...markePRIMARY RESEARCH: Primary research is information sourced from inside the organisation (new information). It is only shown in your company. So no one else can see it. ; Finance records, focus groups, internet surveys, questionnaires, sampling, exit surveys, till surveys, interviews, shopping bags, surveys. SECONDARY RESEARCH: Secondary research is information sourced from outside the organisation (old information, already exists) ; Government statistics, competitor’s questionnaire result, competitor’s end of year accounts, newspapers/magazine articles, census records (official), government survey results, and internet. How does Tesco use market research? They do market research all the time - they can see exactly what is selling through their tills every hour of every day due to all that barcode scanning. They can then make future purchasing decisions on this information - and know just how much stock to carry in any particular supermarket to reflect local preferences. They know who is buying what by collecting demographics of their customers in reward schemes. They monitor what their rivals are doing and at what price they are selling comparable brand items. They also employ focus groups and panels to test new products to see if they will sell, to ensure that recipes are acceptable and that packaging has the right sort of appeal. Their budget for market research is eye-wateringly large - but the dividends they produce make or break their profit margins. Examples...
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...want to be one of those people. To broaden my knowledge of different areas of finance, I have read a number of different books on the subject - from "How the City of London Works" to "Rich Dad Poor Dad". I am also a regular reader of the Economist magazine. I believe that reading such books and magazines has given me insight into topics not covered at school, for example how Japanese management in Chinese factories caused unrest among the workforce due to the Chinese workers' dislike of the Japanese management style, and how this affected the share price of companies such as Honda. Reading about such things has made me realise how the subject of Finance and the economy affects everybody's lives, and has strengthened my desire to further study the subject. The A-level subjects I am studying give me a firm foundation for studying Finance at University. Business Studies at A-level has greatly improved my analytical and writing skills. I have particularly enjoyed the part of the course which concerns how a firm selects financial strategies and how managers choose which aspect of a firm needs the most investment. German has improved my communication skills and self-confidence and has also made me more appreciative and open to other cultures. Alongside the logical method of thinking that I have developed from Mathematics at A-level, I believe that I am well prepared to take on a degree course in Finance at University. My part-time job as a receptionist at a sports and leisure club...
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...P. 32 Islamic Wealth Management Opportunities Review Part II: GCC P. 28 GIF Magazine Special Report: Takaful in 2010 and Beyond P. 23 gif Interview Interview with Dr. Alberto Brugnoni: “Islamic Finance is not the exception, but the rule of normal financial behaviour” . Dr. Alberto Brugnoni is an international consultant in Islamic finance and ethics and is Founder and Director General of AASAIF, an organisation that participates in some of the most important international initiatives in Islamic finance. Dr. Brugnoni acted as Chair for the recent International Takaful Summit 2010 in London and moderated the session entitled “Enabling and Expanding the Scope of Takaful”. Here, Dr. Brugnoni speaks with Global Islamic Finance Magazine about why the Summit was such a big success, his work with Islamic microfinance, and the state of the Islamic finance industry in Europe. How did you find the International Takaful Summit? It was a great success for two reasons. 1) It was very well attended, with more than 450 delegates signing in. 2) We had institutional support. Nick Anstee, the Lord Mayor of London attended the opening session and spoke, as well as sitting in on several sessions. We also had dinner in the House of Lords at the invitation of Lord Mohamed Sheikh, which added credibility to the event. It was nice weather, nice atmosphere: It was 38 Global Islamic Finance September 2010 not just a formal event but also provided the opportunity for networking...
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...Parenting Magazine case -Mothr jones magazine was promoted to publisher and oversaw all the business aspects of the magazine. Cicuculation, financing, advertising etc -leading magazine parents was too lowbrown, the writing was pedestrian and the apparent target audience was not one that would include her friends -targeted for an upscale audience and would be characterized by great writing INTITIAL THOUGHT FOR RAISING MONEY- 100,000 FOR R/D AND 5 MILLION FOR CAPTAIL LAUNCH -raised the initial budget to 175,000 for direct mail test -raised 125,000 but no salary and no contingency funding MODIFIED AGREEMENT WITH INVESTORS: -Originally, it was 25,000 for 3.5% in the company. - The new deal was 25,000 for at least 5% depending on how much total capital was raised -if 150,000 were raised b4 oct 31, it would be 5.5% if no other capital would be raised it would be 6% -If full amount was raised then she would be entitled to a 27,000 salary - full raising b4 direct mail test was 162,500 which was enough for a small salary -hoped to receive a 5% response rate from her mailing, actually received a 5.7% -moderate price sensitivity Raising Additional capitial -no one was able to invest the amount of money needed -the options were between: - venture capital firms -wealthy investors -investment bank -publishing companies ** her concern was to raise from non corperate because of control -advertising was key and charged 5000 for 4 colour page...
