...LIFTOFFINITIATIVE.NET | The Importance of Marketing for the Success of a Business LIFTOFFINITIATIVE.NET HOME Enter keywords.. ABOUT US CONTACT US RESOURCES PAST ARTICLES Search The Importance of Marketing for the Success of a Business Recent Post Opportunities for Youth Entrepreneurs in 2014 February 27, 2014 What Are the Qualities of Good Leadership February 17, 2014 February 17, 2014 LIFTOFFINITIATIVE@tags Uncategorized No Comments “Business has only two functions – marketing and innovation”. – Milan Kundera Marketing is one of the more important components of a business effecting sales and productivity. Even though marketing is important all businesses need customers. Attracting customers is not as easy as we think, especially when there is tough competition in the The Importance of Marketing for the Success of a Business market. If people are not coming to check your products, you may need to make efforts to change this by increasing your marketing efforts. February 17, 2014 All business owners understand the importance of marketing but they can’t distinguish Recent Comments between marketing and advertising. Marketing has vast boundaries and advertising is just a part of it. All forms of marketing promote product awareness to the market at large. Marketing strategies help you to stay one step ahead of your competitors. Contact Name* E-Mail* Here are some reasons that describe why marketing is so important...
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...E-MARKETING OPPORTUNITIES AND CHALANGES Topic: E-CRM By, Gowthami Budarapu ABSTRACT: Customer Relationship Management (CRM) is a way to identify, acquire, and retain customers - a business' greatest asset. By providing the means to manage and coordinate customer interactions, CRM helps companies maximize the value of every customer interaction and in turn improve corporate performance. E-CRM, or electronic Customer Relationship Management, is an integrated online sales, marketing and service strategy that is used to identify, attracts and retains an organization’s customers. It describes improved and increased communication between an organization and its clients by creating and enhancing customer interaction through innovative technology. E-CRM software provides profiles and histories of each interaction the organization has with its customers, making it an important tool for all small and medium businesses. Internet-based companies need to remain competitive. One way of improving competitive advantage is to attract more customers and increase customer retention; for example, by developing long-term, secure relationships between the buyers and sellers. Little empirical research has been conducted on the link between customer relationship management and customer loyalty within an Internet, or e-commerce, context. Electronic Customer Relationship Management (ECRM) has become the latest paradigm in the world of Customer Relationship Management. ECRM...
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...E-Marketing SERVICES ADVERTISEMENT SOLUTIONS Version1.0 About us D-Evenement is an organization of some young and experienced dreamers. In D-Evenement we are committed to provide absolute attention to every detail of your event and marketing solution with the highest quality. We enhance the value and image of our clients by not only providing them with exquisite events, creativity and experiences, but also distinctive “fresh ideas”. Through active listening and communication we understand the value and importance of each event. We are committed to undivided attention to every detail of your event with the highest quality. We work together with our clients as a team with common goals. In short, we believe in a balanced score card: • Provide every guest with an experience that exceeds clients' expectation. • Deliver events on target for time and budget. • Be the best, no exception. Here we attach Detail proposal, if you have any query regarding the proposal please feel free to ask because • We Listen. • We Understand. • We Deliver. D-Evenement provides a wide range of advertisement options which would ensure maximum visibility of your products and services among increasing number E-mail Marketing New Customers are just a click away... Millions of businesses use e-mail marketing every day to find new customers and keep them coming back. E-mail marketing is effective, affordable, and best of all; it is the easy way to get your...
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...“With the widespread use of electronic e-mail communication, health care experts are increasingly interested in employing newer technology to improve and lower the costs associated with medical care” (Zickmund & et. al, 2008). Good characteristic of health care depends on the health care provider’s ability to correspond effectively diagnosis and care for, in addition to providing proper health education information. Written and verbal communications have been customarily the principal means for sharing health information. Modern technology, such as Internet functions for communication among health care providers and patient are rising as a different feasible possibility for patient communication. E-mail has taken on importance as a form of communication that is accessible to consumers and health care providers. The use of e-mail by health care providers’ permits him or her to follow-up patient care. E-mail establishes a written documentation that eliminates uncertainty about what information the health care provider wishes to share. E-mail can give support to the health care delivery procedures by permitting written follow-up instructions, test results, and educational materials for patients, in addition to, a way for patients to reach easily his or her physician on n0n-emergency health questions. At the same time, concerns of privacy, confidentiality, and security must be dealt with to make sure the efficacy and effectiveness of e-mail. According to (Zickmund & et....
