likely to eat than when they are feeling sad. Yellow makes people feel confident and the more confident they feel, the more likely they are going to spend money freely on their meal.
Orange: Similarly to yellow, foods that are orange is warming and comforting. It positively affects the way you indulge with food. The colour orange stimulates the brain, which raises the mental activities and often stirs up a feeling of hunger. Many healthy foods are orange, carrots, oranges, and pumpkins. Orange is a colour that makes people feel relaxed and when someone is comfortable, the appetite will be increased.
TURQUOISE: Turquoise is different from the standard blue. It stimulate the appetite and is often associated with feelings like happiness and relaxed. …show more content…
Package designers know very much about colour significance, that how they design package with the appropriate colour to influence and make people buy their products.
Colours that influence the way people buy:
Red
Red is appetising and commonly used into market food. Red attracts the attention of buyers as it is literally the first colour they see. The red colour appears on nearly every food label. It stimulate emotional responses and also apparently prompts appetite, this explains why most restaurant and kitchen uses the red accent on walls.
Yellow
Yellow make people happy and is very common colour in food marketing. Yellow indicates joyfulness and hopefulness and overall good feelings. The brain produce serotonin ‘happy hormone’ when people see yellow. Food marketers use yellow`s feelings power as it bring back those emotional experiences and use it generously in branding their products.
Green
Green is synonyms of natural and healthy. Green is also associated with sustainability, environment-friendly products, and organic products. Subsequently, the colour green is now linked with healthy body and well-being in food advertising, and food labels frequently feature the colour green together with claims of freshness or natural