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Individual leadership development plan

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Individual leadership development plan

Leadership in the 21st Century
Leadership in the 21st Century

Individual Leadership Development Plan
MGMT-592-16697 Leadership in the 21st Century
D40066708
Professor, Shashon Miles
February 17, 2016 * Table of Contents
I. Purpose of Study 3
II. Background Analysis 3
III. Literature Review 3
IV. Benchmark Analysis 3
V. SWOT Analysis 3
VI. Proposed Action Plan and Implementation Timeline 3
VII. Graph Year One 3
VIII. Graph Year Two 3
IX. Graph Year Three 3
X. Potential Impact of Current Trends 3
XI. Desired Future State 3
XII. References 3
Purpose of study I have been working in the Dental Technology Industry for more than
Complete Service Description
The service our team decided to propose is a mobile dry cleaner service. It consists of having a truck act as a mobile store front, allowing customers to drop off and pick up their clothes from our dry cleaner. Our innovation will be an adjacent innovation opportunity because it will provide an alternate service opportunity while working along with a traditional dry cleaner. The source of the idea came when reading an article on a new company called Caviar. They offered food delivery to consumers from high end restaurants that didn’t offer the service. Consumers where comfortable paying a premium price to have the food they wanted. The company enjoyed great success leading to their buyout by Square, for a reported price at roughly $90 million.

IV. Service Offering and Description Of Services to the Customer In the major cities of the U.S. citizens quality of life has increased. People want to spend the free time they have for personal leisure and not having to do their own house work. People prefer having someone else do their cleaning, and this is where our company will come in to play. Traditional dry cleaners wait for customers to bring their garments in and pick them up a few days later. Customers have to drive or walk to these stores, find parking spot for their cars, carry their clothes or large items, such as curtains, blankets, etc. to the dry cleaners, and wait to be served. Then they must repeat this boring process when they come to collect their garments. Moreover, these dry cleaners are only open from 9am - 6pm, and close on Sunday, which are almost the same working hours of offices; most inconvenient for customers especially those with full-time jobs. By understanding and addressing this need, our new mobile dry cleaning service will be providing customers in the NYC area a drop off an pick up service for their dry cleaning. On a given day, we will use social media to advertise the location of our truck in a specific area in New York City, where customers can come and drop off their dry cleaning. We will be partnering with a dry cleaner in Queens to do the actual cleaning of the clothes. We will be offering our service at a premium price that allows for our customers to compensate the cost of the service for all the free time that they will be having. Later that day we will go back to drop off the clean dry cleaning. We will make our customers' lives simpler by saving them time, and eliminating waiting in queues, parking problems, forgetting to collect clothes, missing meals, and going home late.
Competitive Analysis
The top two competitors for our service in the New York City area are, Sammy Dry Cleaners & Tailor and London Bright Cleaners. Sammy Dry Cleaners & tailor have been in business over 40 years their prices at the most expensive is under $30.00, their time Monday through Friday 7am to 7pm. Saturday 8am to 5:30 pm Sunday are close. They offer dry cleaning, laundry, sewing and alteration the location 110 E 22nd St NY, free delivery and pick up. London Bright Cleaners location is at 12 E 33rd St NY open Monday through Friday 7am to 7pm Saturday 8am to 6pm Sunday is close.
Both cleaners are competing with each other. Looking at the their locations, both are located in the eastside, the working hours are similar except on Saturday, where London Bright Cleaners stays 30 minutes more open to the public. Prices are a little bit more expensive for London Bright Cleaners which would be good for Sammy Cleaners & Tailors to make profits being almost close to each other they have to satisfy the need of their neighborhood because they might consider to go to the competitors cleaners.

VI. Market Research
There are a very good number of reasons for choosing a dry cleaning service industry: * Payment for the services is in cash and credit/debit cards. * Easy to get instant profit. * Our service will require a few staff. * The demand for using our service is increasing due to changing life styles, incomes, and the increase in clothing expenditure.

