...European Journal of Marketing 29,1 8 Received June 1994 Information systems in marketing Identifying opportunities for new applications Jari M. Talvinen Helsinki School of Economics and Business Administration, Helsinki, Finland Introduction Over the past three decades, subtle changes in the theory and practice of marketing have been fundamentally reshaping companies. These changes have also been evident in marketing and management related information systems. More and more, companies are faced with the need to control an ever larger and rapidly changing marketing environment. The information processing requirements of companies are expanding as their competitive environments become more dynamic and volatile[1]. To handle the increasing external and internal information flow and to improve its quality, companies will need to take advantage of the opportunities offered by modern information technology (IT) and information systems (IS). Managing marketing information by means of IT has become one of the most vital elements of effective marketing. By collecting and sharing marketing information and by using it to promote corporate and brand image, IS offer new ways of improving internal efficiencies of the firm. Information systems allow dynamic marketing communication between personnel in corporate planning, accounting, advertising and sales promotion, product management, channels of distribution and direct sales. Information technology-based marketing information systems...
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...Making and Business Processes Why Do I Need To Know This LEARNING OUTCOMES Explain the difference between transactional data and analytical information, and between OLTP and OLAP. Define TPS, DSS, and EIS, and explain how organizations use these types of information systems to make decisions. Understand what AI is and the four types of artificial intelligence systems used by organizations today. Describe how AI differs from TPS, DSS, and EIS. Describe the importance of business process improvement, business process reengineering, business process modelling, and business process management to an organization and how information systems can help in these areas. This chapter describes various types of business information systems found across the enterprise used to run basic business processes and used to facilitate sound and proper decision making. Using information systems to improve decision making and re-engineer business processes can significantly help organizations become more efficient and effective. ? 2.4 2.5 As a business student, you can gain valuable insight into an organization by understanding the types of information systems that exist in and across enterprises. When you understand how to use these systems to improve business processes and decision making, you can vastly improve organizational performance. After reading this chapter, you should have gained an appreciation of the various kinds of information systems employed by organizations and how you can...
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...organization. Roles of IS in Business: There are three fundamental reasons for all business applications of information technology. They are found in the three vital roles that information system can perform for a business enterprise. Support of its business processes and operations. Support of decision making by its employees and managers. Support of its strategies for competitive advantage. Trends in IS: The business applications of information systems have expanded significantly over the years. Data Processing (1950s – 1960s): Electronic data processing systems which includes transaction processing, record keeping, and traditional accounting applications. Management Reporting (1960s – 1970s): Management information systems that include preparation of management reports of pre specified information to support decision making. Decision Support (1970s – 1980s): Decision support systems include interactive ad hoc support of managerial decision making process. Strategic and End User Support (1980s – 1990s): o End user computing systems: Direct computing support for end user productivity and work group collaboration. o Executive information systems: Critical information for top management. o Expert Systems: Knowledge based expert advice for end users. o Strategic Information Systems: Strategic products and services for competitive advantage. Electronic Business and Commerce (1990s – 2000s): o Internet based e-business and e-commerce systems: Web...
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...INTRODUCTION TO MIS Management Information System plays a very important role in an organization. There is hardly a business magazine that dos not contain article about information system. MIS can be defined as – “A system which collects, processes, stores and distributes information to help in decision making for managerial functions.” (Planning, staffing, directing, controlling, organizing and budgeting) It may also be defined as Integrated user/ Machine system for providing information to support the decision making process. MIS is a computer based system, which presents both external and internal information of business. This system utilizes computer hardware and software, manual procedure for analysis, planning, control and decision making. These system do not take decisions but they assist in providing a necessary information as an input to the decision making process. MIS should provide information which is consistent, accurate, timely, economically flexible and relevant. MIS can be computerized or manual. MIS provides information in report format on regular basis to assist managers with decision which occur frequently and can be anticipated. MANAGEMENT Management has been defined in a variety of ways, but for our purpose it compromises the processes or activities that describes what managers do in the operation of their organization; plan, organize, initiative and control operations. INFORMATION Data must be distinguished from information. Data are facts...