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...An Internship Report Name of Organization: Submitted By: Javed Hussain MC062000032 S u b m i t t e d To : Instructor PRO619 Virtual University of Pakistan Dedication I dedicated this Internship Report to My family members and Virtual University of Pakistan 2 Acknowledgement All praise to Allah, the most merciful, kind and beneficent, and the source of all knowledge, wisdom within and beyond my comprehension. He is the only God, who can help us in every field of life. All respect and possible tributes goes to my Holy Prophet Mohammad (SAW), who is forever guidance and knowledge for all human beings on this earth. Heart full thanks for Mr. Muhammad Imran Wahid Principal IPS- Intellectual Prestige Computer Science College Mailsi (PMLS01), for special arrangement of equipments in computer lab and providing informative books in library. Without his co-operation it was not possible for us to complete my MBA Program. I am very grateful to my Project supervisor at Virtual University of Pakistan. He guided and helped me through timely suggestions, valuable advices and specially the sympathetic attitude, which always inspired me for hard work. I am proud to say that I am very grateful to my family whose kind prayers and cooperation helped us at every step of my work. Special thanks go to my parents for their cooperation for the sake of my knowledge. I am really very thankful to Ch. Ikram Ullah Operational Manager National Bank Main Branch Mailsi for her...
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...Porsche Consulting – THE MAGAZINE ThREE STEPS To AN EFFECTIvE STRATEGY “Of course we have a strategy,” is the answer any business leader would give when asked whether he or she has set mid- to long-term goals. Our captain of industry may even have his or her own strategist. And the strategy can surely be read somewhere; it’s been summarized in a presentation and announced to staff. but is that enough? porsche consulting’s observations have shown that many companies’ strategies do not have the desired effects. poor implementation is the most frequent cause. “Employees, in particular those on the lower rungs of the hierarchy, are not involved enough in implementation,” says Dirk pfitzer, a partner at porsche consulting. In many cases, poor communication is at fault. And: “Resolute and continuous control quickly falls by the wayside,” adds principal Fabian piontek. porsche consulting demonstrates how to develop an effective strategy in three steps. 60 Porsche Consulting – THE MAGAZINE STeP 1: CoRPoRaTe STRaTegy The company needs to define its vision and mission for the company as a whole as well as objectives in the customer, finance, employee, and market dimensions. The product strategy and core and cross-departmental strategies are then derived from the overarching company and brand strategy. market Sales vISIon/mISSIon STRaTegIC objeCTIveS Customer Customer enthusiasm Finance Return on capital employees Top employer and partner CoRPoRaTe STRaTegy...
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...10 Strategy Magazine www.sps.org.uk I Issue 28 I March 2012 Were strategy errors behind the crisis? While the 2008 crash and its aftermath are inextricably linked in the public’s view with ‘greedy bankers’, the conditions for a recession were already present in other sectors. Disasters like Northern Rock and Royal Bank of Scotland were caused not by banking blunders but basic errors of strategy. By Kim Warren H ad the recent crisis been limited to banking, as most of the public believes, the downturn may have been less destructive. However, mistakes occurred in other sectors, even among otherwise successful companies. Spectacular cases may hit the media but they are only the visible tip of a large iceberg of strategy errors that damage value across all sectors. Starbucks, for example, has mostly been outstandingly successful, but its recent history shows costly errors. Not only did the company suffer a major drop in profits during 2008-09, but it also had to close more than 500 underperforming stores – stores previously opened at a cost to shareholders of hundreds of millions of dollars. Its smaller UK rival, Costa Coffee, suffered no such collapse in profits, even though its market also saw a drop in consumer confidence. Starbucks’ error is all the more remarkable because, just a few years earlier, McDonald’s publicly explained that it had made exactly the same mistake. Problems do not just show up in recessions. In 2005, eBay acquired Skype for $2.6 billion,...
