...w rP os t S 910M96 ING DIRECT1 op yo Sean Cauterman wrote this case under the supervision of Professor Michael Sider solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information to protect confidentiality. Richard Ivey School of Business Foundation prohibits any form of reproduction, storage or transmission without its written permission. Reproduction of this material is not covered under authorization by any reproduction rights organization. To order copies or request permission to reproduce materials, contact Ivey Publishing, Richard Ivey School of Business Foundation, The University of Western Ontario, London, Ontario, Canada, N6A 3K7; phone (519) 661-3208; fax (519) 661-3882; e-mail cases@ivey.uwo.ca. Copyright © 2010, Richard Ivey School of Business Foundation Version: (A) 2010-11-01 It was August 1, 2008, and Maggie Fox, chief executive officer (CEO) of the Social Media Group (SMG), sat at her desk in Dundas, Ontario to review her internal creative team’s initial response to a request from her newest client, ING Direct Canada (ING). After the tremendous success of the Superstar Saver Search YouTube campaign, ING wanted to respond to the recent economic crisis and launch a second, complementary social media campaign. ING was looking for SMG to help them increase...
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...—‰•OG13 PDFv„rHg,SïNå€T|ûQQ:1014347461 Answer key Apply lA. Apply An Clttendee of the conference sponsored by CC would pCly , for reg istrCltion Cl nd Cl room in the conference b lock, $620 + 2($110) = $840 . By emp loy ing the ROB strCltegy , Cln Clttendee would pCly $720 + 2($70) = $860 . Therefore the Clttendee would not SClve money by emp loy ing the ROB strCltegy . The correct answer is No. lB. Apply An Clttendee of the conference sponsored by FFNA would pCly , for reg istrCltion Clnd Cl room in the conference b lock, $275 + 2($140) = $555 . By emp loy ing the ROB strCltegy , Cln Clttendee would pCly $325 + 2($70) = $465 . Therefore the Clttendee would SClve money by emp loy ing the ROB strCltegy . The correct answer is Yes. lC. App ly An Clttendee of the conference sponsored by HMHPA would pCly , for reg istrCltion Clnd Cl room in the conference b lock, $575 + 2($104) = $783 . By e mploying t he ROB strCltegy , Cl l) Clttendee would PCly $600 + 2($79) = $758 . Therefore the Clttendee would SClve money by employ ing the ROB strCltegy . The correct answer is Yes. Apply For Cl hote l to lose room revenue in th is scenClrio, the lowest rClte must be less thCln 75% of the b lock rClte . Th is will occur when the rCltio of the lowest rClte to the b lock rate is less thCln 0 .75 . 2A. Apply For the conferences hosted by the As iCl w est Center, the rCltios Clre the conference sponsored by CDA Clnd The correct answer is No . ~:...
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...ING DIRECT A Review of a Financial Services Company ING Direct is the world leading branchless online saving. As of 2009, ING Direct serves 85 million customers in Europe, the United States, Canada, Latin America, Asia and Australia. They draw on their experience and expertise, their commitment to excellent service and their global scale to meet the needs of a broad customer base, comprising individuals, families, small businesses, large corporations, institutions and governments. Based on market capitalization, ING DIRECT is one of the 20 largest financial institutions worldwide. “ING DIRECT is a federally chartered bank insured by the FDIC (Federal Deposit Insurance Corporation). It is registered with the FDIC under the name of ING Bank. ING Direct Headquarter Office is located in Wilmington, DE. The purpose of this research paper is to examine the banking industry of ING Direct and its Current Financial Conditions, Challenges dealing with the “New Normal” Economy, Customer Impact and Ways to improve any Industry Issues. Current Financial Conditions Even though a great many financial institutions have folded or merged with other financial institutions, ING Direct has been able to sustain its creditability and within its primary market has been able to issue new shares of stock and sell them to investors. This is mainly due to ING Direct gains during the fourth quarter of 2009. In the fourth quart of 2009 ING Direct stocks were at _______ which were just...
