Mackenna Tally
MKT333
In-N-Out Burger Case Study 1) Some business analysts say that In-N-Out’s business model is “counter intuitive” because they have had the same business model, and menu since they have opened. While other fast food companies change with the times, and grow with the trends, In-N-Out Burger has remained the same with a very simple, straightforward, and slow growing business model. The company keeps everything private and is not huge with the social media aspect which keeps companies expanding, and quickly. In-N-Out also is not a franchise and are all owned and operated by the Snyder’s, which is the family that invented the company 67 years ago. The company’s business model may be seen as counter intuitive, however it is what works best for them and it has created such a loyalty with their customers.

2) It is said that In-N-Out has a type of cult following because they pride in their customer’s loyalty and make the company like a family. Once you are a loyal customer you feel as though you belong and you are a part of something, and that is how they want you to feel. They have a secret menu, and if you know the items on the secret menu it is as if you know something that nobody else does. They also put bible verses on their cups inconspicuously so only the people who know about it will see it. They have created such a loyal customer base by doing some of these things that they in some ways do have a sort of cult following and people will travel miles and miles just to eat at an In-N-Out Burger.

3) I think that In-N-Out has a 14% higher profit margin when compared to McDonald’s because there are so few locations and the growth is very slow and strategic that they do not spend a ton of extra money on expanding their locations. Since the company is privately owned and not franchised, all of the profits go straight back to the owner,