...M17_HOLL6227_05_SE_C17.qxd 5/20/10 4:06 PM Page 641 CASE STUDY IV.3 Dyson Vacuum Cleaner: shifting from domestic to international marketing with the famous bagless vacuum cleaner The Dyson history It is impossible to separate the very British Dyson vacuum cleaner from its very British inventor. Together they are synonymous with innovation and legal battles against established rivals. James Dyson was born in Norfolk in 1947. He studied furniture design and interior design at the Royal College of Art from 1966 to 1970 and his first product, the Sea Truck, was launched while he was still Courtesy of Dyson. studying. Dyson’s foray into developing vacuum cleaner technology happened by chance. In 1978, while renovating his 300-year-old country house, Dyson became frustrated with the poor performance of his conventional vacuum cleaner. Whenever he went to use it, there was poor suction. One day he thought he would find out what was wrong with the design. He noted that the appliance worked by drawing air through the bag to create suction, but when even a fine layer of dust got inside, it clogged its pores, stopping the airflow and suction. In his usual style of seeking solutions from unexpected sources, Dyson noticed how a nearby sawmill used a cyclone – a 30-foot-high cone that spun dust out of the air by centrifugal force – to expel waste. He reasoned that a vacuum cleaner that could separate dust by cyclonic action and spin it out of the ...
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...Drinking fountain device Laurene O'Donnell 1985 Electric hot water heater Ida Forbes 1917 Elevated railway Mary Walton 1881 Engine muffler El Dorado Jones 1917 Feedback control for data processing Erna Hoover 1971 Fire escape Anna Connelly 1887 Globes Ellen Fitz 1875 Grain storage bin Lizzie Dickelman 1920 Improved locomotive wheels Mary Jane Montgomery 1864 Improvement in dredging machines Emily Tassey 1876 Improvement in stone pavements Emily Gross 1877 Kevlar, a steel-like fiber used in radial tires, crash helmets, and bulletproof vests Stephanie Kwolek 1966 Life raft Maria Beaseley 1882 Liquid Paper correction fluid Bette Nesmith Graham 1956 Locomotive chimney Mary Walton 1879 Medical syringe Letitia Geer 1899 Mop-wringer pail Eliza Wood 1889 Oil burner Amanda Jones 1880 Permanent wave for the hair Marjorie Joyner 1928 Portable screen summer house Nettie Rood 1882 Refrigerator Florence Parpart 1914 Rolling pin Catherine Deiner 1891 Rotary engine Margaret Knight 1902 Safety device for elevators Harriet Tracy 1892 Street cleaning machine Florence Parpart 1900 Submarine lamp and telescope Sara Mather 1845 Suspenders Laura Cooney 1896 Washing machine Margaret Colvin 1871 Windshield wiper Mary Anderson 1903 Zigzag sewing machine Helen Blanchard 1873 Harriet Russell Strong of Oakland (1844-1929). An entrepreneur...
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....…….Pg. 5 Is My Business Fit for Gaming…………..…..................Pg. 6 Larry Katz of Dot’s Diner………………….……….…..Pg. 7 Lessons Learned……………….......................................Pg. 7 Conclusion…………………………………….….……..Pg. 8 Works Cited……………………………………………..Pg. 9 There are many industries that are out there providing jobs for many different people in this world. There is however, quite none like the Gaming Industry. The beginning of gambling can be traced to religious rituals in pre-historic societies. The rituals had a purpose of predicting the future. The procedure of the rituals was simple and consisted of “casting the lots” throwing small objects like pebbles, sticks, nuts, arrows etc. out of the palms of the hands or any container (Hoovers, 2012). The result was checked to see if the number of the objects on the ground was “odd” or “even”. “Even” number meant a positive outcome and “odd” stood for a negative one. With time that process became more complex and also involved interpreting the patterns of the objects lying on the ground. The next step in the evolution of these rituals integrated the sacrifices from the participants to encourage the fate of the Gods to deliver positive signs and help. The sacrifices were normally personal stakes which turned those involved from observers into active players of the process. They gambled their stakes on the outcome that depended on chance only. Eventually the same type of chance-based dealings grew into their every-day life. Gambling...
