...Abstract In the last few years, the Iranian banking system has consistently ignored customer-orientation and its fundamental. Therefore, the banking system has not been able to use recent modern marketing very well, because of various economic and social problems such as the governmental banking system and the excess of the demand rate over supply. People do not have any incentive to use Iranian banking system, because banking system do not pay attention to their priority values and needs and just present similar services in all branches of country’s banks. Therefore, the customers refer to the banks inevitably to satisfy their elementary needs, in other words it should said that, in the current situation the people serve the banks, not the banks serve people. Regarding the environmental changes that are front of us, the banks should emphasize on its equipping, recognizing the customer’s need and expectations and regard to market situation. Because every bank can recognize and secure these needs before rivals will success in the competition field. This study attempted to analysis the role of customer communication management in Iranian banks and its weakness, strengths and goals, in addition, its executing 2 effects and the basic role of customer as a basic and critical element for remaining the banking system. Finally, some suggestions present for reforming and improving the quality of services in the banking system. Keywords: Customer Relationship...
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...Is the use of technologies, such as "cookies", strategic to marketing goods and services online? What is the impact, if any, on consumer privacy? A few years ago, the combination of technology and marketing was not a common term. Even a very successful marketing model that was followed by software giant Microsoft, was neglected in many top ranking business schools. According to them what Microsoft was doing was a fad. But time has proved that they were wrong. Marketing guru Kotler has agreed that traditional marketing is not working any more. The economic power has shifted from marketers to customers. This shift happens in the market place due to the technology. Today customers have the access to information that lets them make much more informed decisions. Customers are increasingly telling companies what type of product or services they want and when, where and how they want to buy them. Before purchase a product or service, they compare each of the competitors' product and their pricing, availability and value for money. So customers are now in control. Customer's action and their demands are profoundly impacting every industry in the market. The use of technologies such as cookies is paramount to the implementation of such marketing practices, which ultimately benefit both the retailer and the consumer. Without these, retailers would not be able to fine-tune their marketing strategies and focus, and consumers would not be able to provide, through their actions...
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...How is e-business “redefining old business models, with the aid of technology, to maximize customer value? e-business is more than just buying and selling of products and services through the means of digital media. Whereas e-commerce concentrates on buying and selling, e-business encompasses e-commerce and a whole lot more. For example, e-business includes both front – and back-office applications that form the engine for modern business. e-business is redefining old business models through the aid of technology, to maximize customer value. e-business is the use of the Internet and other networks and information technologies to support electronic commerce, enterprise communications and collaboration, and Web-enabled business processes both within an internetworked enterprise, and with its customers and business partners. 2. Why is there a trend toward cross-functional integrated enterprise systems in business? Cross-functional information systems are integrated combinations of business information systems that share information resources across the functional units of an organization. Integrated systems allow the same data to be used for multiple applications; information output from one function can easily become data input to another function. Only one integrated database needs to be maintained. Many organizations are using information technology to develop integrated cross-functional enterprise systems that cross the boundaries of traditional business functions...
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...Describe how enterprise systems provide value for a business. Enterprise systems enable businesses to achieve operational excellence through increased profitability and sales margin; enterprise systems create an environment in which organizations can monitor their sales demand and predict future sales, applications retrieve vital information and support management in their decision making process. Enterprise Systems are large scale, integrated application software packages that use the computational, data storage, and data transmission power of modern information technology. Enterprise systems are a combination of computer hardware and software that a business uses to organize and run its operations. 2-How do supply chain management systems coordinate planning, production, and logistics with suppliers? • Define a supply chain and identify each of its components. • Explain how supply chain management systems help reduce the bullwhip effect and how they provide value for a business. • Define and compare supply chain planning systems and supply chain execution systems. • Describe the challenges of global supply chains and how Internet technology can help companies manage them better. • Distinguish between a push-based and a pull-based model of supply chain management and explain how contemporary supply chain management systems facilitate a pull-based model. Supply chain refers to a group of organizations and business processes for procuring materials, transforming raw...
