...HOW TO MAKE LEMON CUPCAKES Have you ever tried to make the perfect cupcake? And then, what if they do not turn out the way you expect them to be? The trend for a good sweet treat is lemon cupcakes. Some people think it will take hours to make a perfect cupcake. However, it just takes patience, the right ingredient, and a little effort. There are several steps to making lemon cupcakes. You will need 3 cups of self-rising flour, ½ tablespoon of salt, 1 cup unsalted butter, let these ingredients remain room temperature, add 1 cup white sugar, 4 eggs, at this point while your ingredients are still at room temperature, mix 1 teaspoon vanilla extract, 2 tablespoons lemon zest, along with 1 cup whole milk, and divided 2 ½ tablespoons fresh lemon juice. Now you will need to preheat your oven at 375 degrees F. Line 30 cupcake pan cups with paper liners, sift the self-rising flour and salt together in a bowl. In another bowl beat the unsalted butter and sugar with an electric mixer until light and fluffy, now you should beat in the eggs one at a time, beating each egg until incorporated before adding the next, mix in the vanilla extract and also lemon zest. We are now half way finish with the perfect lemon cupcakes. Gently beat the flour mixture into the butter mixture alternating with half milk and half lemon juice, to be completed after each of the first 2 additions of flour. You will need to beat this mixture until it combines, however, do not over mix. Fill each prepared...
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...Satisfaction Strategy Advertising is important in any line of business. Advertising is how a business makes money and stay strong. There are many different ways to advertise a business and the advertising methods should fit each category being targeted. If the appropriate advertising method is used it could possibly add more customers which would increase the revenue. There are other things important when it comes to advertising such as monitoring if the advertising methods are working and also keeping track of customers’ experiences and how they feel about the product or service being offered. In this report, Cupcake Jewel’s advertising strategy, the effectiveness of advertising, promotional strategies, approach to measuring customer satisfaction, and how gaps in customer expectations and experiences will be handled will be discussed. Discuss the company’s advertising strategy and how it aligns with its marketing goals. Advertising Strategy Cupcake Jewel has a certain market that is targeted and the advertising strategy is based on each of the targets. The targets are different so therefore the advertising strategy for each one varies. Cupcake Jewel target market consist of college students, birthdays, weddings, and cupcake lovers. College Students- Cupcake Jewel advertises to college students by putting up posters on campus, face book, twitter, online website and donating cupcakes to the colleges when they have student events. College students are online most of the time...
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...Is Selling Cupcakes.” The New York Times 25 Nov. 2009, Small Business sec.: 1-5. Print. 2) Key Terms: * Cupcakes * Recipes * Business Plan * Baking * Profit * Kitchen * Store * Company * Rent * Salary 3) Summary: Elizabeth Olson’s “The Latest Entrepreneurial Fantasy Is Selling Cupcakes,” is a brief account of the different kinds of cupcake businesses that are opening up and the startup. This article questions whether cupcake bakeries and the respected owners make enough profit. Different types of bakery businesses are mentioned such as: the chain, the web-only store, the cupcakes and more store, and the sole bakery. Alongside with these types of bakeries, there are interviews of people and how they decided to enter the business, business plans, income, and the profitability. The hours and money invested to start these bakeries are mentioned and further explored proving how difficult it is. 4) Reflection: Reading this gave me a whole new sight to the cupcake business. Just like any business, there are a lot of things to be done and thought of. These people mentioned in the article come from different socio-economic backgrounds and take the plunge into following their dreams. Not only is that daring and courageous, it is also seen as foolish. The cupcake enterprises are long hard work from working 80 hours a week to having no vacations at all. Cupcakes must be different...
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...Positioning o Strategies o Marketing Mix o Marketing Research o Action Plan IV. Financials o o o V. Controls o o o VI. Summary Implementation Marketing Organization Contingency Planning Breakeven Analysis Sales Forecast Expense Forecast 2 Baked By Melissa Marketing Plan Hamos . Peerbhoy . Villacorta I. Executive Summary The Cupcake and cupcake bakery business is one of the fastest growing industries in America with New York as the “cupcake capital”. Cupcake bakeries are recession-proof, was fueled by the 1 recession and, according to the Wall Street Journal , they‟re contributing more jobs to the labor 2 market than the restaurant industry. Known as the “Magnolia Effect” , cupcakes have come a long way with the latest micro trend being mini-cupcakes – culminating with the coming together of two of food‟s hottest trends - “mini desserts” and “cupcakes”. New York City-based cupcakery Baked by Melissa, opened by ex-media planner Melissa Bushell a week after she was let go from her job in 2008, specializes in providing dessert-lovers with guiltfree, bite-sized mini cupcakes (the size of a quarter) packed with a flavorful punch. Each mini cupcake is a unique combination of the four key essential elements - cake, frosting, topping and stuffing - giving customers the opportunity to taste a variety of options. Since its launch, Baked by Melissa has opened three new stores in prime,...
