Internship Report (29 Jan – 10 Feb 2014) www.joinfilms.com www.joinfilms.com

2014
Praveen Pandey
Thakur insititute of management & research
2/17/2014

Preface |

In this internship report I will describe my experiences during my internship period. The internship report contains an overview of the internship company and the activities, tasks and projects that I have worked on during my internship. Writing this report, I also will describe and reflect my learning objects and personal goals that I have set during my internship period.
For this opportunity, I thank:-
Virendra Rathore, Who is the creative head of AV entertainment pvt ltd. & joinfilms.com. I want to thank him for giving me the opportunity to follow my internship at his company. He had the kindness to accept me in his company and guide me through my internship with advice, feedback and tips despite his busy schedule.
Tejshri sanghvi, who is the RM of Mumbai branch. She helped me a lot during my internship by providing her valuable suggestions & feedback. She had always time to answer all my questions concerning my internship.
Mr. Rakesh, who is the production manager of the company. He helped and coached me during my internship by giving me feedback and tips on how to handle the situations & approach towards situations.
Also I appreciated all the interns I worked with and spent good moments with during my internship. I want to thank Aakash & Deepak. Besides my internship, I really enjoyed my stay in Goa. It is a great experience to work with all & I want to thank everybody for it especially Mr. Varun malhotra.

Introduction |
I always wanted to join an internship where I could work in the media marketing & communication field, because I always had an interest in that area, the company I joined named Joinfilms. It is the new expanded venture of AV entertainment pvt Ltd which launched in first week of January, 2014.
Joinfilms is a place where all freshers and film Industry Professionals, who are looking opportunities in entertainment industry will be benefitted by each other. Joinfilms.com is one stop complete 360* media solution for any kind of media related services.
Motto of the company – (i) To be the first & the best organization for training, production & knowledge of the film & the media world. (ii) Whenever, wherever, however, whoever wants to know anything or everything about film & media industry would get its solution here. (iii) Helping individuals to live their dreams to become a star ! It provides mainly following services– 1. Talent bank – By using this you can go through thousands of profile. All are talented in their respective field like acting, singing, modeling etc.

2. Location bank – In this section company has thousands of location which is available for shooting .Locations like farmhouse, bungalows, resorts, restaurant etc.

3. Portfolio – company also offer portfolio shoot for aspiring models and actors by professional photographer at minimum cost.

4. Audition details – company gives all the authentic auditions details for tv show, movies, modeling etc which are happening to all India. It has large network of casting directors in across India.

Indian media industry & its future |

The size of the Indian Media & Entertainment sector increased from about Rs 805 billion (US$ 12.84 billion) in 2011 to almost Rs 965 billion (US$ 15.38 billion) in 2012, showcasing a year-on-year growth of 20 per cent, according to PwC India. India's television market expanded by 13 per cent with revenues increasing from Rs 340 billion in 2011 to Rs 383 billion in 2012.Filmed entertainment recorded a growth of 17 per cent; revenues increased from Rs 96 billion in 2011 to Rs 112 billion in 2012. A report by CII-PwC states that the television and print sectors dominated the industry with about 40 per cent and 22 per cent contribution to industry revenues respectively in 2012. On the other hand, Internet access and films account for about 18 per cent and 12 per cent of the industry revenues, respectively.
When Dadasaheb Phalke, the father of Indian Cinema, released his epochal feature film Raja Harishchandra on 3rd May 1913, it is unlikely that either the exhibitors or the pioneer film maker realized they were unleashing a mass entertainment medium that would hold millions in sway for the next hundred years. The French might have introduced the concept of moving images, but little did anyone know that India would one day become the largest film industry in the world. It's a miracle that Indian cinema has withstood the test of time despite the vast cultural differences in the past 100 years.
Mumbai, the City of Dreams, houses the prime centre of Hindi Film Industry, better known as Bollywood. Indian Cinema has made a long journey from simple silent movies to sound films, then colored films to technically advanced movies of the present day. Bollywood imbibed its name from the merger of the term Bombay (now Mumbai) and Hollywood, the American Film Industry.
The future of Media and Entertainment industry depends largely on the growth of Indian economy. The Indian economy is growing at a fast rate; thus, there is also a bright future in store for all the segments of the media and the entertainment industry. With the incomes of the people rising at a fast rate, people are spending more on their entertainment activities. India is poised to enter the period of immense growth in this sector.
The global entertainment industry is projected to reach US$ 1.8 trillion by 2015. The Indian Media And Entertainment industry is expected to grow at an annual growth rate of 19% to reach Rs 83,740 crore by 2010.
Increasing disposable income, growing popularity of alternate delivery mediums, digitalization of film distribution and value added services like movie on demand through pay television are set to open up new revenue streams and business models for the film industry.
With the growing popularity of cable and DTH and other new media platforms, small to medium budget films are expected to increasingly shift towards these mediums as opposed to conventional theatrical release that entails huge marketing and distribution expenditure.
All in all it is technology and ease of use of that technology with mass availability at reasonable cost which is going to drive media usage in the future and anybody who can combine all of the above has got a sure shot winner.

