...Identify and evaluate resource requirements you will need to implement a new strategy within your chosen organisation. Definition of resources This means that in business anything everything that can help the business to operate is called resources. The use of human capital, natural resources, tangible resources like property or the machines that produce the product. And the intangible resources are the brand image and the understanding of the business, financial resources and anything else that can make the business profit is called business resources. All business resources have a value. Importance In business it is an asset to have a good manager and the use of the business resources to make a business successful. When a business makes use of all the resources that are available to them and work at a high level it generates more profit than the business who do not use. All business has a value and this is determined by the quality and the quantity of the resources. Human capital Human capital in business is an important resource, the skills and the abilities and the knowledge of the workforce. Staff are capable of turning raw material into products that are valuable, they use the knowledge and the skills to so. Controlled on a daily basis the routine and the operations of the business whether the staff are paid by the hour or commission based this includes the decisions of the managers work and customer services. The company will get its money’s worth from the...
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...the authors identify four fundamental disruptions that have quickened and intensified the shifts in global market: the increase of emerging market and the age of rapid urbanization especially in China and India,which led to a significant contribution to help most people escape poverty; the accelerating technological change of nature force of market competition; the aging of population; complex global connections through trade, capital and people. The second part puts emphasis on corresponding strategies and measures to be adopted by individual, companies and government, to adapt to the changes. It might be an example for the future that the increase of cost of capital and a lack of high-skill workers and low-skill jobs. Equally important, the resetting of management intuition and ability to respond to changes concern thinking pattern and decision-making for executives and leaders (Akhila, 2015). On the whole, the authors are most positively about changes in global disruptive trends and believe that the numerous influences on the global economy and human life will grow, expand and explore the economy in the world. Whether or not convinced by the authors Generally, the authors can be trusted and the key ideas in the book could be agreed. Previously, according to the information given about...
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...Using McDonalds which happens to be one of the largest food service companies in the world, the author of this paper will look into the concepts of various market entry strategies in comparison to business format franchising. This report will also look into various elements that will essentially be needed to be addressed. It will critically discuss the various aspects involved in franchising as a market entry strategy and focus on how business format franchising can assessed as an expansion strategy in contrast to other modes of entry. Contents A Brief Journey into the History of McDonalds 3 1.0 An Introduction to Franchising (Facts about Franchising) 4 2.0 The Advantages and Disadvantages of Business Format Franchising 5 2.1 Marketing Franchises Vs Marketing Standalone Enterprises 7 2.2 Brand Image Transformation – Maintained Brand Equity of Franchises 8 2.2 Franchise Marketing Mix Vs Other Entry Modes 9 3.0 Market Entry Methods 10 3.1 Direct Export & Indirect Exportation 10 3.2 Licensing 11 3.3 Contracting 11 3.4 Manufacturing Abroad 11 3.5 Joint Venture 11 4.0 Conclusions & Recommendations 12 Bibliography 13 List of Figures Figure 1 - Franchise Agreement Elements 4 Figure 2 – One of the Top Recognized Brand Image on the Planet 7 Figure 3 - Image Transformation 8 Figure 4 - 4 Ps Comparisons 9 Figure 5 - International Entry Modes 10 A Brief Journey into the History of McDonalds Back in 1940 when the brothers, Dick and Mac McDonald established...
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...Company profile McDonalds McDonald's is the world's largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries across 35,000 outlets. Founded in the United States in 1940, the company began as a barbecue restaurant operated by Richard and Maurice McDonald. In 1948, they reorganized their business as a hamburger stand using production line principles. Businessman Ray Kroc joined the company as a franchise agent in 1955. He subsequently purchased the chain from the McDonald brothers and oversaw its worldwide growth. A McDonald's restaurant is operated by either a franchisee, an affiliate, or the corporation itself. The McDonald's Corporation revenues come from the rent, royalties, and fees paid by the franchisees, as well as sales in company-operated restaurants. In 2012, the company had annual revenues of $27.5 billion and profits of $5.5 billion. According to a 2012 BBC report, McDonald's is the world's d1.5 million of whom work for franchises. McDonald's primarily sells hamburgers, cheeseburgers, chicken, French fries, breakfast items, soft drinks, milkshakes, and desserts. In response to changing consumer tastes, the company has expanded its menu to include salads, fish, wraps, smoothies, fruit, and seasoned fries. Marlboro Marlboro is the best selling brand of cigarettes in the world. It is made by Philip Morris USA (a branch of Altria) within the United States, and by Philip Morris International...
