...Table of Contents: Introduction….………………………………………………………………………………..p. 3 Five Forces Model in Hospitality Industry…………………………………………………..p. 4 Top three companies in Hospitality Industry (Hotels)………..…………………………….p. 5 Marriott International, Inc. Comparative Strategy, Value Chains..……………………....p. 7 Differentiation Strategy of Marriott International, Inc……………………….…………...p. 7 Cost Leadership Strategy of Marriott International, Inc…………………………………..p. 8 Value Chains of Marriott International, Inc………………………………………………p. 8 Primary Activities…………………...……………………………………………….p. 8 Supporting Activities………………………………………………………………...p. 9 Business processes………………………………………………………………….p. 10 Conclusion………………………………………………………………………………….…p. 11 References……………………………………..………………………………………………p.11 “The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency”. (Bill Gates) Introduction. In the today’s world of competitive markets, information technology has a huge impact on the success of the companies. “The role of IT is constantly evolving and has changed significantly from the days when the IT organization was often referred to as “data processing.” Today, in many industries, IT enables some businesses to differentiate themselves from their competitors. Those companies...
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...Go Green in the Hospitality Field I was recently put in charge of guaranteeing that the hotel I work for is classified as a green hotel. Several changes were put in place that helped to bring this into play. This paper is designed to explain what “Going Green” is and why it is so important. Environmentalism has become a great concern to businesses; this is being influenced by the recent jump in energy prices. Several different environmental and scientific agencies have supplied data to prove this point. The Hotel industry is no different. It has been shown that the industry would benefit immensely from the recent campaign for all businesses to "Go Green." Unfortunately, management in the Hospitality has resisted the changes. However, recently the Hospitality industry is catching up to other industries and is converting their operations to greener strategies. Hotels demand meticulous standards and are trying to keep up with guests’ concerns and demand on a cleanliness level. Because of these standards, cleaning and waste products, and how they are disposed of have become a main issue. Energy efficiency in the hotel industry can tend to be difficult due to safety concerns that the management must be attentive to. These issues include being able to keep the common areas and lobbies well-lit at all times. In various states, it may also include cooling and heating issues. The hotel industry stands to benefit economically from the ‘green movement’. By marketing to guests that...
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...1.1 Executive Summary Green Paradise Budget Hotel operates in 90, JalanPetaling, 50000, Kuala Lumpur. As a new entrant in budget hotel industry, Green Paradise is selling its brand new Go Green Concept to the customer. Customer can gain new experience and enjoy affordable price in Green Paradise Budget Hotel. In the first year, Green Paradise may suffer loss for the budget hotel’s expenses. Green Paradise Budget Hotel will gain back net profile of RM 200,000 in the second year. Green Paradise Budget Hotel estimated to be at least 15% net profit and revenue increase in the following years. Green Paradise Budget Hotel will develop some marketing strategies to gain the sales target. First of all, the company will advertise through newspaper, social networks such as Facebook and Twitter to raise the popularity and sales. The company website will also be created for customer convenience. The customer can check the rate of room through the website and others related information. The company will gain customer loyalty and satisfaction. Green Paradise Budget Hotel is limited company owned by 5 persons. They are Chia Pei Jing, Choo Yee Ying, Tan Chu Xin, Lim Shee Wei and Chai TeikJian. The company will apply RM 350 000 business loan from bank for the financial sources of the company. The 60% of the capital will be used for buying equipment, renovation, facilities and others. Besides, 40% of the capital will be used for the marketing expenses and also to run the company daily activities...
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...Statement…………………………………………………………………...p.4 Business Opportunity…..............................................................................................p,4 Current Situation…………………………………………………………………….p.4 What Makes your Proposed Business Unique?..........................................................p.5 Creating Value for Customers…................................................................................p.5 Key Success Factors………………………………………………………………...p.6 Management Philosophy……………………………………………………………p..6 Type of Organization………………………………………………………………..p.7 Management Qualifications……………………………………………………..…..p.8 Business Insurance…………………………………………………………………..p.9 Hotel Concept and Theme…......................................................................................p.10 Food Service Concept and Theme…………………………………………..………p.11 Hotel Licensing……………………………………………………………...………p.12 Liquor License, Health and Fire Permits…........……………………………………p.13 Business License……………………………………………………………….……p.13 Description of Target Markets………………………………………………………p.14 Market Potential…………………………………………………..…………………p.15 Competitive Analysis………………………………………………………………..p.16 SWOT Analysis………………………………………………..…………………….p.16 Location………………………………………………………..…………………….p.17 Nature of Competition…………………………………………………………….....p.17 Potential New Hire Competition…………………………………………………….p.17 Potential New Restaurant and Food Service Competition…………………………..p.17 Location Analysis………………………………………………………..……..……p.18 Description of...
