...Business marketing’ Report on: Intel Submitted to: Khan tahsina nimmi Lecturer Department of Marketing School of Business Submitted By: |Rased Abdur |09-14501-2 | |Anoy Md Shakib Ahamed |09-14497-2 | | | | | | | | | | | | | Executive Summary The internal complexity of the personal computer has grown to a staggering level. Today’s most advanced processors and chipsets incorporate millions of transistors, and must be compatible with dozens of operating systems, hundreds of platform components and thousands of hardware devices and software applications. To ensure leading performance, reliability and compatibility in this complex environment, Intel invests over $300 million annually...
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...MGT3300 PRINCIPLES OF MANAGEMENTS Intel Inside and Far Away Case Application # 3 Shakine Charles DISCUSSION QUESTIONS 10-64 What challenges have Intel’s managers faced in connecting their geographically dispersed teams? The challenges that Intel’s managers have faced in the connecting their geographically dispersed teams is dealing with different team member living in different countries, time zone, language barriers, and diverse cultures. 10-65 How have they dealt with these challenges? Intel’s managers have dealt with these challenges by using the virtual retrospective methods. “A formal method used for evaluating project performance, extracting lessons learned, and making recommendations for the future”. Communications and collaboration are all geographically dispersed team priorities in order to be successful. 10-66 Would a “confrontational” atmosphere be appropriate in all team situations? Explain. A confrontational atmosphere can be both bad and good to improve team effectiveness. Good because disagreements about task content can be beneficial because it stimulate discussion, promote critical assessments of the problem and options, and can lead to better a team decision. It brings to the team of employees their beliefs, goals, values and variety to the organization in making all decisions. 10-67 Discuss how roles, norms, status, group size, and cohesiveness might affect these geographically dispersed teams? Roles might affect Intel and its global teams due to the...
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...Intel Inside: Part 2 A paper submitted to Webber International University in partial fulfillment of the requirements for the Bachelor of Science degree in Sports Business Management By: Hugo Cedeno Date: November 13, 2013 Course: Management Semester: Fall, 2013 Instructor: Dr. Fred Fening Introduction Intel is an American multinational semiconductor chip maker corporation founded in 1968 by Robert Noyce and Gordon Moore. Intel has also invented many others technological products such as motherboard chipsets, network interface controllers and integrated circuits, flash memories, graphic chips, embedded processors and other devices related to communications and computing. Intel also started the beginning of a new era with the came out of the highly successful Centrino chips for laptops. Directly, Intel set out to become the leading chip supplier. Many types of challenges have Intel’s managers faced in connecting their geographically dispersed teams. These teams that we are mentioning are Cyber teams that refers to a group of people that manage a big part of their work using social media communication more than a face-to-face communication...
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...Chapter 15 Summary Yuzhe Jiang Chapter 15 talks about the role of promotion in the marketing mix, the elements of the promotional mix, the communication process. The communication process has several steps, the goals and tasks of promotion, the AIDA concept and its relationship to the promotional mix, the factors that affect the promotional mix and the concept of integrated marketing communications. First, the role of promotion in the marketing mix. Promotion is communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response. Promotional strategy is the plan for using the elements of promotion-advertising, public relations, sales promotion, and personal selling-to meet the firm's overall objectives and marketing goals. Based on these objectives, the elements of the promotional strategy become a coordinated promotion plan. The promotion plan then becomes an integral part of the total marketing strategy for reaching the target market along with product, distribution, and price. Second, the elements of the promotional mix. The elements of the promotional mix include advertising, public relations, sales promotion, and personal selling. Advertising is a form of impersonal, one-way mass communication paid for by the source. Public relations is the function of promotion concerned with a firm's public image. Firms can't buy good publicity, but they can take steps to create a positive company image...