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...Question 1: Discuss any FIVE (5) management actions that have contributed to the success of McDonalds. Every organization has their different objectives, missions and visions to achieve in order to ensure company’s growth. However, the skills of management in the company are relatively important in order to motivate and provide guidance to employees so that everyone is in the right path to the common target. According to Pearson Educations (2012), management carries a definition of a skill that involves coordinating and overseeing the work activities of other employees so that the activities are completed efficiently and effectively. Managers, are those people who have the responsibility to ensure that the management of company is running smoothly and flawless. In an organization, there are different management actions that the company should be concerned. In the case study of McDonalds, our team has found out five significant management actions that have contributed to McDonalds’ success. There are strategic management, democratic leadership skills, human resources management, ethics management and 1.1 Strategic Management One of the management actions that have contributed to the success of McDonalds will be their strategic plan which called ‘plan to win’. The idea of this plan not only for them to be the biggest fast food restaurant chain but to be the best fast food restaurant chain. McDonald implement this plan by analyzing the 4 P’s which are product, price, promotion and place...
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...Introduction Organized yearly by Singapore Human Resources Institute (SHRI) and into its 10th edition, The Singapore HR Awards 2012 celebrates leading organizations and HR practitioners in their drive for impactful human capital strategies (SHRI, The Singapore HR Awards 2012, 2012). As one of the most significant HR awards, it serves a top platform to recognize and promote excellence within the HR profession in Singapore by highlighting leading organizational HR practices and HR individuals, including CEOs, HR managers, HR professionals, etc. As one of the winners who have got the awards of 2012, The McDonald's Corporation is the world's largest quick service restaurant chain. There are over 30,000 McDonald's restaurants in more than 100 countries serving an average of 50 million people daily(McDonald, Profile, 2012). Today, more than 1.8 million people worldwide work under the Golden Arches. In Singapore, McDonald’s employs more than 9,000 people in over 120 company-owned restaurants island wide. And the number increases every day(McDonald, Careers, 2012). McDonald is the first honored recipient having won this award on at least 3 past occasions since 1997. Besides SHRI HR Awards in 2008, 2009 and 2012, the company has won other types of HR rewards in others years as well, including Best Mature Workforce Practices award in 2006, Hewitt Best Employer Award in Singapore in 2007 and 2009 and so on . As a winner, the McDonald has won multiple Leading Practices Awards in...
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...scale, huge capital and professional operation. Human resource has significant role in the organization. Human resource management is concerned with the people dimensions in management. Since every organization is made up of people, acquiring their services, developing their skills, motivating them to high level of performance, and ensuring that they continue to maintain their commitment to the organizational objectives. This is true regardless of the type of organization government, business, education, health, recreation, or social action. Getting and keeping good people is critical to the success of every organizations that are able to acquire develop stimulate, and keep outstanding workers will be both effective and efficient. Therefore, in this assignment, there are series of functions in human resource management as they are job design, job analysis, human resource planning, recruitment, training and development, employee movement, and welfare administration will be identified and analyzed from the perspective of an human resource management manager. 1. Understanding the difference between personnel management & Human Resource Management 1.1 Difference between Personnel Management And Human Resource Management Human resource management is the new version of personnel management. There is no any watertight difference between human resource management and personnel management. The is not a really big difference between Human Resource Management...
