...sources of information, education and entertainment have been described as the primary functions of the media. Lasswell (1948) as cited in Folarin (2005, p.74) assigns three functions to the media: i. Surveillance of the Environment (the news function). ii. Correlation of the different parts of the Enviroment (the editorial function). iii. Transmission of the cultural heritage from one generation to the other (the cultural transmission function). The focus of the researcher in this study is not only on the entertainment function of the media, but the role the entertainment media especially television, plays in shaping social behaviour among teenagers in the society. Stephenson (1967) a British psychologist, as cited in Folarin (2005, p.170), divides man’s activities into work and play. The former involving reality and production, while the latter deals with entertainment, relaxation or self satisfaction. He further says that people use mass communication more as play than as work, more for pleasure and entertainment than for information and serious work. Folarin (ibid) corroborates this view by saying that one constant criticism of television in Nigeria is its focus on entertainment rather than on development purposes. There is no doubt that the impact of the media on young people’s lives is broadly considered within what is referred to as “media effects” debate which to a great extent focuses on the potentially negative impact of the media on young people’s lives: video...
Words: 17153 - Pages: 69
... Prof. Grace Muncada ”Morning Glory” 1. How was the contrast between news and entertainment portrayed in the film? In terms of consumer value or patronize, How would this relate with the TV programs we have now? - I would say that, when news program is airing, it seems that viewers are quite limited, because most of the viewers are adults. And the fact that it airs early in the morning, where in it’s still dawn. We all know that only few people wake up in the morning, it depends, if you are a student, employee or else a parent to prepare breakfast on the table, but not the entire nation. Meanwhile, what beautiful in waking up early is that you will know what’s going on, on your own country, such as current events, entertainment, sports and etc. At least, you are starting your day with a little bit knowledge about what’s happening today. A great example for news program is Unang Hirit. Because it delivers fresh news just like a hot pandesal. What’s good about their program is that, they have varieties of news. Because of their different show segments, they capture different kinds of audiences such as kids, teenagers, adults & etc. Meanwhile, when we say entertainment. Obviously speaking, we must be entertained for what we are watching. Actually, entertainment has a bigger scope of audience than news programs. It’s also more enjoying to watch than news obviously. Like Eat Bulaga! The show was recognized from...
Words: 945 - Pages: 4
...Phoenix® is a registered trademark of Apollo Group, Inc. in the United States and/or other countries. Microsoft®, Windows®, and Windows NT® are registered trademarks of Microsoft Corporation in the United States and/or other countries. All other company and product names are trademarks or registered trademarks of their respective companies. Use of these marks is not intended to imply endorsement, sponsorship, or affiliation. Edited in accordance with University of Phoenix® editorial standards and practices. Course Description The course provides an introduction to the most prominent forms of media that influence and impact social, business, political, and popular culture in contemporary America. It explores the unique aspects of each medium as well as interactions across various media that combine to create rich environments for information sharing, entertainment, business, and social interaction in the U.S. and around the world. Course Topics & Objectives Week One: The Internet: Social Media • Identify forms of social media....
Words: 3584 - Pages: 15
...In the United States people want to watch TV and it has a great influence on culture experiences. People want to keep up with the latest celebrity gossip, and political pros and cons. In today’s society visual media is used in new ways, at one time people were only able to watch TV in their homes, now it’s available on digital televisions, DVD, smartphones, tablets, and computers. At one time there were only three major broadcasting networks available (ABC, NBC, and CBS) for viewing primetime movies and shows in America. These networks would appeal to a general family audience. (Lule, 2012) Visual media is an important aspect in many people lives; it provides entertainment for many people. The entertainment media has shaped the American culture and its values in many different ways. Today the young as well as the old try to mimic what they see celebrities do. If Miley Cyrus Twerked on a YouTube video, and her fans went insane over the video, now the young people who are her fans wants to do the Twerk dance in spite of how ridiculous some may view it as being. Parent have to preview the content their children are watching on TV whether it be in movies, videos, or music. After viewing the video on YouTube it is easy to see why so many young people think it’s cool to perform in such a way that depicts moralism. Today our culture is influence by entertainment media displaying sex, money, and violence. Celebrities can have a negative impact on the younger generation in a great way...
