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Internal Analysis of Texas Instruments

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3.0. INTERNAL ANALYSIS
3.1. Organization Analysis
3.1.1. Structure and strategy
TI has a decentralized structure, which comprises the company’s BOD and executive officers. The BOD commits effective and responsible corporate governance. The board deliberates its governance practices annually to ensure they make sense for the company in today's business environment (The Economist, 2009). The BOD nominates the executive officers of the firm. They comprise the chief financial officer and chief executive officer as well as the leaders of the firm’s principal business functions and units.
Strategy
TI is aware that its customers depend on the company to assist them innovate and get to market first. The company, therefore, drive toward flawless implementation to deliver software, differentiated products, and support they need, whenever they need them. The firm actively engages with its customers and learns as much that it can about their needs in order to generate new, innovative products for their future applications on a constant basis.
3.1.2. Components of Strategy
Corporate Mission
Texas Instruments seeks to change the world “one chip at a time.” The company’s mission is to create analog and embedded processing products for power electronics across every industry. The company has interwoven integrity, commitment, and innovation throughout the fabric of its history in order to create and assist to make the world safer, smarter, more fun, greener, and healthier (Nishi &Doering, 2000). The firm considers integrity as its cornerstone, innovation its lifeblood and organizational commitment as its promise.
Organization Culture
Ethics is a foundation at the company and has been for the previous 80 years. The company has an inclusive culture, which focusses on what individuals bring to the table and what they can do for the company. The company’s performance culture

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