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...Definition: Direct Marketing delivers promotional messages directly to potential customers on an individual basis, such as postal mail, telemarketing and direct e-mailing, in contrast to mass media such as television, radio or the Internet. It is a form of advertisement in which physical marketing materials are provided to customers in order to communicate information about a product or service.1 This form of marketing seeks to create an action (visit the store, demand further information, enter companies website) from the target group in response to a message from the marketer. Furthermore it shows measurable responses from consumers, regardless of the medium. Benefits: The major components in Direct Marketing are the evaluation and measurement of responses. The usage is very popular with marketers, because its results can directly be measured. Meaning that, if a company addresses 500 letters to their customers and 50 of them respond to the promotion, one can conclude that the mailing campaign led to a 10 percent directl response (measurement of efficiency). Furthermore the tool allows a company to create a qualified and potential database and feedback system for its own future use. Delivering promotional messages directly to the potential customer can easily raise awareness of the business/ product. A personal interaction (face-to-face) is not necessarily required so customers do not have to interact with salespeople. Most importantly Direct Marketing helps to build up...
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...E-BUSINESS & E-COMMERCE MANAGEMENT ECNU BTEC-Centre HND in Business Class: 2 Grade: 2012 BY: Chen Yun Supervised by: Pro Huang Date: 15th Mar, 2015 1. Please describe the environment in which e-business is conducted and business transaction types. Electronic business which is all electronically mediated information exchanges, both within an organization and with external stakeholders supporting the range of business processes. DTI (2000) described the initial applications of e-business as follow: When a business has fully integrated information and communications technologies (ICTs) into its operations, potentially redesigning its business processes around ICT or completely reinventing its business model…e-business, is understood to be the integration of all these activities with the internal processes of a business through ICT. The key e-business processes are the organizational processes or units in the centre. They include research and development, marketing, manufacturing and inbound and outbound logistics. The buy-side e-commerce transactions with suppliers and the sell-side e-commerce transactions with customers can also be considered to be key business processes. All organizations operate within an environment that influences the way in which they conduct business. Strategy development should be strongly influenced by considering the environment the business operates in...
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...technology devices with marketing strategies. As a result, terms such as online marketing, digital marketing, Internet marketing, electronic marketing, and even hypermedia marketing had been used for elaborating the new concept of marketing. However, online marketing, Internet marketing and E-marketing will be used frequently interchangeable and can often be considered synonymous (Gilmore et al., 2007). Although there is still no fixed nomenclature for this modern marketing strategy (Dholakia,2005), the term “E-marketing” would be used hereafter in this article. This article attempts to focus on how E-marketing is defined in research and discuss its adoptions and advantages for enterprises. It is imperative to distinguish between two commonly used and easily confused terms (E-business and E-commerce) before discussing E-marketing. According to Krishnamurthy (2006), E-business is an overarching term that describes how businesses run on the Internet or Web, and utilize Internet technologies to improve the productivity or organizational performance. On the other hand, E-commerce focuses entirely on the Internet or web to facilitate commercial transactions and even includes almost any transactional event in nature in real world, such as banking, stocks and bonds trading, auctions, retail shopping and so on. In addition, there are three popular types of E-commerce: business to business, business to customer, and customer to customer. Similarly, in terms of E-marketing, one cannot deny...
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...provides the country with mobile wireless broadband Internet to give people the ability to send and receive data “on the go.” To communicate effectively in my business, verbal and nonverbal communication techniques are practiced and applied daily. Face-to-face communication can be accomplished as it always has, or can be conducted through the Internet using video communication services through companies like Skype and Google Voice with video chat. E-mail, text messaging, memos, faxes, and letters are nonverbal forms of communication. Analyzing a message means understanding the flow of how message is created, the intention of the message, how it is delivered to the recipient, who the receiver is, the feedback given, the environment in which the message is sent and received, and the distractions that create noise for misinterpretation. Three examples of communication that I experience daily are face-to-face meeting, voicemails received and the requirement to answer them in a timely manner, and a constant flow of e-mail traffic. Each example varies, depending on the nature of the message, the environment the...