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...2014 Trends Report Top 10 Global Spa and Wellness Trends Forecast 2014 Trends Report Top 10 Global Spa and Wellness Trends Forecast This is our 11th annual Trends Forecast, and I have never been more excited about the spa and wellness industry. So many of the trends we predicted over the past decade are now coming to fruition…helping businesses thrive and helping people live more healthfully every day. At the same time, we are seeing new, provocative ideas that will have a dramatic impact around the globe. The 2014 trends reflect an industry that is reimagining core elements of spa and wellness and exploring brave, new directions. It is gratifying to see a healthy dose of healthy travel in several of the trends; bold new ideas in mainstays like aromatherapy and hot springs take hold; and the development of new models for classic destination spas. It is also rewarding to watch trends in technology, beauty and fitness shape how we will live (and look)—and even take note of how the industry will help people address dying, illness and major life changes. And finally, there is a trend we forecasted in 2013 that continues to capture our imagination: mindfulness. We feel strongly that it is important to watch how this is evolving, and you’ll see a short synopsis of this “über trend” in the report. Spafinder Wellness 365™’s Trends Forecast reports on what is happening in our industry, but we also strive to present a true forecast of what lies ahead. Some ideas are still on...
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...Good Hotel: Doing Good, Doing Well? Background Information Joie de Vivre (JdV) is a San Francisco based hotel management company with 16 properties in the city. It was founded in 1987 by Chip Conley. He knows that his company comes up with unique hotels, with own personality. It has managed to grow to 36 boutique hotel properties. It became the second largest in 2010. JdV had combined two of their properties, Best Western Hotel Britton and Best Western Flamingo. Pam Janusz is the general manager for Good hotels. She received a message inquiring that rumors were true that the owner of Good Hotel and the two other properties that Janusz managed since November 2009. Best Western Americania and Best Western Carriage Inn, had foreclosed on their holdings and sold the three properties, all of which were in JdV’s South of Market Street (SoMa) group to a new ownership group. She will be helping with the transition from one ownership to another, by evaluate Good Hotel performance along with helping staff to adjust. When it opened in November 2008 with 117 rooms, it opened as Good Hotel. Good Hotel is known as “hotel with a conscience”. It has a positive approach, eco-friendly hotel, and it known its recycled materials. This hotel believes in doing good things for the environment. The new group planned to run the three hotels themselves and they would end the management with JdV if no problems arose with the sale at the end of May 2010. The lodging industry was dominated...
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...Good Hotel: Doing Good, Doing Well? EIC Strategic Management Background Information Joie de Vivre (JdV) is a San Francisco based hotel management company with 16 properties in the city. It was founded in 1987 by Chip Conley. He knows that his company comes up with unique hotels, with own personality. It has managed to grow to 36 boutique hotel properties. It became the second largest in 2010. JdV had combined two of their properties, Best Western Hotel Britton and Best Western Flamingo. Pam Janusz is the general manager for Good hotels. She received a message inquiring that rumors were true that the owner of Good Hotel and the two other properties that Janusz managed since November 2009. Best Western Americania and Best Western Carriage Inn, had foreclosed on their holdings and sold the three properties, all of which were in JdV’s South of Market Street (SoMa) group to a new ownership group. She will be helping with the transition from one ownership to another, by evaluate Good Hotel performance along with helping staff to adjust. When it opened in November 2008 with 117 rooms, it opened as Good Hotel. Good Hotel is known as “hotel with a conscience”. It has a positive approach, eco-friendly hotel, and it known its recycled materials. This hotel believes in doing good things for the environment. The new group planned to run the three hotels themselves and they would end the management with JdV if no problems arose with the sale at the end of May 2010. ...