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...BUSINESS DECISION MAKING Virginia Cecilia Roman H1001915 Table of contents Task 1 | | L.O. 1.1 | 3 | L.O. 1.2 | 3 | L.O. 1.3 | 5 | Task 2 | | L.O. 2.1 | 6 | L.O. 2.2 | 7 | L.O. 2.3 | 10 | L.O. 2.4 | 12 | Ask 3 | | L.O. 3.1 (see Annexes) | 13 | L.O. 3.2 | 13 | L.O. 3.3 | 14 | L.O. 3.4 | 15 | Task 4 | | L.O. 4.1 | 17 | L.O. 4.2 | 24 | L.O. 4.3 | 26 | Annexes | 28 | Bibliography | 32 | Task 1 (LO1: 1.1, 1.2, 1.3) 1.1 As the new business development manager, you have been tasked to expand the ABC Ltd business operations in the UK. To provide the right information, you need relevant information to be presented to your senior management team (SMT) to enable them make the right decisions as to whether to expand in these two countries. You are required to create a plan for the collection of primary and secondary data for the expansion project. Researchers need to consider the sources on which to base and confirm their research and findings. They have a choice between primary data and secondary sources and the use of both, which is termed triangulation, or dual methodology. The secondary data are data which have already been collected elsewhere, for some other purpose, but which can be used or adapted for the survey being conduct (Bpp, 2004, p.7). Secondary sources are data that already exists such as :previous research, official statistics, mass media products, diaries, letters, government reports, web information...
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...THE STRUCTURE OF THIS STUDY MODULE The Module has margin icons that show the student the objectives, activities, in-text questions, feedback, further reading, key words and terms, stop and reflex signs. Chapter One covers the importance of Information Systems in running today’s organizations. Chapter Two looks at the strategic role played by information systems in today’s organizations. Chapter Three focuses on the impact of Information Systems on the organizational structure and how information systems help managers improve their decision making. Chapter Four looks at the hardware and software requirements for organizations to be able to implement information systems structures Chapter Five looks at the traditional file environments and the rise of the database management systems. Chapter 6 shows looks at networks and how they make information systems a reality. Chapter 7 focuses on Systems Development in the creation of Information Systems in today’s organizations. Chapter 8 focuses on how information systems can be implemented as well as the factors that contribute to success and failure in trying to implement information systems. Chapter 9...
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...TOPic: DECISION SUPPORT SYSTEMS: AN OVERVIEW AND ITS ROLE IN BUSINESS Introduction A decision support system (DSS) is a computer-based information system that supports business or organizational decision-making activities. DSSs serve the management, operations, and planning levels of an organization and help to make decisions, which may be rapidly changing and not easily specified in advance. Typical information that a decision support application might gather and present are: * Inventories of information assets (including legacy and relational data sources, cubes, data warehouses, and data marts), * Comparative sales figures between one period and the next, * Projected revenue figures based on product sales assumptions. Making decisions concerning complex systems (e.g., the management of organizational operations, industrial processes, or investment portfolios; the command and control of military units; or the control of nuclear power plants) often strains our cognitive capabilities. Even though individual interactions among a system's variables may be well understood, predicting how the system will react to an external manipulation such as a policy decision is often difficult. What will be, for example, the effect of introducing the third shift on a factory floor? One might expect that this will increase the plant's output by roughly 50 percent. Factors such as additional wages, machine weardown, maintenance breaks, raw material usage, supply logistics, and...
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...There have been intensive discussions in the academic field over the past several years over whether or not Knowledge Management is important to our society. Scholars and observers from many disparate subjects, such as sociology, economics or management science agree that nowadays “knowledge” is at the centre of the stage. In support to that statement, researchers have identified one key ability that is common to all successful organizations: the effective creation of relevant business knowledge and the timely dissemination of that knowledge to those members of the organization who need it (Bowman, 2002). Worldwide Chocolate Limited started out as a small chocolate bar manufacturer but knew a rapid expansion in a relatively small period of time. My subsequent report will highlight the fact that only through the implementation of a Knowledge Information System will WCL be able to preserve its core values: maintaining a high quality of product, continuous innovation and good customer service. WCL needs to improve the communication between its various departments, it has to perfect its knowledge on the different sources of supply it uses and it also has to preserve its quick response to customer needs. The linchpin of all these changes is knowledge: WCL will have to leverage knowledge in order to gain a competitive advantage. The firm currently has eight central departments, namely: Accounting, Marketing, Human Resource Management, Research and Design, Sales, Warehousing...
