holifestivalofcolors/a/celebrateholi.htm [Accessed: 7 Dec 2013].
Religionfacts.com. 2013. Holi: Hindu Festival of Colors - ReligionFacts. [online] Available at: http://www.religionfacts.com/hinduism/holidays/holi.htm [Accessed: 7 Dec 2013].
The Atlantic. 2013. Holi 2013: The Festival of Colors. [online] Available at: http://www.theatlantic.com/infocus/2013/03/holi-2013-the-festival-of-colors/100483/ [Accessed: 7 Dec 2013].
Unknown. 2013. [online] Available at: http://www.odisha.gov.in/portal/LIWPL/event_archive/Events_Archives/56Holi.pdf [Accessed: 7 Dec 2013].
Unknown. 2013. [online] Available at: http://Holi." John Bowker, ed., Oxford Concise Dictionary of World Religions (Oxford UP, 2000), p. 248. [Accessed: 7 Dec 2013].
Wikipedia. 2013. Holi. [online] Available at: http://en.wikipedia.org/wiki/Holi [Accessed: 7 Dec 2013].
Big Cat Group – Marketing, Advertising, Creative, PR and Event Management Consultancy – Birmingham and London UK. 2013. Holi One work shortlisted for Best Event Award!. [online] Available at: http://www.bigcatgroup.co.uk/news-article/holione-work-shortlisted-for-best-event-award/ [Accessed: 7 Dec 2013].

APPENDIXES

--------------------------------------------
[ 1 ]. Holifestival.org. 2013. Holi Festival,Hindu Festival Holi,Festival of Holi,Holi Festival of India. [online] Available at: http://www.holifestival.org/holi-festival.html [Accessed: 7 Dec 2013].
[ 2 ]. Kaur, R. 2013. Why Holi is celebrated?. [online] Available at: http://www.mapsofindia.com/my-india/india/why-holi-is-celebrated [Accessed: 7 Dec 2013].
[ 3 ]. Big Cat Group – Marketing, Advertising, Creative, PR and Event Management Consultancy – Birmingham and London UK. 2013. Holi One work shortlisted for Best Event Award!. [online] Available at: http://www.bigcatgroup.co.uk/news-article/holione-work-shortlisted-for-best-event-award/ [Accessed: 7 Dec 2013].

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