Internal and external communication
Internal business documentation * Business plans and goals this is a very important document that goes along with the marketing strategies and management plan. Its audience is everyone inside the business because it’s vital that employees know what they are aiming for. For example “Carlsberg aims to develop and maintain good relations with it stakeholders, because such relations are important for the Company’s development.”

* Business reports may include annual sales report, annual budget reports for production and monthly update reports from marketing departments and production lines. It is very helpful to record everything that happens in the business because later on you can use all this information to gain the success, because you then can see what went wrong and you can fix that up. Or what went good and keep doing that.

* Documents in the customer service department include order forms, customer complaint forms and brochures with descriptions of products and services, number of sales. All these documents are very helpful for the business because it clearly shows with what customers are happy and with what are not, sometimes it gives you clear instructions on how to improve certain products or services. A copy of a complaint it’s attached at the back of the assignment.

External business documentation * Posters are a good way of promoting your business if are set up in a very agglomerate area. Future customers are able to see what do you offer, who you are, and where you are. It is also a good way of talking to your customers because in this way you encourage them to visit your store to see what you can offer them. Posters are cheap that last for long with no extra charges. It is a really good way of promoting your new business. Another good way of using them is to use posters on busses because they