...How to Buy a Perfect Used Car Used car buying is a huge industry to people and dealerships. New cars are so expensive that it makes a huge demand for used cars. A good thing about buying used is you can get a nice used car for a lot cheaper than new. You can also buy a used car that ends up being a money pit. There are ways to prevent that from happening. Used car buying can be easy and stress free with the help of some tips. • First thing you want to do is research different cars. You want to make sure the car you buy is one that you would love to drive. Buying a car is one of the biggest investments in life and you want to make sure you it’s one you’d want to drive every day. • Once you find the car you would love to have, look up what people and dealerships are asking for that specific vehicle. Kelly Blue Book is a good reference to car buying. It will tell you how much to pay and what they sell for. You could also look up reviews. Whenever I buy a car I look It up in Kelly Blue Book and get a lot of information about it. • After finding a fair price that the car is worth then you have to decide whether you are going to buy from private party or from a dealership. Private party is usually a lot cheaper but can cause way more money in the long run if you don’t know for sure what you are buying. With a dealership you will be paying a little more, but have more peace of mind knowing the dealership went through everything making sure the vehicle was in good working order...
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...and financial matters (Solomonet al, 2012). It endeavors to comprehend the choice making procedures of purchasers, both exclusively and in gatherings, for example, how feelings influence purchasing conduct. It considers qualities of individual consumer’s, for example, demographics and behavioral variables trying to comprehend individuals' needs. It likewise tries to survey impacts on the purchaser from gatherings, for example, family, companions, games, reference gatherings, and society by and large. Understanding consumer behavior gives the marketer an opportunity to see the effects of demographical variables on consumer preferences (Solomonet al, 202). Marketers apply this knowledge to segment customers when marketing their services and products. The consumer’s responses vary depending on the product and individual background such as lifestyle (Schiffman et al, 2009). For instance, when a company is marketing a car it segments the consumer’s according to theirpreferences which differ across demographic variables. Individual lifestyle attributes of interest may affect consumer’s preferences. Lifestyle of an individual affects the consumer’s choice on products to buy. For instance, the type of car the consumer wants will be influenced by his lifestyle. An example of lifestyle that may influence the type of a car that a person wants to purchase is highly affected by his beliefs and value systems(Schiffman et al, 2009). A...
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...my first car. When it comes to buying a car there are always a slew of risks that come with it. There were many things to consider here before even going out to visit the dealerships. First would I buy the car new, if so which car maker would I go with, each car maker has their own risks that come with buying their car. Or would I go the used route and tackle all the risks that come with buying a used car. I also needed to consider which route would be cheaper for me in the long run. In the end I ended up buying a new car despite the known risks and the sneaky unknown risks that snuck up on me. Risk 1 – Insurance One the biggest risk that people should look at when buying new, which I unfortunately did not do, is to see how much of an increase it will add to your insurance. Before buying my new car, my car insurance was in the mid hundreds. It was fine because I received my previous car as a hand me down and I did not have to make car payments. But, after everything was said and done and I got the new car I went to the insurance agency to update to my car insurance. To my surprise, the monthly car insurance jumped up nearly an extra two hundred. There were many reasons why, but one of the big reasons for the increase was the fact that 2012 models added a major increase. This was something that I had not known about at all. This was only one of two unknown risks that caught me off guard. Risk 2 – Maintenance The second risk is the maintenance costs on new cars. My previous...
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...e-marketplace that they hope will become a one stop-shop kind of portal for not only comparing vehicles’ features and prices across brands but also the ability to buy them and get it delivered at home. They want to develop a website for the same and need information about the kind of attributes that attract people to a website and increase its brand equity. We need to develop a research problem for the client to find out the attributes which make a website attractive and understand the drivers of an online car purchase. Secondary Data Analysis: According to reports, the following facts are relevant in an online purchase and specifically a car purchase: * A growing number of consumers (especially the young) trust user-generated content (up from 66% in 2010 to 72% in 2014). * More than 50% of car shoppers in every market said that positive comments on social media would make them more likely to buy a specific brand. * Interest in buying a car online is increasing: 61% of Chinese consumers would buy a car online, while only 34% of consumers in the US would do so. * The idea of not owning a car remains attractive among consumers- mostly attributed to low cost. * 97% use the Internet for vehicle research and trust online commentary to provide perspective in a purchasing decision * 73% say they are more likely to buy a specific model or brand if they find positive comments on social...