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...Business Studies Exam Papers Unit 1 1a. a random sample is a type of sampling whereby members of a “population” have an equal chance of being selected. In this case, Tom has collected his own market research by creating a survey from random potential customers (adults) in his local area. 1b. (Total sales of firm / Total sales in market) x 100 = market share percentage i.e. (Joshua’s total sales / Total sales in market) x 100 = Joshua’s market share 1c. 2012 Sales Revenue (Cash Inflow) / Average Customer Spend = No. of expected Customers £130,260 / £15.60 = 8,350 customers **I think that’s right? 1d. Contribution per unit = £120,120 – (£5.10 * 7700) / 7700 = £10.50 Break-even for 2011 = Fixed Costs / Contribution per unit = £63,000 / £10.50 = 6,000 Variable costs per customer visiting decrease in 2012 = £5.10 – 10% = £5.10 - £0.51 = £4.59 Break-even for 2012 = £63,000 / (£15.60 - £4.59) = / £11.01 = 5722 6,000 – 5,722 = change in break-even. Break-even has also decreased so less customers are required to visit in order for Tom to break-even. 1e. * A niche market is the subsidiary of a market where a specific product is focusing, i.e. specific markets need (for example anything from price and quality to certain product perks like multiple functions). A niche market is also a small market segment. * As Tom intends to move away from a market he has experience in (children’s hairdressing) whilst also his “loyal customer base” the...
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...go hand in hand, but in addition to the entertainment, mass media also remain to be an effective medium for communication, dissemination of information, advertising, marketing, and in general, for expressing and sharing views, opinions, and ideas. Mass media is a double-edged sword which means that there are positive as well as negative influences of media. Print Media Print media encompasses mass communication through printed material. It includes newspapers, magazines, booklets and brochures, house magazines, periodicals or newsletters, direct mailers, handbills or flyers, billboards, press releases, and books. Newspapers: Newspapers enjoyed the position of the most preferred medium to reach a wider audience until electronic communication emerged on the media scene. In the early days, newspapers were the only medium that masses at large depended on, for daily news. A newspaper carries all kinds of communication related to a variety of topics like politics, socialism, current affairs, entertainment, finance, stocks, etc. Apart from this, it also includes topics which are in lighter vein like cartoons, crosswords, Sudoku, movie reviews, book reviews, puzzles, crosswords, etc. This captivates the imagination and interests of readers, from all age groups. Newspapers are an important platform of mass communication as they reach every nook and corner of the world where electronic media fails to reach. It plays a pivotal role in providing authentic firsthand information, building...
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...------------------------------------------------- News * ------------------------------------------------- Features * ------------------------------------------------- Network * ------------------------------------------------- Events * ------------------------------------------------- Education * ------------------------------------------------- Cities * ------------------------------------------------- Job Board * ------------------------------------------------- Life * ------------------------------------------------- Awards * ------------------------------------------------- More * ------------------------------------------------- General | Technology | Enterprise | Startups | Finance | Business | Career | Movie reviews | Life | US Indian | Gadgets Most Popular ( 1-4 of 16 ) Indian American Tribute to Rajesh Khanna 10 Tips for Newly Salaried Professionals Brand-New Dual Core Smartphones in India Celebrity Wives And Their Businesses Marriages fit for kings - for Sahara tycoon's sons Monday, 09 February 2004, 12:30 IST inShare | | Print | | Email | Lucknow, Over 10,000 guests, an orchestra from London and an award-winning filmmaker as videographer are some of the dazzling highlights of the weddings of Sahara tycoon Subrata Roy's two sons that could put a maharaja to shame. Perhaps never before have so many Indian celebrities converged here as they will for the weeklong marriage celebrations...
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...Abstract This goal of this research is to find out if Islamic Banking is a better alternative to the Western, Conventional Banking. The information provided will reveal various Islamic Banking principles that would have prevented previous major economic crises and if applied globally today could prevent a major economic collapse. Islamic Banking is banking system based on Shari'a (Islamic) Law on which it developed its unique characteristics that will be discussed in this paper. Shari'a Law does not allow the use of Interest (Riba), trading in financial risk, and investing in businesses that are considered unlawful according to the Quraan and Islamic scholars. Shari'a law in Islamic Banking is meant to promote economic and development through the means of disciplined investing, fair risk sharing, and profit or loss sharing (Warde, 2000). The literature that will be examined in this paper will show that Islamic Banking is a good alternative to the current global banking system, however, it will be near impossible to revamp the existing banking system and replace it with Islamic Banking because it goes against many of the core principles of conventional banking that the global economy is built on which has been around for decades. Brief History The main goal of Islamic banks was to promote social and economical welfare in society through guiding investors and offering financial assistance to businesses by engaging in profit sharing transactions (Warde, 2000). Islamic banks...