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...Section C Table of Contents Executive Summary 2 General Information 3 Product Overview and Economic Justification 4 Risk Assessment and Mitigation 5 Marketing Plan 7 Marketing Mix 7 Application Development Plan 8 Application Development 8 Timeframe 8 Questions and Approach ……………………………………………………………………….…9 Summary 9 Conlusion 9 Bibliography 11 Appendix A – Crime Rates Comparison 14 Appendix B – SWOT Analysis 14 Appendix C – Estimated Costs 15 Appendix D – Estimated Revenues 15 Appendix E – The LawAssist Working Process 16 Appendix F – Implementation Process 17 Appendix G – Implementation Plan 17 Executive Summary In today’s world, technology is moving at an incredibly fast pace. Industries such as healthcare, retail and finance have all implemented one or another form of modern technology. Out of the many advancements in the past decade, the most significant is cognitive computing. Defined in simple terms, cognitive computing refers to a computer system that is modeled after the human brain (Cognitive Computing). Such a computer system has the ability to naturally communicate with humans and assist them in their everyday lives. Today, IBM’s Watson cognitive computing system presents this technology thoroughly. Thus, the technology provided by IBM will be used to further develop new databases. The LawAssist, Law Assistants Co.’s most recent development, acts as a tool to criminal lawyers that...
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...INTRODUCTION Management information system in an organization is like the nervous system in the human body: it is the link that connects all the organization's components together and provides for better operation and survival in a competitive environment. Indeed, today's organizations run on information. Modern businesses have been leveraging management information systems (MIS) to manage order, organize and manipulate the gigabytes and masses of information generated for various purposes. MIS helps businesses optimize business processes, address information needs of employees and various stakeholders and take informed strategic decisions. However, budget allocation and monitoring issues can affect the efficacy of MIS. Management information system, or MIS, is a managerial decision-making tool. A company uses it in all of its business operations and processes. As the management is in complete know of everything transpiring in the company, it leverages on this advantageous position. Using it, a company is able to record and document all facts pertaining to its procedures and methodologies. The basic intent is to manage and control all of the company’s employees and material through MIS. Using an MIS, an organization is able to establish its hierarchical structure and work-flow charts. Every employee in the organization knows the employees he has authority over and to whom he is responsible for work. The work then progresses without glitches. The company’s operating and procedures...
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...The Effect of Social Media Marketing to the Choice and Preference of 4th year BSBA students of LSPU in Buying a Products or Services Chapter 1 The Problem and It’s Background Abstract This study examined the effectiveness of social media marketing. With the increased speed and technological implications of the Internet, this study aimed to determine the effect of social media marketing to the choice and preference of 4th year BSBA students of LSPU in buying a products or services. This may provide a clear picture of the online behavior of the 4th year BSBA students of LSPU and analyses the way they use the Social Media in their everyday life, and the effect it has on their decision-making process, particularly in the decision on buying a product or services.. This study also examined social media’s effect in an organization regarding reputation and innovation. Data are collected by means of survey questionnaires to the 4th year BSBA university students. Through data analysis and percentages, the researcher found that the 4th year BSBA students of LSPU want organizations to interact with them through social media. The study also shows that the majority of the 4th year BSBA students consider organizations using social media as innovative and that the use of social media can improve an organization’s reputation. Introduction The aim of this thesis is to further the understanding of consumer responses to marketing in social media. The rise of social media over the past...
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...amongst three different states, as well as several stores in Oklahoma. Being an employee with the company before this was the case; I have seen an immense change in the use of management information systems. Even when the company consisted of only one store, management information systems were being utilized, but as the company grew larger, and expanded throughout different states, the use of information systems have become a vital source in the success of the company. According to Wallace, businesses use information systems primarily for transaction processing, human resources management, customer relationship management, collaboration, corporate training, and financial modeling; manufacturing processes, supply chain management, customer support, and all the other processes along the value chain (Wallace, 2013, p. 77). By managing data and information efficiently with different software, Stretch U has and will continue to benefit in several ways, such as, improving performance, reducing costs, and minimizing risks. A key element to doing so is first by making sure the information and data they are using is valuable. Three components that provide valuable information are: timeliness, accuracy, and completeness (Wallace, 2013). The goal for Stretch U is to manage the data and information they have efficiently so they can operate effectively. They stress that identifying data that is...
