...Marketing–What’s It All About If forced to define marketing, most people, including some business managers, say that marketing means “selling” or “advertising.” It’s true that these are parts of marketing. But marketing is much more than selling and advertising. How Marketing Relates to Production Production is a very important economic activity. Whether for lack of skill and resources or just lack of time, most people don’t make most of the products they use. Although production is a necessary economic activity, some people overrate itsimportance in relation to marketing. Their attitude is reflected in the old saying:“Make a better mousetrap and the world will beat a path to your door.” In otherwords, they think that if you just have a good product, your business will be a success. The point is that production and marketing are both important parts of a total business system aimed at providing consumers with need- satisfying goods and services. Together, production and marketing supply five kinds of economic utility—form, task, time, place, and possession utility that are needed to provide consumer satisfaction. Here, utility means the power to satisfy human needs. Form utility is provided when someone produces something tangible—for instance, a bicycle. Task utility is provided when someone performs a task for someone elsefor instance, a bicycle. The product must be something that consumers want or there is no need to be satisfied. Time utility means having the product...
Words: 590 - Pages: 3
...of the Creator to man & animals 2. We are formed, by the Creator, from the dust of the Earth C. Evolution is metaphysics 1. Something transforms into other things, but the process is unexplained 2. Breathing air, wings & fins are excellent examples II. First Side- Evolution A. Does not prove there is no God 1. May not be able to prove there is a higher power, can prove that a fish grew leg & walked on land 2. Provides the basis for the Creator’s work, macro to micro B. Historical trials & their outcomes 1. Wesley Roberts-“A Struggle in Tennessee” 2. John Scopes- trial of religion & science III. Second Side- Intelligent Design A. The theory by Mr. Charles Darwin 1. No sufficient evidence to prove that one organism evolves into another 2. Evolution & Alchemy go hand-in-hand; catastrophe B. Events in history that are unexplained must be explained by supernatural processes 1. Creationists want to beat down the U.S. Constitution’s separation of church & state to pave way for religion in school curriculums 2. The Bible is “the yard stick to measure every man’s intellect, to measure every man’s intelligence, to measure every man’s learning”...
Words: 1235 - Pages: 5
...There are several business models how Microfinance institution (MFI) operates. Generally speaking, MFI provides micro loans or insurance to the poor to spur their self-reliant entrepreneurs. On one hand, micro loans give the low-income people an opportunity to discover full potential for developing their own business and to bring home the bacon. On the other hand, micro insurance helps the poor manage variety risks, such as health risk and property risks, and sustain the business development. How the micro insurance works is revealed in the path to restoration after severe storm hitting Haiti in June 2011. Fonkoze, the largest MFI in Haiti, collaborated with the Microinsurance Catastrophe Risk Organization (MiCRO) to provide natural disaster insurance coverage to its clients after heavy rainfall which caused damage in Haiti. The insurance helped the borrowers to pay back the outstanding debt, have access to another loan to rebuild their lives, and receive small compensation for loss of property. This example demonstrates the positive influence on viability of micro finance products to support a sustainable economic growth in developing countries. According to the 2009 MFI benchmarks provided by Microfinance Information Exchange (MIX)1, Latin American and the Caribbean (LAC) region has the largest FMIs number as well as yield on gross portfolio among four continents. (Figure 1) Even though microfinance has its long history, which can be traced back to the 1970s, and the...
Words: 976 - Pages: 4
...In this essay I will be analysing micro organisms and disease. Firstly I will be defining micro organisms and then explaining the key features of the main categories of microorganisms. Followed by the roles of commensals and pathogens I will then go on to explain how micro organisms are transmitted and the routes of entry to and exit from the human body of micro organisms. I will also be explaining the logical sequence of events that occur from entry of a micro-organism to the body to the appearance of symptoms of a disease and then go onto discuss why not all infections lead to a disease. Finally I will explain a logical sequence the signs, symptoms and treatments of yellow fever which is an infectious disease. Micro organisms are living organisms (such as bacteria, fungi, viruses) which are too small to even be seen with the naked eye but visible under a microscope also named microbe. There are five types of living micro organisms these are bacteria, viruses, fungi, protozoa and algae. Microorganisms are widespread in nature and are beneficial to life, but some can cause serious harm. They can be divided into six major types: bacteria, archaea, fungi, protozoa, algae, and viruses. Bacteria are unicellular organisms. The cells are described as prokaryotic because they lack a nucleus. They exist in four major shapes: bacillus (rod shape), coccus (spherical shape), spirilla (spiral shape), and vibrio (curved shape). Most bacteria have a peptidoglycan cell wall they divide...