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...media can be an important way to learn about emerging trends. 2) What features would you look for in a social media outlet? What types of information would you avoid making part of your social media strategy? Define what you want your social media presence to express. Important intellectual capital, sensitive information about ongoing corporate strategies is not disseminated via social media. 3) Which social media sources do you think are most useful for organizations to send communications to external stakeholders, like shareholders or customers? Are different social media more appropriate for communicating with employees? * Facebook. Create groups. Post the latest updates on sales, revenue generation frequently so that they can be updated always. It can generate interest. Can share their products as well. Yes since sensitive information would be shared. Thus better use Whatsapp. Free, more private, latest calling feature. Enables employees to clarify by ty[ing or through free calls 4) What do you think is the future of social media?How might emerging technologies change them. Millennium generation(approaching). Adding of new and excited applications. Marketing will be focued more on the mobile interaction. Ppl spend most of the time there. With a new focus on interaction, more...
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...Importance of Writing Skills as a Paralegal Tanya Buckmaster May 27, 2014 CM107-10 College Composition I Professor Gregg A paralegal is a professional that has obtained the required education and experience to Perform legal work under the supervision of an attorney. In order for paralegal students to strive in their chosen field, they must learn and demonstrate exceptional writing skills. Writing well will not only help you strive as a paralegal in the law office, it can also imp- rove your communication skills. So much of the communication in a law office is through writing. With excellent writing skills you have the ability to advance to a higher position, such as Paralegal Director. Good writing skills can save you and the law firm time and money. Writ- ing well will improve your own self-image and will gain you respect from the attorneys you work for. Writing is one of the primary parts of your job; it is communicating. A successful paralegal doesn’t begin a writing process without answering the who the writing is aimed towards and what the writing is focused on. As a paralegal, you must be able to separate the important information from the unimportant information. The purpose of writing a report, memo, or a brief is to make something happen. The clearer your writing is, the more likely you are to attain the results you are aiming for. When writing, write as if you were talking face to face with your reader...
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...misunderstandings. It is also significantly important to achieve successful interpersonal communication between patients and healthcare professionals to ensure the patient is comfortable and happy with their treatment but also informed correctly about their current condition and/or the treatments they must comply to receive. “Interpersonal communication is defined as a reciprocal, interactive,...
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...STRAYER UNIVERSITY / SCHOOL OF BUSINESS CORAL SPRINGS, FLORIDA Assignment for Course: 520 Organizational Behavior and Leadership Title of Assignment: Firing too Drastic Conflict Conflict is the process in which one party perceives that its interests are being opposed or negatively affected by another party (Hellriegel & Slocum, 2009). Conflict can be view as an integral, though unwanted part of daily organizational activity, it can result in a positive or a negative impact on the organization as a whole. For an amicable resolution of conflict to be reached there has to be proper handling of the particular situation. The ability to understand and correctly diagnose conflict is essential to managing it (Hellriegel et al., 2009). The situation that existed between Michael Kalinsky and his bother–in–law could be classified as an interpersonal conflict. This type of conflict normally occurs when two or more individuals perceive that their attitudes, behavior or preferred goals are in opposition (Hellriegel & Slocum, 2009). There were elements of role conflict present as Micheal had formed the view that David’s performance and behavior were not meeting the standard of the organization. It could also be said that David suffered from role ambiguity; it is theorized that role conflict and role ambiguity are major causes of stress and can lead to unexpected behavior and low morale among employees...
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...Just as critical, however, is considering howyour message is affected by important factors such as the following: Media richness. Richness is a medium’s ability to (1) convey a message through more than one informational cue (visual, verbal, vocal), (2) facilitate feedback, and (3) establish personal focus. The richest medium is face-to-face communication; it’s personal, it provides immediate feedback (verbal and nonverbal), and it conveys the emotion behind a message. Multimedia presentations and multimedia webpages are also quite rich. At the other extreme are the leanest media—those that communicate in the simplest ways, provide no opportunity for audience feedback, and aren’t personalized, such as memos, posters, and podcasts. Generally speaking, use the richest media to send more complex messages and to help communicate emotion. Use leaner media to send simple, routine messages. Message formality. Your media choice governs the style and tone of your message. For instance, IM and e-mail can be considered inappropriate for formal messages. Media limitations. Every medium has limitations. For example, although face-to-face communication is a rich medium, it’s one of the most restrictive because you and your audience must be in the same place at the same time. Similarly, instant messaging is perfect for communicating short, simple messages, but it is ineffective for sending complex ones. Sender intentions. Your choice of medium also influences audience perceptions of your...