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...Gomez Topic: Drugs Main Drugs: Cupcake quickly learns drug and gang system. Supporting Details: * Cupcake moves in with her great aunt Becky in L.A. * Meets four cousins Ka’son aka Fly, Keith, Kevin and Kenny. * Becomes attached with cousin fly due to same interests of drugs. * Fly introduces Cupcake to gangs. Gangs jump cupcake in order to become one of them. * Cupcake begins to get blackouts, which is common in alcoholics. * Cupcake leaves aunt Becky’s after a year living with her. She returns to Lancaster to Diane where she is ill. Since joining the gang Cupcake is not afraid of Diane anymore. * Cupcake decides to stay in homies homes to continue her drug and alcohol addiction. * Cupcake turns feeling very loved she celebrates with her gang by drinking, smoking, and having a good time with them. * Cupcake gets shot on her right back side she is taken to the hospital where they inform her that she will not be able to walk anymore. * Cupcake is devastated, for the first time she asks God for a favor and begins to pray. She promises Him that if he can walk again she will leave the gangs. * Cupcake begins to feel her legs and is able to walk again. Soon after says goodbye to her homies and returns to Lancaster. * Cupcake lives at Diane’s and gives her a dose of her own medicine. She makes plans to return to San Diego with Jr. and her real dad and new girlfriend Sam. * Cupcake vented all her life experiences to...
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...Final Strategic Plan: Cupcake Heaven Executive Summary Cupcake Heaven is envisioned to be developed into a small, privately owned local bakery that prides itself in offering a wide variety of gourmet cupcakes which are made with high quality ingredients and unique flavors. Cupcake Heaven is going to ignite the city of Corona in the new concept of being a “cupcake only” bakery, by offering delicious baked goods in an inviting setting. This analysis will examine the mission, vision, and values of the company, and how these components translate and align with the strategic objectives. Additionally, this strategic plan will provide a Strengths, Weaknesses, Opportunities, Threats and Trends (SWOTT) analysis, a balanced scorecard, and a communication plan that will ensure that Cupcake Heaven has the structure to effectively reach an optimal level of operational health. Finally, the analysis will discuss how the company’s culture, ethics, and social responsibility serve as a compass that directs Cupcake Heaven in establishing the company’s guiding principles. Mission Statement Cupcake Heaven believes that the mission statement of a business is a vital part of the strategic management process, and provides a glimpse into the strategy and performance goals of the company (Darbi, 2012). Based on this concept, Cupcake Heaven has developed a mission statement that impacts the behavior and attitudes of our employees and customers. Cupcake Heaven’s mission is “To be dedicated...
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...HRM410 Course Draft and Final Version REQUIRED Template Student Name: /////// Instructions: • Use this required template for the Week 3 Draft of your project (your Handbook below must be 25% completed for full-points consideration) and 100% complete for the Week 7 final version. • Remember, this is a Staffing Handbook, not an Employee Handbook • Remember that no more than 10% of the completed Handbook can be from borrowed material (so plan accordingly on any borrowed material used in the draft). The majority of the Handbook must be original—meaning written by the student. ALL sources used (textbook, Internet, etc.) must be cited via proper APA citations (both in-text with quotation marks and a References section). This includes any forms or samples in the Handbook. Everything in the Handbook will count towards the “no more than 10% borrowed” requirement, including forms. It is advisable if you create these yourself. • See the Course Project tab for lengthier descriptions of each section. The specifics of the requirements of each section are NOT included here. • Text font can be no larger than 12. • You do not need to include a table of contents. • Be sure to insert your fictitious company name, where needed, in the Handbook below. • Your Handbook must be full 10-12 pages (not including this page, the cover page, or any reference page), double-spaced. You may single-space any forms or samples you create. • Note that the spacing placed between sections is for illustration...
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...of white leggings with a pink t-shirt. The t-shirt was her favorite because it had a big, sparkled cupcake on it. After getting dressed, she ran to the restroom to brush her teeth and put her hair up into a ponytail. She knew her grandma would be happy that she had remembered to pull her hair back. Thinking of her grandma always made Chelsea smile. Her grandma was so much fun to be with and she liked to teach Chelsea new things. Today, finally, her grandma was going to teach Chelsea how to make cupcakes! But they were not just making any old cupcakes today. Today Chelsea’s grandma was going to teach her to make Ice Cream Cone cupcakes for her birthday party! Chelsea was so excited to get started that she was about to explode with excitement. Chelsea ran down the stairs and into the kitchen as fast as she could go. She was so happy to see her grandma was already there in her white apron with the words “Kiss the Cook” written across the front. Chelsea always laughed at that apron. Grandma had something behind her back. She told Chelsea to close her eyes. So Chelsea did as she was told and closed her eyes very tightly. Grandma said, “Okay, open them!” When Chelsea opened her eyes she could not believe it! She just started laughing because her grandma was holding up a bright pink apron with a big shiny cupcake with a crown on it and written in glitter was the words, “Cupcake Queen.” Her grandma said that it was a gift for her...