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...MIS OF ICICI BANK Submitted by: Group 5 Roll No. 41 Dheeraj Manhas Roll No. 45 Piyush Chandan Roll No. 47 Ankisha Agarwal Roll No. 49 Yash Singhal Roll No. 51 Mohit Khamesra Submitted to: Prof. Susheel Chhabra ACKNOWLEDGEMENT We would like to express our deepest sense of gratitude to our project guide Prof. Susheel Chabbra, for his valuable guidance, inspiration and encouragement that we received from them throughout the course. Our efforts in accomplishing this project are a result of constant motivation and valuable learning imparted by him. We would also like to thank our family and friends & the professionals who extended their support and have been a source of encouragement and inspiration throughout the duration of this project. TABLE OF CONTENTS | Title | Page No. | 1 | Introduction | 1 | 2 | Overview of Financial MIS and Network diagrams | 8 | 3 | Information system ICICI bank | 12 | 4 | Organization Transaction processing system | 14 | 5 | ICICI CRM initiatives | 25 | 6 | Knowledge management at ICICI | 30 | 7 | Conclusion | 33 | 8 | References | 34 | ABLE OF CONTENTS 1.INTRODUCTION 1.1 MANAGEMENT INFORMATION SYSTEM Definition: A Management Information Systems (MIS) is * An integrated user machine system * For providing information * To support operations, management...
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...Q1. Based on research of the company, identify the range of decisions made by the company. Evaluate the effectiveness of the decisions (Criteria 1.1, Grading Criteria M1). Strategic Planning Decisions: Strategic planning decisions are those decisions in which the decision-maker develops objectives and allocates resources to achieve these objectives. Such decisions are taken by strategic planning level (top level) managers. Example: pizza hut might have the objective of increasing sales and decide to implement a strategy of offering lower prices on certain products during off hours to attract more customers. After a month of pursuing the new strategy, managers can look at sales data for the month and evaluate whether the strategy resulted in increasing sales and then choose to keep the new price scheme or alter their strategy. Management Control Decisions: Management control decisions are taken by management control level (middle level) managers and deal with the use of resources in the organization. Example : The system installed at each Pizza Hut delivery outlet, restaurant and area managers office includes password‐controlled access to an enterprise information portal, mymicros.net. This content‐rich and secure Internet portal enables area and store managers and staff costs, with real‐timer reports obtained via a Web browser at any time. This enables ,managers to react immediately to any emerging issues and run their...
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...Acknowledgement It is a great pleasure for me to acknowledge the assistance and contributions to this assignment; First of all I would like to thank to my lecturer Mr. Kanchana Wimalasurendra who helped me to understand the problems of the scenario that helped me to approach the problems confidently. I would like to acknowledge to the lecturers of ICBT Kandy Campus, my friends and the people who helped me to finish the assignment successfully. Finally, I gratefully acknowledge to the support, encouragement, and patient of my parents. Thank You Ahamed Rikaz Contents Introduction - 4 - Organizational Structure - 5 - Tools Used For Business Analysis - 10 - SWOT Analysis - 11 - New Steps In Strategic Plan - 19 - Market Analysis: - 19 - Risk management, Contingency plan - 26 - Impact of internet on the organizational environments and strategic planning - 28 - Utilization of Information System in Strategic Plan - 31 - Management Information Systems (MIS) - 32 - Discussion of appropriate IT tools - 42 - Recruitment and Employment - 55 - Future Considerations - 87 - Conclusion - 88 - Gantt chart - 89 - References - 90 - Introduction Today’s Managers have to be like artist. They work in a global economy where the relationships among nations and corporations, emerging economies, outstanding partners, and the fast-paced...
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...DE1Y 35 Business Information Management February 2006 © SQA Business Information Management DE1Y 35 Acknowledgements Grateful thanks are expressed to COLEG for permission to use extracts throughout the material from the former Business Information Management pack (HN Unit Number A6GF 04), developed by Falkirk College. This permission has been received in writing and is given for inclusion in this publication and for use by COLEG member colleges. © Scottish Qualifications Authority – Material developed by Cardonald College. This publication is licensed by SQA to COLEG for use by Scotland’s colleges as commissioned materials under the terms and conditions of COLEG’s Intellectual Property Rights document, September 2004. No part of this publication may be reproduced without the prior written consent of COLEG and SQA. © SQA Version 1 2 Developed by COLEG Business Information Management DE1Y 35 Contents Acknowledgements Contents Introduction to the unit What this unit is about Outcomes Unit structure How to use these learning materials Symbols used in this unit Other resources required Assessment information How you will be assessed When and where you will be assessed What you have to achieve Opportunities for reassessment Section 1: The role of information in business Introduction to this section Assessment information for this section What is information? The nature of information Types of information Internal uses of information External use...