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...Competitive strategy at Whole Foods Market By Amanda Roberson, Amy Zelezen, Ankush Brahmavar, Boris Pilipenko, Kinjal Gandhi and Matt Werner Cincinnati resident Roberta Mand is spoiled for choice every time she steps out to buy groceries. Depending on whether she want to buy steaks, sushi, staples or macadamia-encrusted tuna, she heads to Costco, Wal-Mart, Kroger, Whole Foods or the local farmer’s market, all of which are nearby. Roberta’s array of choices illustrates the ever-evolving dynamics of the grocery industry. In this extremely competitive environment, all major players must continuously strategize to maintain a strong presence. A look at Whole Foods Market reveals how this increased competition can leave a company at a strategic crossroads. Since its beginnings in 1980, Whole Foods has been a leader in supplying organic and natural foods, and for years enjoyed its role as the only store catering to this niche market. However, since then other major players have identified this growing segment and now also carry lines of organic and natural foods. Shoppers like Mand can now buy most specialty items almost anywhere. Competitors, such as Safeway and Kroger, bring with them vast experience in supply chain and vendor development, which allows them to optimize more effectively, use economies of scale, and reduce costs. Despite a public perception that Whole Foods competes against the Sunflower Markets and Trader Joe’s of the world, neither the company itself nor analysts...
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...and it had left many people severely disabled. It was while working with amputees that her inventive ideas were develop to assist her patients in regaining their independence. By 1951 Blount was living in Newark, New Jersey and teaching Physical Therapy at the Bronx Hospital in New York. She taught people to do the work that their feet and hands once did. Eating was a great challenge for many of the people that she was working with. To assist disabled people in gaining greater independence she invented a device that delivered food through a tube, one bite at a time, to a mouthpiece that could be used whether the patient was sitting up or lying down. When the person wanted more food they would just bit down on the tube and it signaled a machine to send the next bit. This electric self-feeding devise eventually was donated to France. In 1951, she patented a simple device called a “portable receptacle support” which also allowed people to feed themselves. It used a brace around the neck to support a bowl, cup or dish. In the 1953 Blount appeared on the Philadelphia television show “The Big Idea” being the first Black and the first woman to be appear on such show. While her inventions had the potential to revolutionize the lives of many people, getting them patented and marketed for use by patients was not easy in the United States. Frustrated by the lack of interest by the American Veteran’s...
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...different studies will be used as a guide and support to the research. The related literature starts with the good and important effects of different gadgets used in learning areas and goes on with the possible effects that might happen to Students when technology is being used extensively. On the later part of the chapter are the gathered related studies and articles done by various researchers. Foreign Literature Jessica White (2005) said that, technology has completely changed the scope of education in America. Most states require a technology aspect to their school improvements plans. They have embraced the idea that using technology in their classroom makes the subject anything from math to art-more accessible to many kinds of students. Educators, administrators, parents, and students are so well-versed in technology that it has become norm in even the most economically disadvantaged schools. She also stated that controversy exist about some students having access too much information. Some internet sites are not monitored by educational sources. Students who have not been taught the proper way to research on the internet might make a research hypothesis based on a website whose information is untrustworthy. Educators should be cautious and explain exactly what their expectations to their students are. Plagiarizing-detection software checks that students aren’t stealing information in using it as their own research. However, this software wasn’t available when much of the...
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...ning courses s. We frequentl W ly receive requests for sa ales training g ideas from organizations wishing to develop t their own sa ales training programs. In the intere est of improv ving sales sk kills, we are sharing these activiti ies for use by others. You are welco ome to incorporate them m into your sales trainin ng courses. You may also link to them m. However, we request tha H at you not pu ublish them in a printed d guide, onlin ne guide, or otherwise wit thout our pe ermission. ities listed re equires know wledge of sa ales. While w we are happ py to answer r Each of the activi of the games s and activit ties, we requ uest that you u do your ow wn questions about the mechanics o ns related to o content. research on question For m more informa ation about onsite custo omer service e workshops s and semina ars for your group, pl lease contac ct us at: info@ @businesstr rainingwork s.com or 301‐934‐3250. . gards, Kind reg Kate Z kie Zabrisk Business T Training Works®, Inc. www.businesstrainingw works.com 1 Sale es Training Ga ames and Activities © © 2012 Table of Contents Ask or Tell? .................................................. 3 Your Order, Please ...................................... 4 Mr. Parker Schroeder .................................. 5 So What’s My Line? ..................................... 6 Seat 4C ........................................................ 7 Business Training Works®, Inc...