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...PROBABILITY ASSIGNMENT 1. The National Highway Traffic Safety Administration (NHTSA) conducted a survey to learn about how drivers throughout the US are using their seat belts. Sample data consistent with the NHTSA survey are as follows. (Data as on May, 2015) Driver using Seat Belt? | Region | Yes | No | Northeast | 148 | 52 | Midwest | 162 | 54 | South | 296 | 74 | West | 252 | 48 | Total | 858 | 228 | a. For the U.S., what is the probability that the driver is using a seat belt? b. The seat belt usage probability for a U.S. driver a year earlier was .75. NHTSA Chief had hoped for a 0.78 probability in 2015. Would he have been pleased with the 2003 survey results? c. What is the probability of seat belt usage by region of the Country? What region has the highest seat belt usage? d. What proportion of the drivers in the sample came from each region of the country? What region had the most drivers selected? 2. A company that manufactures toothpaste is studying five different package designs. Assuming that one design is just as likely to be selected by a consumer as any other design, what selection probability would you assign to each of the package designs? In an actual experiment, 100 consumers were asked to pick the design they preferred. The following data were obtained. Do the data confirm the belief that one design is just as likely to be selected as other? Explain. Design | Number of Times Preferred | 1 | 5 | 2 | 15 | ...
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...The World Business Council for Sustainable Development (WBCSD) has identified alarming levels of growth in urbanization and consumption in a new report, and describes the crucial role of business in the transition to sustainability. According to the report, "Business and Development: Challenges and Opportunities in a Rapidly Changing World," published this month by WBCSD, "the world is experiencing a historic shift of economic and political power from the traditional base of industrialized countries to the emerging economies." As the report points out, by 2050, three of the four largest economies -- China, India, and Brazil -- will be those of countries now described as developing. As development in those and other countries intensifies, their populations will become increasingly urban. By 2050, when the world's population is expected to be about 9 billion, 70 percent of the world's population will live in urban environments, with the great majority living in cities in developing countries. "Urbanization is happening fast," the report observes, "And most of it is being poorly managed, putting hundreds of millions of the urban poor in harm's way." As the economic emergence of developing countries continues, global consumption patterns will become increasingly critical. "Global consumption patterns and trends are putting unsustainable and increasing stress on the Earth's ecosystems, the supply of material resources needed for industrial growth, and human social systems...
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...Completion Date | Submitted on | 11/9/2015 | 28/9/2015 | 28/9/2015 | Qualification | Unit | BTEC LEVEL 3: EXTENDED DIPLOMA IN USINESS | Unit 1: The Business Environment | Assignment Title | A magazine to promote local businesses in Nairobi County | In this assessment you will have opportunities to provide evidence against the following criteria. Indicate the page numbers where the evidence can be found. | Criteria Reference | To achieve the criteria the evidence must show that the learner is able to: | Task no: | Page numbers | P1 | Describe the type of business, purpose and ownership of two contrasting businesses | 1 | 1 to 7 | P3 | Describe how two businesses are organized | 2 | 8 to 10 | P4 | explain how their style of organization helps them to fulfil their purposes | 2 | 8 to 10 | Learner Declaration | I certify that the work submitted for this assignment is my own and research sources are fully acknowledged.Learner Signature: Bayan Kaid Date: 28/9/2015 | YOUNG INVESTORS MAGAZINE UNIT 1: Business Environment By: Bayan Kaid | 9/19/15 | Teacher: Fred Nzuku | Contents | Page number | Task one (P1) * Introduction of business & magazine………………… | (1,3) | * Private sector Business: Safaricom………………….. * Introduction to Safaricom……………………………. * Safaricom Competitors & no of employees………….. * Safaricom type of ownership…………………………...
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...Technology Relationships Paper Brenda Ferguson-Calloway CMGT/557 – Emerging Technologies & Issues November 12, 2012 Ken Orgill Technology Relationships Paper What is leading edge technology? Leading edge technology is “In the 1960s & 70s, leading edge was 3GL languages such as COBOL, Fortran, etc. In the 1980s, 4GLs such as Progress and Informix emerged. In the 1990s, terms such as COM object and 32 bit relational databases were coined” (Pratico, 2008). Since the new millennium began, we have been hearing about HTML, NET and other web languages. What is bleeding edge technology? Bleeding edge technology is “a high-tech product that is so new that its place in the market is still uncertain. The term is applied to products that present a high level of risk because there is some question about how widely they will be accepted” (Web Finance, Inc., 2012). Bleeding technology is relatively, new technology. Bleeding technology is unreliable because it has not been tested and it has not proven its worthiness or authenticity. A user will be taking a huge risk to use the bleeding technology which would be more expensive than the leading technology. Bleeding edge technology could be very costly and it could turn into something that could be the beginning of a serious problem. The reason why bleeding edge technology could cause many problems is because it is new and might be quite risky because of the instability. Bleeding edge technology has not been thoroughly tested and...
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