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...Candace and Charles displayed confidence by believing in them and in their cupcake business and made the decision to quit their lucrative careers to pursue the uncertainty of the cupcake only bakery. Their confidence could be tied in with their tolerance for ambiguity. Entrepreneurs are risk takers; they tolerate situations with high degree of uncertainty. This is the case for the Nelson’s. To bring the cupcake concept to L.A. during a time that the United States was deeply influenced by the “South Beach Diet” a diet that inspired low-carb eating was a major risk to take. Success in the beginning was uncertain yet they quit their jobs and made a go of it. Having a high energy level is critical in any small business. Hard work was something the Nelson’s were used to. They both were obviously college educated and I am sure it takes a great deal of hard work and energy to be an investment banker. The Nelson’s brought their high energy level to Sprinkles. This is observed through Candace’s actions to get 300 cupcakes ready and flying on a red eye flight to be on the Oprah Winfrey show. Her hard work here gave Sprinkles the publicity it needed to gain a steady customer base. The Nelson’s ignored the negatives surrounding them and pursued their dream. One could argue that they desired independence. This could be the reason that they left lucrative careers that paid them well to venture out and open a cupcake only bakery. Here they are the owners, bosses, employees. They work for themselves...
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...17 Product 17 Promotion 17 Budget 19 Place 20 Price 20 Price List 21 3.8 Marketing Research 21 4.0 Controls 22 4.1 Implementation 22 4.2 Marketing Organization 23 4.3 Contingency Planning 23 5.0 Conclusion 24 1.0 Executive Summary Petite Perfection Bakery is a startup company located in the Chestnut Hill area of Philadelphia. This boutique bakery offers the advantages of sophisticated cupcakes and other pastry products paired with outstanding customer service in a cozy atmosphere. Petite Perfection Bakery specializes in over thirty different varieties of cupcakes along with twenty icing choices. It offers creative cupcake designs and extensive customization. The bakery also serves brownies, cookies, and coffee. While there are several boutique bakeries in Chestnut Hill, none are able to meet the market specific needs that Petite Perfection Bakery satisfies. Market research indicates cupcakes are a major trend among young and old. The trend has even spread to the upper class. There is a growing need in the market for fancy, large scale cupcakes. Petite Perfection Bakery seeks to service this segment of the market. The bakery seeks to cater to the young professional female that celebrates special occasions and...
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...introduction grabs the Features Cruis'n Cupcakes provides an extraordinary variety of combination of flavors and styles which are sophisticated, elegant, creative, and fun for all ages. Curis'n Cupcakes are made to order, and we design our cupcakes according to the needs of the customer. Cruis'n Cupcakes specializes in Gluten Free, Vegan, Sugar Free, all made with organic ingredients, these products allow new costumers to appreciate the unique, delicious flavors maintaining a healthy diet, as well as our regular sugary cupcakes. All of the desserts and cupcakes are hand crafted and baked inside a blue vintage truck and our cupcake store. Cruis'n Cupcakes is the first truck business that will provide delicious custom handcrafted cupcakes on the spot while you wait. Our blue vintage truck is available for any special events and can be located with the new cell phone application. This application will allow for the customer to locate our truck, place orders online, reserve our truck for special events, and shop our huge inventory of products and designs. Cruis'n Cupcakes is now offering a class once a week for those individuals who wish to learn how to make and design cupcakes, and once a week on the weekends we offering fun activities for those little aspiring bakers. Cruis'n Cupcakes is a Cupcakes with a Cause. 10% of our sales will be given to our local church, charities and organizations. Cruis'n cupcakes participates in donating to making strides walk...