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...BS (4 Years) for Affiliated Colleges Course Contents for Subjects with Code: ENG This document only contains details of courses having code ENG. Center for Undergraduate Studies, University of the Punjab 1 BS (4 Years) for Affiliated Colleges Code ENG‐101 Year 1 Subject Title Introduction to Literature‐I (History of English Literature‐I) Discipline English Cr. Hrs 3 Semester I Aims: One of the objectives of this course is to inform the readers about the influence of historical and socio-cultural events upon the production of literature. Although the scope of the course is quite expansive, the readers shall focus on early 14th to 19th century Romantic Movement. Histories of literature written by some British literary historians will be consulted to form some socio-cultural and political cross connections. In its broader spectrum, the course covers a reference to the multiple factors from economic theories to religious, philosophical and metaphysical debates that overlap in these literary works of diverse nature and time periods under multiple contexts. The reading of literature in this way i.e. within the sociocultural context will help the readers become aware of the fact that literary works are basically a referential product of the practice that goes back to continuous interdisciplinary interaction. Contents: • Medieval Period • Renaissance and Reformation • Elizabethan Period • Milton, the Metaphysical...
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...[pic] Faculty of Education and Languages OUMH1103 LEARNING SKILLS FOR OPEN DISTANCE LEARNERS HII KING GUAN 811029135443001 811029135443 0128489981 kingguanhii@yahoo.com Tutor’s name: TING HENG PING E-Tutor’s name: NOORAZAH BT MD NOOR Learning Centre: OUM SIBU JANUARY 2012 Semester Contents 1. Introduction 2 2. Importan skills that employers looking for in the future graduates. 3 2.1. Communication skills 4 2.2. Critical thinking and problem solving skills 5 2.3. Teamworking skills 6 2.4. Lifelong learning and information literacy 7 2.5. Leadership skills 8 3. Suggestions for future graduates, goverment bodies or educational institutions in Malaysia to ensure that future graduates are equipped with skills 9 4. Conclusion 11 References 12 Introduction Malaysia is now a highly motivated developing country with vision to archieve status as developed country. With the mushrooming of the public and private educational institutions in Malaysia, a huge pool of graduates has been created. Obtaining a degree from institute of higher education in local or overseas has become necessary in order to get a good job with nice salary. However, in this challenging world, competition is everywhere. The excerpt from Education Malaysia, (July, 2006) had indicated that unemployment rate in Malaysia seemed to be increasing. One reason for this problem is that the focus...
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...We Are Detrimentally Dependent on Technology October 13, 2010 Abstract Technology comes in many forms and no aspect of our lives is untouched by some form of technology or another. Technology is defined as “the practical application of science to commerce or industry”. Technological development into present day has been meteoric to say the least. With the advancements of nearly every aspect of human life having some tie with technology, one might start to see a synergistic relationship between humans and technology. However, while some would believe this relationship has been beneficial for us, we believe there have been detrimental effects from our growing dependence on technology. 1 Introduction No one can argue against the fact that the human race has made enormous bounds in advancements in the last century. From developments in technology which affect society, how we communicate, the field of medicine and education. Technology has not left any aspects of our lives untouched. There will be no shortage of people who would argue that the technological advancements of the 21st century have been beneficial to society. While beneficial, we believe that, as a society, we must realise the magnitude of our dependence on technology and the ramifications if it were to be taken away from us. This paper argues that humans have formed a detrimental symbiotic relationship with technology in its many forms. This paper will investigate the changes that technology has affected, and show that...
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...Communication Theory Nine: Two Robert T. Craig Communication Theory as a Field May 1999 Pages 119-161 This essay reconstructs communication theory as a dialogical-dialectical field according to two principles: the constitutive model of communication as a metamodel and theory as metadiscursive practice. The essay argues that all communication theories are mutually relevant when addressed to a practical lifeworld in which “communication” is already a richly meaningful term. Each tradition of communication theory derives from and appeals rhetorically to certain commonplace beliefs about communication while challenging other beliefs. The complementarities and tensions among traditions generate a theoretical metadiscourse that intersects with and potentially informs the ongoing practical metadiscourse in society. In a tentative scheme of the field, rhetorical, semiotic, phenomenological, cybernetic, sociopsychological, sociocultural, and critical traditions of communication theory are distinguished by characteristic ways of defining communication and problems of communication, metadiscursive vocabularies, and metadiscursive commonplaces that they appeal to and challenge. Topoi for argumentation across traditions are suggested and implications for theoretical work and disciplinary practice in the field are considered. Communication theory is enormously rich in the range of ideas that fall within its nominal scope, and new theoretical work on communication ...