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...“……城市是那些对戏剧、音乐或其他艺术有着特殊兴趣的人互相认识和集中的地方，一个城市的整体性表现在能够把有共同兴趣的人汇聚一堂，这是城市最大的可用资源之一，很可能是最大的一个。” ——《美国大城市的死与生》作者简·雅各布斯(Jane Jacobs) 布鲁克林北边Greenpoint至南边Red Hook面水的社区，被称为 "创意新月"（Creative Crescent）， 是全世界的独立艺术家最密集的地域。 巧妙用心的城市规划和政府支持也仿佛点石成金，在迅疾的gentrification（中产阶级化）进程中，尽力保持商业与艺术的平衡， 保留传统商铺和社区特色，维持原有社群和人情味（跳蚤市场（Brooklyn Flea)，农夫集市（De Kalb Market), 食品合作社（Park Slope Food Coop）) 等，同时吸引新人群。 纽约市长迈克尔•布隆伯格(Michael R. Bloomberg) 在《世界都市的未来》一文中写道：“刚刚毕业的大学生成群结队来到布鲁克林，不只是为了寻找就业机会，更是因为那里有一些世界上最激动人心的事物，比如音乐、艺术、设计、美食、商店、技术和绿色产业。尽管经济学家可能不会这样讲，但成功的真谛就是：要够酷才行。” 布鲁克林大桥东极塔(Easternmost Tower) 自由诗之父, 《草叶集》作者惠特曼(Walt Whitman) 在此写下《横过布鲁克林渡口》（Crossing Brooklyn Ferry），开篇即是：“山峦起伏的布鲁克林，曾是我的，我也生活过……”。 十九世纪中叶 1855年7月4日，美国独立日，自由诗之父惠特曼的代表作－《草叶集》第一版面世，由布鲁克林富尔顿街（Fulton Street) 两位苏格兰移民的印刷所印制。惠特曼经历布鲁克林由乡村变为美国第三大城市的转变，这里是普通人（everyman）的家园，而“一个城市之所以伟大，在于其是否拥有伟大的居民” （A great city is that which has the greatest men and women.）。《草叶集》的基本主题：自我、创造和民主，至今仍是布鲁克林精神的内核。 | | 31 Grace Court, Brooklyn Heights 40年代末，年仅33岁的阿瑟·米勒(Arthur Miller) 在此完成名作《推销员之死》 (Death of a Salesman)，为他赢得普利策奖、三座托尼奖、以及纽约剧评人圈内奖。 该剧讲述布鲁克林一位名叫威利·洛曼(Willy Loman)的老推销员生命中最后24小时里发生的故事，是美国戏剧史上首部大量运用“意识流”手法的作品。60多年以来，该剧已经成为“美国梦”的同义词，并曾由北京人艺多次搬上国内舞台。 一九二○年代上半叶，海明威以驻欧记者身份旅居巴黎，《流动的盛宴》这本书，记录的正是作者当日的这段生活。不过这本书的写作却是在将近四十年以后，换句话说，盛宴的“现场”早已消失，作者和读者都只是在记忆中追寻那段过往岁月，而无论是作者或是读者，这些记忆都已在时光的透镜里失焦、变形。所有有关巴黎的记忆都杂糅成一种对于巴黎的共同的历史记忆。在历史上不计其数的关于巴黎的虚构或非虚构作品中，《流动的盛宴》是最著名的作品之一，其扉页上的题献——“假如你有幸年轻时在巴黎生活过，那么你此后一生中不论去到哪里她都与你同在，因为巴黎是一席流动的盛宴”，已经成为巴黎的“文化名片”，被广为传诵。 ...
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...Intel Corporation (NASDAQ: INTC) is an American multinational semiconductor chip maker corporation headquartered in Santa Clara, California, United States and the world's largest and highest valued semiconductor chip maker, based on revenue. It is the inventor of the x86 series of microprocessors, the processors found in most personal computers. Intel Corporation, founded on July 18, 1968, is a portmanteau of IntegratedElectronics (the fact that "intel" is the term for intelligence information was also quite suitable). Intel also makes motherboard chipsets, network interface controllers andintegrated circuits, flash memory, graphic chips, embedded processors and other devices related to communications and computing. Founded by semiconductor pioneers Robert Noyce and Gordon Moore and widely associated with the executive leadership and vision of Andrew Grove, Intel combines advanced chip design capability with a leading-edge manufacturing capability. Though Intel was originally known primarily to engineers and technologists, its "Intel Inside" advertising campaign of the 1990s made it and its Pentiumprocessor household names. Intel was an early developer of SRAM and DRAM memory chips, and this represented the majority of its business until 1981. Although Intel created the world's first commercial microprocessor chip in 1971, it was not until the success of the personal computer (PC) that this became its primary business. During the 1990s, Intel invested heavily in new microprocessor...
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...VIEWPOINT Ingredient branding case study: Intel Introduction 1. Introduction to ingredient branding 2. The need for an ingredient brand 3. Developing the ingredient brand strategy 4. Intel co-operative marketing strategy 5. Creating a quality standard 6. Intel campaign investment 7. Ingredient branding results 8. Ingredient branding success factors 1. Introduction to ingredient branding Every month more than 4 million billion (4 x 1015) transistors are produced; more than half a million for every human on the planet. Most computer chips each comprise more than 7 million transistors. Twelve years ago computer chips, in the eyes of consumers, were a generally unknown component of PCs - a commodity product. From a competitive standpoint, a computer chip is a typical commodity. Take one out, put another in, no performance difference. Chips are something most customers don't see, many don't understand, and large numbers don't care about. But Intel has built a brand around a commodity. The company was founded in 1968 and went public in 1971. By 1997, it controlled 90% of the world's market for personal PC microprocessors. Although the market is more competitive today, Intel is still the largest chip manufacturer in the world. 2. The need for an ingredient brand Intel developed the chips which set the standard for personal computing during the 1980s, beginning with the 8086 chip and then developing a series of product improvements. Competitors rapidly adopted the same naming convention...