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...outline the strategies, tactics, and programs that will make the sales goals for a planned discount internet café. Café Loco, unlike a typical cafe, provides a unique forum for communication and entertainment through the medium of the Internet. Café Loco is the answer to an increasing demand. The public wants a place to enjoy delicious coffee products, at discount prices; a place to socialize and share these experiences with friends and colleagues and access to methods of communication (internet, multi-purpose systems). Café Loco’s marketing team will perform due diligence and research the market leaders in the coffee house segment. Knowing as much as possible about the competition will provide the company with an understanding of its position in the marketplace. This will enable Café Loco to persuade the customer that it is better than the competition. Section 1 of this paper will be and introduction; Section 2 discusses the company’s competitors, and the strengths and weaknesses of each; Section 3 discusses how Café Loco plans to differentiate itself from the competition; Section 4 discusses the company’s intention to be a leader or follower within the industry; Section 5 assesses the macro-environment issues (legal, technological, social and economic) trends with which the business must contend with; Section 6 identifies the most significant trend to impact the business and how the company intends to minimize or capitalize on this trend and Section 7 is the...
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...different studies will be used as a guide and support to the research. The related literature starts with the good and important effects of different gadgets used in learning areas and goes on with the possible effects that might happen to Students when technology is being used extensively. On the later part of the chapter are the gathered related studies and articles done by various researchers. Foreign Literature Jessica White (2005) said that, technology has completely changed the scope of education in America. Most states require a technology aspect to their school improvements plans. They have embraced the idea that using technology in their classroom makes the subject anything from math to art-more accessible to many kinds of students. Educators, administrators, parents, and students are so well-versed in technology that it has become norm in even the most economically disadvantaged schools. She also stated that controversy exist about some students having access too much information. Some internet sites are not monitored by educational sources. Students who have not been taught the proper way to research on the internet might make a research hypothesis based on a website whose information is untrustworthy. Educators should be cautious and explain exactly what their expectations to their students are. Plagiarizing-detection software checks that students aren’t stealing information in using it as their own research. However, this software wasn’t available when much of the...
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...Objectiveness 3.1. Standardized test is more objective than any other kind of test. The word “standardized” predestines standardized test’s nature: objective. Different than the points and tests graded by local teachers, standardized test needs electronic machines and standardized test paper and questions to assure that one student’s ability is clearly and precisely reflected into numbers. Also, without knowing identity of students, the paper-grader can make appropriate decisions without stereotypes and prejudices. 3.2. Standardized test is an unfair assessment and a malicious tool. According to Carol Dweck, psychological professor in Harvard University, one person did well on tests, he or she will be acclaimed as a smart student, and the consequence will enter as fixed mindset. If praised as worked hard, it will enter as malleable mindset. Fixed mindset doesn’t help much, because when students go to next puzzle, which can difficult, it will threaten their schema: if they don’t achieve, the omen of the aftermath will be being no longer smart. They give up more easily, more threatened...
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...CHAPTER I INTRODUCTION Haier Group is the world’s 4th largest white goods manufacturer. It was founded in 1984 with the headquarter in Qingdao, Shandong Province, PRC. Under the leadership of Chairman and Chief Executive Officer (CEO) - Mr. Zhang Ruimin, Haier manufacturers home appliances in over 15100 varieties of different specifications under 96 categories. There have over 100 countries that selling Haier products around the globe. According to the Haier Group official website, Haier now has over 240 subsidiaries companies, over 110 design centers, plants and trading companies and over 50,000 employees throughout the world. Besides doing home appliances business, Haier’s also focused on technology research, manufacturing, trade and financial services. Eventually, the global revenue of Haier for 2005 was RMB 103.4 billion. 1.1 Ownership of The Company According to Financial times, as far as transforming moments in a CEO’s Career, Mr. Zhang Ruimin is the chairman of the Board of Directors and CEO of Haier Group. Mr. Zhang’s current goal is to further enhance Haier’s leadership in Chinese and global markets and strengthen the reputation of Haier’s brand worldwide. In 1984, Zhang Ruimin was appointed as the director of the Qingdao Refrigerator Factory, a small, ailing collectively-owned factory in the Shandong province of China. Under his leadership and unique management philosophy, the company has since grown to become the Haier Group as now to be the China...