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...turns them to better and better reasoning. There are several universal standards deals with questioning, of them all the following are some of the essential. Clarity, accuracy, precision, relevance, depth, breadth, logic and fairness. Clarity is the gateway standard. I want to buy a car with features I like. I failed to elaborate the features that I need in my car. Also I failed in providing a example of what I need. My statement is clear but not accurate. I failed in providing accuracy of what I need. I need a leather seated car but I did not provided what kind of leather I need. After a long discussion, I have told a particular leather seat but I am not specific. I made clear of what feature and leather seat but I failed to be specific. In view, I would have told the color of the leather. Relevant to the topic. As we are discussing the topic of leather seat, I started talking about blue tooth feature. It is one of the feature I needed but is not relevant to current situation. Depth, of the question here is how well are the seats are equipped with. As my feature for leather seat comes with heated technology, I failed to ask the significance factor like how comfortable is this, especially in hot climate. The salesman has further involved and explained the breadth of the situation. HE explained that it might be useful if I move to a cold place. If the salesman is not interested in my buying, he would have skipped the breadth of my question...
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...achieve the best outcome or resolution to an issue or conflict. I have been asked to think of a specific situation in which I was required to negotiate, sale, or purchase a house, car, or salary. I will analyze the roles of communication and personality in negotiation and how they contributed to or detracted from the negotiation process. I will cover how I approached the situation, what was the outcome or the result of the negotiation, and I will also discuss how I could have handled the situation to achieve a more desirable outcome. Growing up as a child I would always look at the auto trader or the penny saver and dreamed of having enough money to buy a nice car someday. Eventually I grew up and established a very good credit score that helped me buy my first car. Once I got station in Hawaii, I started buying cars and motorcycles at cheap prices because they were either broken and needed to be fixed or I would find good deals on Craigslist. I started noticing that personality can have a lot to do with whether or not the deals ends up in your favor or not. People who wanted to get rid of their vehicles and didn’t care if the car was a rip off or not were very quick with a response and short with their answer. These kinds of people will tell you anything you want to hear so that you will buy their car. I can see these people from a mile away and choose to not get involved with their drama. I also ran into people who weren’t in a rush to sell their...
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...Consumer Behavior at Scholfield Honda The top influences impacting a consumer’s decision to buy a car from Scholfield Honda is social influence and family influence. In the United State, where we drive pretty much everywhere, your car is the first contact of the world. When you look at someone’s car, you might get an idea of their politics, bank account, occupation, education, musical taste, and favorite weekend activity and that is how social influence works. Group membership influence an individual consumer’s purchase and behavior. Every group establishes certain norms of behavior which are the values, attitudes, and behaviors a group deems appropriate for its members. Also difference in group status and roles can affect the buying behavior. In social influences we also study the reference group and the social classes which has an influence impact in a consumer’s decision to buy a care but the most and principal influences to go and buy a car from Scholfield Honda is the family influence. Vinnie Koc, a sales consultant at Scholfield Honda, relies more on his experience than the data to sell cars. “The vehicle pretty much sells itself,” says Vinnie. “Most of my customers are previous owners or someone in the family owns a Honda that wants them to buy a Honda”. If I am going to purchase a car, I will see the sizes of the car, the color, the benefit that the car has, an inexpensive car, one that can satisfy my needs and wants. As student and single girl, I am looking for something...