Words: 1792 - Pages: 8
...Evolution and Intelligent Design The subject of how life started on this planet we called “Earth” is a very controversial subject. The whole topic is a battle of the beliefs of its inhabitants. It is seen in politics, as well as in schools, the workplace, and other areas that people are interacting. Intelligent Design is occasionally referred to as Creationism. However, the proper title is Intelligent Design. Creationism is more along the lines of a religious assembly. Yet the supporters of both affiliations are called Creationists. Evolution, by definition, is the scientific theory that all life forms on Earth today are descended from a single cell organism (Source B). Intelligent Design is the belief that a higher power fashioned all the forms life as they are now. Charles Darwin created the idea of Natural Selection (Source B). Within it, a specific species can adapt to a change and pass that gene onto its offspring. The genes carry the DNA codes for the evolutionary trait to be passed on (FAQ). Creationists feel the need to harass the evolution theory to “Free God from its shackles” (Leone). Evolution provides significant justification of the relationship linking the life on Earth and the Creator (Leone). As quoted from Leone, “We are formed, by the Creator, from the dust of the Earth.” Evolution is metaphysics; a branch of philosophy investigating principles of reality transcending those of any particular science (Gerdes). Some subjects transform into other...
Words: 835 - Pages: 4
...or sit back and see what happens. So every business should try to have incremental in their bottom line so that the business can demand sustainability. Fundamentally the minimum increase should be 5% which is aligned with the CPI. Maximum increase is around 35% annually. If the businesses don’t try to progress their business competition will take over. Small businesses in Australia have got a 69% breakdown rate of starting operation in 2 years. Questions are: 1. How are we able to do it? 2. How do we forecast our commercial future? 3. You must use the art of ‘commercial deployment’ 4. What is ‘commercial deployment?’ 5. Does the market dictate to you or do you dictate or manipulate the market? Market deployment tells us where to focus. How to Manipulate Your Market. 1. You should know your strengths and your weaknesses. Then improve your strengths by increasing what is good and decrease what is deprived. This will reduce weak links. 2. All cognitive senses are bombarded! H.R 1. How many people do we require to get the job done? * An increase in turnover with a 40% in the year of 2014: - Proposal: Forecast: Staff needed. An equation from “Kronos” is this:...
Words: 1111 - Pages: 5
...very conservative company that had shower consistent growth since it’s inception in 2009. As the CIO of this company, it is my job to look for opportunities to grow this company. An opportunity had come our way to be the sole supplier of micro beer in Wrigley Field, home of the Chicago Cubs, as well as get into 7 out of the top ten bars surrounding the ball park. It’s a great opportunity for a young company that would see tremendous growth from this expansion alone. The challenge is that the growth pattern goes against the current growth strategy put in place. The key is cost, and one of the biggest cost is advertisement which brings us to the use of Social Media. “ Through the use of Social Media, customers and prospects now have an almost instantaneous platform for discussion of their ideas, experiences, and knowledge.” Jeff Bullas This will be the key for me to try and change the mind of the Board. Word of mouth is one of the most inexpensive forms of advertising there is, and Social Media platforms allow us to get that rolling with very little cost. The rest of this proposal will consist of the plan that will show us how to accomplish plan the most economical, thorough way. Page 2. The How How will we accomplish such a feet. Well, it starts with presence. We can’t be make a name for ourselves unless we are smack dab in the middle of it. Setting up a regional office in Wrigley will be key, and allows us to keep a finger on the pulse...
