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How to Be More Social

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Exercise: Link Stories to Topics

Start to think about your stories as they connect to general topics and make a list of what areas they could be included under. Remember the connection can be quite loose and rely on the right introduction (setup) or takeaway to make it work well in a business content that initially seems unlikely.

For example, my list looked like this:

Funny File

1 Technology /New Users: My Dad sending me long emails all in the subject line.

2 Market Entry (know your competitive landscape or you may learn a painful lesson): As a child, urinating on an electrical fence by accident

3 Maslow’s Hierchary of needs/ Compensation: Getting a job offer from a startup that told me they had no budget for me but could “buy me a few nice meals.”

4 Social Media: Facebook post contrasting US positivity with Irish outlook. US comment: “Kitesurfing under the Golden Gate Bridge, that looks amazing, you are so lucky”. Irish comment: “I hope a shark bites your balls off.”

5 Experience based learning: Using the Spanish word for female private parts in place of bless you with a Guatemalan host family for two whole months. To make it worse the father was a local preacher.

6 Proper Planning: While working on a whale shark research boat in Honduras, instructing a group of snorkelers to swim with a whale shark that turned out to be a tiger shark (with a lot more teeth!).

7 Cost cutting /budgeting: As a student being paid to mow lawns with no grass in Nantucket

8 Confidence: New Years Eve in Salvador, Brazil I ended up drinking one too many vodka coconuts (very manly I know) and recorded a TV interview live from the beach for Brazil's main TV station...in Portuguese. I didn't speak much Portuguese at the time. I did it seems after vodka coconuts

9 Getting out of the Comfort Zone: My Australian friend Matt calling me when he arrived in Bogota, Colombia, with no Spanish and telling me he was on “calle street” (Calle in Spanish means street)

10 Health/Sports/Customer Service: Breaking my ankle in Greece and in place of a doctor getting a vet.

11 Statistics: Ireland has more Nobel Prizes than China. A true superpower? 12 Unnecessary conversations: Guy at my local supermarket who asks me daily, “Did you find everything ok?” Of course I did. It’s a supermarket and I came here looking for food…what did you expect to happen?

13 Habit: My mother finding me drunkenly calling my cats name out the back garden. He was dead four years at the time. Something I had forgotten 14 Asking the right questions: Homeless man asking me if I had a spare sandwich.

15 Innovation (needed!): Frustration of calling American automated customer service lines with an Irish Accent 16 Expectations/Operations: Rushing my mother to the accident and emergency ward in hospital only to be informed it was closed.

17 False Advertising/Marketing: Philippines-­‐based rebel group that doesn’t sound too bad to many American males: Moro Islamic Liberation Front or MILF for short

18 Recruitment: Transport company Uber advertising looking for people within its corporate division with “The fear tolerance of a honey badger.” What do they plan on doing to employees?

19 Dyslexia/ Embarrassment/ Mistakes: Ending spinal cord injury fundraising emails in error with Kind retards, Davdi. Had to be pointed out to me by friends. Sometimes I tried to be office cool, dropped the kind part, and just signed off with “retards”. Not good. Not good at all.

20 Leadership/ HR issues/ Quotes not to live by: My old boss’s favorite expression at a summer job moving furniture: “The hands will heal boys, but the furniture won’t.” He was wrong. Piano 1, David 0.

My revenge came when I accidently dropped a large steel-­‐loading ramp through the side of his truck.

Rather than admitting to the 12-­‐inch hole it left, I used scotch tape to cover it up and wrote on it the words, “This is not a hole”.

21 Innovation/Productivity Hacks/Strategy: Guy at the park who sat on the wall drinking beer while casting a ball to his dog via a fishing rod he had attached it to.

22 Talking to customers/ Feedback: Waiter at a local restaurant who greets me, and everyone else by saying, all in one sentence, "How are you today I am fine thanks for asking". Giving no opportunity to respond, whatsoever.

23 Culture/Language barriers: My former American boss who got very excited every time I used the common Irish expression "your man" to refer to a person in general. Every time he would get very upset and say, "David, he is not my man. He is our man. We are a team here".

24 Management relations: My old boss Roberts Diane (I have spelled her name backwards to protect her identity) who disliked me so much, she spent money to have me edited out of a team photo with the then Irish President that hung proudly above her desk.

25 Family and work: Very likely connected to number 24: I was responsible for the invitation list for a reception with the Irish President at held Microsoft’s headquarters. I of course added everyone I new in the area, family included.

Which was fine until the Presidents speech made one very large man in the audience so emotional he rushed the stage, amid frantic secret service agents, to hug the President. That man was my Uncle...Not ideal.

26 Career Transition: The former rap star MC Hammer is now an active start up company angel investor. He must be a pain to have around the office. He would never let you touch anything.

27 The Sales Process: Young girl who approached me on the beach in Cambodia: “You wan hair removal? “ Eh, no, thanks.

“Why no, you hairy like monkey. You no buy from me I kill you like fruit salad.”

It’s important to add here that my stories as listed from travel overseas can get good laughs, but those that get the best reactions are the ones that come from everyday occurrences, like that time in the supermarket. Few folks, thankfully, have thrown unsuspecting tourists into the ocean in error to swim with tiger sharks. Nearly everyone however has been to the supermarket. More often than not relatability wins. Can I link the above examples to business presentations? I most certainly can, and so can you with yours. Are they more engaging and entertaining than widget examples? Most certainly. If you take nothing else from this course, unless you make them, please do stop defaulting to widget examples. Have you ever been excited to hear a presenter’s wild, entertaining and fictional widget example? One would hope not!

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