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...orthopedic centre ad come to broad price based strategies. This intelligence is a very important tool for taking very important moves for doctors in terms of inputs for services and output for types of services that are expected to be given to target customers. It is also important for Doctors to know if this will be viable in the vicinity and if it is even right for them to start such a service. References Kotler, P., & Keller, K. L. (2012). Marketing management (14th ed.). Upper Saddle River, NJ: Prentice Hall. Discuss how Intel changed ingredient-marketing history. What did it do so well in those initial marketing campaigns? In 1991 Intel marketing manager Dennis Carter created Intel. Intel is an American multinational company, manufacturer of semiconductor computer circuits. Intel has become world’s most recognizable computer brand after it started the long running Intel inside...
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...Discuss how Intel changed ingredient-marketing history. What did it do so well in those initial marketing campaigns? In 1980s, Intel faced a problem to distinguish itself from the competitors and tried to convince consumers to pay more for its high performance products. By creating the ingredient-branding campaign, Intel mended the matter and made history in 1991. To become distinctive, it chose a name for its latest microprocessor introduction that could be trademarked, Pentium. The “Intel Inside” campaign was the answer for the brand awareness problem. This campaign helped move the Intel brand name outside the PC and into the minds of customers when the Intel gave significant rebates to computer manufacturers to include Intel logo in their PC ads or add the “Intel Inside” sticker on the outside of theirs PCs and laptops. It succeeded in distinction and then raising customer’s brand awareness in its very first step of marketing campaign. The later achievements came from several effective and identifiable marketing campaigns in the late 1990s to become a recognizable and well-liked ingredient brand name. Special advertisements coming out with “Bunny People” series had made strong impression in the audience’s mind. Famous Blue Man Group was also used in its commercials for Pentium III and Pentium IV. Intel effectively utilized the basic factors of advertising like creativity and used celebrities’ influence with the public to draw most attention of consumers. In 2000s, Intel promoted...
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...the early days, however, Intel microprocessors were known simply by their engineering numbers, such as “80386” or “80486.” Since numbers can’t be trademarked, competitors came out with their own “486” chips and Intel had no way to distinguish itself. Nor could consumers see Intel’s products, buried deep inside their PCs. Thus, Intel had a hard time convincing consumers to pay more for its highperformance products. As a result, Intel created the quintessential ingredientbranding marketing campaign and made history. It chose a name for its latest microprocessor introduction that could be trademarked, Pentium, and launched the “Intel Inside” campaign to build brand awareness of its whole family of microprocessors. This campaign helped move the Intel brand name outside the PC and into the minds of consumers. In order to execute the new brand strategy, it was essential that the computer manufacturers who used Intel processors support the program. Intel gave them significant rebates when they included the Intel logo in their PC ads or when they placed the “Intel Inside” sticker on the outside of their PCs and laptops. The company created several effective and identifiable marketing campaigns in the late 1990s to become a recognizable and well-liked ingredient brand name. The “Bunny People” series featured Intel technicians dressed in brightly colored contamination suits as they danced to disco music inside a processor facility. Intel also used the famous Blue...
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...How Is Building a Brand in a Business-to-Business Context Different from Doing so in the Consumer Market? Building a strong brand that is able to set a company apart from other business is always an important job. However depending on who the intended client is determines how the company will build their brand. A brand is defined as a name, term, sign, symbol, or design, or any combination to identify goods and services of a seller or group of sellers. (2007) According to Walter Landor, founder of the Landor Associates, the world’s leading brand consulting firm; a brand is a promise that the company will provide satisfaction and quality. (Burgess, C) While many things in branding are the same, building a brand that supports brand to brand, B2B, or brand to customer, B2C, sales has slight differences. In B2B branding, a focus will be made on making a strong connection with the client business in order to make their brand seen as the top choice and safe to do business with. In order to do this, the brand will be built around making strong and personal relationships with the customer to become the go-to source. Instead of mass marketing and small ads, B2B branding requires that the business be willing to accept the time to completely educate the professional buyers about the brand. These professional buyers are used because they are well informed about the needs and goals of the purchase, and focus on purchasing a product that allows them to achieve higher revenues at a lower...