Words: 689 - Pages: 3
...are in. Happy-go-lucky is a characteristic of a person in which he is optimistic on things around him, takes things lightly, and often smiles. Often, Filipinos get their smiles while watching television. According to the study of Sigmund Freud, watching television can cause absorption and imaginative involvement, a defense mechanism to escape one’s problems. Many people consider the hour of study, as very important. Student need to develop time management skills. They must realize that there is a time to be in a class, a time to study, time for family, and time to socialize. The critical issue is recognition that there must be an appropriate balance. The more appropriate question is, “How can students study more effectively?” The use of gadgets as phones, video games, computers, text messaging, television, music, ipod, and tablet can all decrease the ability the student to learn. Whatever is going on inside one’s mind is going to affect the study habits of the student. Television is a good tool to receive news and entertainment. However, owning a television causes problems, one of which is how to manage time that must be spent in watching T.V and time that must be spent in studying. One of the common scenarios in a family is on how to control the time consumed in watching T.V. There is always a continual reminder among parents, relatives to the importance of concentrating more time in studying than in watching television. There is a lot T.V station...
Words: 1736 - Pages: 7
...Influence of entertainment media paper Investigating the interrelationship between the entertainment media and culture. The media and culture are so much a part of our days that sometimes it is difficult to step back and appreciate and apprehend their great impact on our lives. Think of a normal typical day of your life, many people wake up to their alarm that’s set on their cell phone. Soon after waking up everyone has a routine that includes some type of media whether it be check your text messages or look at Facebook or read the newspaper, or check your email, turn the TV on and watch the news or the weather. Some will turn the radio on and listen to the news. Then you go to work or school, and your classes and jobs most likely use various types of media from course management software to PowerPoint presentations. Then you return home at the end of the day and wind down by watching TV or playing video games or watching movies and so on. These days its almost like we rely on media on our everyday life. American culture has changed over time I think a lot of it has to do with technology. The more and more technology grows and gets smarter it shapes our culture and affects us and we change and shape to it. We become dependent on technology. It has changed our culture by always having our phones out sending text messages constantly; taking pictures everywhere you go posting them to social media websites. These days everyone knows where you are and what you’re doing. Visual...
Words: 635 - Pages: 3
...When Asian American youths see the presence of Asian American in the entertainment media, they are able to mitigate identity crisis. Films produced in the United States not only appeal to American viewers, but it is also popular among audiences all over the world (Scott). When audiences around the world watch American movies that consists of mainly white actors, it affect their perception of what being an American is. With more Asian American actors in films and TV shows, it will have a better representation of the population of America. White Americans and people worldwide will acknowledge Asians as Americans as well. Referring back to Gerbner’s cultivation theory, with more positive and relatable representation of Asian Americans, young viewers will mirror the stories portrayed in media and have a better perception of their Asian identity....
Words: 478 - Pages: 2
... |HUM/176 Version 3 | | |Media and American Culture | Copyright © 2011, 2010, 2009 by University of Phoenix. All rights reserved. Course Description The course provides an introduction to the most prominent forms of media that influence and impact social, business, political, and popular culture in contemporary America. It explores the unique aspects of each medium as well as interactions across various media that combine to create rich environments for information sharing, entertainment, business, and social interaction in the U.S. and around the world. Policies Students will be held responsible for understanding and adhering to all policies contained within the following two documents: • University policies: You must be logged into the student website to view this document. • Instructor policies: This document is posted in the Course Materials forum. University policies are subject to change. Be sure to read the policies at the beginning of each class. Policies may be slightly different depending on the modality in which you attend class. If you have recently changed modalities, read the policies governing your current class modality. Course Materials Campbell, R., Martin, C., & Fabos, B. (2010). Media and culture:...