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...INTRO TO BUSINESS Tonya Stewart July 17, 2013 INTRO TO BUSINESS HOMEWORK A. Where would you go to get information about new cars? I would first search online, then if I didn’t find the information I was looking for I would then go to a car lot such as Ford, GMC, or Chevrolet. B. How will you decide the make and model of car you want to buy, where to buy the car, and how to finance it? I would go online or to the library and look up the different makes and models of new cars and read the information to see how each car is structured. I don’t know where I would buy the car, I would have to look up that certain car at different car lots and choose the car lot with the cheapest price. I’m not exactly sure how I would finance the car; it would depend on the price and how much money I have to put down for a down payment and how much I would have to pay monthly. C. How is competition at work in this scenario? The competition is from choosing which car lot to go to buy the car and which one has the lowest price. D. What are the pros and cons of competition as it affects the buyer? A pro would be buying a car from a certain car lot instead of another. A con would be getting the smallest amount of money for monthly payments. Whether you are working for a market company or starting your own market company there is always going to be a competitor. Having a competitor can cause problems for the business you work for or starting because the profits could get cut...
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...they get from watching them. Well, that’s exactly how Volkswagen wants people to feel when they buy and drive one of their cars. The Force by Volkswagen is effective in using Pathos, Logos, and Kairos to show the type amazement and awe people could have if you buy their cars. The commercial begins with a small boy dressed as Darth Vader, and he is trying to use the force to move and control objects. As the commercial continues the boy is going throughout the house trying to use the force to no avail. Then his father comes home from work in his Volkswagen, and...
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....................................................................................................... 23 March 2015 ii 1 ProQuest Document 1 of 1 Linkages between Brand Personality and Brand Loyalty: A Qualitative Study in an Emerging Market in the Indian Context Author: Kumar, Ramesh; Luthra, Amit; Datta, Gaurav ProQuest document link Abstract: There are two topical areas, which are of interest to marketers - brand personality and brand loyalty. Brand associations/brand personality and brand loyalty may be associated with one another and may have important implications for marketers. There is a gap in the literature on how each relates to the other and this study attempts to linkages between the two in both consumable and durable categories. The study uses a focus group among the buyers of toothpastes and cars, and suggests a framework linking brand loyalty and brand personality after qualitatively analyzing the responses obtained from the focus group. This would enable marketers in an emerging market like India to formulate brand appeals and branding strategies for different kinds of consumers. [PUBLICATION ABSTRACT] Links: Linking Service Full text: Headnote There are two topical areas, which are of interest to marketers - brand personality and brand loyalty. Brand associations/brand personality and brand loyalty may be associated with one another and may have important...
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...People buy a car to instead of walking, but why do people buy a used car? In today's society, the car is an indispensable part of life. Because many people don't have much money to pay for a new car, so they choose a used car. You think about the practicality of the car when you buy a used car. Most people when they buy a used car, they only look at the dashboard to display Numbers that is hard to see the problems. In terms of price, used car price is very lower than the new car. Different age of used cars prices also different. You need to check the car new or old. If want to know the used cars are good or bad, not only look at the appearance and age, but also look at car maintenance level. Lacetera, Pope and Sydnor agrees that “For example, cars with odometer values...
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...COMPOSITION AND COMMUNICATION I New or Used Car My daughter just got her driver’s license when she turned 18 years old now that she’s going to college and she is working a part time job, we are looking into different options of buying her either a new car or used car. We want to find the best car for her. Some of the factors we are considering are gas mileage, car repair bills, the reputation of the different dealerships, and would she be better off in a new car or a used car. We have fights everyday over to the use of my truck, if we were to get her a car of her own there would be no more fights. Regardless of what option we choose, new or used, it would still be new to her and she will be very happy about getting it. When she’s driving back and forth to school she is putting a lot of miles on a car. She has to go to school about twice a day for a short period of time. When she’s working, that’s not as bad as its, less than 2 minutes from our home. So on a normal day she starts outgoing to school, back home, where she does homework for about an hour, and then to work for 2 hours. After she’s done working she comes home and gets ready to go back to school for two more hours. With all the driving she does, we want to make sure she gets a car with good fuel performance. That way she’s not using all of her pay check to pay for gas. I don’t want her to buy a car and have to invest hundreds to thousands of dollars into fixing the car due to how much she has to drive it. Our daughter...