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...AN ANALYSIS OF THE FACTORS THAT CONTRIBUTE TOWARDS EFFECTIVE COMMUNICATION IN BROADCAST: A CASE STUDY OF UGANDA BROADCASTING CORPORATION (UBC TELEVISION) BY NNABBAMBA NOAH JMD/A/031/SEP/2013 A RESEARCH REPORT SUBMITTED TO THE DEPARTMENT OF JOURNALISM AND MASS COMMUNICATION IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF A DIPLOMA IN JOURNALISM AND MASS COMMUNICATION OF YMCA COMPREHENSIVE INSTITUTE KAMPALA APRIL 2015 DECLARATION I NNABBAMBA NOAH declare that this research report entitled “An Analysis of the Factors that Contribute towards Effective Communication in Broadcast” is my original work and to the best of my knowledge and understanding, it has never been submitted to any University or any other Institution of Higher Learning for the award of a Degree of a Diploma. All sources i have consulted are duly acknowledged. Signature;……………………………………….. Date;…………………………….. (Nnabbamba Noah) Page i of 53 APPROVAL This is to certify that this research report entitled, “An Analysis of the Factors that Contribute towards Effective Communication in Broadcast” has been done under my supervision and is now ready for submission. Signature;………………………………………Date;……………………............ Ms. (Mary Clare Nyirenda Katusabe) Page ii of 53 DEDICATION This research report is dedicated to my father Mr. John Baptist Nnabbamba, my mother Mrs. Kuteesa Joyce Faith Nnabbamba but not forgetting my dear sisters and brothers for their moral and financial support. It is also extended to my dearest...
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...part one: strategic case Sundown Bakery When Carol Teinchek and Bruce Marshall first started Sundown Bakery, the business was fairly simple. Carol ran the shop up front, while Bruce ran the bakery and ordered supplies. When the business began to grow, Carol hired two part-time clerks to help out in the shop. Marina had moved to the country 2 years ago from El Salvador, and Kim was a newly arrived Korean who was working his way through college. Bruce hired Maurice, a French Canadian, as an assistant. The ovens were soon running 24 hours a day, supervised by Maurice, who was now master baker, and two assistants on each of three shifts. Marina and Kim supervised the shop, since Carol was usually too busy managing general sales distribution to spend much time with customers. Bruce still spent 3 or 4 hours a day in the bakery whenever he could get out of his office, but he spent most of that time coordinating production and solving problems with Maurice. Within the next year, Sundown expanded from its original location, adding two new shops as well as two kiosks in local malls. Carol and Bruce hired a new operations manager, Hans Mikelson, who had formerly been regional manager of a national chain of coffee shops. Mikelson had plenty of new ideas about how to operate an expanding business: He had a Web site created, added an extensive range of drinks and meal items to the menu, and instituted two dress codes—one for all counter help and another for kitchen employees. He also put...
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...118 CHAPTER 5 Writing Business Messages LEARNING OBJECTIVES After studying this chapter, you will be able to 1 2 3 Explain the importance of adapting your messages to the needs and expectations of your audience Explain why establishing credibility is vital to the success of your communication efforts Discuss four ways of achieving a businesslike tone with a style that is clear and concise 4 5 6 Briefly describe how to select words that are not only correct but also effective Explain how sentence style affects emphasis within your message List five ways to develop coherent paragraphs COMMUNICATION CLOSE-UP AT CREATIVE COMMONS www.creativecommons.org Have you ever noticed that tiny © symbol on books, DVDs, music CDs, and other media products? It means that the person or organization who created the item is granted copyright protection, the exclusive legal right to produce, distribute, and sell that creation. Anyone who wants to resell, redistribute, or adapt such works usually needs to secure permission from the current copyright holder. However, what if you want people to remix the song you just recorded? Or suppose you need a few photos for a website? Other than for limited personal and educational use, a conventional copyright requires every person to negotiate a contract for every application or adaptation of every piece of work he or she wants to use. The search for some middle ground between “all rights reserved” and simply giving your work away...
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