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...Proficient strategy execution depends foremost on having an organization capable of tasks demanded of it in place. Thus, creating an execution-capable organization is always a top priority for McDonald. In order to make it happen, they have carried out few types of paramount organization-building actions. Firstly is by staffing the organization. It means putting together a strong management team and recruiting and retaining employees with the needed experience, technical skills and intellectual capital. McDonald has a good management development curriculum whereby it takes new recruits from trainee manager to Restaurant manager and it offers a direct route into restaurant management through intensive structured training program. The Management Development Curriculum is divided into four key programs. First is Shift Management which involve developing trainee managers in the skills and techniques required to be effective in all aspects of running a shift. Secondly is Systems Management which involve targeting second assistant and newly promoted first assistant managers. This program covers all areas of McDonald's systems, increasing the manager's business knowledge. It also develops individual techniques. Thirdly is the Restaurant Leadership which intend to introduce managers to the key skills needed to become effective restaurant leaders e.g. team-building, communication, decision-making and lastly the Business Leadership which is focusing restaurant/general managers on the need...
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...on MCD, view embedded | | |model |video about current coffee strategy; read about | | | |healthy foods controversy, watch video re | | | |SuperSize Me, FastFoodNation | |3: Internal Analysis |Value chain; tangible vs. intangible resources; VRIN | | | |analysis | | |4: Intellectual Assets |Human capital; intellectual capital...
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...DEDICATION We dedicate this research paper to our beloved Human Resource Management Instructor as well as to our classmates who aspire to become part of HR Department in future time. TABLE OF CONTENTS I. THE PROBLEM AND ITS BACKGROUND History ……………………………………………………………… 4 Nature of Business ……………………………………………………… 6 Mission ……………………………………………………………… 6 Vision ……………………………………………………………… 6 Goal of HR Department ……………………………………………… 7 Research Locale ……………………………………………………… 9 Organizational Chart ……………………………………………… 10 Duties and Functions ……………………………………………… 11 Problems Encountered by HR Department ……………………... 12 Most Common Issues and Challenges ……………………………… 12 Scope and Limitation ……………………………………………… 13 Definition of Terms ……………………………………………… 14 II. REVIEW OF RELATED LITERATURE Local Related Literature ……………………………………………... 15 Foreign Related Literature …………………………………………… 15 III. METHODOLOGY Research Design …………………………………………………… 16 Participants of the Study …………………………………………… 16 Instrumentation …………………………………………………… 18 Data Gathering Procedure …………………………………… 19 Statistical Treatment Data …………………………………… 20 IV. PRESENTATION, ANALYSIS AND INTERPRETATION OF DATA Qualities of a Good HR Department HR Management Styles Applied in Problem Solving Common Traits of HR Management and Staffs V. SUMMARY, CONCLUSION AND RECOMMENDATION Summary of Findings Conclusions Recommendations ...
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...ST. HRM PRESENTED TO: PROF: SOHAIL SALEEM PRESENTED BY: ADEEBA ASLAM SUNNA AHMED HIRRA PERVAIZ MCDONALD’S CORPORATE PROFILE McDonald's is the world's leading fast-food company by sales, with about 32,000 restaurants serving burgers and fries in about 120 countries. (There are nearly 14,000 Golden Arches locations in the US.) The popular chain is well-known for its Big Macs, Quarter Pounders, and Chicken McNuggets. Most of its outlets are free-standing units, but McDonald's also has many units located in airports and retail areas. PRODUCTS McDonald's is proud to offer a wide variety of high-quality, great tasting menu options. The restaurants offer substantially uniform menu consisting of hamburgers and cheeseburgers. The menu includes the following Big Mac Quarter Pounder with Cheese Filet-O-Fish Several chicken sandwiches French fries Chicken Mc Nuggets Salads Low-fat shakes, Mc Flurries Sundaes. Cones Pies Cookies Soft drinks as well as other beverages COMPETITION McDonald’s restaurants compete with international, national, regional and local retailers of food products. McDonald’s competes on the basis of: • Price • Convenience • Service, by offering quality food products. Its competitors include: • • • • • Burger King Wendy’s Hardees Taco bell and KFC ORGANIZATIONAL ANALYSIS EXTERNAL ENVIRONMENT POLITICAL ECONOMICS SOCIAL/CULTURAL TECHNOLOGY LEGAL ENVIRONMENT • • • • • • • SWOT FRAMEWORK ANALYSIS STRENGTHS Leader in the Quick Service Sandwich Industry...