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...Retail Marketing and Customer Loyalty The battle to gaincustomers and more importantly, their loyally is intensifying as the majorretailers continue to position themselves as the main point of contact forshoppers. So, rather than being a Kellog's brand buyer, we are instead becominga nation of Tesco supporters or Asda fans. The competition between brands, own- label, and discount supermarkets continue to coverage on the market. Giventhis contentious environment, retailers are now vying for the consumers'attention and more importantly for consumers' loyalty. Using theorycovered in the 'Scheme of Work', you are required to analyse the issuessurrounding the steady rise in the attention paid to customer loyalty and howretailers may need to change in order to remain competitive. As a guideline,your assignment should cover the following issues: a) Importance ofcontemporary trends in retailing b) Retailingbuying behaviour c) Productmerchandising and selling environment d) Retailpromotion and branding Introduction Growing interest in thestudy of retailing has been reflected in the growth of the retail industryitself globally. Potter (1982) indeed described the academic study of retailingas 'the Cinderella of the Social Sciences'. Others such as Gilbert (1999) viewretail or retailing as any business that directs its marketing efforts towardssatisfying the final consumer based on the organisation of the selling of goodsand services. Bearing in mind this definition...
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...Drip Marketing The ultimate goal in marketing is to become the one and only source your customer sees when they are looking for your type of products and services. When your customer is ready to make their next purchase, or their colleague is looking for a recommendation, you want your name, reputation, and products and services to be top of their mind. A strong and targeted drip marketing campaign will help get you there. Drip marketing is a slow and steady flow of sales materials or advertising directed towards a specific market. Not only is it a powerful way to stay in contact with previous clients, but it’s also an effective way to cultivate new prospects without having to pick up a phone, or knock on a door. The main objective of drip marketing is to create a steady, dynamic growth in your sales revenue. Without it, less desirable bursts of growth, separated by lengthy non-growth periods, could be the result. In a drip marketing campaign, an automated series of personalized marketing activities provides companies with an efficient way of communicating with current and prospective customers. Using postcards, newsletters, e-newsletters, letters, brochures, case histories and white papers, your company can focus on the interests of the customer or prospect and move towards the first, or the next, sale. As a result, your team can avoid the overwhelming job of having to manage multiple follow-up tasks—this leaves your salespeople with more time to spend on highly lucrative...
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...Table of Contents 1. INTRODUCTION 3 2. E-MARKETING, E-BUSINESS AND E-COMMERCE 4 3. E-MARKETING STRATEGY AND PLANNING 5 3.1 Situation Analysis 6 3.2 Demand Analysis 6 3.3 Competitor Analysis 6 4. CONTRIBUTION OF ELECTRONIC MARKETING 7 5. CHALLENGES OF E-MARKETING 8 5.1 Managing feedback 8 5.2 Security of site information and payment systems 9 5.3 Low customer confidence in payment security 9 5.4 Problems of network/channel conflict 9 5.5 Challenge of delivering to the higher reliability expectations 9 5.6 Problems of ensuring maximum access via ISPs and search engines 9 5.7 Challenge of additional legal complexity 10 6. CHALLENGES OF E-BRANDING 10 7. TYPES OF E-MARKETING 10 7.1 Search Engine Optimization (SEO) 11 7.2 E-mail Marketing 13 7.3 Search Engine Marketing 16 8. ADVANTAGES AND DISADVANTAGES OF E-MARKETING 18 8.1 Advantages 18 8.2 Disadvantages 19 9. CONCLUSION 19 10. REFERENCES 20 1. INTRODUCTION This paper is being written for our course in Electronic business. The basic fundamentals of business and e-business are same with the only difference being that one follows principles in real while for e-business we use internet, technology to meet our business ends. Our topic of electronic marketing (e-marketing) is important in the sense that it helps us in understand the basic working of marketing and how with the help and means of technology we increase are scope of market possibilities. The main aim and purpose of this...
