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Integration of Faith and Learning - Character

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Integration of Faith and Learning I - Character
Richard A. Ray
Liberty University – BUSI 520
Integration of Faith and Learning I - Character
What is Character? As defined by Merriam-Webster character is “a set qualities that are shared by many people in a group, country, etc.” (Merriam-Webster, 2015). When you are dealing with a product that you are trying to market you have to come up with ways to draw your customers in and create that trust in you and what you say. If you have a reputation of putting out poor quality things then it can and will be very difficult to sell any item. Whereas on the other hand if you have developed a reputation of being honest and trustworthy then when you market your product the consumer will be more likely to purchase that product.
Individuals within a company are what make that company. If those individuals have a poor character then the overall performance of the company can be poor and not last long. The bible says in Matthew 23:25, 26 “25What sorrow awaits you teachers of religious law and you Pharisees. Hypocrites! For you are so careful to clean the outside of the cup and the dish but inside you are filthy – full of greed and self-indulgence! 26You blind Pharisee! First wash the inside of the cup and the dish, and then the outside will become clean too.”(New Living Translation, 2014). So in order to have the appearance of good we must be good from within. If a company is built on honesty and its employees are hired with these kind of attributes then that is what will show thru to the public.
Marketing management is “the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value” (Kottler, Keller 2012). How does this fit or work with Christianity? The bible says in 1 Corinthians 9:19-23 “19Even though I am a free

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