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... Course Notes Compiled by: Stephen Katoto For: MASINDE MULIRO UNIVERSITY OF SCIENCE & TECHNOLOGY Table of Contents 1.0 The Information Systems Revolution 1 A. Why Information Systems? 1 B. Contemporary approaches to Information Systems 2 C. Other current Trends in Information Technology 4 2.0 The Information systems Revolution 9 A. The New Role of Information Systems in Organization 9 B. Learning to use information systems: New Opportunities with technology 10 3.0 The Strategic Role of Information Systems 14 A. Organizations and Information Systems 14 B. Information systems & Business Strategy 20 4.0 Information Systems, Organizations and Business Strategy 28 A. Organizations and Information Systems 28 B. How Organization Affect Information Systems 33 C. How Information Systems Impact organizations and Business firms 35 5.0 Information, Management & Decision Making 39 A. Introduction to Decision Making 39 B. Individual Models of Decision Making 42 C. Organizational Models of Decision Making 43 D. The Impact of IT Management Process 44 6.0 Ethics & Social Impact of Information systems 46 A. The Importance of Ethics in Information Systems 46 B. Electronic Networks 46 C. The Moral Dimensions of Information Systems 50 7.0 Computer and Computer Processing 57 A. What is a Computer? 57 B. Systems Approach 58 C. Classification of computers 64 8.0 Information Systems Software 66 A. Computer Software 66 B. System...
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...1. INTRODUCTION TO MANAGEMENT INFORMATION SYSTEM Course Objectives: In any organization, small or big, a major portion of the time goes in data collection, processing, documenting and communicating it to the people. Hence, a major portion of the overheads go into this kind of unproductive work in the organization. Every individual in an organization is continuously looking for some information which is needed to perform his/her task. Hence, the information is people-oriented and it varies with the nature of the people in the organizationwhich is outlined in this courses. Benefits: * Management Information Systems - Concept * Management Process * Information Concepts * Development of Plans of the MIS * Database and Enterprise Management Systems INTRODUCTION TO MANAGEMENT INFORMATION SYSTEMS Management Information Systems - Concept The concept of the MIS has evolved over a period of time comprising many different facets of the organizational functions. MIS is necessity of all the organizations. The initial concept of MIS was to process data from the organization and present it in the form of reports as regular intervals. The system was largely capable of handling the data from collection to processing. It was more impersonal, requiring each individual to pick and choose the processed data and use it for his requirements. This concept was further modified when a distinction was made between data and information. The information is a product...
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...DEVELOPMENT OF LEGENDA ONLINE STUDENT TIME TABLE SYSTEM FINAL YEAR PROJECT FINAL REPORT ABUBAKAR MAGIRA TOM U0957657 A thesis submitted in part fulfillment of the degree of B.sc (Hons.) In Software Engineering with the supervision of Dr. Mia Torrez and moderated by Mdm Teo Siew School of Computer Science and Information Technology Linton University College In Collaboration with University of East London December 2012 DECLARATION I Abubakar Magira Tom, hereby declare that the project work entitled “[LEGENDA ONLINE STUDENT TIME TABLE]” submitted to [LINTON UNIVERSTIY COLLEGE], is a record of an original work done by me under the guidance of [Dr. MIA TORREZ], and this project work has not performed the basis for the award of any Degree or diploma/ associate ship /fellowship and similar project if any. ___________________ [ABUBAKAR MAGIRA TOM] Student Date: __________________ [Dr. MIA TORREZ] Supervisor Date: ___________________ Mdm TEO SIEW Project Coordinator Date: ACKNOWLEDGEMENT The special thank goes to my helpful supervisor, Dr Mia Torrez. The supervision and support that she gave truly help the progression and smoothness of my research topic. The cooperation is much indeed appreciated sir. My grateful thanks also go to both Mdm. TEO SIE. A big contribution and hard worked from both of you during the eight week is very great indeed. All projects during the program would be nothing without the enthusiasm and imagination...
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