Words: 997 - Pages: 4
...developed and grown. With the development of technology, there appeared more transmission channel. According to Borrell Associates’ latest report, the auto industry’s use of print, radio, and direct mail will be taken over by this growing transition to digital media. To put things into perspective, about 40 cents of every media dollar spent for automotive marketing will go toward digital advertising in 2011 and in 2012 it is likely 90% of additional advertising dollars will go toward digital media.[1]Obviously, digital media is the general trend in auto advertising. Television; internet website; social media network and video network are all digital platform. In this thesis I will focus on creative TV advertising; product placement and micro-film advertising. Because among all those digital ads, there are fast-growing recent years and represent the develop direction of automotive advertising. Creative TV commercials Most of the time, advertising is regarded as a supporting communication way to achieve the marketing goal. The aim of ads is to deliver messages, attract clients and build a bridge between companies and consumers. Advertising cannot lose creativities. In 1960s, “the father of advertising” David Ogilvy said: it is necessary to have a good idea to attract consumers’ eyes and make them to buy your product. It is like to be swallowed by the darkness of...
Words: 3391 - Pages: 14
...Marketing | Qantas Assignment | | | | | | | Table of Content: Subjects Page Introduction 3 Marketing Planning and Auditing 4 SWOT Analysis 5 Macro Environment 6 Micro environment 7 Marketing Research and Marketing Intelligence 8 Segmentation 9 Marketing Positioning 10 Buyer Behavior 11 References 12 Introduction: The Airline companies now a day are mainly depending on marketing to attract new customers and to maintain sustainable relationships with them by promotions, Rewards and Loyalty programs. Qantas is one of those biggest and oldest airlines in the world who managed to keep making profit out of their businesses but still need to keep this profit despite all the challenges and competitions they are facing. By Good planning, have a clear company objective and by Analysis Qantas will guarantee keeping its Group in constant level but the world is changing and buys are effected by those changes so Qantas has to keep between its eyes those variables and act based on it. Marketing Planning and Auditing: Marketing planning is a series of activities and systematic processes used after the setup the main objective for an organization and those steps guides how to achieve the organization goals. Marketing Auditing is part of marketing planning process and it is conducted in the beginning of the planning process and it continue analyzing while implementing the plan as it contain...
Words: 2618 - Pages: 11
...Marketing Principles All organisations will use some sort of marketing. Marketing is there so an organisation can find out what their customers’ needs are, and how these can be met. In this manual I will be talking about John Lewis Marketing process. Having a good marketing department can help the John Lewis keep costs down. If the correct process is taken for marketing, it will eliminate the guessing and forecasting that are linked with trying to predict product trends and consumers demand for goods or services. when the organisation knows what they customers wants, they will all be able to provide the right type of product or service and will always have customers ready to purchase. All so having a good marketing department or team, will help a John Lewis build a loyal customer base and help with repeat custom. This is called brand loyalty; it is one of the main advantages of having a good marketing team. Marketing is usually defined as a process that identifies and predicts what the customer wants and then trying to satisfying the customers’ needs and making a profit by doing this. Every business or organisation will follow marketing plan or a marketing process. The marketing plan will serve as a wide range plan which will outline the organisations marketing efforts. Using the marketing process, John Lewis will have to find out what their customers want and what their needs are and what the business can do to meet their needs and demands. The...
Words: 3911 - Pages: 16
...relationships, and how one communicates determines how effective the message will be according to the speakers' intention. In fact, verbal communication only counts 7% of the communication process, meaning body language plays an extremely important role when it comes to communication. Politicians and celebrities are more and more using body language to achieve their goals (persuade masses, establish power, advance careers), and its fascinating to analyzes how their pitch, gestures, actions, facial and micro expressions make them seem to be speaking from the heart or hand over the hidden truth. As an example, even the way somebody walks can be a sign of power, what is shown in the documentary when George Bush and Vladimir Putin are walking next to each other at Camp David. Vladimir shows his power by moving his shoulders back and forth while Bush shows control with only a little movement above the shoulders. Another way of showing control is by going through the door last. The host wants to lead the others and even use a small tap on the guests back to show who is in charge, as when George Bush was in Tony Blair's territory but still was the boss. Even a simple gesture as a handshake has a meaning behind it since getting the upper hand shows leadership. The palm facing up is considered a very vulnerable position so whenever politicians know they are being watched they tend to get the upper hand to show who is in charge. Bill Clinton is a great model of how to use body language...