Words: 2490 - Pages: 10
...newspapers and magazines. However, with the passage of time, the term broadened by the inventions of radio, TV, cinemas and Internet. In the world of today, media has become almost as necessary as food and clothing. It is true that media is playing an outstanding role in strengthening the society. Its duty is to inform, educate and entertain the people. It helps us to know current situation around the world. The media has a strong social and cultural impact upon society. Because of its inherent ability to reach large number of public, it is widely used to convey message to build public opinion and awareness. Purposes: Mass media can be used for various purposes: Entertainment: The original idea behind the creation of various ‘media means’ was to entertain masses. Radio, TV, cinemas and magazines spend most of their resources targeting on entertaining items and programs. Because of the growing population and developing lifestyle, the demand for more entertainment is increasing. Every year billion of dollars is traded in entertainment industry. News & Current Affairs: One of major duties of media today is to inform the people about the latest happening around them and the world. They cover all aspects of our interest like weather, politics, war, health, finance, science, fashion, music, etc. The need for more and more news has evolved into creation of dedicated TV & radio channels and magazines. People can listen, watch and read latest news whenever and wherever they...
Words: 646 - Pages: 3
...Survey on Impact of Television Advertisements on Youth Buying Behaviour Submitted by: M.A.P.Arun kumar (10AD05) D.Mohan (10AD26) K.M.Saravana Prabu (10AD27) M.Prabu (10AD39) M.Guruprasath (10AD44) Introduction: Rapid technological development and the immersion of technology into the lives of today’s consumers have created a digital divide between generations. Most students entering our colleges and universities today are younger than the microcomputer, are more comfortable working on a keyboard than writing in a spiral notebook, and are happier reading from a computer screen than from paper in hand. It is important to note that these technologies such as cable television, the Internet, laptop computers, and mobile devices were not always readily available for previous generations. Due to these technological advancements being ever-present in our lives one may assume differences exist between those whom have grown up immersed in the technologies and those whom have not been born into this technological immersion. Today’s average college graduates have spent less than 5,000 hours of their lives reading, over 10,000 hours playing video games, and an incredible 20,000 hours viewing television within the first 20 years of their lives. These readily available technological advancements from a young age create different experiences, which lead to different brain structures than previous generations that did not have these technological advancements. Different groups of consumers...
Words: 2122 - Pages: 9
...STMG191 – 16A | INDIVIDUAL STEPP ANALYSIS | HOYTS Cinema – Cinema Industry | Name: Hannah Bree Student ID: 1286049 Tutorial time: Thursday 9-11amTutor: Danielle CookWord Count:902 | Introduction Hoyts cinema is one of the world's leading entertainment corporations which operate in the New Zealand and Australian Cinema industry. This industry encompasses organisations that display movies to the public. It includes cinemas, drive-in and outdoor movie theatres and film festival exhibitors. This report is a STEPP analysis of the NZ and Australian Cinema industry. STEPP Analysis Socio-cultural factors: Holidays- When there are school or public holidays, the total revenue to the movie theatre industry will increase as more of the population have enough leisure time to travel to a movie theatre. As the most frequent moviegoers are those under the age of 21, the cinemas will expect a large increase in attendance when school holiday are occurring. Types of movies released at the time- The attendance and therefore total revenues received by the movie theatre industry will depend on what sort of movies are available to view at a specific time. If a huge blockbuster movie is coming out of the film industry than the cinema industry can expect an influx of sales as more f population will be interested to attend. Urbanisation – If the cinema is located in a densely populated area, or the population of the area is rising such as the increase in house purchases in Auckland...
Words: 1182 - Pages: 5
...forms of advertising, transmit and reflect the important symbolic meanings and values within a culture. To add in, consumer attitudes toward product placement may also vary depending on the fundamental cultural orientations and values of a particular society. In general, there are abundant cross-cultural comparisons of advertising and promotion but little is known regarding how consumers from different cultures perceive and process product placement in their mind. Other than that, there has also been very limited knowledge on how and to what extent the medium of placement affects perceptions of the tactic. The main purpose of this research is to examine: i. US and Korean college student consumers’ attitudes towards product placements in three different media (films, TV shows, and songs). ii. product placement acceptability based on media genre and product type. Based on the above purpose, researchers have developed five research questions involve in this study. There are: i. What similarities and differences exist in the influence/attention of product placement between the USA and Korea across media? ii. What similarities and differences exist in...