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....................... 7 In The Focus......................................................................................................................................... 8 City Trends........................................................................................................................................... 12 Indian Hospitality – In Sync with Nature....................................................................................... 19 1. 2. 3. 4. Indian Hotel Industry – by Star Category............................................................................................... 22 Indian Hotel Industry – Inventory and Chain Affiliation................................................................... 31 Indian Hotel Industry – Seven Major Cities.......................................................................................... 39 Indian Hotel Industry – Twelve Other Cities......................................................................................... 50 Hotel Analysis...
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...Professor Manager Lecturer Student Nurse Others___ 5. What is your monthly income? Below S$1,000 S$1,000 – S$1,999 S$2,000 – S$2,999 S$3,000 – S$3,999 S$4,000 – S$4,999 S$5,000 above 6. What is your marital status? Single In a relationship Married Divorced Widow 7. How often do you book a hotel in 1 year? Less than twice 3 – 5 times 6 – 8 times More than 8 times 8. How many times do you travel within 1 year? Once Twice 3 times More than 3 times Never 9. How many times do you visit hotels annually? Once a year Thrice a year Occasionally Not so often Factors affect customers’ decision making: 10. What factor will affect you when you are choosing a hotel? (can pick more than 1) Price Hygiene Brand name Location Surrounding Food Room layout 11. Which factor will you consider first? Price Service 12. You realize the hotel through Network Advertisement Magazines Newspaper Friends Other_____ 13. How do you book a hotel usually? Internet Telephone Travel agency Hotel front-office 14. What is the reason behind your visit or short stay in a hotel? Vacation Business trips Travel...
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...Business environment is the sum total of all factors external/internal to the business firm and that greatly influences their functioning. This interaction helps in strengthening the business firm and using its resources more effectively. 1. Internal Business Environment: Ritz Carlton was in the Hospitality industry and ran 30 Luxury hotels across the world. Their philosophy was to combine commitment and innovation to provide best-in-class service to their customers. 2. External Business Environment: It was obviously a very competitive market and players were always trying to improve their standing in the market. The head of the Carlton group was aware of this environment and although his group was one of the leaders in the market, he knew that a status quo will definitely do irreparable damage to the group. They wanted to build the image among the customers. He has now thrown open a challenge to all the hotels in the group and asked each of them to come up with ideas to make the business more competitive. 2. How did the company manage the team implementation? 1. New teams implemented: An announcement was made to shift the operations of the hotel from the existing structure to team based structure. The implication was that there will be no managers, only teams. The team as a whole would now manage itself, and not be managed/supervised. Many teams were created in charge of different service such as Pre-arrival, Culinary, Banquet, Restaurant, Concierge, etc. 2. Dealing with...
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... Subject: Economics of entrepreneurship Date: 02.05.2011 The Park Turon Introduction The 4 star Park Turon hotel opened in 2009 . The newest modern 11 floor building deluxe Hotel of Tashkent, designed to delight guests with its luxurious accommodations, is seeped in the warm tradition of Indian and Uzbek hospitality combined with International standards. Vision statement Every Room - A Home Mission statement Together we provide a caring, consistent and enjoyable experience, always enticing guests to return. To accomplish this, we attract, develop and appreciate talented people who are part of an inspired and dynamic team. Our success is measured by continuously enhancing our reputation, market position and financial performance to set the Tashkent luxury hotel standard. Accommodation Total Number of Rooms: 120 - Superior Guest Room: 56 - Premium Guest Room: 49 - Privilege Guest Room: 8 - Privilege Grand Guest Room: 7 Hotel Facilities * The Lounge Bar * The Park Café * Business center * Two meeting room * Non-smoking rooms * Indoor swimming pool * Sauna (female/male) * Massage rooms * Fitness Center * Outside Parking Organizational structure Board of directors Responsibilities of some positions: Organizational structure of the Park Turon Hotel is hierarchy. General Manager. A General Manager is responsible for the overall strategic planning and direction of the company...