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...example of a business using information systems to attain competitive advantage is: A) JC Penny's information system that allows its contract manufacturers to see what garments have been sold and need to be replaced. B) Toyota's legendary TPS that has created superlative efficiencies and enabled Toyota to become the world's largest auto maker C) Verizon's Web-based digital dashboard providing real-time company information for managers. D) Apple's creation of the IPod. Ans: C) Verizons Web-based digital dashboard providing real-time company information for managers. 2) Which of the following choices may lead to competitive advantage (1) new products, services, and business models; (2) charging less for superior products; (3) responding to customers in real-time? A) 2 and 3 B) 1, 2, and 3 C) 1 only D) 1 and 2 Ans: B) 1,2, and 3 3) A major criterion in deciding the most important perspectives of a business problem is: A) change management. B) usefulness. C) organizational needs. D) implementation. Ans:B) Usefulness 4) Inadequate database capacity is an example of the ________ dimension of business problems. A) people B) management C) organizational D) technology Ans:D) Technology 5) The owners of Speed-EZ, a new bike messenger service, are concerned about how they will manage their messengers once they have left the office. This is a business problem that falls into the: A) management dimension. B) technology dimension. ...
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...EVALUATION OF DISTRIBUTION CHANNEL IN THE DAIRY INDUSTRY CONTENTS INTRODUCTION 4 CHAPTER 1: THOERICAL FRAMEWORK 6 1.1 OVERVIEW OF DISTRIBUTION CHANNEL 6 1.1.1 Definition of distribution 6 1.1.2 Definition of distribution channel 7 1.1.3 Characteristics of distribution channels 8 1.1.4 The role of distribution in marketing: 10 1.1.5. Functions of distribution channels 11 1.2 CHANNELS OF DISTRIBUTION 11 1.2.1 Types of Channels of Distribution 11 1.2.2 Participants in distribution: 13 1.2.3. Structural features of channel 15 1.3 THE FRAMEWORK DESIGNING DISTRIBUTION CHANNEL 17 1.3.1 The content and characteristics of the distribution channel management: 17 1.3.2 Steps in designing distribution channel 18 1.4 FACTORS AFFECTING THE DISTRIBUTION CHANNEL 19 CHAPTER 2: FINDINGS ON DISTRIBUTION CHANNELS OF THE DAIRY INDUSTRY 20 2.1 OVERVIEW OF VIETNAM’S DAIRY INDUSTRY 20 2.1.1. Dairy products in Vietnam 20 2.1.2. Findings on Distribution channel system of vietnamese dairy: 21 2.2 OVERVIEW OF VINAMILK DISTRIBUTION CHANNEL 23 2.3. FACTORS AFFECTING DISTIBUTION CHANNEL OF VINAMILK 24 2.3.1. Resource capacity and operational characteristics of the enterprise: 24 2.3.2. Characteristics of the product: 24 2.3.3. Characteristics of target customers: 25 2.3.4. Characteristics of commercial intermediaries: 25 2.3.5. Channel’s goals: 26 2.3.6. Gender and environmental factors: 26 2.4. STEPS IN DESIGNING DISTRIBUTION CHANNEL 27 2.4.1. Examples...
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...customer-focused and heavily committed to marketing. These companies share a passion for understanding and satisfying customer needs in well-defined target markets. They motivate everyone in the organization to help build lasting customer relationships based on creating value. Marketing is just as important for non-profit-making organizations as it is for profit-making ones. It is very important to realize that at the heart of marketing is the customer. It is the management process responsible for identifying, anticipating and satisfying consumer requirements profitability. Background The term ‘‘marketing’’ is derived from the word ‘‘market’’, which refers to a group of sellers and buyers that cooperate to exchange goods and services. The modern concept of marketing evolved during and after the revolution in the 19th and 20th centuries. During that period, the proliferation of goods and services, increased worker specialization and technological advances in transportation, refrigeration and other factors that facilitate the transfer of goods over long distances resulted in the need for more advance market mechanisms and selling techniques. But it was not until the 1930s that companies began to place a greater emphasis on advertising and promoting their products and began striving to tailor their goods to specific consumer needs. By the 1950s, many larger companies were sporting entire marketing departments charged with devising and implementing marketing strategies that would complement...