Our market segmentation will be on the labor market for the City of New York. The following chart shows how the New York City Metro Area has a high labor force which means that business opportunities are high for our company.

The following charts shows the average earnings of full time workers and their educational attainment in New York City, this charts shows how more educated workers earn more and most of these worker’s dress code are suits, jackets, pants and skirts, which most of the time are high end dress pieces that people who wear it want those pieces to lasts because of their value.

* VII. Safety and Health Concerns
One of the concerns that may arise from our service innovation is the health concern of bed bugs. People from many different areas will have clothes all in the same truck delivering to the location in queens where we do the washing and drying. Bed bugs are not easily visible so a way we could help with to prevent spreading of such a disagreeable problem is using Zappbug heater bags. Zappbug heater bag is a $200 investment that will kill bed bugs eggs 100% guaranteed. These are great to keep the items warm, Bed bugs are affected by the heat so the best way to ensure you kill any if a client may have bed bugs on their clothes is using heat treatment with the streamers. Direct heat kills those bugs faster than any spray. At the end of a two week period it would be a great idea to hire an exterminating service for the truck to combat infestations in our truck. . This procedure has to be implemented and very strict. We do not want to be associated with spreading bed bugs. Bed bugs are easily spread and they are not easy to get rid of without throwing things away. People need to be very careful and we need to make sure we treat everything as sanitarily as possible.
Another health concern that may arise from our clients will be allergies to detergent. We will ask our customers at the time of the drop off if they have any allergies to detergents, so we can take an extra care and use different type of detergents for those customers

VIII. Development Strategy
Development strategy would be opening early and closing late in the weekdays Saturday same scenario Sunday we will be close but having an exclusive or emergency picked up and delivery to our customers makes them feel good and in control. Knowing that a high percentage of people do not like waking up a wash on the weekend our services would definitely satisfy their needs.
Having multiple vans that would pick up in Manhattan, Bronx, Queens and Staten Island but as of now is big target would be Manhattan. Setting prices at close margin as London Bright Cleaners because of the expenses we would do on the pick up the services free but we do it with quality that something our competitors don’t offer.
Consumer satisfaction gives us word mouth free advertise social media creating a website for those in offices will be easy access to type on their desk at work. Offer a free trail for those who are new consumer we know the value of our services and we are confident that the consumer would be satisfy and would do business with us again. Premium packages for any type of wealthy, middle class or poor we don’t make any difference or excuse we execute.
Launch Strategy We will be launching our service to the public by taking our company to social media. We will be heavily using all social media outlets to get notoriety for the company. We will establish a connection to our target market by advertising on social media like Twitter, Instagram, and Facebook, to get the attention and focus toward the company. We will have a car designated to stand at a given spot at a certain day to perform the picking up and dropping off of dry cleaning. We will be using social media as a way for our customers to get up to the minute information on where we will be operating. We will not be doing the dry cleaning of the garments in the car, but will be partnering with a traditional dry cleaner in queens, in order to get our customers clothes clean. This will allow us to reach the market, without having to deal with the costs of opening up shop in the city of New York. Our presence on social media will propel customers to come to us to drop off their clothes and they will be ready by the end of the day. We will be able to give the average customer time to spend on themselves while allowing them to get one of their chores done, dry cleaning. Our company values the time that consumers don’t have, so we will be providing this premium service to our customers. This service would allow us to reach all kinds of potential customers that are in the set areas of Manhattan Monday thru Friday. In case customers can’t make it to us on the given day, than we would offer a delivery service on the weekend, at an extra charge of course. Each day will have a different set location place. We would start collecting garments from 6:30 am- 10 am, and returning to the same location from 4pm- 6pm later that same day. One day we would hit either Midtown East, Midtown West, SoHo, West side and Chelsea. This territory would allow us to focus on one area daily, where there are many clients available to us that are part of the business sector, who are our target market. *