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...PEARSON BETEC – LEVEL-5 HIGHER NATIONAL DIPLOMA IN BUSINESS – MANAGEMENT/ HUMAN RESOURCE MANGMENT (organisations and behavior) On (Unit 03 & organization and behavior) by ISMATH SAMANUL FARIS Human Resource Management Institute 23, Vijaya Kumararathunga Mawatha ( polhengoda Rd) ,Colombo 5 Sri Lanka SUBMITTED ON 24.01.2016 LO1 Understand the relationship between organizational structure and culture. Introduction What is an organization? A social unit of people that is structured and managed to meet a need to pursue collective goals. All organizations have a management structure that determines relationships between the different activities and the members, and subdivides and assigns roles, responsibilities...
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...research and development, achieve differentiation with your competition, create quality with your products, and be price competitive. Large capital is needed to be able to develop new products in order to differentiate among competitors. The creation of quality is very important because the switching costs majorly in this industry are very low. This explanation is supported in APPENDIX 2: Five forces of competition. Although the environment is very competitive it is very difficult to enter because of the need of capital, the regulation faced by the government, and especially because of the customers loyalty towards other restaurants. The new trend that has being evolving during the years has also created areas of distress among competition. Nowadays customers want to change fast-food restaurants to a healthier one. That increases costs, because companies will have to change their operation and ingredients in order to satisfy their customers; nevertheless there is a good side, McDonalds will reach another market that wasn’t reached before. Internal Analysis Once of the major problems faced by McDonalds and can clearly be seen in APPENDIX 3: Internal Analysis McDonalds Value Chain, is the lack of recruiters and led to a dramatic falloff in the skills of it employees. As we can see on APPENDIX 4: Competitive Advantage Building Blocks, McDonalds is very efficient. They have a systemization...
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...During the course of the project, Tom Green and his experience at Dynamic Displays is a case study in which a student can see how to better apply power and influence to navigate the workplace and a chosen career. Where did the power players of Dynamic Displays appropriately use and miss use power and information? The Problem No two people are alike; Davis expected his replacement to be as much like he was and use his style when Green took on the promotion. It appears as though Green does everything but the expectations that Davis envisions; however, it is not evident that Davis ever clearly laid out the expectations to the subordinate. Davis having held this position prior to Green’s promotion, had expert power from his experience, skills and knowledge (French & Raven, 1959). With his experience from working many years in Green’s...
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...and interdependence of the world’s economies, societies, and cultures because of advances in communications, technology, trade, international investment movement of currency, and migration. In my opinion, technology is the big roles or function that brings the globalization. Same as Kenichi Ohmea words, globalization as a borderless world seeks to change the world into a single unit only. This process is easier with the advances in communication technology. There are numerous ways in which globalization has impacted the world. The globalization has impacted on education, economic, culture, language, food and others. Globalization also means the phenomenon that makes the world seem smaller in terms of human relations due to the speed of development of information technology. Human easily get information and difficult to filter the negative elements that permeate the hearts and minds. Some terms such as “borderless worlds” and “open skies” make such as trade, the development of political and economic power towards the development of civilization. Education is the process of receiving and giving systematic instruction, especially at school and university. There are positive and negative impacts of globalization on education. Globalization causes the education more open to the outside world either to study or to open branches of university in other country. In addition, the advances of technology assist the education to improve the competitiveness and quality of world-class education...
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