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IBM Case Analysis Assignment – 3 Pages Max.*

Use the theory covered in this week’s reading to analyze the case, generate and evaluate alternative solutions, and render a recommendation. Each team’s case analysis will have the following six parts:

1. Problem Statement – --What is THE focal problem here? I. e. what bottom line result is senior mgmt looking for?

2. Problem Analysis – --Use theory to analyze the case vs. just citing a laundry list of problems. --Hint: Given we are using the material covered in this week’s class, your theoretical problem analysis should focus on an analysis of IBM PC’s external environment.)

3. Bulleted List of Root Causes that you will solve for.

-- It is critical that the root causes listed in this section are those that were identified in your problem analysis. In other words, new issues should not surface in this section!

--A bullet-point list is adequate here. These root causes are what you will solve for when generating your alternative solutions.

4. Generation and Evaluation of Alternatives

--Look carefully at the root causes, with these in mind, generate two alternative solutions to the case.

--Each alternative should provide a complete solution to the case.

5. Evaluation of Alternatives -- Evaluate how well each alternative addresses each of the root causes.

6. Recommendation

-- Select the alternative that, in your opinion, provides the best solution to the root causes and the focal problem. Give your rationale for your selection.

*Remember: For the IBM case you are to use the theory covered in this week’s reading to analyze the case, generate and evaluate alternative solutions, and render a recommendation.

Your

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