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...success, the management has now decided to enter into the metro/cities of Mumbai, Delhi, Bangalore and Hyderabad. The following are the most effective route to market/ channels for sales of Pre-School. Direct marketing Direct marketing is a one-to-one communication between the seller and the potential buyer. Traditionally direct marketing has been about direct mail – posting a printed piece of communication to a targeted visitor and calling for a response, typically a request for a brochure (or more recently a visit to the website). As this is Pre- School which is maximum based on Taking care for children and teaching (EMOTIONAL SELLING), this is done by consultation by our sales team, so that they can convey the matter and convince patterns by showing FAB (Features, Advantages, benefits). Direct marketing can be very cost-effective for reaching the target market and generating sales. The impact is also easily measurable as it is clear who is being communicated with and that person can be followed up to see if they visited. And different messages, offers and creative styles can be tested to identify which works best. Direct marketing has recently expanded into direct e-marketing which gives even greater cost efficiencies. Direct e-marketing requires a...
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...transactions. As companies, organizations, and individuals seek to increase annual business revenue, the way that they communicate has become the focus for targeting business to customer (B2C) and business- to- business (B2B) relationships. Because companies are beginning to compete aggressively for growing online e-commerce, business communication has become less formal as businesses vie to expedient electronic sales information more efficiently. Remaining relevant in today's business world requires that companies develop effective communication tactics to embrace not only the individual customer media but also industrial customer media as well. Therefore, the purpose of this paper is to illustrate how the business communication process works, by analyzing three business communication messages to determine the sender, message, intention, technology, noise, receiver, and feedback contained within the message. Additionally, a sample business -to -business message will be written requesting a working relationship with another company, followed by an unfavorable response to that message explaining the reasons for denying the request. Business- to- Business E-mail Business-To-Business e-mailing is a short and concise form communication between two or more separated business entities by way of the Internet (Roebuck & McKenney, 2006). The business- related messages must be poignant, clear, and concise to avoid any mistakes relating to revenue, product, and time...
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...Accounting Information Systems The definition of Accounting Information Systems (AIS) is a “discipline that informs theory and practice in accounting and auditing, in a way that draws upon information systems, broadly defined. In so doing, AIS employs theory and practice from the cognate disciplines of MIS and computer science as well as from accounting, auditing, other business disciplines including management and marketing, and the disciplines of economics, psychology, sociology, philosophy, and history.” (American Accounting Association) The Importance of Accounting Information Systems The importance of AIS is vital, given the essentially total reliance of accounting and auditing on computerized information systems. “The accounting function within organizations was among the first consumer of business computing.” (American Accounting Association) Accounting systems are a primary application in organizations large and small. “These accounting systems do not operate in isolation because information technology plays a ubiquitous role in all aspects of the lives of individuals and organizations. Indeed, decision makers increasingly access accounting information systems directly, bypassing accounting and MIS functions, for purposes of their own analyses and reporting.” (American Accounting Association) In business organizations information systems and technologies are keys to value adding and risk management. We also see enhanced innovation in the building of solutions...
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...Communication Modality Used For Marketing in Health Care: Email Miscommunication can be a significant challenge in the health care market. Strategies to improve communication with patients include a variety of communication modalities. Consumers and providers both benefit from the variety of communication modalities; one specific beneficial mode of communication used is e-mail. Providers, who have good communication relationships with patients led to patient satisfaction and trust. Patients have a sense of connection with providers and organizations when they can communicate with the provider at any given time. Although there are several communication modalities, new technologies like e-mail in the health care settings have shown a positive change in the health care industry, relating to patient benefits, the value of maintaining patient confidentiality, and maintaining this use of communication in the health care market. Improving clinical outcomes stems from effective communication with patients and providers. New technology has increased the form of communication with patients and providers. E-mail is used to communicate with family, friends, co-workers, and health care professionals. The use of the Internet and e-mail communication has grown as new technology advance and continue to progress. E-mail seems to be an admirable way for patients to communicate with providers. Patients send emails to providers for various reasons such as laboratory results, prescription...
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