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...IN THE MIDDLE: CUPCAKES Cupcakes are a world-wide phenomenon, almost everyone loves a cupcake. Cupcakes are even a household name, which is why I have begun to start this business. Each of the 4 ps are important because they put together the whole business. You first need a product so you have something to sell; otherwise it’s not a business. Then you need a price to make a profit, a place to sell your product, and finally a promotion. The promotion helps to get your business going. Without all of these, even just missing one, you have no business. The idea for “IN THE MIDDLE” was actually a pregnancy craving I was having. One night I wanted a cupcake but I also wanted a cookie. So I got to thinking what if you could do both? So I went out and bought some stuff and it took off from there. Everyone loved the idea and not many had heard of such a thing. So I took it farther, brownie in the middle, cheesecake and every day I try to take it one step further. Maybe one day I can finally open my own shop. I love to bake always have, I find it relaxing and soothing. So I thought why not make this project on something I know, my own business. The product is cupcakes, with a cookie, brownie, or cheesecake in the middle. Which is where the name came from thought it would be something fun and cute. These cupcakes are made from scratch, from the dough in the middle, to the cupcake batter, to the icing. All done by my hand from my own recipe, nothing is used in someone else’s recipe. It...
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...also known as the Cupcake Queen, is an entrepreneur and Founder & CEO of the World Famous Gigi’s Cupcakes, a multi million dollar company with over 90 locations in 23 states across America. Gigi’s Cupcakes has established itself as the premiere cupcake company in the Unites States and can boast of 35 million dollars in annual sales. The company as a whole staffs over 500 employees through 90 and counting franchise stores and two original stores owned by Gigi Butler herself. Gigi’s directive leadership style, her attitude of not giving up and her talent to brand her business model to not favor anyone else’s has made her a standout and given her the ability to corner the cupcake market. 21st Century Leadership Gigi Butler is a proven leader. At the young age of 15, Gigi knew she didn’t want to work for anyone else. She wanted to follow in her father’s footsteps and have complete ownership of her business. This plan led her to open her own cleaning company. Her life’s dream was to become a famous country singer and the best way to support that dream was her cleaning business. She packed up everything and moved to Tennessee where she thought her dreams could definitely become a reality. Fast forward 10 years and she’s stuck in the same place. She gets a phone call from her brother with an idea about a cupcake shop and she takes it from there. Little did she know what was in store for her. Gigi took a risk and made the game changing move to open her own cupcake business. At the...
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...------------------------------------------------- cupcake ------------------------------------------------- Ingredients • 2 1/4 cups all purpose flour • 1 1/3 cups sugar • 3 teaspoons baking powder • 1/2 teaspoon salt • 1/2 cup shortening • 1 cup milk • 1 teaspoon vanilla • 2 large eggs ------------------------------------------------- Easy Cupcake Recipe Directions Preheat oven to 350 degrees. Line cupcake pans with paper liners. Combine flour, sugar, baking powder, and salt in a large mixing bowl. Add shortening, milk, and vanilla. Beat for 1 minute on medium speed. Scrape side of bowl with a spatula. Add eggs to the mixture. Beat for 1 minute on medium speed. Scrape bowl again. Beat on high speed for 1 minute 30 seconds until well mixed. Spoon cupcake batter into paper liners until 1/2 to 2/3 full. Bake for 20 to 25 minutes or until toothpick inserted in center comes out clean. Cool 5 minutes in pans then remove and place on wire racks to cool completely. Once cupcakes are completely cooled, frost with your favorite frosting recipe or decorate as you desire. 2. Cupcake ------------------------------------------------- Ingredients • 3 oz. unsweetened chocolate, melted • 1 teaspoon vanilla • 2 large eggs • 2/3 cup butter, softened • 1 and 1/4 cup water • 2 and 1/4 cup all purpose flour • 1 and 3/4 cup sugar • 1 teaspoon baking powder • 3/4 teaspoon baking soda • 1/4 teaspoon salt ------------------------------------------------- Chocolate Cupcake Recipe Directions ...
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...3337 A Piece of Cake By: Cupcake Brown Cupcake Brown. Her life started out as a tragic tale, but led to be a beautiful outcome. Cupcake’s life as we are told, begins at twelve years old when she finds her mom has died over night due to a seizure. After her mother died, her world got turned upside down. Her admiration for her mother was demonstrated in the book for the major respect and love she had for her. Along with this tragic death, she also found out that her dad, who had raised Cupcake his entire life, was not actually her father. Her mom had conceived her with a different man who had wanted nothing to do with her after she had the children, and never paid his child support. After court appointed custody, Cupcake and her brother were put in the care of her biological father. This was awful because her biological father was only in it for the life insurance check that both children would be receiving immediately, or so he thought. The one positive at this time in Cupcakes life was that that money would not be distributed until she turned the age of 18. Although Cupcake was aware of this, her biological father was not aware until he attempted to get the money and was declined the money. This infuriated and caused Mr. Burns (Cupcakes Biological father) to then drop them off with a random woman who was apparently a foster mother. The first thing Dianne (Foster Mother) said to Cupcake was what a stupid name she had. The funny story about Cupcakes name was she was named that...
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