Words: 3077 - Pages: 13
...Business Model and Strategic Planning BUS/475 Business Model and Strategic Planning Apple Inc formerly known as Apple Computer Inc which provides corporate Server, MAC OS Systems and Operating System. Apples core product lines are the iPhone, iPod and Macintosh System. Steve Jobs and Steve Wozaniak, The founder of Apple has created the Apple Computer on 1st April 1976 and integrated in the company on 3rd January 1977, in Cupertino California. It has driven the Computer manufacturing market for more than two decades. Mr. Steve Jobs who was expelled in 1985 was return as CEO of the APPLE Inc in 1996 with new Ideas and corporate philosophy. With introduction of successful IPod Player in to 2001 Apple has again proved itself as a Market leader in consumer electronics. Latest era of extraordinary success of the company is in iOS based Apple products like I Phone, IPod slim, I Pad and now I Pad 2. Now a day’s Apple is a biggest technology corporation in the planet with the profits of more than $65 billion. It has about 49,400 employs all over the world. Fortune Magazine most Admired Company in United State in 2008 and in the world in 2008, 2009 and 2010. Apple Vision and Mission Statement Apple, Inc’s vision statement is “Man is the creator of change in this world. As such he should be above systems and structures, and not subordinate to them.” Explanation of Vision Statement: Apple lives this vision through the technologies it develops...
Words: 1031 - Pages: 5
...Entertainment Industry in India has registered an explosive growth in last two decades making it one of the fastest emerging industries in India. Television itself witnessed its transformation from a single government owned channels to a medium telecasting more than 300 national and regional channels. At present Indian film industry or Bollywood is a perfect combination of entertainment and commercial sector, producing close to thousand movies in a year in various Indian languages. Indian film industry supersedes Hollywood in terms of movie production quantity by more than three times. Broadcast Television is going through an extraordinary time of change and challenge. It is still one of the most popular forms of entertainment and information, with the average Indian viewer still watching twenty hours or more per week. But the rapid growth of the internet and interactive media is competing strongly for audiences and revenues. The Indian television industry is dominated by the major broadcasters like Star Group, Zee Group, Sun Network etc., plus a much larger number of less well-known broadcasters and production companies like Sahara, Jaya Tv, Kairali etc. As per the recent report by PricewaterhouseCooopers (PwC), Indians are likely to spend more on entertainment in the coming years with a steady growth in their disposable income. With the introduction of digital distribution platforms like direct-to-home (DTH) and Mobile TV, Indian television...
Words: 12671 - Pages: 51
...Violent on Television and Children How much is too much? Who is responsible? These are some of the questions that come up when we talk about the impact of media violence on children’s behavior since the beginning of mass media. Researches and a lot of studies have been done to find the direct relationship between media violence and child aggressive behavior. Some of the studies have shown a positive relationship while other has shown no relation at all. Some of the opposing sides, mainly the people that create these types of media, argued that there is no solid correlation between the two to suggest otherwise. Others actually believe that violent media, such as video games can be beneficial to children. Whether this is true or not, the evidence which proves positive relation between media and child aggressive behavior outweigh those which oppose it. The studies on child psychology and it receptiveness to aggressive behavior and its long term effect simply cannot be ignore. Television viewing is a major activity and influence on children and adolescents. Studies have shown that children in the United States watch an average of three to four hours of television a day. By the time of high school graduation, they will have spent more time watching television than they have in the classroom. With this high amount of time children spent watching television, they will surely be expose to violence in various shows. In fact, the level of violence that they see on prime time...
Words: 1150 - Pages: 5