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...Name: Ahmed Essam ElSharaawy Intel Case Study Marketing Management Question 1) Intel had a hard time convincing consumers to pay more for its high performance products. As a result, Intel created quintessential ingredient-branding marketing campaign and made history. The company then chose a name for its latest microprocessor introduction that could be trademarked, Pentium, and launched the “Intel Inside” campaign to build brand awareness of its whole family of microprocessors. Fortunately, the campaign helped move the brand name outside the PC and into the minds of consumers, computer manufacturers who used Intel inside their PC were encouraged to use Intel because it gave them significant rebates when they included the Intel inside sticker on their PCs, Other ways were adapted just to create brand identity. The name "Intel Inside" became the first trademark in the electrical component industry. This campaign focused the entire organization around the brand and created a highly effective advertising campaign. The Intel Inside campaign aimed to "educate both the retail sales associates and the consumers about the value of Intel microprocessors, and to explain to them the differences between the microprocessors" Question 2) Changing is always good, because it provides a sense of innovation in the mind of the consumer, it’s maybe hard to position and di it right, but for an experienced company like Intel, it will not be hard definitely. I would have been...
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...TASK 1 AbaKus Technology Interest Group at IIMK INTRODUTION Founded on July 18, 1968 by Robert Noyce and Gordon Moore, Intel manufactures the Intel computer processors, Intel Overdrive CPU upgrades, networking devices, and is considered by most to be 'the' company that has influenced the hardware market. The Company offers platforms that incorporate various components and technologies, including a microprocessor and chipset, a stand-alone system-on-chip (SoC) or a multichip package. The Company offers microprocessors with one or multiple processor cores. In addition, its Intel Core processor families integrate graphics functionality onto the processor die. The Company offers and develops SoC products that integrate the Company’s central processing units (CPU) with other system components, such as graphics, audio, imaging, communication and connectivity, and video, onto a single chip. The Company offers a multichip package that integrates the chipset on one die with the CPU and graphics on another die, connected through an on-package interface. The Company also offers fifth generation Intel Core processor, code-named Broadwell. The Company offers manufacturing technologies and design services for its customers. Its foundry offerings include full custom silicon, packaging, and manufacturing test services. It also provides semi-custom services to tailor Intel architecture-based solutions with customers' intellectual property blocks. The Company also offers design kits, intellectual...
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...DEVELOPING MARKETING STRATEGIES AND PLANS | CHAPTER 2 57 Marketing Excellence >>Cisco Cisco Systems is the worldwide leading supplier of networking equipment for the Internet. The company sells hardware (routers and switches), software, and services that make most of the Internet work. Cisco was founded in 1984 by a husband and wife team who worked in the computer operations department at Stanford University. They named the company cisco—with a lowercase c, short for San Francisco, and developed a logo that resembled the Golden Gate Bridge, which they frequently traveled. Cisco went public in 1990 and the two founders left the company shortly thereafter, due to conflicting interests with the new president and CEO. Over the next decade, the company grew exponentially, led by newproduct launches such as patented routers, switches, platforms, and modems—which significantly contributed to the backbone of the Internet. Cisco opened its first international offices in London and France in 1991 and has opened a number of new international offices since then. During the 1990s, Cisco acquired and successfully integrated 49 companies into its core business. As a result, the company’s market capitalization grew faster than for any company in history—from $1 billion to $300 billion between 1991 and 1999. In March 2000, Cisco became the most valuable company in the world, with market capitalization peaking at $582 billion or $82 per share. By the end of the 20th...
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...to Business Marketing Intel Inside - Case Analysis Submitted By: Group 49 Problem Statement: Should Intel associate with Microsoft to venture into the PDA and mobile segment and risk its brand equity? Would this b2b association be profitable to brand Intel? Background: Intel was a well established company in the microprocessor segment. Intel was a market leader with more than 70% market share through the years 1994 till 2000. Their maket share grew by 6.55% in the last 6 years. Intel was always ahead of the technology curve and made products which were a market winner. Intels marketing program to educate the consumer on why they should be using their brand was very enriching. Intel associated themselves with OEM’s to create a very strong brand name. Intels marketing campaign was very strategic and quite innovative. Intel strived to create a brand rather than just being a technology company. Mr. Carter was a very important figure in create the brand “Intel”. Creating a equity for a microprocessor is an ardous task. He created campaigns which made the end consumers understand the value of having Intel int their PC’s. This in turn stimulated the PC manufacturers to associate with Intel as they stood for innovation and relaibility. The perks and also the sales were impacted in a positive way for the manufacturers when they associated with Intel and they agreed to advertise Intel on their campaigns. Thus the age of Intel Inside began. Intel faced stiff competition from...
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