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...Marketing Research Project Report On IMPACT ON SALES OF SMALL CARS DUE TO DIESEL VARIANTS By Abhay Raj Singh ,AdityaKapur , ParakramSingh , Saurav Haldar and Vikram Sharma A0102210005,A0102210177,A0102210051 ,A0102210106,A0102210012 MBA – M&S Class of 2012 Under the Supervision of Dr. R. S. Rai Assistant Professor Department of Decision Sciences In Partial Fulfillment of Award of Master of Business Administration AMITYBUSINESSSCHOOL AMITYUNIVERSITY UTTAR PRADESH SECTOR 125, NOIDA - 201303, UTTAR PRADESH, INDIA AMITY UNIVERSITY UTTAR PRADESH SECTOR 125, NOIDA - 201303, UTTAR PRADESH, INDIA AMITY UNIVERSITY UTTAR PRADESH AMITYBUSINESSSCHOOL DECLARATION We Abhay Raj Singh, Aditya Kapur, Parakram Singh, Saurav Haldar & Vikram Sharma students of Master of Business Administration in Marketing & Sales from Amity Business School, Amity University Uttar Pradesh hereby declare that we have completed our Market Research project work on “IMPACT ON SALES OF SMALL CAR DUE TO DIESEL VARIANTS”. We further declare that the information presented in this project is true and original to the best of our knowledge. Vikram Sharma SauravHaldar AdityaKapur Parakram Singh Abhay Raj Singh Date: 26/03/2011 Place: ABS MBA-M&S Class of 2012 AMITY UNIVERSITY UTTAR PRADESH AMITY BUSINESS SCHOOL CERTIFICATE I Dr. R. S. Rai hereby certify that Abhay Raj Singh , Aditya Kapur, Parakram Singh, Saurav Haldar & Vikram...
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...LEASE OR FINANCE?? In today’s competitive economy, a vehicle is no longer considered a luxury anymore, but rather a necessity. There are not very many cities in the U.S. where you can live without car. I live in Orlando, Florida and dependable transportation is a mandatory expense. If you want to buy a new car, the cheapest way to buy a car is to pay cash for it. By paying cash you will avoid any finance charges. However, there are not very many people have thirty to fifty thousand dollars to spend on the vehicle. Lease or finance are two main options if you don’t have a lot of cash available to spend on the car. I have chosen the BMW and Infinity dealership to do my analysis. I picked two similar cars form the both dealerships: X5 xDrive35i Sport Activity from BMW and Infiniti FX50 from Infinity dealership. After analyzing financing and leasing options, there is no clear answer on whether to finance or lease a vehicle. It basically all depends on how much money you have, how many miles you drive, how long you want to keep your car for and etc. BMW offers 0.9% APR for 24 month and 3.9% for 25-60 month with $0 down payment to finance the X5 xDrive35i Sport Activity. The price of the vehicle is $57,700. It’s approximately $1,700 per month for 36 months. The lease option is $699 per month for 36 months with $3,000 down payment, $725 acquisition fee, and $4,424 cash is due at signing. The total lease payment is $25,164. At the end of the lease, lessee will be liable for disposition...
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...Choosing a Car Choosing a car to buy is one of many important choices in life. Most people are very picky when it comes to choosing a car. The three important factors when buying a car are the price, appearance, and the name brand. When buying a car, the price of the vehicle is important. If the customer is a wealthy individual, they would purchase a new car. When buying a new car the buyer is able to test drive the vehicle, and if the car and price meets their demand they are ready to buy the vehicle. If a customer is looking for a cheap car, they would purchase the vehicle from a used car lot or a car auction. At a used car lot you are able to test drive the vehicle and see how the brakes and other features work. In contrast, at a car auction the consumer is only allowed to see what the car looks like and listen to how the engine sounds on each vehicle that is being auctioned. Then, when they find the one that will best meet their demands, they will place a bid. Looks mean everything when it comes to choosing a car. When buying a car most people choose their car based on what color it is and the appearance of the car itself. Before picking a color for their vehicle, the customer looks the appearance of the car such as size of the vehicle and the interior of the vehicle. If the customer wants a large vehicle where they can haul heavy objects such as a trailer, they would purchase a heavy duty truck such as a Ford F150. If they are looking for a family vehicle they would...
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