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...DMACC THE ETHANOL ENVIORMENT A RESEARCH PAPER SUBBMITTED TO MR. JEFF WILLIAMS INTRODUCTION TO ETHICS PHI 105 BE BOONE, IA NOVEMBER 17, 2014 Abstract Ethanol is a renewable resource that is produced from many agricultural products. The public attitude towards corn based ethanol is influenced by many different subjects like, the effects of production on the environment, the effects on local economies, and the effects on the national food prices. Focusing on corn based ethanol there are considerations to take into effect such as the benefits of ethanol, the problems or concerns with ethanol, the political involvement with ethanol, and the effect of ethanol on the economy. The Ethanol Environment Ethanol is a renewable resource that is produced from many agricultural products such as corn, which can be blended into many different proportions of gasoline. The public attitude towards corn based ethanol is influenced by many different subjects. The overall plan for ethanol was good but took a wrong turn and has caused damage as a result. As stated by Michelle Heath, “there are no known environmental hazards that have to do with ethanol.” Ethanol does not only make our vehicles friendlier to the environmental it also has other impacts. Considering our total energy use, including building, heating and electricity, the savings from the use of biofuels is two-thirds greater than using gasoline (Dewsbury, 2009). With the increased...
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...10/29/13 Xerox PARC, Apple, and the Creation of the Mouse : The New Yorker ANNALS OF BUSINESS CREATION MYTH Xerox PARC, Apple, and the truth about innovation. by Malcolm Gladwell MAY 16, 2011 Print More Share Close Reddit Linked In Email The mouse was conceived by the computer scientist Douglas Engelbart, developed by Xerox PARC, and made marketable by Apple. I n late 1979, a twenty-four-year-old entrepreneur paid a visit to a research center in Silicon Valley called Xerox PARC. He was the co-founder of a small computer startup down the road, in Cupertino. His name was Steve Jobs. Xerox PARC was the innovation arm of the Xerox Corporation. It was, and remains, on Coyote Hill Road, in Palo Alto, nestled in the foothills on the edge of town, in a long, low concrete building, with enormous terraces looking out over the jewels of Silicon Valley. To the northwest was Stanford University’s Hoover Tower. To the north was Hewlett-Packard’s sprawling campus. www.newyorker.com/reporting/2011/05/16/110516fa_fact_gladwell?printable=true¤tPage=all 1/12 10/29/13 Xerox PARC, Apple, and the Creation of the Mouse : The New Yorker All around were scores of the other chip designers, software firms, venture capitalists, and hardware-makers. A visitor to PARC, taking in that view, could easily imagine that it was the computer world’s castle, lording over the valley below—and, at the time, this wasn’t far from the truth. In 1970, Xerox had assembled the...
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...Abiola Idowu Ashford University BUS640 Operations Management September 26, 2011 Introduction: Porter’s model is based on the insight that a corporate strategy should meet the opportunities and threats in the organizations external environment, especially competitive strategy should be based on the understanding of an industry’s structure and the way they change. Porter has identified five competitive forces that shape every industry and every market. These forces determine the intensity of competition and hence the profitability and attractiveness of an industry. The objective of corporate strategy should be to modify these competitive forces in a way that improves the position of the organization. Porter’s model supports the analysis of the driving forces in an industry. Based on the information derived from the five forces analysis, management can decide how to influence or to exploit particular characteristics of their industry. The five competitive forces are typically described as follows: bargaining power of suppliers, the term 'suppliers' comprises of all sources for inputs that are needed in order to provide goods or services, supplier bargaining power is likely to be high when the market is dominated by a few large suppliers rather than a fragmented source of supply, there are no substitutes for the particular input, the suppliers, customers are fragmented so their bargaining power is low, the switching costs from one supplier to another are high there is the...
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...The Myth of Asia’s Miracle Paul Krugman Foreign Affairs; Nov/Dec 1994; Vol.73, Iss. 6; pg. 62, 17 pgs The Myth of Asia’s Miracle Paul Krugman A CAUTIONARY FABLE Once upon a time, Western opinion leaders found themselves both impressed and frightened by the extraordinary growth rates achieved by a set of Eastern economies. Although those economies were still substantially poorer and smaller than those of the West, the speed with which they had transformed themselves from peasant societies into industrial powerhouses, their continuing ability to achieve growth rates several times higher than the advanced nations, and their increasing ability to challenge or even surpass American and European technology in certain areas seemed to call into question the dominance not only of Western power but of Western ideology. The leaders of those nations did not share our faith in free markets or unlimited civil liberties. They asserted with increasing self-confidence that their system was superior: societies that accepted strong, even authoritarian governments and were willing to limit individual liberties in the interest of the common good, take charge of their economies, and sacrifice short-run consumer interests for the sake of long-run growth would eventually outperform the increasingly chaotic societies of the West. And a growing minority of Western intellectuals agreed. The gap between Western and Eastern economic performance eventually became a political issue. The Democrats recaptured...
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