Experience & Learnings |

It was the date 29-jan-2014 I went for survey for media industry with full of excitement. The venue I have allotted was shreejee complex, place where various TV serial /commercial auditions are conducted by different production houses.
The main motto of survey was analyze the growth opportunity in media industry and let people know about our website that is www.joinfilms.com whose are willing to join media industry .
The first guy I met there was Ashish, he was there for Tata sky commercial audition, while talking I came to know there are various co-coordinators present who organize and manage auditions. I introduced about joinfilms.com to him that how joinfilm.com would be beneficial for him & received a positive response about registering himself on the website in talent bank category.
Shrejee complex was full of youngsters that day aged group 18- 25. I talked so many aspiring actor/actress as possible. People were also came from across India someone from luknow, someone from Kashmir & so on. In survey I got to know that sometime the person who actually fit for the role couldn’t grab the role in his hand because of no proper guidance that how to give auditions, lack of awareness that they do not come to know where are auditions actually are going on that is lack of finding the right place at right time.
I would like to mention one sentence here which an aspiring actor told to me at the time of survey that why right talent not get his role? Reply was that “ I am also khan , but not belong to any khan’s family ” so struggling actors have threat that they do not have proper source of contact in industry that’s why they are not getting selected for any kind of role.
Second day I have to go the entire auditions venue for survey, that shrejee, four bungalows, and Aram nagar. There were no auditions on that particular day in shrejee & four bungalows. While searching on my target audience for survey I met with a Punjabi girl she told me that auditions are spinning there in Aram nagar at bungalow no. 127 for the upcoming movie SINGHAM 2 that is the next part of Singham. Star cast would be Ajay devgan & Kareena kapoor khan.
I met with so many daily soap actors there, told them about the website that how it would be work for them and make agree to some of them to register their profiles on the website in talent bank category.
While talking to Mr. B.K. TIWARI an actor worked in movie like dirty picture and so on, he told that groupism & favoritism is also threats for actor like him. Some times what happens they got a confirmation by casting director that they has been selected for this project but at last on the shooting date they come to know that they replaced by another actor. Sometimes there are some mediator are also present who demand for some amount of cash money as a commission to offered them role for sure.
For 3rd day I went for different production houses and tried to meet respective casting person for that production company. The production companies that I visited as follows:-
• Shree Bala jee motion pictures
• Wisdom production
• 4 lions films
• Pixel d studio (post production company)
I briefed them about the website that they can avail any kind of media service from our website from right talent to, right perfect locations and all. They were also agreeing that it would be a great platform for them as well as for strugglers also if website would do great and quality work.
I met there with two struggler actor those are having work experience on serials like Savdhan India, Hitlar didi, & Tumhari pakhi. They told some facts about industry that why actually people do not get the role because aspiring actors not understand what is the character requirement and due to this a huge mass come for a small role’s audition and they create unnecessary pressure to casting person as well as those persons who actually fit for the character. It’s the also reason frauds are also takes place as everyone wants to become actor, some person easily make them fool and take some money on the name of providing them work and run away with all the money. According to them an actor must be understand about the requirement of character and then give audition for roles.
At last I visited to office of the Mr.Mukesh chhabra a brand name in Bollywood casting world. He had casted for GANG OF WASSYPUR, BARFI…! I met Miss Shoumi there and introduced the website to her and ask for to register in website as a casting person & also ask for putting audition details on our website too & get a positive response.
So my Daily task and activities were – 1. Searching & adding contacts to talent bank 2. Adding location to location bank 3. Marketing and promotional activities 4. Survey for media industry
I spent my one day to adding contacts in location bank, for this I had to go AKSA beach area where numerous of shooting studios and bungalows are situated. I visited around 10-15 bungalows and got positive response. Some of them MAHMOOD studio, Ankit bungalow etc.
Next day I had to go some acting institute and dancing institute because one of the intern back out from his task so I had to go institutes along with one intern Aakash. As it was the noon time so maximum no. of institutes were closed as they started in evening only, but what we did, we put our pamphlets to their offices, or gave it to peon and ask for to show it theirs boss and visit to joinfilms site. Ex. we gone for one of the acting institute which is operate by GAURAV NANADA, he was absent that time in his institute so we gave our pamphlets to the peon and ask for to give it to him, & would like to tell you now Gaurav nanda is in our contact list for workshop related activities.
In this internship period I got opportunity to go GOA for the promotional activities of the website, as company participated in V-Indiafest. Main objective of to participate in event to let people know about joinfilms.com how it would be helpful for them to achieve their dream career & let them tell about various workshops which going to be start very soon. These workshops are related to acting, singing, and cinematography. Our stall had received overwhelming response there. We had collected more than 300 data for our talent bank which would be going to surely beneficial for the website. Beside the direct mouth to mouth promotion we had done indirect promotion too by giving participant to join film’s t-shirt, who all was participated in our quiz contest, dancing and singing competition. Overall it was great experience & learning opportunity for me, first time I faced real market, promotional activities, and importance of advertising. Virendra sir told me about that in today scenario how the advertising and promotional activities are very important business factor to growth of any company, although today advertising and promotional activities are expensive but any organization has to do it to achieve intense success. Now I feel more confident than before.