Words: 775 - Pages: 4
...well as debugging. 2.Equipment 1. TEC-4 system for COA experiments. 2. A dual trace oscilloscope. 3. A logical test pen. 4. An ispLSI1032 chip. 5. IspExpert of Lattice Co. Ltd. 3.Principles and Requirements The experiment is to design a hard-wired controller with an ispLSI1032 chip for the TEC-4 platform. The controller should perform five console instructions: KRD,KWE,KLD,KRR, nine machine instructions: ADD,SUB,MUL,AND,STA,LDA,JMP, JC,STP and the interrupts. Preparations: Timng Signal Generator: MF signal is generated by a crystal oscillator (frequency 1MHz), while producing T1, T2, T3, T4, W1, W2, W3, W4 timing signal, relationship as shown below. Where W1, W2, W3, W4 for the hard-wired controller to the beat signal. Experimental platform offers optional experimental area device and download IspLSI1032 chip socket, you can download from a PC, programming. DB, DP, DZ: DP = 1, the computer work in a single shot, according to a QD to send a timing signal T1, T2, T3, T4; DB = 1, the computer is in single step mode, press the send a QD Group W1,...
Words: 2111 - Pages: 9
...concern was the large gap in wage rates between developed and developing countries. As part of his research he interviewed workers and noted their dissatisfaction with the conditions they worked under. Ballinger believed Nike was more focused on competitive pricing that it led to mistreating workers and expecting unrealistic production. He was concerned Nike employees were not being paid enough in order to fulfill everyday necessities. Ballinger’s work went fairly unnoticed until Indonesia had a sweep of strikes that matched up with his arguments of the company. Nike’s response to the criticism and negative publicity was the contract factories were not their concern or responsibility. Nike believed they had hired independent contractors and how they ran their factory was none of their business. Nike’s argument is weak and invalid. Although it is not Nike’s factory, their products and manufacturing are done there, causing them to be responsible for regulations, upkeep, and fair wages. As the uproar continued, Nike hired Dusty Kidd to...
Words: 715 - Pages: 3
...organization………………………………………………………..…............2 3. Show macro and micro environment factors which influence marketing decisions………………………………………………………………….......4 4. Propose segmentation criteria to be used for products in different markets…..5 5. Choose a targeting strategy for a selected L'Oreal’s product………………….6 6. Demonstrate how buyer behavior affects L’Oreal‘s marketing activities in two different buying situations……………………………………………….…….7 7. Propose new positioning for a selected L'Oreal’s product…………………….8 Part III Conclusion………………………………………………………….………10 Part Ⅳ Bibliography……………………………………………………...……….11 Introduction My report is written in the marketing mix of Kraft foods. What I must write is market Orientation and target market. L ' Oreal group is the nearly century-old history of the world's largest cosmetics company, is also one of the Fortune 500.at the same time also is for maximum visibility, the oldest one of the popular cosmetics brand, it mainly produces hair color hair, makeup and skin care products. I will then use 1) Explain the various elements of the marketing process. 2) Evaluate the benefits and costs of a marketing orientation for a selected organization. 3) Show macro and micro environment factors which influence marketing decisions. 4) Propose segmentation criteria to be used for products in different markets.5) Choose a targeting strategy for a selected L'Oreal’s product.6) Demonstrate how buyer behavior affects L’Oreal‘s marketing activities in...
Words: 2755 - Pages: 12
...1. Discuss DFA as Fund and as a company. How does it add value to investors? What are the Pros and Cons of Passive Approach? 1. The DFA Company is a type of broker investment company that invest in Small stock. This focus is on a small niche that fits within the realms of the company. This provide limitations to the company about the type of stock they will invest in. However it provides an academic understanding as to which stock the company should select based on the formulations. The company’s growth and profit continued to grow with their academic approaches. The company’s management never set the goal to maximize assets. DFA based their approach on academic research and skilled traders. This create a essential formula for the company to create a list of possible investments that fit within the company’s ideal portfolio. DFA used a strategy to decrease the costs between the client and DFA as well as create value. DFA additionally used a value proposition of DFA by using the academic research to create specialized portfolios focusing on the small cap companies (small cap = 300 mil- 2 bill range). This investment approach focused on the Fama and French model. Their research demonstrated the small cap companies tended to outperform the large cap companies. DFA also added trading capabilities to increase variety among the competitive market while decreasing transaction costs. Passive Approach - Pros the company created low operating expenses, no initial decision...
Words: 3480 - Pages: 14