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...1. Executive Summary We have developed a team of 6 members from our course MGT 489 and came up with this Strategic Plan or Business Plan for a Hotel. We have successfully completed this plan with all our known knowledge. Fro the purpose of developing our Strategic / Business Plan, first of all we have given our hotel a name, i.e. “Grand Royal”. In our Strategic / Business Plan we have discussed several factors that are required in developing a good and implementable plan. This plan required a broad-based understanding of changes taking place in the marketplace in which the company competes, or plans to compete, and the ever-changing financial markets. In-depth technical skills in a variety of disciplines such as financial analysis, sales and marketing, latest technology, and managing growth are critical components in assessing a company's opportunities and risks. Now, let us understand the purpose of a Strategic / Business Plan. Business / Strategic Plan Purpose: Introduction: In today's highly competitive environment, formal business planning is an essential element in achieving business success. A well-written business plan is primarily a communication tool used to obtain financing. In certain instances, particularly with our early stage company, this business plan also serves as a strategic plan. Considering that lenders are inundated by numerous investment opportunities from which they choose only a few, this business plan describes our story and how we intend...
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...oWHAT IS HAPPENING TO THE HOSPITALITY INDUSTRY OVER TIME? 10 GLOBAL HOSPITALITY TRENDS IN HOTELS & RESORTS Time to time hospitality industry experiences important changes that impact globally the hotelier industry practices. Currently global economics factors and increase international travel and tourism volumes, driven by the growing BRIC economies. As well mega events in Europe and South America from 2012 through 2016 have impact the global hospitality sector. As result owners and managers are implementing news worldwide practices to enhance value and competitiveness such as sustainability and brand refreshment (Ernst & Young, 2012). This report will present and reveal top ten trends and issues considered to be primary areas of focus in the global hospitality industry at present time. Firstly this essay will start presenting the new emerging trends in hotels and resorts services and practices. Secondly will reveal a key issue for owners’ and hotel chains .Lastly one main trend that has brought opportunities to increase hotel demand in the global market. In order to be more efficient and more competitive hotels services and practices have suffered changes. Firstly there is less service provided by the staff and more service provided by the guest. It starts from making one's own reservation, self checking in to help self-service breakfasts. The second trend is forever changing employees which cause a shortage of 10-15 million skilled workers in this industry. Consequently...
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...Introducción La Casa de Calidad es un proceso sistemático que permite definir la relación entre las necesidades y expectativas del cliente acerca de un producto o servicio con los requerimientos del diseño de éste. El Despliegue de la Función de Calidad (QFD) permite entender la prioridad de las necesidades de los clientes y encontrar respuestas innovadoras a esos deseos. La matriz resultante pretende transmitir los atributos de calidad que demanda el cliente a través de procesos organizacionales. Es una herramienta complementaria a los estudios de mercado y otros análisis de datos que permite fijar nuevas metas en materia de calidad. El estudio de estos atributos y los de otras empresas del sector permitirán a la empresa realizar un benchmarking para equiparar los niveles de calidad a sus competidores y/o superarlos. Los elementos que componen la Casa de Calidad son: • Requerimientos del cliente (Qué) conformada por una lista de las necesidades y expectativas obtenidos de las declaraciones del cliente. • Características del diseño (Cómo); aquellos atributos relevantes y observables de un producto/servicio. • Matriz de planeamiento; a partir de estudios de mercado u otros tipos de análisis análogos ilustra las opiniones del cliente acerca del producto/servicio. Contempla la importancia relativa de los requerimientos tanto del cliente como de la empresa, así como las calificaciones de los principales competidores. • Matriz de correlación; plasma las opiniones de los analistas...
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... (4) (Problem Descriptions), (2) to address the problems and needs by defining the solution steps/processes, and search relevant information technologies for the solution process automation on the specific problems and needs (Solution Process, Technology Applications and Automation). The purpose of this paper will include an assessment of the role Information and Communications Technology (ICT) plays in addressing problems/needs in the operation of today’s hotels. In a highly dynamic market whose survival depends on responding rapidly to the changes in related factors; ICT systems must be custom designed to match the objectives of the organization. A hotel is an establishment providing paid lodging which could be on a long or short term basis. There are many types of hotels usually depending on locations, size, and offerings. According to the 2012 NAICS Codes hotels are classed under the 721110 group comprising an industry of establishments primarily engaged in providing short term lodging facilities. Hotels greatly...
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