Swot analysis of Joinfilms.com |

As swot analysis is a research tool by using this you come to know about strength, weakness, opportunity & threat for the company. According to me the swot analysis result would be like this :-
Strength-

1. Free of cost, as joinfilms is the only one website which provides talents to create their profile absolutely free. None of the website providing this service in the online market.

2. Huge no. of collection of locations in the location bank category. It’s a unique idea, a kind of first web portal in Indian online media industry which provides this kind of service.

3. Authentic and free details of movies, serial auditions.

4. It’s a complete media solution as it provides different workshops for aspiring talents.

5. Weekly contest and celebrity speaks.

Weakness- 1. Incautious approach of customer care team. 2. New in market as customer not know more about website. 3. Less advertising of the website. 4. Lack of tie-ups with leading institute on the promotional activities on their website i.e. symbiotic relationship.

Opportunity- 1. The increasing interest of the global investors in the sector . 2. The vast media industry offering opportunities for expansion in the area. 3. The new distribution channels offer an opportunity for development. 4. 100% FDI in entertainment sector. 5. Rise in the viewership and the advertising expenditure, as different organizations would tie up with our website for the promotion. 6. Social media promotion 7. Expansion into different segments.

Threats- 1. Strong competitors in the entertainment industry.

2. High competition on finding and affording the most creative human resources.

3. Lack of protection of Intellectual property i.e. copyright of the creative content.

Recommendation |
Joinfilms is a great company for interns. I would recommend following things to improve business of website- 1. The part that I found most interesting during my internship is the social media now a day’s social media is a great platform to promote your business so I recommend doing aggressively promotions on popular social media sites like Facebook, twitter & YouTube. 2. I recommend to tie-ups with some popular leading websites. 3. A proactive approach of customer care team I would recommend. 4. Website needs advertising. 5. I recommend to company to organize a city level media event competition or any contest to promote the website.
At last I would like to Thank joinfilms for the opportunity to intern .It was a wonderful experience, and made me even surer that I would like to pursue a career in entertainment industry. Over the course of the internship, I was able to spend many hours with all senior staff listening to them, and talking with them about their goals and plans for the future expansion of company. I would like to thank virender sir also, Your advice and experience has been tremendously helpful throughout these last 10 days, finally I would like to thank Tejshri mam & i truly appreciate the confidence you showed in me by giving me this internship. I hope that after my PGDM, I might be able to speak with you about pursuing a career in media & entertainment industry.