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...TRUE/FALSE 1. People view quality subjectively and in relation to differing criteria based on their individual roles in the production-marketing value chain. ANS: T PTS: 1 DIF: Difficulty: Easy NAT: BUSPROG: Analytic TOP: A-head: Defining Quality KEY: Bloom's: Knowledge 2. The transcendent definition of quality provides a means by which quality can be measured or assessed as a basis for practical business decisions. ANS: F PTS: 1 DIF: Difficulty: Moderate NAT: BUSPROG: Analytic TOP: A-head: Defining Quality KEY: Bloom's: Comprehension 3. According to the product perspective of quality, larger number of product attributes are equivalent to higher quality. ANS: T PTS: 1 DIF: Difficulty: Easy NAT: BUSPROG: Analytic TOP: A-head: Defining Quality KEY: Bloom's: Knowledge 4. The user perspective of quality judges a product based on how well the product performs its intended function. ANS: T PTS: 1 DIF: Difficulty: Easy NAT: BUSPROG: Analytic TOP: A-head: Defining Quality KEY: Bloom's: Knowledge 5. According to the manufacturing perspective of quality, quality is based on the relationship of product benefits to price ANS: F PTS: 1 DIF: Difficulty: Moderate NAT: BUSPROG: Analytic TOP: A-head: Defining Quality KEY: Bloom's: Comprehension 6. Inspection was the primary means of quality control during the first half of the twentieth century. ANS: T PTS: 1 DIF: Difficulty: Easy NAT: BUSPROG: Analytic TOP: A-head: History of...
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...INTRODUCTION. Adoption of emerging technologies prior to their proven value is both acceptable and normal in today’s globalized economy. In current global environment, organizations all around the world have to constantly facing challenges to hold the competitive advantage. Firms that refuse to change their approach face declining sales, obsolescence, and potential bankruptcy. The global world is characterized by more competition, diverse work force, continuously changing customers’ needs, and new technological changes, etc. The adoption of emerging technology in business is broadly studied but the resulting research has produced inconsistent results (Brandyberry, 2003). An organization is define as a group of persons that team up together to work to achieve the organization strategy. Organizational strategy can be defined as a plan for interacting with the competitive environments to achieve organizational goals. According to Charlesmore Partners International (2008), organizational strategy is a clear definition of how the organization needs to change – over time - in order to be able to deliver the strategy of the enterprise and an actionable plan of how to make the transformation. This requires both the thinking and analysis to compare current state to desired state and define the gap, and the execution capabilities to make the requisite changes happen. Other definition of organizational strategy is a plan for interacting with the competitive environments to achieve organizational...
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...------------------------------------------------- BSB5010 – Management Information System Assessment 2 Part 1 Mohammed sami seyadi 201201753 Workshop 003 Mohammed sami seyadi 201201753 Workshop 003 Table of Contents Introduction: 2 1st Technology Trend: 2 Benefits to the Marketing Department: 2 Benefits to the Business: 2 Risks & Solutions: 3 Competitors: 3 2nd Technology Trend: 3 Benefits to the Marketing Department: 4 Benefits to the Business: 4 Risks & Solutions: 4 Competitors: 4 Conclusion: 4 References: 5 Introduction: Most individuals that start a new business aim for one thing and one thing only which is success. In order for a business to progress successfully, individuals involved in the business should understand the market’s wants and needs and the many trends that takes in this world. Nowadays, technology trends are becoming a necessity and are applicable to all business needs whether to collect data and information and to attract customers or cutting costs and increasing revenue. This report will mention two technology trends that can benefit a marketing department and the business as a whole, the risks behind those technologies and the competitors that use those technologies. 1st Technology Trend: Saleforce1 ExactTarget, The Marketing Cloud, is a very powerful and useful platform and cloud application made to satisfy the needs of a marketing department in different organizations. It allows marketers to generate huge campaigns that...
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...Department of Political Sciences Faculty of Law & Plitical Sciences University of Med Khaidar 145 RP, BISKRA (07000) Algeria Dr. Salima Maouche Assistant Professor Department of English Language Faculty of Letters & Languages University of Abd Errahmane Mira, Bejaia (06000) Algeria ABSTRACT: Information and Communication Technology (ICT) has inevitable impacts on different industries and their performances. The tourism industry, as the largest and fastest growing industry in the world, cannot be excluded from this technology and its huge impacts. ICT provides information about tourist attractions in different destinations before travelling and improves tourists‘ satisfaction. Although Algeria has great tourism potentials, it still needs to be performed well in promoting its attractions to international tourists via ICT tools yet. This research explores the impact of ICT on foreign tourists‘ satisfaction of the tourism industry and uses Algerian tourist agencies as a case study, and proposes a model for the impact of ICT on sustainable tourism. Finally, it concludes that e-ticketing, e- reservation, online payment, multilingual and updated information websites are essential needs for planning strategies in the field of e- tourism. Also, it is recommended that the tourism authorities should develop e-tourism...
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